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All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan JURNAL ILMIAH MANAJEMEN & BISNIS Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Maneggio: Jurnal Ilmiah Magister Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) International Journal of Business Economics (IJBE) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Community Development Journal: Jurnal Pengabdian Masyarakat Ihsan: Jurnal Pengabdian Masyarakat Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) FRIMA: Festival Riset Ilmiah Manajemen & Akuntansi Jurnal Ilman: Jurnal Ilmu Manajemen International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings International Journal of Economic, Technology and Social Sciences (Injects)
Rini Astuti
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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THE INFLUENCE OF CONSUMER REVIEWS PRICES AND ONLINE ON PRODUCT PURCHASE DECISIONS IN FASHION CATEGORY IN SHOPEE "(CASE STUDY OF FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF MUHAMMADIYAH SUMATERA UTARA) Rini Astuti; Anisa Permata Dewi
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.484

Abstract

Purchasing decisions are actions taken by consumers to make a product purchase. Many factors influence consumer purchasing decisions, including prices and online consumer reviews. This study aims to determine the effect of price and online consumer reviews on product purchase decisions in the fashion category in Shopee (Case Study of the Faculty of Economics and Business, University of Muhammadiyah North Sumatra). The population in this study were students of the Faculty of Economics and Business, Muhammadiyah University of North Sumatra (UMSU) with 100 samples of Students of the Faculty of Economics and Business, Muhammadiyah University of North Sumatra (UMSU) who had shop for fashion products at Shopee in the past 1 year. Data collection techniques use questionnaires or questionnaires that are tested for validity and reliability. The data analysis technique uses multiple regression, classic assumption test, t test, F test and coefficient of determination. Based on the data analysis and discussion in the study, the conclusions are that there is no partial price effect on purchasing decisions with tcount = 1.193 ttable = 1,984. In addition, simultaneously and significantly there is the influence of price and online consumer reviews on product purchasing decisions in the fashion category in Shopee with the value of Fcount = 47.039> Ftable = 3.09. Determination coefficient value of 0.492 or 49.2% contribution of price and online consumer reviews on product purchase decisions in the fashion category in Shopee (Case Study of the Faculty of Economics and Business, University of Muhammadiyah North Sumatra) while the remainder is 0.508 or 50.8% influenced by other variables not examined in this study.
Mediation of Buying Interest on the Relationship of Green Products to Purchase Decisions During the New Normal: Evidence from MSME Consumers in East Binjai Regency Nel Arianty; Rini Astuti; Sri Endang  Rahayu; Edisah Putra Nainggolan; Arif Pratama Marpaung
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.605 KB) | DOI: 10.35335/enrichment.v12i5.799

Abstract

The author's purpose is to research to determine the effect of Green Products on Buying Decisions, determine the effect of Green Products Buying Interest, determine the effect of Buying Decisions on Buying Interest, determine the effect of Green Products on Buying Decisions mediated by Buying Interest in the New Normal Period Case Study on MSME Consumers East Binjai District. The approach used in this study is associative. The population in this study is the Consumers of SMEs in the District of Medan Timur. While the sample that meets the criteria for sampling the withdrawal of observations made is 100 people using non-probability sampling. The data collection technique in this study uses a questionnaire technique. The data analysis technique in this study uses Path Analysis, Partial Least Square (PLS). Data processing in this study using the SmartsPLS 3.0 software program. the results of testing the first and second hypotheses show that the Green Product on Buying Decision and Green Product on Buying Interest in the New Normal Period Case Study on MSME Consumers in East Binjai District is accepted. In the third and fourth hypotheses, Buying Decisions on Buying Interest and Green Products on Buying Decisions are mediated by Buying Interest in the New Normal Period.
Pemasaran Digital Terintegrasi Terhadap Loyalitas Pelanggan Asrizal Efendy Nasution; Linzzy Pratami Putri; Rini Astuti Astuti
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.8474

