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All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Daisy Mui Hung Kee
Universiti Sains Malaysia, Penang, Malaysia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Technology-Driven Marketing Development: Evidence from Artificial Intelligence, Big Data, Augmented Reality, and Internet of Things Sarah Balqis Binti Sabarudin; Sanjeta A/P Jeeva; Sanjeev Singh A/L Avtar Singh; Sahel Fawwaz Muhammad Syareef; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4339

Abstract

Technological advancement has become a central driver of contemporary marketing development, influencing how firms engage customers, build brand loyalty, and sustain competitive advantage. This study examines the impact of Artificial Intelligence (AI), Augmented Reality (AR), Big Data, and the Internet of Things (IoT) on marketing development, using Apple Inc. as the empirical context. A quantitative research design was employed, with data collected through a structured survey questionnaire from 152 respondents. Multiple regression analysis was conducted using SPSS to test the proposed relationships. The results indicate that the model explains 68.3% of the variance in marketing development (R² = 0.683). Big Data shows the strongest influence on marketing development (? = 0.376), followed by AI (? = 0.301) and IoT (? = 0.219), while AR demonstrates a positive but comparatively weaker effect (? = 0.069). Overall, the findings confirm that technology-driven initiatives play a significant role in enhancing marketing development and supporting sustained competitiveness in the digital era. This study contributes empirical evidence by comparing the relative influence of key emerging technologies within a single organizational context and offers practical insight for firms seeking to align technological adoption with effective marketing development strategies.
The Impact of In-Store Dining Experience on Brand Attraction and Customer Loyalty: Evidence from IKEA Gan Kia Hui; Oh Zi Jian; Kiara Wong Mann Mann; Khor Yong Wen; Kong Yi Wen; Kua Zi Jian; Pratibha Vishnoi; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 2 (2026): June 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i2.4663

Abstract

This study investigates how in-store dining experience influences brand attraction and customer loyalty in a non-food-dominant retail context, using IKEA as a case study. Grounded in the Stimulus–Organism–Response (SOR) model and Experiential Marketing Theory, the study examines the role of dining experience as a stimulus that shapes brand attraction and subsequent loyalty. A quantitative survey was conducted among 204 IKEA customers in Malaysia, and the data were analysed using descriptive statistics and multiple regression analysis. The findings reveal that dining experience has a significant positive effect on brand attraction, while brand attraction strongly predicts customer loyalty. The regression model explains 63.5% of the variance in customer loyalty, with brand attraction emerging as the dominant predictor. These results demonstrate that in-store dining functions as a strategic experiential touchpoint that enhances emotional brand connection and strengthens long-term loyalty. The study provides managerial insights for retailers seeking to leverage dining services to reinforce brand engagement and customer retention.
From Craving to Convenience: Factors Influencing Customer Online Purchase Decisions in Lazada Malaysia Odebunmi Abayomi Tunde; Brahmmanand Sharma; Xue Er Liew; Jia Suen Lew; Wen Jing Li; Lun Kai Liang; Aisha Gupta; Mohini Singh Bhadouria; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 2 (2026): June 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i2.4675

Abstract

Online shopping has become part of everyday life, and understanding what drives people to buy online is more important than ever. This study explores the factors that influence customer purchase decisions on Lazada Malaysia, focusing on convenience, price perception, trust, and website quality. The data obtained were analyzed using descriptive statistics and regression analysis in SPSS to test the proposed hypotheses. The findings show that trust, fair pricing, and high website quality substantially enhance purchase intention. Convenience, although relevant, is now perceived as a basic requirement in online shopping. The study concludes that Lazada can strengthen customer loyalty by improving platform usability, ensuring secure transactions, and offering genuine value. These insights can help e-commerce platforms create more meaningful, trustworthy, and satisfying online shopping experiences.
Service Quality, Employee Personality, Satisfaction, Trust, and Customer Loyalty in Malaysia’s Restaurant Industry Kok Ban Teoh; Wang YongDuo; Wang QiMei; Wang Yang; Wang YiLing; PRIYA SETH; ANWESHA HAZARIKA; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 2 (2026): June 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i2.4671

