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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Buletin Peternakan Jurnal Bisnis dan Ekonomi Jurnal Veteriner JURNAL ANALISIS KEBIJAKAN KEHUTANAN JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Jurnal Berkala Ilmu Perpustakaan dan Informasi Jurnal Akuntabilitas Manajemen Pendidikan Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Buletin Ilmiah Litbang Perdagangan International Journal of Supply Chain Management JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Public Policy Agro Bali: Agricultural Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Food System and Agribusiness (JoFSA) Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Ilmiah Wahana Pendidikan Indonesian Journal of Business Analytics (IJBA) Jurnal Locus Penelitian dan Pengabdian Jurnal Pusat Inovasi Masyarakat JURNAL ILMU MANAJEMEN SABURAI (JIMS) IIJSE Journal of Environment and Sustainability Education Halal Studies and Society Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Eko Ruddy Cahyadi
Department Of Management, Faculty Of Economics And Management, IPB University, Jl. Raya Dramaga, Dramaga Campus Of IPB, Bogor, 16680, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Mathematics Physics Social Sciences Transportation Veterinary Other

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Journal : Buletin Ilmiah Litbang Perdagangan

 1 
STRATEGI PENINGKATAN DAYA SAING UMKM PANGAN DI PALEMBANG Asri Delmayuni; Musa Hubeis; Eko Ruddy Cahyadi
Buletin Ilmiah Litbang Perdagangan Vol 11 No 1 (2017)
Publisher : Trade Analysis and Development Agency, Ministry of Trade of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (832.439 KB) | DOI: 10.30908/bilp.v11i1.43

Abstract

Usaha Mikro Kecil Menengah (UMKM) mempunyai potensi sangat besar untuk kemajuan perekonomian Indonesia, karena tersebar diseluruh wilayah Indonesia. Mensejahterahkan UMKM akan berdampak besar bagi perekonomian negara indonesia. Penelitian mengenai strategi untuk meningkatkan daya saing Usaha Mikro Kecil Menengah (UMKM) Pangan di Kota Palembang ini dilakukan dengan menggunakan analisis Strength, Weaknes, Opportunity, and Threats (SWOT) dan Analisis Hirarki Proses (AHP).Sampel usaha UMKM Pangan di Palembang diambil dengan menggunakan teknik purposive sampling. Berdasarkan SWOT dan AHP diperoleh hasil bahwa strategi prioritas yang harus dilakukan oleh UMKM pangan berdaya saing di Kota Palembang adalah penggunaan peralatan yang lebih moderndalam proses produksiagar variasi makanan dapat dibuat secara lebih efisien dan efektif; serta pemanfaatan manajemen modern agar pengolahan UMKM dapat mencakup ekonomi lokal (dalam negeri) dan juga luar negeri. Untuk itu kontribusi dan kerjasama yang baik antar pemerintah dan UMKM akan membuat UMKM bisa melakukan perannya dengan baik dan menciptakan UMKM pangan yang berdaya saing. Small and Medium Enterprises (SMEs) has a large potential for the economic progress in Indonesiasince it has been widespread throughout the country. Prospering the SMEs will bring a major impact for the economy of Indonesia.The research about strategy to improve the competitiveness of Food Micro Small Medium Enterprises (SMEs) in Palembang City was done by using the Strength, Weaknes, Opportunity, and Threats (SWOT) analysis and Hierarchy Analysis Process (AHP). The sample of SMEs food business in Palembang was taken by using purposive sampling technique.The result shows that the priority strategy that should be done by the SMEs are using the modern equipment in production process in order to make the food variation more effective and eficient;and  utilizingthe modern management for SME’s processing can cover the domestic and international economy. Therefore, good cooperation between goverment and SMEs will lead to a better function of SMEs which creates high competitiveness in SMEs.
Co-Authors . Syaiful A'yuni, Aufa Hayya Qurrota abdul basith Abdul Basith Abu Abdullah Aida Vitayala S Hubeis Ajie, Firman Tri Alfatiani, Nitra Alim Setiawan Alim Setiawan Slamet Andi Nurmala Suardi Anggraini Sukmawati Anggraini, Elisa Ani Suryani Aprilia Kusumastuti Aprilia Kusumastuti Aprilia Kusumastuti arif febryanto Asep Korlan Dedi Asri Delmayuni Azahra, Revina Novri Azizah, Aisyah Nur Azmar, Zahirah Bagus Sartono Bianca Fayza Putri Rostandi Budi Purwanto Daisy, Armah Kemi Dewi, Ani Rahayuni Ratna Dina Yuniar Doni Yusri Dzaki, Muhammad Faza Dzikrina Fikrotus Salma Eksita Mariz Ramadhinta Elisa Anggraeni Elisa Anggraeni Elisa Anggraeni, Elisa Elvina Dian Paramita Fabian, Haikal Fadhlur Rahim Azmi Fadilla Liska Octaviani Fairuz Zalfa Shaumi Faqih Udin Faqih Udin dan Jono M. Munandar Meivita Amelia Fety Nurlia Muzayanah Fitri Yutika Fitri Yutika frans frans Ghassani Adisa Nuramalina Haibati, Izazi Harahap, Fahrur Rozi Hariyadi, Effi Hartrisari Hardjomidjojo Haslinda Musa Hendri Tanjung Heti Mulyati Imran Yusuf Iqlima Fairuz Syifa irmansyah, Rio F Juan Rizal Sa’ari Khairi, Lukluk Ilmatul Khairul Ikhwan Kinda Rizki Kinda Rizki Widianti Latisya, Putri Lestari, Lucia Dyah Lima, Felyona de Lisa Rosiana M. Azka Kesuma Wardana Ma'mun Sarma Manalu, Joy Pangeranto Matoati, Rindang Megawati Simanjuntak Meidy Rachmalia Merry Mita Moy Mokhamad Syaefudin Andrianto Muhamad Fadili, Muhamad Fadili Muhammad Ismail Mulyati , Heti Musa Hubeis Nadya Megawati Rachman Napitupulu, Stevani Monica nazlifah, siti Norman, Nurrahmi Nur Aulia Nuris Maulina Ulfah Nurul Hidayati Nurul Hidayati Pipin Supinah Pramulya, Bagus Prasatya, Fauzan Anggi Prima Zanellia, Quisty Putro, Andika Dwi PWK, Dennis Saputra QURRATA AINI Ratih Dwi Amalia Restutiani, Meila Rosanty Reza Ahda Sabiila Risda Arofahtiani Satriaputri, Dwinapriyanti Setiadi Djohar Sihombing, Maruli Tua Silmi Tsurayya, Silmi Slamet, Alim Setiawan Slamet, Alim Setiwan Sodik, Aris Surahman Surahman Syaiful Bachri Syamsidar Syamsidar Syamsidar Syamsidar Syamsidar Syamsidar Syarifah, Ramzani Lutfi Tjahja Muhandri Tri Puspita Ningrum Trian Miftakul Rohman Trisnojuwono, Adi Trista Fristovana Widjanarko, Moreno Verli Wini - Trilaksani Yefni Widria Yunus Triyonggo, Yunus Zahir Syah, Zahir Zahran, Hasna Imaratuz