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TREN TRANSFORMASI BISNIS: DAMPAK INOVASI PRODUK DAN DIGITAL MARKETING PADA REPURCHASE INTENTION MELALUI BRAND IMAGE I Gusti Ayu Imbayani; I Made Surya Prayoga
JUIMA : JURNAL ILMU MANAJEMEN Vol. 13 No. 2 (2023): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

In a fiercely competitive business era, a company's success is not only determined by the products or services it offers, but also by its ability to truly understand and fulfil customers' needs and wants through its products and digital marketing. By understanding customers deeply, companies can design effective marketing strategies that focus on creating sustainable satisfaction for customers, so as to make customers loyal and willing to buy products again. This study aims to analyse the role of brand image in mediating the effect of product innovation and digital marketing on repurchase intention. The sampling technique used in this study is a non-probability sampling technique, namely purposive sampling. The data analysis technique used in this research is partial least square (PLS). The results showed that product innovation and digital marketing have a positive and significant effect on repurchase intention and brand image is able to mediate product innovation and digital marketing on repurchase intention. In an effort to increase repurchases, companies must focus on developing product innovation and digital marketing strategies..
How Shopping Lifestyle Moderates the Effect of Product Variety and Store Atmosphere on Impulse Buying Payanti, Ni Made Ari Dewi; Imbayani, I Gusti Ayu; Prayoga, I Made Surya
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2821

Abstract

Impulse buying is one of the effective steps that can be taken to improve marketing. Although impulse buying is seen as a negative stigma for shopper, for business actors, impulse buying is an opportunity that must be maximized with the right marketing strategy.The sampling technique was carried out using non probabilty sampling technique with accidental sampling method. The number of samples taken was 95 people who were shopper of Kanini Jewelry products who were or had purchased products from the Bali branch of Kanini Jewelry. The analysis techniques used in this study are multiple linear regresion tests, t tests and moderated regresion analysis (MRA) tests, using the IBM SPSS. The results of this study are product variety and store atmosphere have a positive and significant efect on impulse buying, shopping lifestyle moderates the efect of product variety and store atmosphere on impulse buying. So it is important for companies to pay attention to product variations and store atmosphere and shopping lifestyle of shopper.
PEMANFAATAN TEKNOLOGI PADA USAHA KULINER DALAM UPAYA MENINGKATKAN KINERJA PEMASARAN PADA ERA NORMAL BARU Ni Putu Nita Anggraini; I Made Tamba; Muhammad Hercahya Abadi; I Gusti Ayu Imbayani
Jurnal Dharma Jnana Vol. 1 No. 2 (2021): JURNAL DHARMA JNANA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

Pandemi Covid 19 telah melumpuhkan perekonomian masyarakat Bali yang bertumpu pada sektor pariwisata. Imbas dari lumpuhnya pariwisata di Bali juga berdampak pada sector kuliner yang menjadi pelengkap industri pariwisata. Bakmi Bunda Koe sebagai salah satu UMKM yang bergerak di bidang kuliner juga merasakan dampak dari pendemi Covid 19. Bakmi Bunda Koe memiliki prospek keberlanjutan usaha yang sangat menjanjikan, namun masih memiliki masalah yang harus dicarikan solusinya. Permasalahan mitra dikelompokkan menjadi dua aspek, yaitu pemasaran, dan keuangan. Ditinjau dari aspek pemasaran permasalahan mitra adalah mitra belum memiliki logo dan brand, banner, daftar menu, dan belum melakukan digital marketing seperti : mitra belum mendaftarkan usahanya pada aplikasi jasa antar makanan, menggunakan sosial media facebook dan instagram. Ditinjau dari aspek keuangan, mitra belum memiliki pencatatan keuangan yang informatif. Solusi yang ditawarkan untuk mengatasi masalah mitra adalah ; dari aspek pemasaran yaitu : membuatkan logo, brand dan banner serta daftar menu, memperluas jangkuan pemasaran melalui media sosial seperti instagram dan facebook, mendaftarkan resto ke aplikasi jasa antar makanan gofood dan mendaftarkan lokasi resto pada Google Maps; dari aspek keuangan yaitu memberikan edukasi tentang pembukuan yang sederhana. Adapun capaian dari program yang dilakukan adalah meningkatnya kemampuan mitra dalam manajemen usaha dan peningkatan kemampuan mitra dalam menggunakan teknologi dalam pemasaran.
PEMANFAATAN TEKNOLOGI E-COMMERCE PADA UMKM MERTHA NEGARA FARM DI BANJAR APUAN, DESA APUAN, BATURITI, TABANAN I Gusti Ayu Imbayani; Ni Luh Gede Lora Pranciska; Ni Putu Yeni Astiti
Jurnal Dharma Jnana Vol. 1 No. 3 (2021): JURNAL DHARMA JNANA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