Abstract

Purpose - This study aims to determine the right promotion concept for 212 Mart Medan with variables studied are sales promotion, advertising, direct marketing and public relations in increasing customer loyalty.Methodology - Data collection is done through a questionnaire with a sampling technique used random sampling by using 100 customers of 212 Mart Medan. Data processing using Structural Equation Model (SEM) analysis.Findings - The results of this study indicate that the variables of sales promotion, advertising, direct marketing and public relations have a significant influence on customer loyalty at 212 Mart Medan.Originality/Novelty - Digital marketing model through the Website, Facebook (FB), Instagram IG), and Whatsapp Group (WAG) which are integrated with social media owned by FOSIL BKM MEDAN as a forum for gathering representatives of mosque management to mobilize Muslims united to build sharia economy through shopping at 212 Mart Medan.Implications - With the availability of those media, 212 Mart Medan can be used as a place for sales promotion, advertising, direct marketing, public relations in an effort to increase customer loyalty
Pemanfaatan Daun Ketapang Sebagai Tinta Untuk Meningkatkan Pendapatan Masyarakat Hafsah; Jasman Saripuddin; Rini Astuti; Riski D Sahputra; M Falhan; Bonari P Pohan; Hezdi Tanjung
ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 3 No. 3 (2022): Oktober
Publisher : CERED Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/jas.v3i3.685

Abstract

Sekolah-sekolah di indonesia kian lama terus mengalami peningkatan yang mana konsumsi tinta yang digunakan untuk spidol akan mengalami peningkatan, namun keberadaan tinta spidol yang beredar di pasar kebanyakan mengandung zat kimia yang dalam jangka waktu lama jika digunakan akan berdampak bagi tubuh terutama pernafasan. Zat tersebut adalah volatile organic compound (VOC). Mulai dari permasalahan diatas maka muncul ide untuk membuat tinta bahan alami yang diwariskan kepada masyarakat swadaya sebagai wujud pengabdian. Lokasi yang dipilih untuk berlangsungnya pelatihan kewirausahaan dalam menghasilkan tinta spidol alami adalah berada di Desa Ramunia, Kabupaten Deli Serdang, Kecamatan Pantai Labu yang dilangsungkan kepada swadaya masyarakat. Dalam kegiatan ini menghasilkan sebuah produk kreatif yaitu inovasi tinta bahan alami dari daun ketapang yang dapat digunakan sebagai penambah penghasilan bagi masyarakat sekitar.
EE (Eco Enzyme)" Sampah Berkah Uang Bertambah Bagi Ibu Rumah Tangga Delyana Pulungan; Tiffany Zia Aznur; Dina Arfianti Saragih; Ika Ucha Pradifta; Guntoro; Nurliana; Rini Astuti; M Firza Alpi; Isna Ardila; Irma Christiana; Hastina Febriaty; Hasrudy Tanjung
ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 3 No. 2 (2022): Juni
Publisher : CERED Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/jas.v3i2.703

Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan di Desa Tanjung Sari Batang Kuis selama 1 hari dengan mitra ibu rumah tangga dengan pendekatan edukasi dan sosialisasi serta praktek langsung pembuatan eco enzyme. Hasil diskusi awal mengungkapkan bahwa mitra belum mengetahui tentang alternatif pengolahan sampah organik rumah tangga menjadi produk eco-enzyme yang murah, mudah dan aman. Ternyata mereka sangat tertarik dan antusias untuk mempraktekkan langsung di lokasi pengabdian dan akan melanjutkannya di rumah masing-masing. Hasil akhir dari kegiatan ini diketahui bahwa semua mitra akan mencoba membuat eco enzyme di rumahnya masing-masing dan antusias untuk mencoba manfaatnya dalam kehidupan sehari-hari. Manfaat lainnya adalah mitra mengetahui bahwa pengolahan sampah organik rumah tangga dapat dimulai dari rumah dan membantu pemerintah mengurangi penumpukan sampah serta membantu menciptakan lingkungan yang bersih dan aman di Desa Tanjung Sari, Batang Kuis
THE EFFECT OF WORK ENVIRONMENT AND WORKLOAD ON EMPLOYEE PERFORMANCE IN PT. SOCFIN INDONESIA MEDAN Marliana Harahap; Rini Astuti; Irwan Syari Tanjung
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine and analyze the effect of the work environment and workload on the performance of employees of PT. Socfin Indonesia Medan. The population in this study were employees of PT. Socfin Indonesia Medan.This research method uses a quantitative approach and uses associative reseach with questionnaire data collection techniques. with a sample of 126 people with a saturated sample. The data analysis technique in this study uses classical assumptions, multiple linear regression, F test and coefficient of determination. The results of this study can be concluded that together the work environment and workload have a significant effect on employee performance. This study resulted in a calculation that the work environment and workload had a significant effect on the performance of PT. Socfin Indonesia Medan. These results can be seen from the Fcount test of 58.139 from a significant level of 0.000 which is smaller = 0.05 and also the work environment and workload have a significant effect on employee performance as indicated by the R-square obtained by 0.486 (48.6%) , shows that 48.6% of employee performance variables can be explained by the work environment and workload variables, or practically it can be said that the contribution of the work environment and workload to employee performance is 48.6%, the remaining 51.4% is influenced by other variables. not researched.
Meningkatkan Perekonomian Masyarakat Dengan Memanfaatkan Sumber Daya Alam Melalui Media Sosial Di Desa Timbang Lawan Hasrudy Tanjung; Rini Astuti; Indra R Harahap; M. Firza Alpi; Sudirman Lubis; Munawar A Siregar; Faisal Lubis
ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 4 No. 1 (2023): Februari
Publisher : CERED Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/jas.v4i1.831

Abstract

Pemberdayaan ekonomi merupakan upaya meningkatkan kesejahteraan masyarakat melalui kegiatan-kegiatan peningkatan kapasitas dan kemandirian dengan melibatkan masyarakat untuk mewujdukan kesejahteraan masyarakat. Melalui pemanfaatan sumber daya alam yang ada merupakan bentuk pemberdayaan berbasis potensi lokal yang sangat mendukung pengembangan masyarakat. Pengelolaan sumber daya alam yang baik mampu meningkatkan kesejahteraan masyarakat timbang lawan. Tujuan penelitian ini adalah untuk mengetahui bagaimana proses pemberdayaan ekonomi masyarakat melalui pemanfaatan sumberdaya alam di desa timbang lawan Kabupaten langkat. Penelitian ini menggunakan metode deskriftip dan kualitatif. Objek penelitian ini adalah masyarakat desa timbang lawan.Dalam penelitian ini terdapat metode penelitian wawancara, observasi, serta dokumentasi. Untuk menentukan sampel, menggunakan teknik Purpose Sampling.Adapun sampel penulis mengambil dari Masyarakat pembuat lidi sawit.
PENERAPAN BAURAN PEMASARAN DALAM PERSPEKTIF SYARIAH ISLAM Asrizal Efendy Nasution; Linzzy Pratami Putri; Rini Astuti
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i2.1251

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis bauran pemasaran produk, harga, tempat/distribusi dan promosi terhadap loyalitas pelanggan dan menganalisis apakah bauran tersebut sesuai dengan syariat Islam. Populasi penelitian adalah semua konsumen yang pernah berbelanja. Data dikumpulkan menggunakan kuesioner yang dibagikan kepada 100 responden sebagai sampel penelitian. Data diproses menggunakan analisis jalur dengan alat analisis Smart-PLS. Hasil penelitian menunjukkan bahwa faktor produk, tempat/distribusi, dan promosi masing-masing berpengaruh signifikan terhadap loyalitas pelanggan sedangkan faktor harga tidak berpengaruh signifikan terhadap loyalitas pelanggan. Nilai R2 sebesar 0,460 berarti bahwa variabel produk, harga, tempat/distribusi dan promosi menjelaskan kemampuan loyalitas pelanggan sebesar 46%, sedangkan sisanya 54% dari konstruk lain yang tidak diteliti dalam penelitian ini. Untuk langkah-langkah pemasaran yang diterapkan saat ini sudah tepat dan tidak bertentangan dengan syariat Islam
Pemanfaatan Mangrove Dalam Meningkatkan Ekonomi Masyarakat Desa Pasar Rawa Nadia Ika Purnama; Rini Astuti; Jihan Syalwa Natasya
ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 4 No. 2 (2023): Juni
Publisher : CERED Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/jas.v4i2.880

