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PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN ATAS PEMASANGAN MESIN CCM NIPPON PAINT DI UD ADI JAYA DENPASAR Ni Komang Emi Tri Widanti; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
EMAS Vol. 3 No. 10 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Dalam setiap bangunan yang dibuat atau di service pasti membutuhkan cat, berbicara mengenai cat tidak lepas dari selera konsumen mengenai warna maka dari itu Ud Adi Jaya menawarkan tekhnologi berbasis komputer untuk menghasilkan warna cat lebih dari 10.000 warna. Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan dan promosi terhadap kepuasaan pelanggan atas pemasangan mesin CCM di Ud Adi Jaya Denpasar. Penelitian ini merupakan penelitian kuantitatif dan kualitatif dengan teknik pengambilan sampel purposive sampling, dengan jumlah sampel 70 responden dengan pengumpulan data melalui kuisoner. Analisis data di dalam penelitian ini menggunakan uji instrument, regresi linier berganda, uji asumsi klasik, korelasi berganda, uji kelayakan model. Hasil penelitian menunjukan kualitas pelayanan dan promosi berpengaruh positif dan signifikan terhadap kepuasaan pelanggan di UD Adi Jaya Denpasar.
PENGARUH DISIPLIN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA KSU FAJAR EMAS SEJAHTERA I Gusti Ngurah Putu Yana; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
EMAS Vol. 3 No. 10 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Globalisasi pada masa kini membawa pengaruh yang sangat besar. Teknologi berperan penting dalam perkembangan industry masa kini. Pengaruh globalisasi membawa perkembangan teknologi yang sangat pesat. Hal ini mendorong terjadinya persaingan antar perusahaan sehingga mengakibatkan peluang usaha yang semakin kecil. Keberadaan sumber daya manusia merupakan faktor terpenting karena semua kegiatan operasional dalam perusahaan dikerjakan oleh karyawan dalam melakukan kinerja karyawan yang baik. Untuk mencapai kinerja yang baik, dibutuhkan adanya peningkatan kerja yang optimal dan mampu mendayagunakan potensi sumber daya manusia yang dimiliki oleh karyawan guna menciptakan tujuan perusahaan, sehingga akan memberikan kontribusi positif bagi perkembangan perusahaan. Tujuan penelitian ini untuk mengetahui (1) pengaruh disiplin kerja terhadap kinerja karyawan pada KSU Fajar Emas Sejahtera dan (2) pengaruh komitmen organisasi terhadap kinerja karyawan pada KSU Fajar Emas Sejahtera. Teknik penentuan sampel yang digunakan adalah sampling jenuh sehinngga jumlah sampel yang diperoleh adalah 40 orang. Penelitian ini menggunakan teknik analisis data regresi linier berganda. Hasil penelitian menunjukan bahwa: (1) disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan KSU Fajar Emas Sejahtera dengan nilai signifikansi sabesar 0,015 dan (2) budaya organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan KSU Fajar Emas Sejahtera dengan nilai signifikasi sebesar 0,022.
PENGARUH KEPERCAYAAN MEREK, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGGUNA JASA PADA PT. SICEPAT EKSPRES DENPASAR Ni Made Sakha Dwi Ariesta; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
EMAS Vol. 3 No. 11 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Consumer satisfaction with service company is defined as a situation where consumer expectations for a service are in accordance with received about the services that provide to consumers. This study aims to determine the effect of brand trust, brand image, and service quality on service user satisfaction at PT. Sicepat Express Denpasar. The population of this research is consumer have used the services of PT. Sicepat Express Denpasar, with samples determined based on the number of indicators multiplied by five. The sample used was 75 respondents. The analytical technique is used multiple linear regression analysis, classical assumption test, and appropriate model test. The results of this study showed that brand trust has a positif and significant effect on consumer satisfaction at PT. Sicepat Express Denpasar. Brand Image has a positive and significant effect on consumer satisfaction at PT. Sicepat Express Denpasar. Service quality has a positive and significant effect on consumer satisfaction at PT. Sicepat Express Denpasar.
