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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT EKONOMIS : Journal of Economics and Business Jurnal Pengabdian Dharma Laksana Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Cakrawala Repositori Imwi Jurnal PADMA: Pengabdian Dharma Masyarakat Kontigensi: Jurnal Ilmiah Manajemen Journal Of Human And Education (JAHE) Jurnal Inovasi Masyarakat Journal of Accounting and Finance Management (JAFM) JRAP (Jurnal Riset Akuntansi dan Perpajakan) Jurnal Pendidikan Indonesia (Japendi) Multifinance Jurnal Penelitian Pendidikan Indonesia Indonesian Journal of Strategic Management (IJSM)
Mariana Rachmawati
Universitas Widyatama
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Synergy of Interpersonal Intelligence and Organizational Culture in Improving Employee Performance in the Retail Industry in Bandung Istanto, Gatot; Rachmawati, Mariana
IJSM Vol 8 No 2 (2025): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/7xwt7k69

Abstract

This study aims to analyze the influence of interpersonal intelligence and organizational culture on employee performance at Factory Outlets in Bandung City. The phenomenon of decreasing number of visitors at several Factory Outlets indicates a challenge in service quality that is suspected to be related to human resource aspects. This study uses a quantitative approach with an explanatory method. Data were collected through questionnaires distributed to 137 respondents from four Factory Outlets, then analyzed using multiple linear regression. The results of the analysis indicate that interpersonal intelligence and organizational culture have a significant influence simultaneously and partially on employee performance. The significance value of the F-test is 0.000 with an F count of 1601.703, while the results of the t-test show a t count value for interpersonal intelligence of 19.319 and organizational culture of 25.939, both of which far exceed the t table. Organizational culture has a dominant influence compared to interpersonal intelligence, but both complement each other in shaping effective work behavior. These findings emphasize the importance of strengthening interpersonal intelligence such as empathy, communication, and teamwork and developing an organizational culture that emphasizes the values of discipline, adaptability, and participatory leadership. The resulting managerial implications include strengthening soft skills training, integrating values into recruitment and performance evaluation, and establishing a consistent work culture as a strategy to increase business competitiveness. This research provides a strategic contribution to human resource management in the customer service-based retail industry
PELATIHAN DIGITAL MARKETING DAN GLOBAL MARKETING UNTUK SEGMEN PASAR BARU DALAM MERAIH PASAR GLOBAL PADA UMKM BANDUNG Rachmawati, Mariana; Pratminingsih, Sri Astuti; Mariana, R. Adjeng; Brahmana, Sunardi. S; ., Zulganef; Rashela, Windy
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 29 No. 4 (2023): OKTOBER-DESEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v29i4.49486

Abstract

Digital marketing memiliki manfaat untuk perkembangan bisnis agar dapat bersaing di pasar yang lebih luas. Digital marketing bukan hanya sekedar tren, akan tetapi memiliki manfaat yang sangat luas bahkan dapat mempopulerkan sebuah usaha rumahan dengan lebih mudah sehingga mendorong tren berbisnis dari rumah. Pelatihan  digital  marketing  yang  berisi terkait  pengenalan  digital  marketing,  social  media marketing  dan e-commerce, content marketing dan manajemen digital marketing menjadi sarana edukasi dan  menambah  wawasan  terkait  digital  marketing kepada dua mitra UMKM. Pelatihan menerapkan  strategi  digital  marketing kepada dua mitra UMKM telah disampaikan melalui workshop dan praktik selama kegiatan berlangsung. Evaluasi  pelatihan  digital  marketing  yang  telah dilaksanakan  kepada  dua  mitra  UMKM  melalui Google  Form  meliputi  materi  yang  disampaikan, fasilitas  pelatihan  dan  penambahan  wawasan  serta skill mengenai digital marketing. Selain itu, bisnis UMKM ini lebih kuat dalam menghadapi krisis global. Untuk bisa menghadapi pasar global memang tidaklah mudah, karena produk UMKM akan bersaing dengan produk negara lain. Untuk menyiasatinya dibutuhkan strategi yang tepat untuk mengembangkan UMKM agar bisa bersaing menghadapi pasar global.
Pelatihan Digital Marketing dalam Meraih Pasar Global pada UMKM di Kota Bandung Kusnara, Hasti Pramesti; Rachmawati, Mariana; Salsabila, Syifa Hanifa
Journal Of Human And Education (JAHE) Vol. 4 No. 1 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i1.598

Abstract

Pengabdian ini bertujuan untuk memberikan pelatihan digital marketing dalam rangka menyongsong pasar global pada UMKM di Kota Bandung. Hasil dari pengabdian ini menunjukkan bahwa bahwa pelatihan strategi e-commerce memberikan manfaat yang signifikan bagi para pelaku UMKM. Para peserta menunjukkan peningkatan pemahaman tentang e-commerce, cara efektif memanfaatkannya dalam memasarkan produk dan berinteraksi dengan pelanggan secara online. Mayoritas peserta menyatakan kepuasan terhadap materi dan metode pelatihan yang diberikan selama PKM ini.
Pengaruh Budaya Organisasi, Kualitas Sumber Daya Manusia, Motivasi, dan Disiplin terhadap Kinerja Pegawai di Kantor ATR/BPN Kabupaten Bandung Syafrina, Novianti; Rachmawati, Mariana
Jurnal Pendidikan Indonesia Vol. 6 No. 4 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i4.7655

