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The Impact of Employee Satisfaction, Organizational Commitment, Job Performance and Teamwork as the Success Factors in FedEx: A Study of FedEx’s Employees in Malaysia Koh Jhee Qing; Daisy Mui Hung Kee; Joel Chen Tai Soon; Chin Kah Hui; Ch’ng Kelvin; Abishek Singh; Obaja Elka Kurniawan; Aisha Bader Alotaibi; Rudresh Pandey; Majdi Anwar Quttainah; Liem Gai Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i2.822

Abstract

In 1971, FedEx was founded as Federal Express Corporation, by Frederick W. Smith. In the world of supply chain services, FedEx is one of the most trusted and respected brands. The main goal of FedEx is to make sure that FedEx is their customers' first choice, by delivering world-class customer experience. FedEx ensures that they deliver world-class customer experience to their customers so that their loyalty towards FedEx will grow and they will not risk trying another carrier service. FedEx takes care of its people first, believing they will then take care of its customers. For this reason, FedEx top leaders commit the “People First” philosophy.
The Challenges of Healthy Lifestyle: A Study Case of Kentucky Fried Chicken Chia Yi Chan; Daisy Mui Hung Kee; En Chong; Kim Kim Hak; Pei Hung Aw Yeong; Stephani Stephani; Hani Sara; Bhardhwaj Chanchal; Majdi Anwar Quttainah; Rudresh Pandey; Liem Gai Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i2.823

Abstract

Living a healthy lifestyle is being aware of by our society. Most of the people nowadays will change their eating habits as one of the ways to help them to build a healthy body. As we know, many people are suffered from different types of diseases and the common ones are diabetes, high blood pressure, high cholesterol. KFC contains tens-fat that is harming consumer's health. Their unethical behavior has influenced widely against their customers. It is a serious ethical dilemma that can be found in KFC. The health problems connected to poor diets are well understood too, so there is a consensus that our response to this problem is to improve public awareness of relevant risks and behaviors and the redesign of these damaging food environments. Kentucky Fried Chicken (KFC) is an American fast-food restaurant and the second-largest restaurant chain in the world. Being specialized in fried chicken, KFC is facing a great challenge in this generation which focuses on a healthy lifestyle. The result of this paper will show the changes and improvements that can help KFC to face this challenge.
The Digital Wallet Trap: Assessing the Impact of E-Wallets on the Spending Habits and Financial Wellbeing of USM Students Ainul Mohsein Abdul Mohsin; Nur Natasha Husna Mohamed Ali; Nur Nabila Huda Amran; Nur Nazira Razalli; Nur Quratu Ainabilah Mohd Nor Sufian; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 3 (2026): September 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i3.5068

Abstract

This study examines the impact of e-wallet features on the spending habits and financial wellbeing of students at Universiti Sains Malaysia (USM). Using a quantitative approach, the study investigates three key factors: Perceived Ease of Use, Promotional Incentives, and Payment Visibility. Spending habits are assessed through impulse buying and budgetary leaks, while financial wellbeing is evaluated through saving capacity and financial stress. The findings indicate that frictionless digital transactions and reduced visibility of physical cash lower psychological barriers to spending, increasing students’ tendency to make unplanned purchases. Promotional incentives, including cashback and rewards, further encourage frequent e-wallet usage and spending beyond planned budgets. These patterns may contribute to increased borrowing and reduced financial stability among students. The study highlights the importance of digital financial literacy and recommends e-wallet features that provide real-time spending transparency to support responsible financial behavior and improve students’ long-term financial wellbeing.
Driving Customer Satisfaction at KFC: The Influence of Product Quality, Service efficiency, and Restaurant Atmospherics on the Young Generation Nur Rosmelisa Binti Yusof; Nur Faizah Binti Jefri; Nur Aleeya Mai Sarah Binti Azman; Nur Alya Fitrifarisya Binti Muhamad Kama; Nur Badrina Izani Binti Mohamed Abu Baka; Gaurish Maarban; Sharavan S. Shetty; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 3 (2026): September 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i3.5070