Abstract

Customer loyalty has become increasingly important for sustaining competitiveness and long-term success in the restaurant industry. This study examines the effects of service quality and employee personality on customer satisfaction and customer loyalty, as well as the roles of customer satisfaction and trust in shaping customer loyalty among restaurant customers in Malaysia. A quantitative approach was employed using a structured questionnaire distributed to customers of Haidilao Malaysia. A total of 220 valid responses were collected and analyzed using regression analysis. The results indicate that service quality (b = 0.30, p = 0.001) and employee personality (b = 0.56, p 0.001) have significant positive effects on customer satisfaction. Customer satisfaction also positively influences trust (b = 0.68, p 0.001), while trust significantly affects customer loyalty (b = 0.59, p 0.001). In addition, service quality (b = 0.25, p = 0.014) and employee personality (b = 0.54, p 0.001) directly contribute to customer loyalty. The findings suggest that employee personality plays a more prominent role than service quality in driving customer satisfaction and loyalty. Both operational and interpersonal service factors contribute to customer loyalty through customer satisfaction and trust.
Beyond the Cup: Branding, Trust, and Loyalty as Drivers of Customer Satisfaction in a Malaysian Beverage Industry Haslindar Ibrahim; Sir Urfey Muhammad Norazmi; Shi Kunzhi; Siti Farhana Mohd Sa’ad; Siti Norsyahwanie Mohammad Ridzuan Itam; Anant Asthana; Paridhi Gehi; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 2 (2026): June 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i2.4676

Abstract

Malaysia’s beverage market has become increasingly competitive, making customer satisfaction a critical indicator of repeat purchase and brand resilience. This study examines the influence of customer satisfaction and branding on purchase intention, using Tealive as a case study. This study aims to investigate how branding, trust, and loyalty influence consumers’ satisfaction. A quantitative research design was employed, involving the distribution of structured questionnaires to 180 customers. The findings indicate that branding (b = 0.245, p 0.01), trust (b = 0.299, p 0.01), and loyalty (b = 0.261, p 0.01) have significant positive effects on customer satisfaction, emerging as the strongest predictors. These findings reveal the importance of delivering superior service quality and maintaining a consistent brand image to enhance customer loyalty and trust. These findings also suggest that beverage brands need to strengthen both relational cues and consistent service experiences to sustain customer satisfaction and loyalty. This study contributes to the understanding of consumer behavior in the Malaysian beverage industry and offers practical insights for Tealive’s marketing and branding strategies aimed at sustaining long-term competitiveness.
Examining the Key Drivers of Customer Loyalty in the Coffee Retail Industry: Evidence from Starbucks Customers Yee Huei Lok; Lay Hong Tan; Ranjith PV; Kishan Singh Rathore; Pui Zhi Cheong; Kah Song Chew; Wei Yi Chew; Jia Sheng Chia; Anas Anas; Pratishthit Chauhan; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 2 (2026): June 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i2.4669

Abstract

Starbucks is one of the leading global coffeehouse chains known for its strong brand presence and customer-centric approach. However, in today’s highly competitive food and beverage market, maintaining customer loyalty and encouraging repeat purchases remain crucial challenges. This study aims to examine the key factors influencing customer loyalty toward Starbucks, focusing on service quality, perceived value, product quality, and price. A quantitative research design was adopted using a structured questionnaire distributed through Google Forms to customers who have purchased from Starbucks. The data will be analyzed using statistical techniques to examine the correlations among the variables. Our findings show that perceived value, product quality, and price have significant positive effects on customer loyalty. However, service quality has non-significant negative effects on customer loyalty. The results of this study will provide valuable managerial insights to enhance marketing strategies, strengthen customer engagement, and maintain long-term loyalty. This study also contributes to the understanding of customer behavior in the food and beverage industry, particularly within international coffeehouse brands
Factors Influencing Customer Satisfaction: A Case Study of the E-Commerce Sector in Malaysia Haslindar Ibrahim; Rudresh Pandey; Nurul Afiqah binti Yusoff; Nurul Anis Ezaty binti Hashim; Nurul Atirah binti Yunus; Nurul Aziera binti Katan; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 2 (2026): June 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i2.4681

