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The Impact of ChatGPT Usage on Academic Performance: The Mediating Role of Self-Regulated Learning Kok Ban Teoh; Rudresh Pandey; Mengge Zhang; Yiming Zhang; Yonghan Zhang; Ruidong Zhen; Aarushi Jatian; Shivi Srivastava; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 2 (2026): July 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i2.4783

Abstract

The increasing adoption of generative artificial intelligence tools, particularly ChatGPT, has transformed the way students approach learning and academic tasks in higher education. This study examines the effect of ChatGPT usage on students’ academic performance and analyses the mediating role of self-regulated learning. A quantitative research design was employed, and data were collected from 20 higher education students using a structured questionnaire. ChatGPT usage was treated as the independent variable, self-regulated learning as the mediating variable, and academic performance as the dependent variable. The findings show that ChatGPT usage has a positive effect on academic performance and self-regulated learning. The results also indicate that self-regulated learning positively influences academic performance and mediates the relationship between ChatGPT usage and academic performance. These findings suggest that ChatGPT can support students by improving learning efficiency, providing quick access to information, and assisting with academic tasks
Students’ Perceptions Towards Usage of ChatGPT among University Students Haslindar Binti Ibrahim; Rudresh Pandey; Nureen Waheda binti Mohd Nazdir; Nureen Mirza binti Taharazwan; Riya Gupta; Nurazra Zafirah binti Suhaimi; Nurin Qasrina binti Nordin; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 2 (2026): July 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i2.4737

Abstract

This study aims to explore students' perceptions towards usage of ChatGPT in higher education, focusing on how different aspects of the tool influence their attitudes and engagement. The independent variable consists of seven aspects of ChatGPT, which are capabilities, regulations and ethical concerns, satisfaction and attitude, study issues and outcomes, skills development, labor market and skill mismatch, and emotions, while the dependent variable is the overall usage of ChatGPT among university students. A quantitative research method was adopted using an online survey distributed through Google Forms to collect data from university students. The findings indicate that most students hold positive perceptions towards ChatGPT, viewing it as a useful tool for enhancing learning efficiency, developing new skills, and supporting academic tasks. However, some concerns remain regarding ethical use and overreliance on AI-generated content. The study concludes that ChatGPT has significant potential to complement traditional learning methods, provided it is used responsibly. The findings offer valuable implications for educators and policymakers in integrating AI tools effectively into educational settings.
Key Factors Shaping Academic Job Performance in Malaysian Higher Education Kok Ban Teoh; Cherian Mohan; Yeok Han Wong; Jia Yang Wu; Yi Han Wu; Yun Han Wu; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 2 (2026): July 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i2.4745

Abstract

This study investigates the factors that influence academic job performance among lecturers in Malaysian higher education institutions (HEIs). According to the theories from organizational psychology and higher education research, the study examined four key predictors, which are personality traits (conscientiousness and openness), motivation, lecturer professional autonomy, and transformational leadership. The study used the quantitative research design by using an online questionnaire, and a total of 150 valid responses were collected from lecturers across Malaysian HEIs. The data were analyzed by using descriptive statistics and correlational analysis to determine the relationships between variables. The findings are expected to provide insights on how individual dispositions, internal motivation, workplace autonomy, and leadership practices collectively shape lecturer's performance. To provide a useful implication for institutional policies, lecturer development, and leadership practices, this study will contribute to a deeper understanding of performance determinants in the Malaysian higher education context.
The Influence of Big Five Personality Traits on Online Purchase Intention Among University Students Using Lazada and Shopee Siti Nur ’Aqilah Nazari; Siti Nur Dini Mohamad Shahrim; Siti Nur Inasya Muhe; Siti Nurhidayah Rosle; Aditya Aditya; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 2 (2026): July 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i2.4738

Abstract

Today, university students are particularly dependent on online shopping, especially on popular e-commerce sites such as Lazada and Shopee. The purpose of this study is to explore more the relationship between the Big Five Personality Traits and online purchase intentions among university students who are habitual consumers on this platform. A quantitative research design will be adopted and a sequence of variables will be collected via online questionnaire that will be sent through Google Form. The Big Five Inventory (BFI-44) will be used to measure the personality traits while the online purchase intentions item will be modified fromPavlou (2003) and Ha Stoel (2009). The target sample for the study will be 150 university students across Malaysia. Data will be collected and will be analysed through descriptive and correlation analysis to illustrate the relationship between the variables. It is expected that openness to experience, consciousness and extraversion will positively influence online purchase intentions, agreeableness will have a moderate influence and neuroticism will have a negative influence. Ultimately, the findings to aim the contribute knowledge to e-commerce platform for developing personality focused marketing methods and enhancing personalization in online shopping experiences.
The FamilyMart Experience: Key Drivers of Customer Satisfaction in Malaysia’s Convenience Retail Sector Ng Wei Chien; Yap Hui Ling; Xu Ke; Xu Menghan; Xu Sitong; Divya Chandrakant Pai; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 2 (2026): July 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i2.4746