Abstract

Kinerja pegawai di instansi pemerintah sangat penting untuk tata kelola yang efektif. Penelitian ini secara khusus difokuskan pada lingkungan kerja Kantor ATR/BPN Kabupaten Bandung, dengan tujuan untuk memberikan pemahaman yang lebih mendalam mengenai bagaimana budaya organisasi, kualitas sumber daya manusia, motivasi, dan disiplin kerja membentuk serta mempengaruhi kinerja pegawai. Dengan pendekatan analisis secara parsial maupun simultan, penelitian ini berupaya menggali keterkaitan antar variabel tersebut secara lebih kontekstual, sehingga diharapkan mampu memberikan kontribusi empiris yang orisinal dalam pengembangan strategi peningkatan kinerja pegawai, khususnya di instansi pemerintah yang memiliki peran strategis dalam pengelolaan agraria dan tata ruang. Pendekatan kuantitatif deskriptif digunakan, dengan data dikumpulkan melalui kuesioner (skala Likert 1–5) dari seluruh 68 pegawai (total sampling). Analisis regresi linier berganda dilakukan dengan SPSS v23. Semua variabel berpengaruh signifikan, dengan disiplin (X4) sebagai prediktor terkuat (56,10%). Model regresi menjelaskan 85,2% varians kinerja (R² = 0,852). Penelitian menekankan pentingnya kebijakan SDM holistik, khususnya dalam mendorong disiplin dan budaya organisasi, untuk meningkatkan efisiensi sektor publik. Penelitian selanjutnya dapat memperluas sampel dan menggabungkan metode kualitatif.
The effect of incentives and work environment on employee’s loyalty "Tubagus car spa" west java Rachmawati, Mariana; Maryani, Maryani; Cumarna, Cumarna
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 9 No. 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221932

Abstract

Human Resources is one of the most important elements that the company continues to run. Although this is not directly related to the company's finances or income, it can indirectly affect the company's performance. The competitive advantage of the company to survive and compete with other companies is of course very dependent on human resources who have good capacity and quality, based on this, the object and purpose of this study is the Influence of Incentives and Work Environment on Employee Loyalty "Tubagus Car Spa" West Java, the results of his research, Obtained for the variable Intensive value t count 8,871 greater than t table which is 5,781 significant. The confidence variable has a positive regression coefficient of 0.222. the value of t count = 7.780 is greater than the t-table which is 5.594, a significance. The confidence variable has a positive regression coefficient of 0.170.
Kinerja Keuangan Perbankan Syariah: Peran Lingkungan Eksternal, Sumber Daya dan Strategi Suganda, Uce Karna; Rachmawati, Mariana; Kurniawan, Ryan
JRAP (Jurnal Riset Akuntansi dan Perpajakan) Vol. 10 No. 2 (2023): Juli - Desember
Publisher : Magister Akuntansi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35838/jrap.2023.010.02.19

Abstract

This research aims to determine the influence of external environmental forces, company resources, and competitive strategy on the performance of the BJB Syariah Bandung banking business. The research method used is the explanatory method. The sample used was 99 BJB Syariah Bandung offices in West Java. The data analysis technique used is multiple linear regression analysis. The research results show that the strength of the external environment, company resources, and competitive strategies as well as banking financial performance are in "fairly good" condition. External environmental forces, company resources and competitive strategies have a positive and significant impact on banking financial performance at BJB Syariah Bandung. External environmental forces, company resources, and competitive strategies influence banking financial performance. Suggestions for improvement were submitted to the management of Bank BJB Syariah Bandung, including several analyzes and improvements related to external environmental forces, company resources and competitive strategies.
Co-Authors ., Zulganef Agustin Lestari, Asri Annisa Lisdayanti Brahmana, Sunardi. S Cucu Hodijah Cumarna, Cumarna Dede Sutisna Deden Sutisna Dinda Kayani Putri Bestari Elena Maulidya Yuhananda Fania, Salsa Fansuri Munawar Febrianti, R. Adjeng Mariana Gagan Sugandi Gallang Perdana Dalimunthe Gunawan, Geraldo Istanto, Gatot Iwan Ridwansyah Kurniadi, Wandi Kusnara, Hasti Pramesti Lilis Yuaningsih Mahardhika, Tries Maria, Santi Mariana F, R.Adjeng Mariana, R. Adjeng Maryani Maryani Meta Maulidini Ni Putu Nurwita Pratami Wijaya Novianti Syafrina Pardamean Siahaan, Ramses Pratminingsih, Sri Astuti R. Adjeng Mariana Febrianti R. Adjeng Mariana. F Rahmatia Indriani Rashela, Windy Rini Handayani Rizki Piscal Aliansyah Ryan Kurniawan Salsabila, Syifa Hanifa Soraya, Novita Agistia Sri Astuty Pratminingsih Suganda, Uce Suganda, Uce Karna Suharno Pawirosumarto Sunardi S. Brahmana Syafrina, Novianti Windy Rashela Yuaningsih, Lilis Zulganef , Zulganef Zulganef Zulganef