Abstract

This study aims to examine how product quality, service efficiency and restaurant atmospherics influence customer satisfaction among the young generation at KFC, identifying key factors that enhance their overall dining experience and satisfaction levels. This study adopts a quantitative methodology to examine the relationship between product quality, service efficiency and restaurant atmosphere on the customer satisfaction , particularly among the young generation. Data were collected through questionnaires from 200 KFC customers using purposive sampling and analyzed using SPSS software. For the younger generation, loyalty is "rented" rather than owned. While KFC relies on its signature recipe, Gen Z views a cold meal or a slow drive-thru as a reason to switch brands instantly. The challenges is balancing product quality with service efficiency and a modern atmosphere. We need to determine which of these factors actually keeps this techsavvy demographic from tapping their way to a competitor. By ensuring food is fresh and tasty, providing faster service, maintaining a clean and comfortable atmosphere, KFC can increase customer satisfaction that could attract more young customers in the future.
Care or Climate? Decoding Psychological Well-Being Pathways in Malaysia’s F&B Workforce Jamin Kun Peng Xia; Louis Yong Yu Lee; Khai Chie Tang; Hui Xin Tang; Ping Hwee Tay; Kar Wai Tham; Pratibha Chaurasia; Kartik Dhaka; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 3 (2026): September 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i3.5071

Abstract

In Malaysia’s food and beverage industry, employees operate under demanding conditions where sustaining psychological well-being has become increasingly critical. Yet, the mechanisms through which organisational environments foster well-being remain insufficiently understood. Drawing on Social Exchange Theory and Job Demands–Resources Model, we examine how psychosocial safety climate influences psychological well-being through perceived organisational support and work engagement. Our results indicate that psychosocial safety climate significantly enhances perceived organisational support, work engagement, and psychological well-being. In turn, both perceived organisational support and work engagement positively contribute to psychological well-being. These findings highlight that a supportive psychosocial climate operates as a critical organisational resource, activating both relational (support-based) and motivational (engagement-driven) pathways to enhance employee well-being. Practical implications emphasize the importance of cultivating psychologically safe and supportive work environments in labor-intensive service sectors.
An Empirical Study on Pricing Strategy and Brand Loyalty: Assessing the Viability of a ‘Starbucks Pass’ Among University Students Jing Foo Yee; Shivaprasad S; Kavyashree B; Likitha D; Sanjay H N; Azad Muzaffar Abdul Rahim; Buvanesswari A/P Gunasekar; Celeste Jie Yu Chin; Tat Cheng Chan; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 3 (2026): October 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i3.5121

Abstract

This study investigates coffee consumption and subscription model acceptance among university students in Malaysia and India. While traditional loyalty programs are widely studied, empirical research on food and beverage (FB) subscriptions for this demographic remains limited. To address this gap, this research evaluates the "Starbucks Pass" to enhance brand engagement. Integrating the Theory of Planned Behavior (TPB) with price sensitivity concepts, the study examines how perceived value, brand loyalty, financial constraints, and convenience influence subscription willingness. A quantitative survey sampled 176 students across both nations. Findings reveal that convenience and perceived value significantly enhance brand loyalty and positive intentions to subscribe. Interestingly, financial constraints did not deter subscription willingness, suggesting that lifestyle benefits and digital convenience outweigh traditional budget limitations. By positioning subscriptions as an innovative digital retail strategy, this study contributes to SDG 9 (Industry, Innovation and Infrastructure) and provides strategic insights for FB chains to retain youth demographics in Asian markets.
Factors Influencing Consumer Trust in E-Commerce Platforms in Malaysia Vijayakumar Ramasamy Velar; Kok Ban Teoh; Yun Ning Lee; Levinash A/L Anantha Kumar; Li Shuyi; Li Wangchengpeng; Dhili Krishnan S; Dilvanas T; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 3 (2026): October 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i3.5122