Abstract

FamilyMart, a Japanese convenience store franchise in Malaysia since 2016, has quickly become a leading retailer offering Japanese-style food, beverages, and lifestyle products. This study aims to examine the key factors influencing customer satisfaction at FamilyMart Malaysia, focusing on customer experience. Data were collected from 152 customers via online surveys and analyzed with SPSS to test the hypotheses. The findings indicate that store atmosphere, convenience, and service quality have a significant positive impact on the FamilyMart customer experience in Malaysia. Additionally, both service quality and customer experience significantly enhance customer satisfaction. The results further demonstrate a positive relationship between customer experience and satisfaction, suggesting that improvements in the overall shopping experience directly contribute to higher satisfaction levels. These outcomes underscore the critical roles of store atmosphere, convenience, service quality, product quality, and customer experience in shaping customer perceptions and satisfaction within Malaysia’s convenience retail sector. The study concludes that enhancing customer experience boosts satisfaction, highlighting the need for FamilyMart to focus on staff training, consistent product quality, and strategic resource allocation to remain competitive in Malaysia’s retail market.
The Role of Artificial Intelligence in Enhancing Academic Performance among University Students Daisy Mui Hung Kee; Min Zhe Tee; Tasnim Amani Abdul Razak; HaoJie Tang; Yii Thong Teng; Kartik Katoch; Vanshika Agrawal
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 2 (2026): July 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i2.4741

Abstract

In recent year,Artificial Intelligence (AI) has become a crucial component in higher education, reshaping how students study, access information, and complete assignments.AI-powered tools, including chatbots, plagiarism detection software, and adaptive learning systems, enable more efficient, interactive, and personalised learning experiences. With increasing AI adoption in universities, understanding how these technologies affect students’ academic performance and learning behaviour is crucial. This study aims to examine the role of AI in enhancing academic performance among university students by focusing on perceived usefulness, ease of use, trust, risk, and learning engagement. Our findings indicate that Personalised Learning, Intelligent Feedback and AI-Driven Assessment Learning Analytics significantly and positively affect university students academic performance. Among these, Personalised Learning and AI-Driven Assessment Learning Analytics exerted the strongest influence on academic performance. These findings underscore the pivotal role of AI-driven tools in enhancing student behaviour and academic performance in higher education.
The Impact of e-Service Quality on Customer e-Satisfaction, e-Loyalty, and Brand Equity: A Study on McDonald’s Mobile Application Louis Yong Yu Lee; Kai Sheng Yap; Wen Zhuo Yap; Mei Ting Yap; Ai Se Yeoh; Neha G; Abhishek M; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 2 (2026): July 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i2.4747

Abstract

This study examines how e-service quality influences customer e-satisfaction, e-loyalty, and brand equity in Malaysia, using the McDonald’s mobile application as the research context. Grounded in the Service Quality–Loyalty framework and Expectation-Confirmation Theory, the study distinguishes between e-service delivery quality, which reflects how effectively the application delivers services, and e-service outcome quality, which captures the value users obtain from using the app. Data were collected via an online survey of 157 Malaysian users with prior app usage experience. Using regression analysis in IBM SPSS, the findings indicate that both e-service delivery quality and e-service outcome quality play important roles in enhancing customer e-satisfaction and e-loyalty. However, loyalty is driven more strongly by the perceived quality of service outcomes than by satisfaction alone, suggesting that customers continue using the application primarily due to its reliability, convenience, and functional value. Customer e-loyalty also emerged as a key mechanism through which digital service experiences translate into stronger brand equity.
Determinants of Employee Engagement in Universiti Sains Malaysia Kok Ban Teoh; Chun Qi Teoh; Wei Hao Tew; Thaqif Farhan Ziad; Xin Nee Thoo; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 2 (2026): July 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i2.4743

Abstract

For higher education corporations that are constantly striving to improve service quality, employee retention and organizational performance, employee commitment is the most important key. This study was conducted to examine the factors that will affect employee commitment at Universiti Sains Malaysia. The specific objectives are as follows: (1) to examine the effects of support provided by the organization and perceived by employees, leadership styles, appreciation and recognition on employee commitment; (2) to examine the effects of job flexibility, career opportunities and work-life balance on employee commitment; (3) to examine the role of internal communication as a mediator in these key factors and overall employee commitment. Our findings show that career growth, interpersonal relationships, role clarity, and work environment have significant positive effects on employee engagement among 150 USM staff, with role clarity emerging as the strongest predictor. Employee involvement was not found to have a significant independent effect. These findings indicate that employees are more engaged when they experience clear job expectations, supportive relationships, opportunities for professional development, and a conducive work environment, offering practical guidance for university management to strengthen employee engagement. 
How Brand Reputation Influences Customer Satisfaction: A Case Study of Starbucks, Malaysia Dwi Nita Aryani; Padmalini Singh; Yee Wen Liew; Daisy Mui Hung Kee; Yurou Li; Jiahui Li; Choon Yan Lim; Wibowo Arif
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1199

