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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jambura Science of Management Journal Health & Science : Gorontalo Journal Health and Science Community Jurnal Manajemen Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ilmiah Wahana Pendidikan EDUTECH : Jurnal Inovasi Pendidikan Berbantuan Teknologi Oikos - Nomos : Jurnal Kajian Ekonomi dan Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Research Review: Jurnal Ilmiah Multidisiplin Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Mopolayio : Jurnal Pengabdian Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian dan Pengkajian Ilmiah International Journal of Multidisciplinary Science and Applied Research (IJOMAS) eJEBA El-Economica
Rizan Machmud
Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Analisis Konten Visual Instagram dalam Membangun Keterlibatan Pelanggan: Studi Kasus Akun Instagram X Food and Beverage Nur'ain Suleman; Rizan Machmud; Syamsul B. Biki
Research Review: Jurnal Ilmiah Multidisiplin Vol. 5 No. 1 (2026): Research Review: Jurnal Ilmiah Multidisiplin (Februari 2026 - Juli 2026)
Publisher : Transbahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54923/researchreview.v5i1.434

Abstract

Amidst the rapid growth of the culinary industry, Instagram has become a primary brand communication instrument that demands visual excellence to attract audiences. This study aims to analyze the role of visual aesthetics on the X Food and Beverage Instagram account in shaping customer engagement. Using a descriptive qualitative method with a case study approach, data were collected through in-depth interviews with seven informants (management, admins, and loyal consumers) and visual documentation of the research object. The analysis examined visual elements such as the earth-tone color palette and minimalist composition through semiotic theory. The findings indicate that consistent visual usage successfully established a strong brand identity and provided a sense of mindfulness for the audience, effectively increasing trust in product quality. However, a "perfection paradox" was identified, where overly professional visuals created a psychological barrier for consumers to interact actively in the comments section, despite high physical visitations. In conclusion, the integration of high aesthetics and authentic human interest is key to maintaining consumer loyalty in the digital era. This research implies the need for a balance between aesthetic ego and open communication spaces to create an inclusive customer community.
PENGEMBANGAN DONOR DARAH SULTENG: SITUS WEB DONOR DARAH BERBASIS LOKASI DI SULAWESI TENGAH Iqbal Hidayat Syahril; Muh. Azzam Faaz; Diah Mutiarasari; Miranti Miranti; Rizan Machmud; Andi Muh. Gharib Ramz Ray; Faizal Arif Rusdin
Journal Health & Science : Gorontalo Journal Health and Science Community Vol 10, No 3 (2026): JULI: JOURNAL HEALTH AND SCIENCE : GORONTALO JOURNAL HEALTH AND SCIENCE COMMUNI
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35971/gojhes.v10i3.39008

Abstract

Penyebaran informasi kebutuhan donor darah secara cepat masih menjadi tantangan dalam layanan kesehatan, khususnya di wilayah yang luas dengan ketersediaan pendonor yang tidak merata, sehingga diperlukan sistem yang mampu mempercepat proses identifikasi calon pendonor yang sesuai. Kebaruan penelitian ini terletak pada pengembangan Donor Darah Sulteng, sebuah situs web donor darah berbasis lokasi yang mengintegrasikan pencocokan golongan darah, faktor Rhesus, kelayakan donor, perhitungan jarak geografis menggunakan rumus Haversine dalam radius 15 km, serta notifikasi otomatis melalui WhatsApp. Penelitian ini bertujuan mengembangkan sistem yang dapat membantu identifikasi dan menghubungkan calon pendonor dengan pihak yang membutuhkan darah secara lebih cepat dan efisien. Metode yang digunakan adalah Research and Development (RD) dengan model Analysis, Design, Development, Implementation, and Evaluation (ADDIE), namun penelitian dibatasi hingga tahap Analysis, Design, dan Development. Sistem dikembangkan menggunakan CodeIgniter 4, PHP, MySQL, dan arsitektur Model–View–Controller (MVC) dengan fitur utama berupa pendaftaran pendonor, input permintaan darah, pencocokan donor, notifikasi WhatsApp, dan konfirmasi kesediaan donor. Hasil pengujian black-box terhadap 20 skenario menunjukkan seluruh fungsi inti sistem berjalan sesuai dengan rancangan. Kesimpulannya, sistem yang dikembangkan memiliki potensi untuk mendukung penyebaran informasi kebutuhan donor darah secara lebih efektif, meskipun masih diperlukan validasi oleh ahli, pengujian pengguna, serta evaluasi lebih lanjut terkait aspek keamanan dan efektivitas implementasinya.
Pengaruh Pemanfaatan Kecerdasan Buatan dan Chatbot Terhadap Pengalaman Pelanggan Tokopedia pada Mahasiswa FEB Universitas Negeri Gorontalo Riska Bilondatu; Rizan Machmud; Syamsul B. Biki
Research Review: Jurnal Ilmiah Multidisiplin Vol. 5 No. 1 (2026): Research Review: Jurnal Ilmiah Multidisiplin (Februari 2026 - Juli 2026)
Publisher : Transbahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54923/researchreview.v5i1.498