Abstract

In the fast-paced digital era, e-commerce in Malaysia has experienced remarkable growth over the last decades.  This surge is reflected in consumer behavior that has shifted from physical to online methods.  Shopee, one of the e-commerce businesses in Malaysia.  Assessing customer satisfaction in e-commerce is crucial as it helps Shopee enhance its competitive advantage.  Therefore, this study aims to provide an analysis of the factors influencing customer satisfaction using Shopee for online purchase in Malaysia.  Five main factors were identified in this study: perceived convenience, product quality, price perception, delivery service, website usability.  An online survey questionnaire created using Google Form and distributed to 125 targeted Shopee users in Malaysia.  SPSS used to analyze the data to examine the hypothesis or determine the significance of each factor in relation to customer satisfaction.  Our findings underline that perceived convenience, product quality, price perception, delivery service, and website usability positively affect customer satisfaction. Product quality showed the highest influence compared to other factors. This study gives valuable information for Shopee to further improve its customer satisfaction
Building Digital Trust in E-Commerce: An Analysis of Factors Influencing Customer Expectations Towards Shopee Purchases in Malaysia Zi Jian Oh; Dung Gadi Paul; Sharma Brahmmanand; Ping Chuan Lai; Dor Wey Lam; Chia Yin Lee; Long Zheng Lee; Dubey Medha; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 2 (2026): June 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i2.4673

Abstract

Shopee, which was introduced in 2015, is the most popular e-commerce site in Southeast Asia. At the moment, it is among Malaysia's top e-commerce sites. Simple, Happy, and Together are the three defining characteristics of the community that Shopee aims to create by connecting customers and sellers. This study analyzes the factors influencing customer expectations toward Shopee purchases. Four contributing factors towards customer expectations were evaluated, specifically perceived convenience, perceived loyalty, perceived risk, and perceived trust. To analyze how customer experience influenced customer expectations on Shopee purchases, such as delivery speed, product quality, pricing, and customer service. A total of 150 customers from Shopee Malaysia participated in the survey questionnaire for data collection. The findings revealed that perceived trust and perceived convenience significantly and positively influenced customer expectations, while perceived risk indicated a significant negative impact. Meanwhile, perceived loyalty did notsignificantly influence customer expectations towards Shopee purchases. This survey gives Shopee important information and direction about how customers view Shopee, which increases customer happiness.
Exploring the Impact of Driver Behavior on Customer Trust: A Study of Ride-Hailing Services in Malaysia Teow Boon Keong; Ooi Lyn Liq; Nur Nazihah Binti Mohd Rodzi; Nur Irdhila Binti Mohd Zaki; Nur Natasha Binti Mohd Azlan; Nur Jannah Binti Abdul Manap; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 2 (2026): June 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i2.4691

Abstract

As one of the leading ride-hailing and delivery service platforms in Malaysia, Grab connects customers with drivers through its mobile application. This study aims to examine the impact of driver behavior on customer trust among Grab customers and role of customer trust in shaping customer experiences. Additionally, it seeks to reveal how levels of trust and driver interactions influence customer experiences with Grab services in Malaysia. Data were collected through a cross-sectional quantitative survey using a Google Form with five-point Likert-scale questions from approximately 100 Grab users. The findings reveal that driver-related factors, including usefulness (b = 0.225, p .05), ease of use (b = 0.327, p .01), and convenience (b = 0.332, p .01), have significant positive effects on customer trust, while perceived risk has a negligible influence (b = ?0.010, p .05). These results highlight how trust shapes customer perceptions of driver behavior. The study concludes that positive driver behavior strengthens customer trust, emphasizing trust as a key mechanism through which driver interactions affect experiences. High trust levels lead customers to perceive interactions more positively, reinforcing confidence in the service. The findings suggest that Grab should prioritize trust-building strategies, including consistent driver training, improved communication, and transparent feedback systems, to strengthen customer relationships and ensure long-term customer loyalty. 
The Impact of Digital Service Factors on Customer e-Loyalty through e-Satisfaction: A Study of ZUS Coffee Louis Yong Yu Lee; Chen Yuen Yeoh; Hui Wen Yong; Jieen Yew; Ruo Han Yong; Aditya Kumar; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 2 (2026): July 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i2.4748

