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All Journal Jurnal Kesehatan Andalas Jurnal Sosial Ekonomi Perikanan Majalah Kesehatan FKUB JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal PAJAR (Pendidikan dan Pengajaran) At-Ta'dib: Jurnal Ilmiah Prodi Pendidikan Agama Islam Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL PENDIDIKAN TAMBUSAI Care : Jurnal Ilmiah Ilmu Kesehatan Indonesian Physical Review Journal of Issues in Midwifery JURNAL PENELITIAN KESMASY Caring : Jurnal Pengabdian Masyarakat Jurnal Abdi Panca Marga JOMPA ABDI: Jurnal Pengabdian Masyarakat Pinisi Journal of Education and Management MULTIPLE: Journal of Global and Multidisciplinary PEDAMAS (Pengabdian Kepada Masyarakat) Journal of Humanities and Social Studies Nomico Jurnal Ners dan Kebidanan (Journal of Ners and Midwifery) Management and Business Progress International Journal of Artificial Intelligence and Robotic Technology (IJAIRTec) Jurnal Signaling
Mustika Dewi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Management and Business Progress

 1 
Pengaruh Lokasi Dan Brand Image Terhadap Minat Beli Dan Dampaknya Pada Keputusan Pembelian Pada Café Kopi Dolok Tebing Tinggi Suwadi, Suwadi; Dewi, Mustika
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.184

Abstract

This study aims to determine the effect of location and brand image on buying interest and its impact on purchasing decisions Case study at Café Kopi Dolok Tebing Tinggi. The research method used is quantitative method using the help of SPSS version 25.00. which was collected from the results of distributing questionnaires to Café Kopi Dolok consumers as many as 96 respondents. The analysis method used in this study is to use instrument tests, namely validity and reliability tests. Classical assumption test, namely normality test, multicolonearity test, heteroscedacity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis testing, namely the T test and path analysis. The results of SPSS in this study are that the location variable has an effect on purchase interest, the Brand Image variable has no effect on Purchase interest, the location variable has no effect on purchasing decisions, the Brand Image variable has no effect on purchasing decisions, the purchase interest variable has an effect on purchasing decisions, the Purchase Interest variable can mediate the relationship between Location affects purchasing decisions, the Purchase Interest variable can mediate the relationship between Brand Image affects purchasing decisions.
Co-Authors Asih, Siti Wulan Azhari As’ad, Mhd Harry Azhari, Mhd. Harry Bambang Suseno Batubara, Saiful Budi, Wahyu Sulistianing coryna rizky amelia Dewi ANGGRAENI Dewi, Triyana Sinta Dila, Retno Rahma Dinda, Dinda Elawijaya Alsa Elisabet Simanungkalit Eri Mustari, Eri Ermawati Ermawati Ernita ernita, ernita Fatmawati Fatmawati Fatmawati, Fatmawati Firdaus, Syukron Gayatri, Mergy Gimin Gimin Gimin Gita Dewi Winardi Ilmia Fahmi, Ilmia Indahwati, Lilik Intan Yusuf Habibie Ismoyo, Daniswara Prayoga Jamaluddin Jamaluddin Kandar, Mamat Kasmi, Kasmi M. Awaluddin, M. Maharani, Afniari Makhdalena Makhdalena Makhdalena, Makhdalena Mayangsari, Elly Mega Ulfah, Mega Muh. Darwis Muhammad Ilham Ningrum Irfandi Putri, Nur Ilmya Nugraha Ningrum Paramita Sari Noor Rahmawati Nur Azizah, Hanifah Asgi Nur Hanifah, Diyah Risnanda Nurdiana Nurganda Nuzulia Irawati Onu La Ola, Onu Prastanti, Ryan Hani Putri, Frilya Rachma Qonita, Jihan Rio Ferdiani Harahap Rosmawati Sari, Mita Herlina Savitri, Meiliana Eka Setyawati Soeharto, Setyawati Silvani, Yulia Siregar, Syukron Firdaus Sri Herwiningsih Sumi Lestari Sururiyah, Siti Khusniyati Suwadi Suwadi Swasta Priambada Ulfa, Mega Widya Rahmawati Windari, Era Nurisa Yulismaulidya, Farahmita Yuseva Sariati, Yuseva