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All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan JURNAL ILMIAH MANAJEMEN & BISNIS Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Maneggio: Jurnal Ilmiah Magister Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) International Journal of Business Economics (IJBE) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Community Development Journal: Jurnal Pengabdian Masyarakat Ihsan: Jurnal Pengabdian Masyarakat Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) FRIMA: Festival Riset Ilmiah Manajemen & Akuntansi Jurnal Ilman: Jurnal Ilmu Manajemen International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings International Journal of Economic, Technology and Social Sciences (Injects)
Rini Astuti
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Application of Marketing Mix in Islamic Perspective at 212 Mart Asrizal Efendy Nasution; Linzzy Pratami Putri; Rini Astuti Astuti
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol 7, No 1 (2022): June 2022
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v7i1.2516

Abstract

The shopping centres built today all lead to modern focus centres with conventional concepts that provide excellent service and offer convenience and comfort to create customer loyalty. A new business model with a sharia concept has emerged in recent years, namely 212 Mart. 212 Mart has a sharia concept and has succeeded in attracting public interest because it is the only franchise with a sharia concept in Indonesia. However, the people's expectation of switching to 212 Mart was not followed by the people's loyalty to always shop at 212 Mart. Many factors influence customer loyalty, one of which can be seen in the marketing mix. It is necessary to evaluate the marketing mix carried out at 212 Mart, which consists of product quality, pricing, place or distribution, and promotions. Applying a marketing mix by Islamic law can be a factor in creating customer loyalty. The quality of halal products, whether available, distributed or where sellers and buyers meet who have a long-distance from one store to another, rarely carried out promotions, and pricing under Islamic law can affect customer loyalty for 212 marts.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Halal Umkm Di 212 Mart Medan Rini Astuti; Felicia Felicia
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 5, No 1 (2022): Maret 2022
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v5i1.10586

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap keputusan pembelian pada produk halal umkm di 212Mart medan. Pendekatan penelitian ini menggunakan deskriptif yang berupaya mengkaji bagaimana suatu variabel memiliki suatu keterkatan atau berhubungan dengan variabel lainnya. Populasi dalam penelitian ini adalah para konsumen 212Mart yang berbelanja di 212Mart Medan. Karena konsumen tidak dapat diketahui maka penulis mengambil sampel sebanyak 10 (sepuluh) orang konsumen setiap hari selama 10 hari penelitian, maka besar sampel yang diperoleh sebanyak 100 orang konsumen. Penulis mengumpulkan data dengan cara menyebarkan angket (quisioner) dalam menganalisis data di penelitian ini yaitu menggunakan rumus regresi linier berganda, uji t, uji f, dan koefisien determinasi.
Model Peningkatan Pendapatan Rumah Tangga Berbasis Faktor-Faktor Produksi Di Kota Medan Rini Astuti; Isna Ardila; Linzzy Pratami Putri
Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 22, No 1 (2022)
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ekonomikawan.v22i1.10813

Abstract

Currently, home industry business actors must be able to prepare themselves and have a good strategy in producing quality products and have an extensive marketing network, so that the products produced can be accepted by the market or consumers, so that small industrial businesses can increase family income. This study aims to determine how the model of increasing household income based on factors of production in the city of Medan. The specific objectives of this study are 1) to design a model of increasing household income based on factors of production in the city of Medan. 2) determine the production factors that support the increase in household income in producing products. This research is a basic research because in this research a modeling process is carried out to obtain the most appropriate model in increasing household income based on production factors in home industries in Medan City. The research population is the target population, namely the home industry business in the city of Medan, which is a manufacturing business with a capital scale of Rp. 2000.000.000,- This research is quantitative descriptive, using Structural Equation Modeling (SEM) research method to analyze home industry business based on production factors and causality test to determine income increase model based on production factors. Data analysis techniques will be assisted with AMOS and SPSS tools. The results of the structural model research show that the dominant factors affecting family income are capital, human resources, technology and marketing.
Pengaruh Kepemimpinan dan Lingkungan Kerja terhadap Kepuasan Kerja Karyawan pada PT. Sarana Agro Nusantara Medan Rini Astuti; Iverizkinawati Iverizkinawati
Jurnal Ilman: Jurnal Ilmu Manajemen Vol. 6 No. 1 (2018)
Publisher : Jurnal Ilman: Jurnal Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.328 KB)