Abstract

This study aims to analyze the effect of Artificial Intelligence (AI) and Chatbot utilization on Customer Experience among Tokopedia users. The research method used a quantitative approach with a sample of 100 respondents from the Faculty of Economics and Business, Class of 2022, UNG, selected through purposive sampling. Data analysis was performed using multiple linear regression. The results show that partially, AI has a positive and significant effect on Customer Experience (t-count 3.193 > 1.984). Similarly, the Chatbot variable has a significant effect (t-count 5.357 > 1.984). Simultaneously, both variables have a significant effect with an F- count of 69.866 > 3.09. The R² value of 0.590 indicates a 59.0% contribution to Customer Experience. The integration of artificial intelligence (AI) and chatbots has made a positive contribution to improving service efficiency. Nevertheless, inconsistencies in previous findings (research gap) remain evident in the existing literature.  In conclusion, optimizing AI and chatbot technology is a crucial factor in enhancing the quality of digital transaction experiences for students.
Repurchase Intention Konsumen Coffee Shop: Pengujian Peran Moderasi Gaya Hidup pada Packaging dan Cita Rasa Renita A. Basori; Rizan Machmud; Zulfia K. Abdussamad
Research Review: Jurnal Ilmiah Multidisiplin Vol. 5 No. 1 (2026): Research Review: Jurnal Ilmiah Multidisiplin (Februari 2026 - Juli 2026)
Publisher : Transbahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54923/researchreview.v5i1.505

Abstract

This study aims to examine the role of lifestyle as a moderating variable in the relationship between packaging, taste, and consumers' repurchase intention at Fore Coffee in Gorontalo City. The study adopts a quantitative research approach using primary data collected through an online questionnaire distributed to consumers who had previously purchased Fore Coffee products. A purposive sampling technique was employed to select respondents based on predetermined criteria, resulting in a total sample of 97 respondents. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach with SmartPLS version 3.2.9. The findings reveal that packaging has a positive and significant effect on repurchase intention, indicating that attractive, functional, and high-quality packaging encourages consumers to make repeat purchases. Taste also has a positive and significant effect on repurchase intention, suggesting that product quality remains one of the primary determinants of customer loyalty. In addition, lifestyle has a positive and significant effect on repurchase intention, reflecting that consumers whose lifestyles align with the Fore Coffee brand are more likely to repurchase its products. However, the moderation analysis demonstrates that lifestyle does not significantly strengthen or weaken the relationship between packaging and repurchase intention, nor does it moderate the relationship between taste and repurchase intention. These findings imply that while lifestyle directly influences consumers' intention to repurchase, it does not function as a moderating variable in the relationships examined. The study provides practical implications for businesses in the coffee industry, emphasizing the importance of improving packaging quality and maintaining product taste to encourage repeat purchases.
Pengaruh Komitmen Afektif terhadap Perilaku Sportsmanship Pegawai melalui Mediasi Budaya Organisasi Di BPJS Gorontalo: The Influence of Affective Commitment on Employee Sportsmanship Behavior through Organizational Culture Mediation at BPJS Gorontalo Maku, Nurlaila Agustin; Machmud, Rizan; Tantawi, Rezkiawan; Hinelo, Raflin; Juanna, Andi
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 12 No. 2 (2025): e-JEBA Volume 12 Number 2 Year 2025
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v12i2.53723

