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Eko Ruddy Cahyadi
Department Of Management, Faculty Of Economics And Management, IPB University, Jl. Raya Dramaga, Dramaga Campus Of IPB, Bogor, 16680, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Mathematics Physics Social Sciences Transportation Veterinary Other

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Journal : Indonesian Journal of Business Analytics (IJBA)

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Analysis of Factors Affecting Customer Loyalty and Acquisition in Sociopreneurship-Based Cleaning Services Ratih Dwi Amalia; Eko Ruddy Cahyadi; Elisa Anggraeni
Indonesian Journal of Business Analytics Vol. 4 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i5.11988

Abstract

The competitive landscape necessitates that startups have competitive strategies to attract consumers and retain customers. Startups need to realize sustainable business practices where companies cannot solely focus on profit but also implement sustainable business concepts that consider social and economic dimensions. Various digital platforms can be utilized by companies to publicize their business activities. One such startup that applies this strategy is Cleansheet, a sociopreneurship in the field of cleaning service based on empowerment. The research was conducted in Bogor from January to March 2024 through interviews and the distribution of questionnaires to 285 respondents. The results of the SEM analysis show that Cleansheet's customer acquisition is significantly influenced by digital marketing, customer loyalty, and sustainability perception. Meanwhile, customer loyalty is significantly influenced by customer satisfaction, sustainability perception, digital marketing, and service quality. Regarding the indirect effect, customer satisfaction significantly acts as a mediating variable in the partial influence of digital marketing and service quality on customer loyalty.
Co-Authors . Syaiful A'yuni, Aufa Hayya Qurrota abdul basith Abdul Basith Abu Abdullah Aida Vitayala S Hubeis Ajie, Firman Tri Alfatiani, Nitra Alim Setiawan Alim Setiawan Slamet Andi Nurmala Suardi Anggraini Sukmawati Anggraini, Elisa Ani Suryani Aprilia Kusumastuti Aprilia Kusumastuti Aprilia Kusumastuti arif febryanto Asep Korlan Dedi Asri Delmayuni Azahra, Revina Novri Azizah, Aisyah Nur Azmar, Zahirah Bagus Sartono Bianca Fayza Putri Rostandi Budi Purwanto Daisy, Armah Kemi Dewi, Ani Rahayuni Ratna Dina Yuniar Doni Yusri Dzaki, Muhammad Faza Dzikrina Fikrotus Salma Eksita Mariz Ramadhinta Elisa Anggraeni Elisa Anggraeni Elisa Anggraeni, Elisa Elvina Dian Paramita Fabian, Haikal Fadhlur Rahim Azmi Fadilla Liska Octaviani Fairuz Zalfa Shaumi Faqih Udin Faqih Udin dan Jono M. Munandar Meivita Amelia Fety Nurlia Muzayanah Fitri Yutika Fitri Yutika frans frans Ghassani Adisa Nuramalina Haibati, Izazi Harahap, Fahrur Rozi Hariyadi, Effi Hartrisari Hardjomidjojo Haslinda Musa Hendri Tanjung Heti Mulyati Imran Yusuf Iqlima Fairuz Syifa irmansyah, Rio F Juan Rizal Sa’ari Khairi, Lukluk Ilmatul Khairul Ikhwan Kinda Rizki Kinda Rizki Widianti Latisya, Putri Lestari, Lucia Dyah Lima, Felyona de Lisa Rosiana M. Azka Kesuma Wardana Ma'mun Sarma Manalu, Joy Pangeranto Matoati, Rindang Megawati Simanjuntak Meidy Rachmalia Merry Mita Moy Mokhamad Syaefudin Andrianto Muhamad Fadili, Muhamad Fadili Muhammad Ismail Mulyati , Heti Musa Hubeis Nadya Megawati Rachman Napitupulu, Stevani Monica nazlifah, siti Norman, Nurrahmi Nur Aulia Nuris Maulina Ulfah Nurul Hidayati Nurul Hidayati Pipin Supinah Pramulya, Bagus Prasatya, Fauzan Anggi Prima Zanellia, Quisty Putro, Andika Dwi PWK, Dennis Saputra QURRATA AINI Ratih Dwi Amalia Restutiani, Meila Rosanty Reza Ahda Sabiila Risda Arofahtiani Satriaputri, Dwinapriyanti Setiadi Djohar Sihombing, Maruli Tua Silmi Tsurayya, Silmi Slamet, Alim Setiawan Slamet, Alim Setiwan Sodik, Aris Surahman Surahman Syaiful Bachri Syamsidar Syamsidar Syamsidar Syamsidar Syamsidar Syamsidar Syarifah, Ramzani Lutfi Tjahja Muhandri Tri Puspita Ningrum Trian Miftakul Rohman Trisnojuwono, Adi Trista Fristovana Widjanarko, Moreno Verli Wini - Trilaksani Yefni Widria Yunus Triyonggo, Yunus Zahir Syah, Zahir Zahran, Hasna Imaratuz