Abstract

Consumer trust in e-commerce platforms is important as it reduces customer attrition and encourages continuous online transactions. In 2025, Malaysia recorded substantial financial losses due to online scams, highlighting the importance of building consumer trust in digital platforms. This study aims to investigate the roles of perceived security, platform reputation and information privacy in influencing trust among university students. Using a quantitative approach, data will be collected from 180 respondents via an online survey and analyzed to test the hypotheses. The study is expected to provide insights into how e-commerce platforms can enhance consumer trust by improving security measures, strengthening platform reputation and ensuring better protection of users’ personal information. It is also expected to suggest that platforms should prioritize secure payment gateways and proactive fraud detection to mitigate financial losses and rebuild consumer confidence in the Malaysian digital economy.
Co-Authors A. J. Ali A.J. Ali Aarti Chaudhary Aarushi Jatian Abayomi Tunde Odebunmi Abhijeet Krishnat Shinge Abhishek M Abishek Singh Aditi Dixit Aditya Aditya Aditya Aditya Aditya Kumar Aditya Kumar Sahu Aellysya Qistina Rizal Djunaidy Ai Hua Lew Ai Se Yeoh Ainul Mohsein Abdul Mohsin Aisha Bader Alotaibi Aisha Gupta Alvin Tieu Kiu Fu Alyssa Ling Ling Ong Amedee A/P Suthib Amirul Aniq Ilham bin Rosmira Amrithaa Poovendren Amsyar Nurhakim Bin Abdul Rashid Ana Solehah Binti Mohd Yusof Anant Asthana Anas Anas Anees Jane Ali Anees Janee Ali Ang Jun Zhe Anshika Agarwal ANWESHA HAZARIKA Arissa Sorfena Binti Allias Arun Singh Tomar Azad Muzaffar Abdul Rahim Azura Abdullah Effendi Azura Abdullah Effendi Azura Abdullah Effendi Baiduri Binti Khalid Bhardhwaj Chanchal Bhavnidhi Kansal Boon Keong Teow Boon Kiat Tan Bradley Batok Jim Brahmmanand Sharma Buvanesswari A/P Gunasekar Celeste Jie Yu Chin Changxiang Zou Ch’ng Kelvin Che Ying Lee Chea Zen Tang Chen Yuen Yeoh Chengcong Qian Cherian Mohan Chia Xin Yi Chia Yi Chan Chia Yin Lee Chiam Qian Hei Chin Kah Hui Chin Qian Hui Chin Shao Xuan Choon Yan Lim Chun Qi Teoh Ch’ng Kelvin Co Ying Phan Daman Singh Muckar Danish Muqri bin Risby Dee Ning Tan Deepika V Dehao Shu Dhili Krishnan S Dilvanas T Divya Chandrakant Pai Dor Wey Lam Dubey Medha Dung Gadi Paul Dwi Nita Aryani En Chong Farah Afiqah Binti Rozman Farah Aqilah Ibrahim Farrah Najuwa Binti Sazali Fatin Alya Syuhadah Binti Fazli Fikri Amir bin Mohd Razman Gadi Dung Paul Gai Sin Liem Gan Kia Hui Garima Mathur Garima Mathur Gaurish Maarban Geegie Teh Gong Chongya Gordon Ho Gungun Chauhan Guo Hao Eu Hai Hong Yang Hamaad Nisar Rathi Han Wen Leong Hani Sara Hanouf Ali Almutairi Hao Du HaoJie Tang Haokai Zou Haoran Cao Hariharan Balakrishnan Harshita Gupta Haslindar Binti Ibrahim Haslindar Ibrahim Haslindar Ibrahim Huey Min Beh Huey Shan Lee Hui Qi Tan Hui Shan Mok Hui Wen Yong Hui Xin Tang Jamin Kun Peng Xia Jeremy Jin Wei Wong Ji Yan Wong Jia Hee