Abstract

This study investigates how digital service factors influence customer e-satisfaction and e-loyalty in Malaysia’s increasingly digitalized coffee market, using the ZUS Coffee mobile application as the research context. Grounded in Expectation-Confirmation Theory and the Technology Acceptance Model, the study examines the roles of e-service quality, online price transparency, digital promotion exposure, and perceived e-convenience. Data were collected through a quantitative survey administered via Google Forms to Malaysian consumers who had prior experience using the ZUS Coffee mobile application, with non-users excluded through a screening question. A total of 180 valid responses were analyzed using IBM SPSS. The findings show that digital promotion exposure and perceived e-convenience are the primary drivers of customer e-satisfaction. In contrast, customer e-loyalty is shaped mainly by e-service quality, online price transparency, and digital promotion exposure. Notably, perceived e-convenience demonstrates a negative association with e-loyalty, while customer e-satisfaction does not directly lead to loyalty.
Co-Authors A. J. Ali A.J. Ali Aarti Chaudhary Aarushi Jatian Abayomi Tunde Odebunmi Abhijeet Krishnat Shinge Abhishek M Abishek Singh Aditi Dixit Aditya Aditya Aditya Aditya Aditya Kumar Aditya Kumar Sahu Aellysya Qistina Rizal Djunaidy Ai Hua Lew Ai Se Yeoh Aisha Bader Alotaibi Aisha Gupta Alvin Tieu Kiu Fu Alyssa Ling Ling Ong Amedee A/P Suthib Amirul Aniq Ilham bin Rosmira Amrithaa Poovendren Amsyar Nurhakim Bin Abdul Rashid Ana Solehah Binti Mohd Yusof Anant Asthana Anas Anas Anees Jane Ali Anees Janee Ali Ang Jun Zhe Anshika Agarwal ANWESHA HAZARIKA Arissa Sorfena Binti Allias Arun Singh Tomar Azura Abdullah Effendi Azura Abdullah Effendi Azura Abdullah Effendi Baiduri Binti Khalid Bhardhwaj Chanchal Bhavnidhi Kansal Boon Keong Teow Boon Kiat Tan Bradley Batok Jim Brahmmanand Sharma Changxiang Zou Ch’ng Kelvin Che Ying Lee Chea Zen Tang Chen Yuen Yeoh Chengcong Qian Cherian Mohan Chia Xin Yi Chia Yi Chan Chia Yin Lee Chiam Qian Hei Chin Kah Hui Chin Qian Hui Chin Shao Xuan Choon Yan Lim Chun Qi Teoh Ch’ng Kelvin Co Ying Phan Daman Singh Muckar Danish Muqri bin Risby Dee Ning Tan Deepika V Dehao Shu Divya Chandrakant Pai Dor Wey Lam Dubey Medha Dung Gadi Paul Dwi Nita Aryani En Chong Farah Afiqah Binti Rozman Farah Aqilah Ibrahim Farrah Najuwa Binti Sazali Fatin Alya Syuhadah Binti Fazli Fikri Amir bin Mohd Razman Gadi Dung Paul Gai Sin Liem Gan Kia Hui Garima Mathur Garima Mathur Geegie Teh Gong Chongya Gordon Ho Gungun Chauhan Guo Hao Eu Hai Hong Yang Hamaad Nisar Rathi Han Wen Leong Hani Sara Hanouf Ali Almutairi Hao Du HaoJie Tang Haokai Zou Haoran Cao Hariharan Balakrishnan Harshita Gupta Haslindar Binti Ibrahim Haslindar