Pandemi covid-19 membawa dampak yang cukup besar disegala aspek kehidupan baik sosial, budaya, pendidikan dan ekonomi. Di pulau Bali kususnya di Banjar Apuan, dimana sebagaian besar masyarakatnya dahulu bekerja dibidang pariwisata, kini mulai merintis usaha baru, dikarenakan PHK. Tujuan penelitian artikel ini adalah menguraikan tentang peningkatan promosi daring melalui pemanfaatan teknologi e-commerce pada UMKM Mertha Negara Farm di Banjar Apuan, Desa Apuan, Baturiti, Tabanan. Melalui observasi terdapat permasalahan yaitu dengan adanya pandemi covid-19 ini membuat sebagaian pelaku pariwisata beralih profesi ke sektor usaha lain salah satunya yang dialami oleh UMKM Mertha Negara Farm yang awalnya bekerja disektor pariwisata kini merintis usaha dibidang peternakan babi. UMKM ini belum banyak memiliki link kerjasama dan belum dikenal oleh masyarakan banyak serta memiliki keterbatasan pengetahuan dalam promosi. Pengabdian masyarakat ini dilakukan untuk membantu UMKM Mertha Negara Farm dalam meningkatkan promosi dan pemasaran melalui teknologi e-commerce agar penjualan produk pada UMKM meningkat serta lebih dikenal luas oleh masyarakat.
Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Self Control Terhadap Impulse Buying Pada Pengguna E-Commerce Tokopedia Di Denpasar Novyantari, Ni Putu Widya; Imbayani, I Gusti Ayu; Prayoga, I Made Surya
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2027

Abstract

This study aims to examine and obtain empirical evidence on the influence of hedonic shopping motivation, shopping lifestyle, and self-control on impulse buying among Tokopedia e-commerce users in Denpasar. This research employs a non-probability sampling method using a purposive sampling approach. The population consists of Tokopedia e-commerce users who engage in impulsive purchases, which are not precisely known, and the sample size is determined based on the number of indicators in the model, ranging from 5 to 10. The study includes 16 items as indicators, thus the sample size is determined to be 16 x 7 = 112 respondents. Path analysis is utilized to test hypotheses using SPSS version 25. The research findings indicate that hedonic shopping motivation and shopping lifestyle have a positive and significant impact on impulse buying, while self-control significantly negatively influences impulse buying among Tokopedia e-commerce users in Denpasar.  
PENGARUH SHOPPING LIFESTYLE, HEDONIC SHOPPING VALUE, DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING PADA KKV TRANS STUDIO MALL BALI Gusti Ayu Komang Tri Wahyuni; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 5 No. 1 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Impulse buying is a consumer behavior that needs to be studied by business actors because it is one of the effective steps that can be taken to improve marketing and is a very interesting phenomenon to study considering the large number of impulsive purchases. This research aims to determine and analyze the influence of shopping lifestyle, hedonic shopping value, and positive emotion on Impulse Buying at KKV Trans Studio Mall Bali. The population of this research are consumers who have carried out shopping activities and experienced impulse buying when shopping at KKV Trans Studio Mall Bali which is located on Jl. Iman Bonjol, Pemecutan Klod, West Denpasar District, Denpasar City, Bali, with a sample size of 130. The method used to collect data in this research was observation and questionnaire methods. The data analysis technique used is multiple linear regression analysis. The results of this research are as follows: 1) Shopping lifestyle has a positive and significant effect on impulse buying at KKV Trans Studio Mall Bali. 2) Hedonic Shopping Value has a positive and significant effect on impulse buying at KKV Trans Studio Mall Bali. 3) Positive Emotion influences impulse buying at KKV Trans Studio Mall Bali.
PENGARUH KUALITAS PRODUK, INFLUENCER MARKETING, DAN BRAND IMAGE TERHADAP MINAT BELI ULANG PADA PRODUK KOSMETIK Y.O.U. DI KOTA DENPASAR Putu Devita Pradnyasari; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 5 No. 2 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