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komitmen afektif terhadap perilaku sportsmanship pegawai dengan mempertimbangkan peran budaya organisasi sebagai mediator, dalam konteks organisasi penyelenggara jaminan sosial ketenagakerjaan di Kota Gorontalo. Penelitian menggunakan pendekatan kuantitatif dengan metode survei dan teknik pengambilan sampel berupa sensus terhadap seluruh pegawai yang menjadi responden. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode pemodelan persamaan struktural berbasis partial least squares dengan bantuan perangkat lunak analisis statistik. Hasil penelitian menunjukkan bahwa komitmen afektif tidak berpengaruh secara langsung terhadap perilaku sportsmanship, namun memiliki pengaruh yang signifikan terhadap budaya organisasi, dan budaya organisasi memiliki pengaruh signifikan terhadap perilaku sportsmanship pegawai. Dengan demikian, budaya organisasi terbukti sebagai mediator penuh dalam hubungan antara komitmen afektif dan perilaku sportsmanship. Kesimpulan dari penelitian ini adalah bahwa peningkatan perilaku sportsmanship pegawai sangat bergantung pada kekuatan budaya organisasi yang dibentuk oleh komitmen afektif. Rekomendasi yang diberikan mencakup penguatan nilai-nilai budaya kerja yang terbuka, kolaboratif, dan menghargai kinerja, serta pengembangan program pelatihan, kegiatan membangun tim, dan sistem penghargaan yang mendukung perilaku positif di tempat kerja.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SKINCARE SKINTIFIC DI ERBY SHOP Dwi Mutiara Senen; Rizan Machmud; Andi Yusniar Mendo
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 1 (2025): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i1.1221

Abstract

Di tengah ketatnya persaingan industri skincare, Skintific tetap mampu mempertahankan daya tariknya di pasar serta menjaga minat konsumen terhadap produknya, sehingga menarik untuk ditelusuri faktor-faktor yang mendorong konsumen memiliki minat beli terhadap produk tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan kualitas produk terhadap minat beli konsumen pada produk skincare Skintific di Erby Shop Gorontalo. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik survei kepada 96 responden dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa brand image tidak berpengaruh secara signifikan terhadap minat beli konsumen, sedangkan kualitas produk berpengaruh positif dan signifikan terhadap minat beli. Secara simultan, brand image dan kualitas produk memiliki pengaruh yang signifikan terhadap minat beli konsumen. Temuan ini menunjukkan bahwa kualitas produk lebih menentukan dalam mendorong minat beli dibandingkan dengan persepsi terhadap merek.
Study of Satisfaction of Information System Users in Study Program (SIMPRODI) in Gorontalo State University Rizan Machmud
International Journal of Applied Business and International Management Vol 3, No 2 (2018): December 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v3i2.339

Abstract

The rapid development of Information Technology (IT) today provides many conveniences in various forms of business, including the service business. System User Satisfaction (User satisfaction) is the response and feedback that the user raises after using the information system. This study aims to obtain empirical evidence regarding the use of SIMPRODI application products and how SIMPRODI can provide good services for students. The survey research method was carried out and the data collected was 252 data. The data was then analyzed by PLS-SEM. The results showed that the quality of the system did not have a significant effect on the SIMPRODI intention to use, but the quality of information and quality of service was significant on the intention to use, then when the intention to use was higher the user satisfaction was better and vice versa when the SIMPRODI user satisfaction was high then intention to use is also getting higher.
Model Design of Influence of Service Quality on Customer Satisfaction in Regional General Hospitals in Gorontalo Province Rizan Machmud; Tineke Wolok
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i3.948