Ibrahim Haslindar Ibrahim Huey Min Beh Huey Shan Lee Hui Qi Tan Hui Shan Mok Hui Wen Yong Jamin Kun Peng Xia Jeremy Jin Wei Wong Ji Yan Wong Jia Hee Lee Jia Sheng Chia Jia Suen Lew Jia Xian Kong Jia Xin Leng Jia Xin Liu Jia Xuan Tan Jia Yang Wu Jia Yue Yin Jiahui Li Jian Hua Poh Jieen Yew Jin Cong Yap Jing Foo Yee Jocelyne Jia Lin Lee Joel Chen Tai Soon Jun Liang Liu Kah Kei Loke Kah Song Chew Kai Sheng Yap Kai Xuan Sok Kai Yee Chin Kar Xi Loh Kartik Katoch Keerthi A/P Kumaraguru Khor Yong Wen Kia Hui Gan Kiara Wong Mann Mann Kim Kim Hak Kirrthana A/P Ramachandran Kishan Singh Rathore Koh Jhee Qing Kok Ban Teoh Kok Ban Teoh Kong Miu Ling Kimberley Kong Yi Wen Kua Zi Jian Kun Peng Xia Lakshmi L Lay Hong Tan Lay Hong Tan Li Qingyu Li Xin Zhang Lian Xiang Wong Liangyu Chen Liem Gai Sin Liem Gai Sin Liu Fanxi Liu Qifeng Liu Xinyu Livia Loh Xin Yuu Lok Yee Huei Long Zheng Lee Looi Kai Yi Louis Yong Yu Lee Lun Kai Liang Lyn Liq Ooi Lyn Liq Ooi Majdi Anwar Quttainah Majdi Anwar Quttainah Majdi Anwar Quttainah Man Hong Tan Manogna C V L Md Zain, M. S Meenu Baliyan Mei Shan Poh Mei Ting Yap Mei Yee Kong Mengge Zhang MengTing Hong Min Zhe Tee Minakshi Tripathi Mitali Khandelwal Mohammad Farhan Basim Mohd Nasim Bin Naseer Ahmad Mohd Zulhairi Bin Saadin Mohini Singh Bhadouria Muhammad Adam Danial Bin Yusrin Muhammad Akram Bin Abdul Rahman Muhammad Arif Bin Azahari Muhammad Azib Zamri Muhammad Danial Haikal Mohd Yunus Muhammad Danish Asmawi Sabri Muhammad Faiz Ameen Bin Bhurhanuddeen Muhammad Farhan Mohd Nazarudin Muhammad Fauzie, M. F. S. Muhammad Hasif Bin Azizan Muhammad Hussain Siraj Ud Din Neha G Ng Wei Chien Ngee Cheng Lee Nur Aishah Amaludin Nur Aisyah Binti Manan Nur Aleeya Binti Mohd Azhar Nur Alia Asrina Binti Mohd Jefri Nur Alia Natasya Binti Zulkifli Nur Alia Syafiqah Binti Salim Nur Aliah Safia Binti Zakie Nur Alya Amani Binti Mohamad Zawawi Nur Alya Maisarah Mazzuan Nur Amalina Hadirah Yusra Nur Aqilah Abdul Halim Nur Ardina Amir Hamzah Nur Ariana Shaffrina Mohd Shahrir Nur Awatif Yusra Nur Batrisyia Mohd Yussri Nur Dhia Batrisyia Rohisam Nur Irdhila Binti Mohd Zaki Nur Jannah Binti Abdul Manap Nur Natasha Binti Mohd Azlan Nur Nazihah Binti Mohd Rodzi Nurazra Zafirah binti Suhaimi Nureen Mirza binti Taharazwan Nureen Waheda binti Mohd Nazdir Nurin Qasrina binti Nordin Nurul Afiqah binti Yusoff Nurul Anis Ezaty binti Hashim Nurul Atirah binti Yunus Nurul Aziera binti Katan Obaja Elka Kurniawan Odebunmi Abayomi Tunde Odebunmi Abayomi Tunde Oh Zi Jian Oh Zi Jian Oh Zi Jian Oh Zi Jian Ooi Lyn Liq Padmalini Singh Padmalini Singh Paridhi Gehi Paul Dung Gadi Paul Dung Gadi Pawni Sharma Pei Fang Wong Pei Hung Aw Yeong Pei Wen Wong Ping Chuan Lai Povinkumar A/L Thevarayan Pratibha Vishnoi Pratishthit Chauhan Priya Raj PRIYA SETH Priyanshi Ramani Pui Zhi