To determine a marketing strategy, you need to understand repurchase interest. By understanding repurchase interest, companies can know consumer needs and consumer desires. The interest in repurchasing is the result of resolutely solving the problems they face. This research aims to examine the influence of product quality, influencer marketing and brand image on interest in repurchasing Y.O.U cosmetic products in Denpasar City. This research was conducted in Denpasar City among consumers of Y.O.U cosmetic products with a sample of 75 respondents in this study. The sample determination method in this study was taken using the Hair formula. Data collection was carried out through documentation, interviews and questionnaire methods. The data analysis technique used in this research is multiple linear regression analysis using the SPSS version 26 program. Based on the results of the analysis, this research shows that product quality has a positive and significant effect on repurchase interest in Y.O.U Cosmetics products in Denpasar City. This means that the better the quality of Y.O.U Cosmetics products in Denpasar City, the better the interest in repurchasing. Influencer marketing has a positive and significant effect on interest in repurchasing Y.O.U Cosmetics products in Denpasar City. This means that the better the influencer marketing for Y.O.U Cosmetics products in Denpasar City, the better the interest in repurchasing. Brand image has a positive and significant effect on repurchase interest in Y.O.U Cosmetics products in Denpasar City. This means that the better the brand image of Y.O.U Cosmetic Products in Denpasar City, the better the interest in repurchasing.
The Influence of Reward and Punishment on Employee Performance at Royal Tunjung Bali Hotel & Spa Legian Ni Nyoman Ari Novarini; I Gusti Ayu Imbayani
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i3.681

Abstract

This research aims to analyze the effect of Reward, and Punishment against the performance of Employees on the Royal Tunjung Bali Spa Kuta Legian & Hotel. This research method using the census to determine the number of sampelnya, with all employees so that the number of samples of research is as much as 35 employees. The data collection method using observation, interview and questionnaire presented to employees Royal Tunjung Bali Spa Kuta Legian & Hotel. Data analysis technique used is a Statistical Package for Social Science (SPSS) version 17.0. Data collection techniques used are observation, interviews, and questionnaires. Analytical techniques used was multiple linear regression analysis. The results showed that test results obtained F, with F count of 73.737 with significant value 0.000 < 0.05 then Ho is rejected, this means a variable Reward and Punishment effect simultan against variable Employee Performance. and also Reward positive and significant influence on performance of employees can be seen from the results of the test T retrieved the value T calculate the significance value 2.229 of 0.033. While the value T calculate the Punishment of 2.196 means having a significant and positive influence on performance of employees. Reward is the dominant or most variables in influencing the performance of employees. The results of this research show that the better the Reward for employees, which is supported by the existence of Punishment in the form of awarding penalties to employees who make mistakes it is able to improve the performance of employees become better again, so need to do a repair and improvement by Splurge management Tunjung Bali Hotel & Spa.
Optimizing Village Tourism Businesses with the Business Model Canvas: A Strategic Approach ANGGRAINI, Ni Putu Nita; MITARIANI, Ni Wayan Eka; IMBAYANI, I Gusti Ayu; PRAMUDIAH, Desak Dwita Amanda; YANI, Luh Komang
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 2 (2024): Journal of Entrepreneurial and Business Diversity. (April-June)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i2.216