Abstract

This study aims to determine the model design of influence of service quality on customer satisfaction at Regional General Hospitals (RSUD) in Gorontalo Province. This research believes that the quality of service remains the biggest problem demanding a pattern of services to increase customer satisfaction hindering the government-owned hospital to compete with other private hospitals. This study uses AHP analysis to formulate the interest weights of various factors as the basis for the formulation of the design model, and SWOT analysis to formulate strategies by considering the importance of those factors grouped into strength (S), weakness (W), opportunities (O), and threats (T). While, the results of AHP analysis were used as the basis for each factor weighting. This study findings conclude that model design of the influence of service quality on patient satisfaction at Regional General Hospitals (RSUD) in Gorontalo Province indicating higher weight, sequentially, on assurance, tangibility, empathy, reliability, and responsiveness. Those all, undoubtedly, are essential aspects to cover as the hospitals deliberately attempt to gain patient's satisfaction. The SWOT analysis highlights that, in addition to its affordable costs and cleanliness, the hospitals were excellent as the doctors and nurses were outwardly appealing, quick-responding, kind-hearted, and communicative. The hospital weakness lies on its lack of cutlery’s cleanliness standards, unkempt inpatient rooms, nurse-doctor's sluggish coordination, ignorance, specialist unavailability, and doctors’ and nurses' incompetence. Externally, the hospital could highly grasp ample opportunities. The hospitals are referral hospitals for small communities. Their good reputation leads the public to put their trust as the population remains exponentially growing. In addition to pharmacy, the hospitals are formally accredited allowing their quality service enhancement. However, the hospitals should consider other private hospitals, customer dissatisfaction, and science and technology development as threats to their sustainable excellent service.
EFEKTIVITAS KINERJA PENDAMPING PKH DALAM MENJAMIN KEPUASAN KPM DI WILAYAH KECAMATAN SUWAWA SELATAN Qadri Ramadana Inombi; Heldy Vanni Alam; Rizan Machmud
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2026): JIMB - VOLUME 9 NOMOR 2 SEPTEMBER 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i2.41230

Abstract

Artikel ini menganalisis efektivitas kinerja pendamping Program Keluarga Harapan (PKH) dalam menjamin kepuasan Keluarga Penerima Manfaat (KPM) di Kecamatan Suwawa Selatan. Penelitian menggunakan pendekatan kuantitatif dengan data survei dari 189 responden KPM. Analisis dilakukan melalui statistik deskriptif, uji validitas dan reliabilitas, uji asumsi klasik, regresi linear sederhana, uji t, koefisien determinasi, serta indeks efektivitas berdasarkan perbandingan skor rata-rata aktual dengan skor ideal. Hasil penelitian menunjukkan bahwa kinerja pendamping berada pada kategori sangat efektif, sedangkan kepuasan KPM berada pada kategori puas. Hasil regresi memperlihatkan arah hubungan positif antara kinerja pendamping dan kepuasan KPM dengan nilai R Square sebesar 0,228. Artinya, kinerja pendamping memberikan kontribusi sebesar 22,8% terhadap kepuasan KPM, sedangkan sisanya dipengaruhi faktor lain di luar model. Temuan ini menegaskan bahwa ketepatan waktu, kejelasan informasi, komunikasi responsif, dan konsistensi pendampingan menjadi unsur strategis dalam memperkuat kepuasan KPM.
PENGARUH MEDIA SOSIAL TERHADAP PENINGKATAN MINAT BERWIRAUSAHA DIKALANGAN GENERASI Z MAHASISWA FAKULTAS EKONOMI Ninik Utami; Raflin Hinelo; Rizan Machmud
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2026): JIMB - VOLUME 9 NOMOR 2 SEPTEMBER 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i2.41217