Lee Jia Sheng Chia Jia Suen Lew Jia Xian Kong Jia Xin Leng Jia Xin Liu Jia Xuan Tan Jia Yang Wu Jia Yue Yin Jiahui Li Jian Hua Poh Jieen Yew Jin Cong Yap Jing Foo Yee Jing Foo Yee Jocelyne Jia Lin Lee Joel Chen Tai Soon Jun Liang Liu Kah Kei Loke Kah Song Chew Kai Sheng Yap Kai Xuan Sok Kai Yee Chin Kar Wai Tham Kar Xi Loh Kartik Dhaka Kartik Katoch Kavyashree B Keerthi A/P Kumaraguru Khai Chie Tang Khor Yong Wen Kia Hui Gan Kiara Wong Mann Mann Kim Kim Hak Kirrthana A/P Ramachandran Kishan Singh Rathore Koh Jhee Qing Kok Ban Teoh Kok Ban Teoh Kong Miu Ling Kimberley Kong Yi Wen Kua Zi Jian Kun Peng Xia Lakshmi L Lay Hong Tan Lay Hong Tan Levinash A/L Anantha Kumar Li Qingyu Li Shuyi Li Wangchengpeng Li Xin Zhang Lian Xiang Wong Liangyu Chen Liem Gai Sin Liem Gai Sin Likitha D Liu Fanxi Liu Qifeng Liu Xinyu Livia Loh Xin Yuu Lok Yee Huei Long Zheng Lee Looi Kai Yi Louis Yong Yu Lee Lun Kai Liang Lyn Liq Ooi Lyn Liq Ooi Majdi Anwar Quttainah Majdi Anwar Quttainah Majdi Anwar Quttainah Man Hong Tan Manogna C V L Md Zain, M. S Meenu Baliyan Mei Shan Poh Mei Ting Yap Mei Yee Kong Mengge Zhang MengTing Hong Min Zhe Tee Minakshi Tripathi Mitali Khandelwal Mohammad Farhan Basim Mohd Nasim Bin Naseer Ahmad Mohd Zulhairi Bin Saadin Mohini Singh Bhadouria Muhammad Adam Danial Bin Yusrin Muhammad Akram Bin Abdul Rahman Muhammad Arif Bin Azahari Muhammad Azib Zamri Muhammad Danial Haikal Mohd Yunus Muhammad Danish Asmawi Sabri Muhammad Faiz Ameen Bin Bhurhanuddeen Muhammad Farhan Mohd Nazarudin Muhammad Fauzie, M. F. S. Muhammad Hasif Bin Azizan Muhammad Hussain Siraj Ud Din Neha G Ng Wei Chien Ngee Cheng Lee Nur Aishah Amaludin Nur Aisyah Binti Manan Nur Aleeya Binti Mohd Azhar Nur Aleeya Mai Sarah Binti Azman Nur Alia Asrina Binti Mohd Jefri Nur Alia Natasya Binti Zulkifli Nur Alia Syafiqah Binti Salim Nur Aliah Safia Binti Zakie Nur Alya Amani Binti Mohamad Zawawi Nur Alya Fitrifarisya Binti Muhamad Kama Nur Alya Maisarah Mazzuan Nur Amalina Hadirah Yusra Nur Aqilah Abdul Halim Nur Ardina Amir Hamzah Nur Ariana Shaffrina Mohd Shahrir Nur Awatif Yusra Nur Badrina Izani Binti Mohamed Abu Baka Nur Batrisyia Mohd Yussri Nur Dhia Batrisyia Rohisam Nur Faizah Binti Jefri Nur Irdhila Binti Mohd Zaki Nur Jannah Binti Abdul Manap Nur Nabila Huda Amran Nur Natasha Binti Mohd Azlan Nur Natasha Husna Mohamed Ali Nur Nazihah Binti Mohd Rodzi Nur Nazira Razalli Nur Quratu Ainabilah Mohd Nor Sufian Nur Rosmelisa Binti Yusof Nurazra Zafirah binti Suhaimi Nureen Mirza binti Taharazwan Nureen Waheda binti Mohd Nazdir Nurin Qasrina binti Nordin Nurul Afiqah binti Yusoff Nurul Anis Ezaty binti Hashim Nurul Atirah binti Yunus Nurul Aziera binti Katan Obaja Elka Kurniawan Odebunmi Abayomi Tunde Odebunmi Abayomi Tunde Oh Zi Jian Oh Zi Jian Oh Zi Jian Oh Zi Jian Ooi Lyn Liq Padmalini Singh Padmalini Singh Paridhi Gehi Paul Dung Gadi Paul Dung Gadi Pawni Sharma Pei Fang Wong Pei Hung Aw Yeong Pei Wen Wong Ping Chuan Lai Ping Hwee Tay Povinkumar A/L Thevarayan Pratibha