Abstract

Purpose:Local wisdom-based tourism has become a prominent trend as it provides authentic experiences for tourists while supporting environmental and cultural sustainability. This study aims to optimize the management of Munggu Tourism Village, Bali, by implementing the Business Model Canvas (BMC). Munggu Tourism Village holds rich tourism potential, including the Mekotek tradition, natural landscapes, traditional cuisine, and arts.Methodology:The research employs a qualitative approach, utilizing observation, in-depth interviews, and Focus Group Discussions (FGD) involving key stakeholders, such as village officials, traditional leaders, and local entrepreneurs. The findings reveal that the application of BMC facilitates mapping the nine essential elements of a business model, such as customer segments, value propositions, and distribution channels.Findings:This study offers practical contributions to the development of local wisdom-based tourism and serves as a strategic guide for creating leading tourism destinations. The theoretical implications include flexibility in long-term business planning and the ease of updating business models to adapt to market dynamics. Future research is recommended to apply BMC to tourism villages operating for over a year to evaluate its long-term impact.Implication: This study confirms that the Business Model Canvas BMC is a strategic tool that effectively supports the sustainable development of tourism villages based on local wisdom. The findings provide practical guidance for tourism village managers and government authorities in designing effective business strategies, empowering local communities, and maintaining the attractions of the destination, 
How Shopping Lifestyle Moderates the Effect of Product Variety and Store Atmosphere on Impulse Buying Payanti, Ni Made Ari Dewi; Imbayani, I Gusti Ayu; Prayoga, I Made Surya
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2821