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media sosial terhadap minat berwirausaha mahasiswa Fakultas Ekonomi dan Bisnis Universitas Negeri Gorontalo. Pengumpulan data menggunakan data primer yang diperoleh dari mahasiswa Fakultas Ekonomi dan Bisnis Universitas Negeri Gorontalo yang kemudian dijadikan responden menggunakan rumus slovin setelah melakukan perhitungan sehingga peneliti menyesuaikan sebanyak 100 responden. Hasil data yang dikumpulkan melalui pembagian kuesioner tersebut telah diuji dengan uji validitas dan reabilitas , uji asumsi klasik, dan uji analisis regresi linear sederhana. Metode analisis data menggunakan aplikasi SPSS Versi 25. Hasil Penelitian ini menunjukkan bahwa media sosial memiliki pengaruh yang positif dan signifikan terhadap minat berwirausaha dikalangan generasi Z mahasiswa Fakultas Ekonomi dan Bisnis Universitas Negeri Gorontalo. Berdasarkan hasil perhitungan koefisien determinasi diperoleh nilai R² sebesar 0,902 atau 90,2%, yang menunjukkan bahwa variabel Media Sosial memiliki pengaruh yang sangat kuat dan dominan terhadap Minat Berwirausaha. Sedangkan sebesar 0,098 atau 9,8% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Co-Authors Abd Rahman Pakaya Abd. Hakim Wijaya Abdullah, Amnawati Abdullah, Karmila Abdussamad, Zulfia K. Agil Bahsoan Agil S Tutu Agus Hakri Bokingo Agus S. Soegoto Agus S. Soegoto Agus Supandi Agustin Sri Mutiara Gani Altav Rian Kurniawan Amir Isa, Ramlan Andi Juanna Andi Muh. Gharib Ramz Ray Andi Yusniar Mendo Angelina Adelwice Walukow Aprilia Massie Arlan Ida Asnawi, Melan Angriani Atika Mustapa Ayantri Biloa Ayu Lestari Biki, Mohamad Rizki Chahyani R Mootalu Citra Aditya Kusuma Citra Ningsih Korompot Cristian Polamolo Daud, Rival David P.E. Saerang David P.E. Saerang Dewi Indrayani Hamin Dewi Indrayani Hamin Dewi Yanti Olii Diah Mutiarasari Dina Nurhidayah Angio Djoko Lesmana Radji Dungga, Meriana Franssisca Dungga, Meriyana Fransisca Dwi Mutiara Senen Eduart Wolok Endi Rahman Erika Hasan Faizal Arif Rusdin Fitri Ramadhani Frili Panambunan Glady Christina Sampow Hais Dama Hariyanti, Fina Herlina Rasjid Hula, Ridwan Husain, Miranda Ichi Alvionita Pontoh Idham Masri Ishak Idris Yanto Niode Idrus, Fadel H. Al Imam Prawiranegara Gani Indriani Suleman Iqbal Hidayat Syahril Irawati Abdul Isa, Ramlan Amir Karmila H. Dotutinggi Katili, Moh. Alwi Korika Fattah Lama, Hadija Y. Lanto Miriatin Amali Luthfiyyah Muhadzdzab Madjid, Lia Yustika Makarau, Nita Nathania Maku, Nurlaila Agustin Mamonto, Dwi Lestari Mamonto, Prawinta Mark Brian Meyko Panigoro Miranti Miranti Moh Owen Palangit Mohamad Agus Salim Monoarfa Mohamad Rizki Biki Mohammad Andika Tobuhu Mokoagow, Rezza Muh. Azzam Faaz Muh. Dandy Putra Thohir Muhammad Amir Arham Muhammad Sapta Ramadhan Ginting Suka Muli, Celine Masnita Mulyawati Bau Nia Karim Nilawati Harun Ninik Utami Nur'ain Suleman Nuur Hazar Zulfiani Marlisa Pakaya, Mutia Dhafiyah J. Pakaya, Naista Larasati Panga, Indrawan Y. Paputungan, Siti Nurianti Peggyta Sintia Tayabu Qadri Ramadana Inombi Radiah Hafid Raflin Hinelo Ramdan K.A Hagu Renita A. Basori Rezkiawan Tantawi Rhomadona, Intan Ridvandani Thalib, Rizqy Riska Bilondatu Riska Febriyani Umar Risnawaty Suleman Robiyati Podungge Rudy S Wenas Rudy S. Wenas Rudy S. Wenas Rumopa, Olivia S Safira Taaduengo Sartika Uwewengo Selvi Selvi Selvi Selvi Senen, Dwi Mutiara Sintiana Midu Siswahyudianto Siti Nurhalisa A Saini Srie Isnawaty Pakaya Syamsul B Biki Tineke Wolok Tinneke Wolok Titin S. Pakaya Umin Kango Valentina Monoarfa Win, Thinzar Wiranata, I Dewa Gede Arya Wiyono, Pazrin Wowor, Moh. Afriansyah Yales Bintang Z.A Sutrisno Yasin, Arman Abd. Yulinda L. Ismail Yusrin S. Hasan Zulfia K. Abdussamad