PENGARUH MOTIVASI KERJA DAN PENGALAMAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA CV. WAJA MOTOR CABANG SUKAWATI I Ketut Agus Suweca; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
EMAS Vol. 3 No. 11 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Work productivity is defined as a concrete result (product) produced by individuals or groups, during a certain unit of time in a work process. In order for employees to be productive at work, an organization or company needs to pay attention to the factors that affect employee productivity. The purpose of this study was to determine the effect of work motivation and work experience on employee work productivity at CV. Waja Motor Sukawati Branch. This research was conducted on CV. Waja Motor Sukawati Branch. The number of samples taken as many as 30 employees using saturated samples. Data was collected by means of interviews, documentation, observation and distributing questionnaires. The research instrument used is validity test and reliability test. The analytical technique used is the classical assumption test, multiple correlation test, analysis of determination, multiple linear regression analysis, F test and t test. Based on the results of the analysis obtained that work motivation has a positive and significant effect on employee work productivity at CV. Waja Motor Sukawati Branch. work experience has a positive and significant effect on employee work productivity on CV. Waja Motor Sukawati Branch. Determination is obtained from the amount of R Square in Table 5.11 which is 0.701 or 70.10%. Determination of 70.10%, meaning that the variable of Work Motivation (X1) and the variable of Work Experience (X2) is able to explain the variable of Employee Work Productivity (Y) is 70.10%. The remaining 29.90% (100% - 70.10%) was explained by other factors not included in this study.
PENGARUH BEBAN KERJA, DISIPLIN KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA PEGAWAI PADA KANTOR KECAMATAN BLAHBATUH GIANYAR Ni Wayan Murnia; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
EMAS Vol. 3 No. 12 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Sebuah perusahaan bisa berkembang dengan sangat pesat apabila di dalamnya memilik banyak sumber daya manusia yang berkompeten di bidangnya, sebaliknya apabila sumber daya manusia yang bekerja di sebuah institusi atau perusahaan itu tidak berkualitas maka perkembangan institusi atau perusahaan tersebut juga akan terhambat. Pengelolaan sumber daya manusia yang baik dapat berperan untuk meningkatkan kinerja pegawai. Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh beban kerja, disiplin kerja dan komitmen organisasi terhadap kinerja pegawai pada Kantor Kecamatan Blahbatuh Gianyar. Populasi dalam penelitian ini adalah seluruh pegawai Kantor Kecamatan Blahbatuh Gianyar yang berjumlah 35 pegawai. Teknik pengambilan sampel yaitu metode sampel jenuh, sehingga jumlah sampelnya adalah 35 pegawai. Teknik analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa beban kerja berpengaruh negatif dan signifikanterhadapkinerja pegawai, yang artinya semakin tinggibeban kerja yang dirasakan oleh pegawaimaka kinerja pegawai semakin menurun. Disiplin kerja berpengaruh positif dan signifikan terhadapkinerja pegawai, yang berarti semakin tinggi disiplin kerja makakinerja pegawai semakin tinggi. Komitmen organisasi berpengaruh positif dan signifikan terhadapkinerja pegawai, yang berarti semakin tinggi komitmen organisasi maka kinerja pegawai semakin tinggi. Bagi peneliti selanjutnya disarankan serta diharapkan memperluas objek penelitian sehinga memberikan suatu pandangan yan lebih serta mampu diimplementasikan secara umum.