Abstract

Impulse buying is one of the effective steps that can be taken to improve marketing. Although impulse buying is seen as a negative stigma for shopper, for business actors, impulse buying is an opportunity that must be maximized with the right marketing strategy.The sampling technique was carried out using non probabilty sampling technique with accidental sampling method. The number of samples taken was 95 people who were shopper of Kanini Jewelry products who were or had purchased products from the Bali branch of Kanini Jewelry. The analysis techniques used in this study are multiple linear regresion tests, t tests and moderated regresion analysis (MRA) tests, using the IBM SPSS. The results of this study are product variety and store atmosphere have a positive and significant efect on impulse buying, shopping lifestyle moderates the efect of product variety and store atmosphere on impulse buying. So it is important for companies to pay attention to product variations and store atmosphere and shopping lifestyle of shopper.
Co-Authors Ade Riski Agus Wahyudi Salasa Gama Anak Agung Ketut Ari Mahendra ANGGRAINI , Ni Putu Nita Anggriani, Rini Atmaja, I Made Johan Wirya Bayu rifa’I Cahyadi, Irwan Cahyani, Ni Putu Fiska D. G. Agung Krisna Permana Desak Putu Eka Citra Dewi Desak Putu Harum Sari Dewa Ayu Putu Febriyanti Dewa Gede Agung Artha Swikara Putra Febriyanti, Dewa Ayu Putu Gregorius Paulus Tahu Gusti Ayu Intan Viani Gusti Ayu Komang Tri Wahyuni Gusti Ayu Rita Devi Marchela Handayani, Ni Kadek Indah Handayani, Ni Made Ari Putri I Gede Ariasa Putra I Gede Irfan Asmara Wijaya I Gede Suparsa I Gede Tangkas Sandika I Gede Yudha Dharma Putra I Gusti Agung Tri Purnami I Gusti Ayu Kadek Yuni Elayanti I Gusti Ngurah Putu Yana I Gusti Ngurah Wahyu Cahyadi I Kadek Andi Ria Gunawan I Kadek Budi Astawan I Kadek Budiantara I Ketut Agus Suweca I Komang Ngurah Mudita I Komang Sudarpa Galung I Made Surya Prayoga I Made Surya Prayoga I Made Surya Prayoga3 I Made Tamba I Nyoman Andika Permana I Putu Aditya Surya Pratama I Putu Apriana Wahyu Setiawan I Putu Ariawan I Putu Aris Wirananda I Putu Eka Sastrawan Dewantara I Putu Gede Abdi Sudiatmika I Putu Krisna I Putu Rendi Bayu Krisnawan I Wayan Adi Juniarta I Wayan Arik Krisna I Wayan Aris Mahendra I Wayan Egi Permana I Wayan Ekastana Senadwipa Perteka Ida Bagus Agung Mahaputra Pemaron Ida Bagus Ardita Dwipayadnya Juniantari, Ni Made Rai Juniari, Ni Kadek Dwi Kadek Anggi Trisnayanti Luh Ketut Ari Anggarawati Luh Putu Budi Wijayani Luh Wulan Krisna Aryanti Made Agus Ari Santana Mahatama, I Putu Candra Ma’ruf Hidayat Muhammad Hercahya Abadi Musholikhah Nengah Landra Ni Kadek Anita Putri Ni Kadek Dian Winda Sari Ni Kadek Indriani Ni Kadek Matriani Ni Kadek Mea Wandari Ni Kadek Puspitasari, Ni Kadek Ni Kadek Ria Dwi Wandasari Ni Kadek Risna Dwi Kartika Ni Kadek Tara Wahyuni Ni Kadek Vidia Krisna Devi Ni Kadek Yuni Suantari, Kadek Julia Praba Dewi, Ni Ketut Ledys Sri Rahayu Ni Ketut Nopianti Ni Ketut Okta Widia Astuti Ni Ketut Sri Diana Wati Ni Komang Alisa Andriani Ni Komang Alit Vikananda Ni Komang Dian Andarista Wati Ni Komang Emi Tri Widanti Ni Komang Juliantari Ni Komang Sri Megantari Ni Komang Tri Utami Dewi Ni Komang Trinanda Saradewi Ni Luh Bayu Okadiani Ni Luh Bayu Okadiani Ni Luh Dian Wulandari Ni Luh Gede Lora Pranciska Ni Luh Putu Fitri Apsari Ni Luh Sinta Krisna Dewi Ni Made Anggara Cipta Dewi Ni Made Dwi Puspitawati Ni Made Dwi Widya Kencana Wati Ni Made Indri Septiantini Ni Made Mira Yurika Ni Made Puspita Dewi Ni Made Ratih Safitri Ni Made Sakha Dwi Ariesta Ni Nyoman Ari Novarini Ni Nyoman Ayu Widyawati Ni Putu Anggi Damayanti Ni Putu Ayu Sari Kusumaeni Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dian Sulistyawati Ni Putu Dian Tresmiana Ni Putu Eka Rosi Febby Diana Ni Putu Melani Gita Sari Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Risa Ayu Ni Putu Sintya Garini Dewi Ni Putu Sita Krisna Dewi Ni Putu Yeni Astiti Ni Wayan Cahya Ayu Pratami Ni Wayan Candra Dewi Ni Wayan Cantika Verginia Ni Wayan Eka Mitariani Ni Wayan Ekayanti Ni Wayan Murnia Ni Wayan Noviana Safitri Ni Wayan Srijuli Artini Novyantari, Ni Putu Widya Okadiani, Ni Luh Bayu Pande Ketut Ribek Payanti, Ni Made Ari Dewi PRAMUDIAH, Desak Dwita Amanda Prayoga, I Gusti Ngurah Tresna Diva Prayoga, I Nyoman Adi Triyana Prayoga, Made Surya Putri, Ida Ayu Made Diah Kencana Putri, Made Ayu Metania Mertiari Putu Andrian Wijaya Putu Anik Junia Artawan Putu Devita Pradnyasari Putu Ety Trisnayani Sang Ayu Made Apriantini Suparmiati, Ni Ketut Tirtawati, Ni Luh Sari Wathi, Komang Ayu Cintya Widari, I Gusti Ayu Widyawati, Ni Made Putri Winnie Chika Fernanda S YANI, Luh Komang