Abstract

tujuan penulis melakukan penelitian untuk pengaruh kepemimpinan dan lingkungan kerja terhadap kepuasan kerja karyawan pada PT. Sarana Agro Nusantara Medan. Sampel penelitian ini sebanyak 45 responden yang merupakan karyawan dari PT. Sarana Agro Nusantara Medan. Data penelitian ini dikumpulkan melalui kuesioner yang diproses dan dianalisis dengan menggunakan Regresi Berganda. Metode pengambilan sampel penelitian ini menggunakan metode sampling jenuh. Uji kualitas data yang digunakan adalah uji validitas dengan menggunakan Corrected Item Total dan uji reabilitas menggunakan Cronbach Alpha. Untuk uji hipotesis dalam penelitian ini menggunakan uji t, uji F dan uji determinasi. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif variabel kepemimpinan terhadap kepuasan kerja karyawan yang ditunjukkan thitung 6.716 > ttabel 1,68 dengan nilai signifikan 0,000 < 0,05, terdapat pengaruh positif variabel lingkungan kerja terhadap variabel kepuasan kerja karyawan yang ditunjukkan thitung 2.071 < ttabel 1,68 dengan nilai signifikan 0,045 < 0,05, dan untuk kepemimpinan dan lingkungan kerja mempunyai pengaruh signifikan terhadap kepuasan kerja karyawan dengan nilai Fhitung (88.919) > Ftabel (3.20) dengan tingkat signifikasi 0.000. Selanjutnya nilai R Square yaitu sebesar 0,800 atau 80% yang artinya pengaruh kepemimpinan dan lingkungan kerja terhadap kepuasan kerja karyawan
Pengaruh Motivasi dan Beban Kerja terhadap Kinerja Perawat pada Rumah Sakit Umum Mitra Medika Medan Rini Astuti; Oki Prima Anugrah Lesmana
Jurnal Ilman: Jurnal Ilmu Manajemen Vol. 6 No. 2 (2018)
Publisher : Jurnal Ilman: Jurnal Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.505 KB)

Abstract

penelitian ini mempunyai tujuan untuk mengetahui pengaruh motivasi terhadap kinerja perawat pada Rumah Sakit Umum Mitra Medika Medan. Populasi penelitian ini adalah perawat ICU di Rumah Sakit Umum Mitra Medika Medan yang berjumlah 32 perawat. Teknik pengumpulan data dalam penelitian ini adalah wawancara, studi dokumentasi dan daftar pertanyaan (questioner), Sedangkan teknik analisis data yang digunakan adalah uji asumsi klasik, regresi berganda, uji T, uji F, dan koefisien determinasi. Ada pengaruh motivasi dan beban kerja terhadap kinerja perawat pada Rumah Sakit Umum Mitra Medika Medan dimana rhitung sebesar 0,349. Nilai koefisien korelasi ganda secara bersama-sama antara motivasi dan beban kerja terhadap kinerja diperoleh Rx1x2y = 0,703. Nilai yang positif tersebut mempunyai arti bahwa jika motivasi dan beban kerja ditingkatkan maka kinerja akan meningkat. Dari uji F diperoleh 14,135 dengan sig 0,000 < 0,05, menunjukkan bahwa Ho ditolak dan Ha diterima, berarti motivasi (X1) dan beban kerja (X2) berpengaruh secara signifikan terhadap kinerja (Y) pada taraf 0,05. Nilai koefisien determinasi yang diperoleh (R-Square) adalah 0,494 atau 49,40%, menunjukkan sekitar 49,40% variabel Y dapat dijelaskan oleh variabel motivasi (X1) dan beban kerja (X2) atau secara praktis dapat dikatakan bahwa kontribusi motivasi (X1) dan beban kerja (X2) terhadap kinerja (Y) adalah 49,40%, Sisanya dipengaruhi oleh variabel lain yang tidak diteliti
The Effect of Financial Literation on Online Shopping Interest in Millennials Rini Astuti; Hasrudy Tanjung; Linzzy Pratami Putri
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 2, No 3 (2019): International Journal of Accounting & Finance in Asia Pasific (IJAFAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (141.844 KB) | DOI: 10.32535/ijafap.v2i3.588

Abstract

The purpose of this research is to study and analyze financial literacy on online shopping demand in millennials. The support used in this research is associative. The population in this study were all students of the Faculty of Economics and Business, Muhammadiyah University, North Sumatra. Data collection techniques in this study using documentation techniques. Data analysis techniques in this study used the Validity and Reliability Test, and Regression Test. Data processing in this study uses SPSS software version 24.00. The results of the study prove the positive and significant fact of financial literacy on online buying interest.
Impact of Conflict and Job Stress at Work at Home Mom performance During Pandemic Covid 19 in Medan Rini Astuti; Hasrudy Tanjung; Meiriyand Ananda Amin Surya; Delyana Rahmawany
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1290