Chaurasia Pratibha Vishnoi Pratishthit Chauhan Priya Raj PRIYA SETH Priyanshi Ramani Pui Zhi Cheong Puteri Balqis Binti Hamizan Qiong Wu Quan Cheng Yao Quanxi Chen Ranjith P V Ranjith PV Reet Saxena Riya Gupta Rong Si Dan Rosmelisa Yusof Rudresh Pandey Rudresh Pandey Rudresh Pandey Rudresh Pandey Rudresh Pandey Ruidong Zhen Ruo Han Yong Sahel Fawwaz Muhammad Syareef Sania Tomar Sanjay H N Sanjeev Singh A/L Avtar Singh Sanjeta A/P Jeeva Sarah Balqis Binti Sabarudin Sashmitha Nair Suthesh Saurya Pratap Singh Sengar See Thor Hong Xuan Selva Ganesh A/L Muthupalaniappan Seng Xu Jong Seow Hui Yi Shahira Binti Akhter Ali Shahredzuan Bin Itnes Shakty Sanjeetha Varma A/p Saseetharan Sharavan S. Shetty Sharma Brahmmanand Sheue Hui Lim Shi Kunzhi Shi Ying Lee Shin Heng Shivaprasad S Shivi Srivastava Shiyu Cao Shravan Kumar Shuang Er Wong Shweta Saxena Si rou Tan Si Xian Tan Sir Urfey Muhammad Norazmi Siti Farhana Mohd Sa’ad Siti Norsyahwanie Mohammad Ridzuan Itam Siti Nur Allisya Nurulzaman Binti Abdull Siti Nur Dini Mohamad Shahrim Siti Nur Inasya Muhe Siti Nur ’Aqilah Nazari Siti Nurhidayah Rosle Siti Nursriaini binti Abdullah Siti Nursyakiroh Binti Mohamed Ridzuan Siti Nurul Alia Binti Salehuddin Siti Nurul Izzati Binti Amirrullah Siti Wardah binti Noor Azman Siti Zakiyah binti Rofie Soak Suan P’ng Song Rui Xuan Srivastava Shivi Stephani Stephani Stephanie Jing E Yong Steven Sing Su Hua Khor Su Jinghan Subashini A/P Lourdusamy Sue Ting Khor Suraj Shukla Swati Kulkarni Tan Doann Tanishq Tanishq Tanya Rai Tasnim Amani Abdul Razak Tat Cheng Chan Tat Cong Yap Tek Yew Lew Tek Yew Lew Teow Boon Keong Teow Boon Keong Thaqif Farhan Ziad Tian Ye Tiantian Cai Tianyu Wen Tong Zhang Tzyy Xian Lok Vaishnavi V Vanshika Agrawal Varun Kumaran B Vijayakumar Ramasamy Velar Vivian Sim Wai Ee Leong Wai Shen Poon Wan Ling Tan Wang QiMei Wang Yang Wang YiLing Wang YongDuo Wee Na Yap Wei Chen Li Wei Chi Tan Wei Chien Ng Wei Hao Tew Wei Len Tan Wei Min Thoe Wei Ning Ooi Wei Siang Sim Wei Xin Lee Lee Wei Yi Chew Wei Yin Lee Wen Cong How Wen Jing Cheang Wen Jing Li Wen Yong Ho Wen Zhuo Yap Wibowo Arif Wong See Khee Xiang Yang Wun Xiao Toing Hoo Xin Nee Thoo Xin Rou Chia Xin Ting Lee Xin Tong Li Xin Yuan Xiong Xing Er Cham Xinkai Feng Xixian Li Xu Ke Xu Menghan Xu Sitong Xuan Wei Hoo Xuan Yee Lee Xue Er Liew Xue Wen Shao Yan Lin Lee Yangpeng Cai Yap Hui Ling Yap Si Ning Yashika Bhardwaj Yashwini A/P Parthiben Yasmin Husna Binti Amizi Ye Zuo Tai Yeap Yong Ying Yeap Zheng Hong Yee Huei Lok Yee Jing Foo Yee Ling Tan Yee Ros Tan Yee Wen Liew Yeok Han Wong Yi Han Wu Yi Lim Chan Yi Ling Kum Yii Thong Teng Yiming Zhang Yin Hang Yin Ting Lim Yip Chi Fong Yiqing Huang Yong Hui Jia Yong Qian Hui Yong Xiang Loh Yong Yu Lee Yonghan Zhang Yu Jing Toh Yu Xin Lim Yu Xuan Jia Yu Xuan Toh Yuchun Wu Yucong Xi Yue Fei Sun Yun Ern Teoh Yun Han Wu Yun Ning Lee Yun Qi Lee Yurou Li YuTong Ding Zhang Bai Hao Zhao Sheng Nan Zhi Wei Lee Zhou Tao Zhuyi Chen Zi Jian Oh Zi Jun Lim Zi Yang Xie ZiChen Liu