Cheong Puteri Balqis Binti Hamizan Qiong Wu Quan Cheng Yao Quanxi Chen Ranjith P V Ranjith PV Reet Saxena Riya Gupta Rong Si Dan Rosmelisa Yusof Rudresh Pandey Rudresh Pandey Rudresh Pandey Rudresh Pandey Rudresh Pandey Ruidong Zhen Ruo Han Yong Sahel Fawwaz Muhammad Syareef Sania Tomar Sanjeev Singh A/L Avtar Singh Sanjeta A/P Jeeva Sarah Balqis Binti Sabarudin Sashmitha Nair Suthesh Saurya Pratap Singh Sengar See Thor Hong Xuan Selva Ganesh A/L Muthupalaniappan Seng Xu Jong Seow Hui Yi Shahira Binti Akhter Ali Shahredzuan Bin Itnes Shakty Sanjeetha Varma A/p Saseetharan Sharma Brahmmanand Sheue Hui Lim Shi Kunzhi Shi Ying Lee Shin Heng Shivi Srivastava Shiyu Cao Shravan Kumar Shuang Er Wong Shweta Saxena Si rou Tan Si Xian Tan Sir Urfey Muhammad Norazmi Siti Farhana Mohd Sa’ad Siti Norsyahwanie Mohammad Ridzuan Itam Siti Nur Allisya Nurulzaman Binti Abdull Siti Nur Dini Mohamad Shahrim Siti Nur Inasya Muhe Siti Nur ’Aqilah Nazari Siti Nurhidayah Rosle Siti Nursriaini binti Abdullah Siti Nursyakiroh Binti Mohamed Ridzuan Siti Nurul Alia Binti Salehuddin Siti Nurul Izzati Binti Amirrullah Siti Wardah binti Noor Azman Siti Zakiyah binti Rofie Soak Suan P’ng Song Rui Xuan Srivastava Shivi Stephani Stephani Stephanie Jing E Yong Steven Sing Su Hua Khor Su Jinghan Subashini A/P Lourdusamy Sue Ting Khor Suraj Shukla Swati Kulkarni Tan Doann Tanishq Tanishq Tanya Rai Tasnim Amani Abdul Razak Tat Cong Yap Tek Yew Lew Tek Yew Lew Teow Boon Keong Teow Boon Keong Thaqif Farhan Ziad Tian Ye Tiantian Cai Tianyu Wen Tong Zhang Tzyy Xian Lok Vaishnavi V Vanshika Agrawal Varun Kumaran B Vivian Sim Wai Ee Leong Wai Shen Poon Wan Ling Tan Wang QiMei Wang Yang Wang YiLing Wang YongDuo Wee Na Yap Wei Chen Li Wei Chi Tan Wei Chien Ng Wei Hao Tew Wei Len Tan Wei Min Thoe Wei Ning Ooi Wei Siang Sim Wei Xin Lee Lee Wei Yi Chew Wei Yin Lee Wen Cong How Wen Jing Cheang Wen Jing Li Wen Yong Ho Wen Zhuo Yap Wibowo Arif Wong See Khee Xiang Yang Wun Xiao Toing Hoo Xin Nee Thoo Xin Rou Chia Xin Ting Lee Xin Tong Li Xin Yuan Xiong Xing Er Cham Xinkai Feng Xixian Li Xu Ke Xu Menghan Xu Sitong Xuan Wei Hoo Xuan Yee Lee Xue Er Liew Xue Wen Shao Yan Lin Lee Yangpeng Cai Yap Hui Ling Yap Si Ning Yashika Bhardwaj Yashwini A/P Parthiben Yasmin Husna Binti Amizi Ye Zuo Tai Yeap Yong Ying Yeap Zheng Hong Yee Huei Lok Yee Jing Foo Yee Ling Tan Yee Ros Tan Yee Wen Liew Yeok Han Wong Yi Han Wu Yi Lim Chan Yi Ling Kum Yii Thong Teng Yiming Zhang Yin Hang Yin Ting Lim Yip Chi Fong Yiqing Huang Yong Hui Jia Yong Qian Hui Yong Xiang Loh Yong Yu Lee Yonghan Zhang Yu Jing Toh Yu Xin Lim Yu Xuan Jia Yu Xuan Toh Yuchun Wu Yucong Xi Yue Fei Sun Yun Ern Teoh Yun Han Wu Yun Qi Lee Yurou Li YuTong Ding Zhang Bai Hao Zhao Sheng Nan Zhi Wei Lee Zhou Tao Zhuyi Chen Zi Jian Oh Zi Jun Lim Zi Yang Xie ZiChen Liu