Abstract

Hutan mangrove merupakan ekosistem utama pendukung kehidupan masyarakat pesisir. Jenis mangrove yang terdapat di Desa Pasar Rawa adalah nipah yang menghasilkan sapu lidi. Metode yang digunakan dalam kegiatan ini adalah metode observasi dan metode wawancara. Kegiatan dilakukan selama 10 hari dengan jumlah partisipan 12 orang. Alhamdulillah dapat terlaksanakan dengan baik, mendapatkan respon yang posistif dari pemilik usaha kerajinan tangan sapu lidi dan para pekerjanya juga para warga desa, mereka sangat antusias dalam mengikuti kegiatan sosialisasi yang dibuat dengan memberikan pemahaman dan meningkatkan pengetahuan warga tentang pemanfaatan hasil daun nipah dan memotivasi warga untuk mengetahui tentang sistem penjualan pasar yang benar.
THE EFFECT OF WORK DISCIPLINE AND WORK ABILITY ON EMPLOYEE PERFORMANCE AT PT. PLN (PERSERO) RAYON MEDAN SELATAN Rini Astuti; Nanda Nur Pratama
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 2 No. 1 (2021): May 2021
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (542.935 KB) | DOI: 10.53695/injects.v2i1.265

Abstract

The purpose of this research is  to find out and analyze the effect of work discipline on employee performance, to find out and analyze the effect of work ability on employee performance and to find out and analyze the effect of work discipline and work ability on employee performance at PT. PLN (Persero) Rayon South Medan. In this research on approach used through an associative approach. The sample used in this research is saturated sampling teachnique, where the entire population is sampled. The data collection techniques used in the research are questionnaires and data analysis teaches using SPSS (Statistical Package For The Social Sciences). to test the three hypotheses advanced in the research. research shous that the effect of work discipline and work ability on employee performance.
Co-Authors Abdullah, Ikhsan Aldi Alfarizky Anisa Permata Dewi Arif Pratama Marpaung Asrizal Efendy Nasution Azizah Harahap Azli Tri Wardana Bonari P Pohan Delyana R. Pulungan Delyana Rahmawany Dina Arfianti Saragih Edisah Putra Nainggolan Faisal Lubis Felicia Felicia Firza Alpy Guntoro Hafsah Hafsah Hasrudy Tanjung, Hasrudy Hastina Febriaty Hezdi Tanjung Ika Ucha Pradifta Rangkuti Indra R Harahap Irma Christiana Irwan Syari Tanjung Isna Ardila Iverizkinawati Iverizkinawati Iverizkinawati Iverizkinawati Jasman Saripuddin Jihan Syalwa Natasya Linzzy Pratami Putri M Falhan M. Ali Hakim Marliana Harahap Meiriyand Ananda Amin Surya Mhd. Fauzan Habibi Nasution Muhammad Arif Muhammad Firza Alpi, Muhammad Firza Muhammad Fitra Zambak Muhammad Irfan Nasution Munawar A Siregar Nadia Ika Purnama Nanda Nur Pratama Natasya Azhara Hasibuan Nel Arianty Nugraha Pratama Nurliana Oki Prima Anugrah Lesmana Prawira Prawira Rahmad Bahagia Rai Rake Setyawan Raihanah Daulay Riko Saputra Riski D Sahputra Rodhitur Rahman Lubis Sabrina, R Salman Farisi Sigit Hardiyanto Siti Mujiatun Sri Endang Rahayu Sri Murniyanti Sudirman Lubis Suhendri Sya’lum Salsabila Tiffany Zia Aznur Tina Fitria Tarigan Yoshida Sary YUDI SISWADI