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All Journal Jurnal Manajemen dan Agribisnis Jurnal Pustakawan Indonesia JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Asia-Pacific Management and Business Application Journal of Humanities and Social Studies Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Artha Satya Dharma Economicus: Jurnal Ekonomi dan Manajemen INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Journal of Multidisciplinary Science Jurnal Pustakawan Indonesia Jurnal Locus Penelitian dan Pengabdian Journal of Social Studies, Arts and Humanities (JSSAH) International Journal Administration, Business & Organization Return : Study of Management, Economic and Bussines Eduvest - Journal of Universal Studies IIJSE Asian Journal of Social and Humanities Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Economics, Accounting, and Management
Sufrin Hannan
Universitas Pakuan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Determinants of Consumption Values and Their Impact on Green Purchase Intention through Green Trust: Case Study on the Purchase and Use of Xiaomi Electric Scooter Products in Jabodetabek Deyna Dwitama Setiadi; Hari Muharam; Sufrin Hannan
Return : Study of Management, Economic and Bussines Vol. 3 No. 1 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i1.204

Abstract

This study aims to analyze the determinants  of consumption value and  their impact  on green purchase intention through green trust in  a case study on the purchase and use of Xiaomi electric scooter products in Jabodetabek. This study used quantitative accidental sampling method by conducting survey techniques using questionnaire instruments. The questionnaire was distributed to 150 respondents in the Jabodetabek area and the classification of respondents were those who had known, had used, and had bought electric scooter products. The analysis techniques used are descriptive statistics and Structural Equation Modeling (SEM). The results of this study state that  consumption values  consisting of functional value, social value, and emotional value have a significant influence on green trust both individually  and  together, consumption values have a significant  influence on green purchase intention, green trust has a  significant influence on  Green Purchase Intention, as well as Consumption Values and  Green Trust together have a significant influence on Green Purchase Intention.
The Influence of Digital Marketing and Influencers on Repurchase Intention for Kahf Facial Cleanser through Customer Trust Mubarik, Rahadean Makhdani Rahmatullah; Hartoyo, Hartoyo; Hannan, Sufrin
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5939

Abstract

Growing awareness among Indonesian men of skin health and personal appearance has significantly increased demand for male skincare products, especially in the facial cleanser segment. Local brands such as Kahf continue to face strong competitive pressure fom international brands that dominate the market. This study examines the influence of digital marketing and influencers on repurchase intention for Kahf facial cleanser products, with customer trust as a mediating variable. Using SEM-PLS and data collected from 265 respondents in the Jabodetabek area. The findings show that social media marketing significantly affects customer trust but does not directly influence repurchase intention. Digital content marketing and influencer marketing significantly affect both customer trust and repurchase intention. Customer trust also shows a strong direct influence on repurchase intention. Indirect effects reveal that only the influencer shows a significant mediating effect through customer trust.
Evaluasi Strategi CSR PT Bukit Asam TBK dalam Meningkatkan Citra Perusahaan Wijaya, Pantra; Siti Jahroh; Sufrin Hannan
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 3 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i3.5309

Abstract

Latar belakang: PT Bukit Asam sebagai perusahaan yang memproduksi batubara terbesar di Indonesia, menghadapi tantangan dalam menjaga citra perusahaan di tengah banyaknya permasalahan yang melibatkan PT Bukit Asam Tbk. Tujuan: Penelitian ini bertujuan untuk menganalisis strategi CSR PT Bukit Asam Tbk di Tanjung Enim, khususnya terhadap program unggulan mereka, menggunakan metode SWOT (Strength, Weakness, Opportunity, Threat) yang kemudian rumusan strategi alternatif yang memberikan strategi prioritas menggunakan metode QSPM. Metode: Studi ini menggunakan pendekatan kualitatif deskriptif untuk memahami faktor-faktor yang memengaruhi citra perusahaan mereka. Hasil: Hasil penelitian PT Bukit Asam Tbk telah menjalankan strategi CSR yang mencakup aspek TBL (ekonomi, sosial, dan lingkungan) akan tetapi tingkat kepuasan masyarakat terhadap dampak csr relatif masih rendah yakni 56% Netral 25% Menyatakan tidak puas hanya 19% yang merasa puas, hasil Kuesioner yang diberikan kepada kepala desa/lurah program kemitraan CSR menjadi program prioritas yang diharapkan karena dinilai berdampak langsung terhadap ekonomi masyarakat. Analisis QSPM didapatkan 3 strategi prioritas yaitu Mengembangkan Program CSR Berbasis Keberlanjutan, Kolaborasi Strategis dengan Pemerintah dan Akademisi, Memaksimalkan Dukungan Finansial dan SDM untuk Konsistensi Program. Kesimpulan: Kesimpulan penelitian menyarankan bahwa dengan evaluasi dalam strategi CSR, PT Bukit Asam Tbk dapat mempertahankan citra perusahaanya.
Co-Authors Agref Valendra Putra Agus Setyo Pranowo Alif, Muhammad Farras Anggi Triantoro Apriado, Albert Arif Imam Suroso Deyna Dwitama Setiadi Dharmawan, Rafi Diah Krisnatuti Diani Mustika Prianti Emir Fachry Endah Wal Istanawati Entang, H. M. Fasya, Hannika Fery Siswadi Gagan Gandara Ghifari, Nurul Afiifah Hari Muharram Hartoyo Hartoyo Hartoyo Hediansyah Horas V Purba, Jan Hutama, Dwinanda Idqan Fahmi Indrawan, Raden Dikky Iriandy, Wahyu Jan Horas Vervady Purba Laksono, Gigih Andi Martinus Tukiran Martinus Tukiran Mochamad Deden Sukmana, Mas Mohamad Syamsul Ma’arif Mubarik, Rahadean Makhdani Rahmatullah Muflihan, Elgin Muhamad Entang Muharam, Hari Nana Wahyuni Novrian Nurdiniati, Gita Piramita, Santi Popong Nurhayati Purba, Jan Horas Vervady Putri Dhika Savitri Rachayu, Widhi Rachman, Mohammad Irfan Ratnadianti, Aulia Rumawak, Yerry Gerson ruslan abdul gani ruslan Sanjaya, Irsyad Santi Piramita Savitri, Putri Dhika Siti Jahroh Sumantri, Hariyadi Tesar, Mochamad Tresiani, Yunita Dwi Ujang Sumarwan Ultimarchya, Debra Widarma Wijaya, Pantra Windayani, Fina Yerry Gerson Rumawak Yuarry Farradia Yuary Farradia Yudha Heryawan Asnawi Zahid, Rifqi Az