PENGARUH PENGAWASAN DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. PACIFIC EXPRESS CARGO Ni Komang Alit Vikananda; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 3 No. 1 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Productivity is a measure of the quality and quantity of work that has been done, taking into account the cost of the resources used to do the work. The purpose of this study was to determine the effect of supervision and discipline on the work productivity of employees at PT. Pacific Express Cargo. This research was conducted at PT. Pacific Express Cargo in Denpasar. The number of samples taken as many as 40 employees with saturated sampling method. Data was collected by observation, study of documentation, interviews and distributing questionnaires. The research instrument used is validity test and reliability test. The analysis technique used is the classical assumption test, multiple correlation test, analysis of determination, multiple linear regression analysis, F test and t test. Based on the results of the analysis, supervision has a positive and significant effect on Employee Work Productivity at PT. Pacific Express Cargo. This is evidenced by the significance value of the t-test statistic 0.014 < 0.050. Work Discipline has a positive and significant effect on Employee Work Productivity at PT. Pacific Express Cargo. This is evidenced by the significance value of the t-test statistic of 0.008 < 0.050. Supervision and Work Discipline have a positive and significant effect on Employee Work Productivity at PT. Pacific Express Cargo. This is evidenced by the significance value of the F statistical test 0.000 < 0.050.
PENGARUH MOTIVASI KERJA DAN LOYALITAS KERJA TERHADAP KINERJA PEGAWAI PADA BAGIAN UMUM SEKRETARIAT DAERAH KABUPATEN GIANYAR Ni Putu Eka Rosi Febby Diana; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Realizing how important work motivation and work loyalty are in an effort to improve employee performance, the General Section of the Gianyar Regency Regional Secretariat with all its limitations tries to implement the program. There are concerns and findings regarding the problem of work motivation and work loyalty in an effort to improve and improve employee performance in accordance with the purpose of this study to determine the effect of work motivation and work loyalty on employee performance at the General Section of the Regional Secretariat of Gianyar Regency. The sampling technique used the saturated sampling technique with a total sample of 43 employees. Data analysis in this study uses Multiple Linear Regression Analysis which data processing is assisted by using the IBM SPSS Statistic 25 application. The results showed that 1) Work motivation had a positive and significant effect on employee performance in the General Section of the Gianyar Regency Regional Secretariat 2) Work loyalty had a positive and significant impact on employee performance in the General Section of the Gianyar Regency Regional Secretariat. Suggestions that can be given to agencies include: to the leadership of the General Section of the Gianyar Regency Regional Secretariat providing opportunities for employees to attend training and seminars, create more working relationships between employees and superiors and fellow employees in one section or with other sections, in Placement of employees should be adjusted between positions with employee education and pay attention to the accuracy of employee work by carrying out existing work standards / SOPs properly and firmly.
PENGARUH BEBAN KERJA DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION KARYAWAN PADA CV MARVELLA DIGITAL COPY & PRINTING Ni Wayan Candra Dewi; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 3 No. 3 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Marvella Digital Copy & Printing is a private company engaged in printing and retail of school and office stationery. On CV. Marvella Digital Copy & Printing is a phenomenon where employees stop or resign every year, mostly because employees feel less able to meet the demands of work and the second gets a job in another place or company. As well as the phenomenon of the job order system in the printing section of the CV. Marvella Digital Copy & Printing, which is when there is an order in a large capacity or an order that comes almost at the same time the employees experience being overwhelmed in preparing the customer's ordered goods. This study aims to examine and obtain empirical evidence of the effect of workload and job satisfaction on employee turnover intention at CV Marvella Digital Copy & Printing. The population in this study were all employees of CV. Marvella Digital Copy & Printing as many as 37 people. Determination of the sample using the census method or saturated sample. The analytical tool used is multiple linear regression analysis, classical assumption test, F test, t test. he results of this study indicate that workload has a positive & significant effect on employee turnover intention at CV Marvella Digital Copy & Printing. Job satisfaction has a negative & significant effect on turnover intention in CV. Marvella Digital Copy & Printing. It is recommended to CV Marvella Digital Copy & Printing to provide support and motivation and give awards to employees so that they feel valued and enthusiastic about their work and emphasize to each employee to always help each other in completing work, so that the work environment becomes more comfortable and full of family. This study also has limitations, namely the independent variables used in this study do not cover all the factors that influence employee turnover intention at CV Marvella Digital Copy & Printing.