Abstract

Conducted research to understand work-family conflict and stress at work affects the performance of mothers who work at home during COVID-19 pandemic in Medan City. And what is work family conflict and work stress simultaneously affect the performance of mothers who work at home. Population in this research is mothers who work at home during the Covid-19 Pandemic as many as 100 people are drawn at random. Using multiple linear regression, test the assumptions classic, t test, f test and coefficient of determination. The results of this study show that the Work. variable Family Conflict and stress at work partially affect performance mothers who work at home as well as simultaneously family work conflict and work stress have a significant effect on the performance of mothers working at home during the pandemic Covid 19 in Medan City.
Factors that Influence the Financial Literacy on Micro Small and Medium Entreprise Isna Ardila; Hastina Febriaty; Rini Astuti
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1234

Abstract

Provide a study and analysis of the factors of financial literacy related to the financial management of MSMEs in the city of Medan as the purpose of this research. This objective is based on the existing conditions in which MSMEs activities run without relying on information and financial management that is arranged in an orderly and orderly manner. The research approach used is associative. Primary data as the type in this study were sourced from questionnaires and interviews. The population used is the perpetrators of SMEs in the food and beverage industry sector in the city of Medan, amounting to 120 respondents, using purposive sampling technique in sampling, then obtained as many as 100 samples used in this study as respondents. Each questionnaire statement collected and used as data in this study will be measured by validity and reliability tests. The data analysis method uses Confirmatory Factor Analysis (CFA) using the SEM (Structural Equation Model) structural equation model. Evaluation of the structural equation model using the t statistic and p value parameters. This study based on the test results found that three variables of financial literacy, including financial behavior, financial socialization, and bookkeeping systems positively and significantly affect it.
Analysis Of Factors That Affect Employee Performance Rahmad Bahagia; Rini Astuti
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.698

Abstract

This study aims to determine what factors affect the performance of employees (private companies in the city of Medan). The population in this study were all employees in the city of Medan. The research method used is descriptive quantitative using factor analysis techniques. Where the results of the study stated that there are four dominant factors that influence employee performance decisions, namely employee development, compensation, motivation, and work environment.
Analysis Of Factors That Influence Online Purchasing Decisions In The Millennium Rini Astuti; Linzzy Pratami Putri
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.699

Abstract

This study aims to determine what factors influence the decision of consumers (millennial generation) to make online purchases. The population in this study is the millennial generation born in the 2000s. The research method used is quantitative descriptive using factor analysis techniques. Where the results of the study stated that there are three dominant factors that influence online purchasing decisions, namely lifestyle,easiness, and quality of information.
Co-Authors Abdullah, Ikhsan Aldi Alfarizky Anisa Permata Dewi Arif Pratama Marpaung Asrizal Efendy Nasution Azizah Harahap Azli Tri Wardana Bonari P Pohan Delyana R. Pulungan Delyana Rahmawany Dina Arfianti Saragih Edisah Putra Nainggolan Faisal Lubis Felicia Felicia Firza Alpy Guntoro Hafsah Hafsah Hasrudy Tanjung, Hasrudy Hastina Febriaty Hezdi Tanjung Ika Ucha Pradifta Rangkuti Indra R Harahap Irma Christiana Irwan Syari Tanjung Isna Ardila Iverizkinawati Iverizkinawati Iverizkinawati Iverizkinawati Jasman Saripuddin Jihan Syalwa Natasya Linzzy Pratami Putri M Falhan M. Ali Hakim Marliana Harahap Meiriyand Ananda Amin Surya Mhd. Fauzan Habibi Nasution Muhammad Arif Muhammad Firza Alpi, Muhammad Firza Muhammad Fitra Zambak Muhammad Irfan Nasution Munawar A Siregar Nadia Ika Purnama Nanda Nur Pratama Natasya Azhara Hasibuan Nel Arianty Nugraha Pratama Nurliana Oki Prima Anugrah Lesmana Prawira Prawira Rahmad Bahagia Rai Rake Setyawan Raihanah Daulay Riko Saputra Riski D Sahputra Rodhitur Rahman Lubis Sabrina, R Salman Farisi Sigit Hardiyanto Siti Mujiatun Sri Endang Rahayu Sri Murniyanti Sudirman Lubis Suhendri Sya’lum Salsabila Tiffany Zia Aznur Tina Fitria Tarigan Yoshida Sary YUDI SISWADI