PENGARUH DESIGN PRODUCT, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN SKINCARE PADA KARIN BEAUTY GLAMOUR SUKAWATI Ni Kadek Tara Wahyuni; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 4 No. 1 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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The purchase decision is a stage where the consumer has a choice and is ready to make a purchase orexchange between money and a promise to pay for the ownership or use of an item or service. The growth of the Indonesian economy at a macro level has had a positive impact on consumer purchasing decisions. The Covid-19 pandemic has caused many losses to many businesses, but the beauty business sector is one sector that continues to grow and is much needed by all groups, such as the skincare business, where this assessment is certainly influenced by several factors. Several factors that influence purchasing decisions are Product Design, Brand Image and Brand trust, so the authors want to examine these three variables to determine their impact on purchasing decisions. The population of this study were all customers who visited Karin Beauty Glamor Sukawati with an unknown population size. The research sample was selected using the Incidental Sampling method with the sampling technique using the Hair formula. The sample in this study was 95 respondents who had visited Karin Beauty Glamor Sukawati. The analytical tool used to test the hypothesis is multiple linear analysis but before that the researcher first used validity testing and reliability testing. The test results show that Product Design has a positive and significant effect on Skincare Purchasing Decisions at Karin Beauty Glamour Sukawati. Brand Image has a positive and significant effect on Skincare purchasing decisions at Karin Beauty Glamour Sukawati and Brand Trust has a positive and significant effect on Skincare Purchasing Decisions at Karin Beauty Glamour Sukawati.
PENGARUH E-COMMERCE, BRAND IMAGE DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT TAMU MENGINAP DI ARTOTEL SANUR BALI Ida Bagus Ardita Dwipayadnya; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 4 No. 2 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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This study aims to determine the role of e-commerce, brand image and online customer review both jointly and partially as well as knowing the dominant influencing variables on buying interest in consumers of Artotel Sanur Bali. The independent variables used in this study are e-commerce, brand image, online customer reviews. While the dependent variable is buying interest. The research method used in this study is a quantitative research method using a sample determined by non-probability sampling technique with the accidental sampling so that the total sample is 102 people. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that e-commerce, brand image and online customer reviews significant effect on guests' desire to stay at Artotel Sanur Bali. Future research can develop this research by using other variables that theoretically have an influence on buying interest, such as price.
Co-Authors Ade Riski Agus Wahyudi Salasa Gama ANGGRAINI , Ni Putu Nita Atmaja, I Made Johan Wirya Bayu rifa’I Cahyani, Ni Putu Fiska D. G. Agung Krisna Permana Desak Putu Eka Citra Dewi Desak Putu Harum Sari Dewa Ayu Putu Febriyanti Dewa Gede Agung Artha Swikara Putra Febriyanti, Dewa Ayu Putu Gregorius Paulus Tahu Gusti Ayu Intan Viani Gusti Ayu Komang Tri Wahyuni Gusti Ayu Rita Devi Marchela Handayani, Ni Made Ari Putri I Gede Ariasa Putra I Gede Irfan Asmara Wijaya I Gede Suparsa I Gede Tangkas Sandika I Gede Yudha Dharma Putra I Gusti Agung Tri Purnami I Gusti Ayu Kadek Yuni Elayanti I Gusti Ngurah Putu Yana I Gusti Ngurah Wahyu Cahyadi I Kadek Andi Ria Gunawan I Kadek Budiantara I Ketut Agus Suweca I Komang Ngurah Mudita I Komang Sudarpa Galung I Made Surya Prayoga I Made Surya Prayoga I Made Surya Prayoga3 I Made Tamba I Nyoman Andika Permana I Putu Aditya Surya Pratama I Putu Apriana Wahyu Setiawan I Putu Ariawan I Putu Aris Wirananda I Putu Eka Sastrawan Dewantara I Putu Gede Abdi Sudiatmika I Putu Krisna I Putu Rendi Bayu Krisnawan I Wayan Adi Juniarta I Wayan Arik Krisna I Wayan Aris Mahendra I Wayan Egi Permana I Wayan Ekastana Senadwipa Perteka Ida Bagus Agung Mahaputra Pemaron Ida Bagus Ardita Dwipayadnya Juniantari, Ni Made Rai Juniari, Ni Kadek Dwi Kadek Anggi Trisnayanti Luh Ketut Ari Anggarawati Luh Putu Budi Wijayani Luh Wulan Krisna Aryanti Made Agus Ari Santana Mahatama, I Putu Candra Ma’ruf Hidayat Muhammad Hercahya Abadi Musholikhah Nengah Landra Ni Kadek Anita Putri Ni Kadek Dian Winda Sari Ni Kadek Indriani Ni Kadek Matriani Ni Kadek Mea Wandari Ni Kadek Puspitasari, Ni Kadek Ni Kadek Ria Dwi Wandasari Ni Kadek Risna Dwi Kartika Ni Kadek Tara Wahyuni Ni Kadek Vidia Krisna Devi Ni Kadek Yuni Suantari, Kadek Julia Praba Dewi, Ni Ketut Ledys Sri Rahayu Ni Ketut Nopianti Ni Ketut Okta Widia Astuti Ni Ketut Sri Diana Wati Ni Komang Alisa Andriani Ni Komang Alit Vikananda Ni Komang Dian Andarista Wati Ni Komang Emi Tri Widanti Ni Komang Juliantari Ni Komang Sri Megantari Ni Komang Tri Utami Dewi Ni Komang Trinanda Saradewi Ni Luh Bayu Okadiani Ni Luh Bayu Okadiani Ni Luh Dian Wulandari Ni Luh Gede Lora Pranciska Ni Luh Putu Fitri Apsari Ni Luh Sinta Krisna Dewi Ni Made Anggara Cipta Dewi Ni Made Dwi Widya Kencana Wati Ni Made Mira Yurika Ni Made Puspita Dewi Ni Made Ratih Safitri Ni Made Sakha Dwi Ariesta Ni Nyoman Ari Novarini Ni Nyoman Ayu Widyawati Ni Putu Anggi Damayanti Ni Putu Ayu Sari Kusumaeni Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dian Sulistyawati Ni Putu Dian Tresmiana Ni Putu Eka Rosi Febby Diana Ni Putu Melani Gita Sari Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Risa Ayu Ni Putu Sintya Garini Dewi Ni Putu Sita Krisna Dewi Ni Putu Yeni Astiti Ni Wayan Cahya Ayu Pratami Ni Wayan Candra Dewi Ni Wayan Cantika Verginia Ni Wayan Eka Mitariani Ni Wayan Ekayanti Ni Wayan Murnia Ni Wayan Noviana Safitri Ni Wayan Srijuli Artini Novyantari, Ni Putu Widya Okadiani, Ni Luh Bayu Pande Ketut Ribek Payanti, Ni Made Ari Dewi PRAMUDIAH, Desak Dwita Amanda Prayoga, I Gusti Ngurah Tresna Diva Prayoga, I Nyoman Adi Triyana Prayoga, Made Surya Putri, Ida Ayu Made Diah Kencana Putri, Made Ayu Metania Mertiari Putu Andrian Wijaya Putu Anik Junia Artawan Putu Devita Pradnyasari Putu Ety Trisnayani Sang Ayu Made Apriantini Suparmiati, Ni Ketut Tirtawati, Ni Luh Sari Wathi, Komang Ayu Cintya Widari, I Gusti Ayu Widyawati, Ni Made Putri Winnie Chika Fernanda S YANI, Luh Komang