Abstract

Starbucks has a lot of loyal consumers from all over the world. There are some reasons that consumers tend to purchase at Starbucks. This study examines the influences of brand reputation on customer satisfaction in Starbucks, Malaysia. The study adopted a survey research design. The method of data collection in this study are internet sources and questionnaires. A total of 100 respondents participated in this survey. The data were analyzed with descriptive statistics and inferential statistics. From the findings of the study, we find out that the aspects of brand reputation influence and correlate to customer satisfaction in Starbucks, Malaysia. Besides, some recommendations for Starbucks' improvement can be obtained through the findings.
Contributing Factors to Organizational Success: A Case Study of McDonald’s Xin Rou Chia; Daisy Mui Hung Kee; Sue Ting Khor; Kai Yee Chin; Tzyy Xian Lok; Hanouf Ali Almutairi; Majdi Anwar Quttainah; Hariharan Balakrishnan; Swati Kulkarni
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i2.821

Abstract

McDonald’s is one of the most successful fast food companies around the world. It has approximately 32,000 outlets located in 119 countries. Being a global and modern fast food company, McDonald’s has a clear vision, “to be the world’s best quick service restaurant experience”. This paper presents the contributing factors which drive McDonald’s success being a global and modern fast food company. McDonald’s top management believes that job satisfaction and motivation are the contributing factors to the success of McDonald’s. McDonald’s has won many awards over the years for its employees’ engagement programs.
Co-Authors A. J. Ali A.J. Ali Aarti Chaudhary Aarushi Jatian Abayomi Tunde Odebunmi Abhijeet Krishnat Shinge Abhishek M Abishek Singh Aditi Dixit Aditya Aditya Aditya Aditya Aditya Kumar Aditya Kumar Sahu Aellysya Qistina Rizal Djunaidy Ai Hua Lew Ai Se Yeoh Aisha Bader Alotaibi Aisha Gupta Alvin Tieu Kiu Fu Alyssa Ling Ling Ong Amedee A/P Suthib Amirul Aniq Ilham bin Rosmira Amrithaa Poovendren Amsyar Nurhakim Bin Abdul Rashid Ana Solehah Binti Mohd Yusof Anant Asthana Anas Anas Anees Jane Ali Anees Janee Ali Ang Jun Zhe Anshika Agarwal ANWESHA HAZARIKA Arissa Sorfena Binti Allias Arun Singh Tomar Azura Abdullah Effendi Azura Abdullah Effendi Azura Abdullah Effendi Baiduri Binti Khalid Bhardhwaj Chanchal Bhavnidhi Kansal Boon Keong Teow Boon Kiat Tan Bradley Batok Jim Brahmmanand Sharma Changxiang Zou Ch’ng Kelvin Che Ying Lee Chea Zen Tang Chen Yuen Yeoh Chengcong Qian Cherian Mohan Chia Xin Yi Chia Yi Chan Chia Yin Lee Chiam Qian Hei Chin Kah Hui Chin Qian Hui Chin Shao Xuan Choon Yan Lim Chun Qi Teoh Ch’ng Kelvin Co Ying Phan Daman Singh Muckar Danish Muqri bin Risby Dee Ning Tan Deepika V Dehao Shu Divya Chandrakant Pai Dor Wey Lam Dubey Medha Dung Gadi Paul Dwi Nita Aryani En Chong Farah Afiqah Binti Rozman Farah Aqilah Ibrahim Farrah Najuwa Binti Sazali Fatin Alya Syuhadah Binti Fazli Fikri Amir bin Mohd Razman Gadi Dung Paul Gai Sin Liem Gan Kia Hui Garima Mathur Garima Mathur Geegie Teh Gong Chongya Gordon Ho Gungun Chauhan Guo Hao Eu Hai Hong Yang Hamaad Nisar Rathi Han Wen Leong Hani Sara Hanouf Ali Almutairi Hao Du HaoJie Tang Haokai Zou Haoran Cao Hariharan Balakrishnan Harshita Gupta Haslindar Binti Ibrahim Haslindar Ibrahim Haslindar Ibrahim Huey Min Beh Huey Shan Lee Hui Qi Tan Hui Shan Mok Hui Wen Yong Jamin Kun Peng Xia Jeremy Jin Wei Wong Ji Yan Wong Jia Hee Lee Jia Sheng Chia Jia Suen Lew Jia Xian Kong Jia Xin Leng Jia Xin Liu Jia Xuan Tan Jia Yang Wu Jia Yue Yin Jiahui Li Jian Hua Poh Jieen Yew Jin Cong Yap Jing Foo Yee Jocelyne Jia Lin Lee Joel Chen Tai Soon Jun Liang Liu Kah Kei Loke Kah Song Chew Kai Sheng Yap Kai Xuan Sok Kai Yee Chin Kar Xi Loh Kartik Katoch Keerthi A/P Kumaraguru Khor Yong Wen Kia Hui Gan Kiara Wong Mann Mann Kim Kim Hak Kirrthana A/P Ramachandran Kishan Singh Rathore Koh Jhee Qing Kok Ban Teoh Kok Ban Teoh Kong Miu Ling Kimberley Kong Yi Wen Kua Zi Jian Kun Peng Xia Lakshmi L Lay Hong Tan Lay Hong Tan Li Qingyu Li Xin Zhang Lian Xiang Wong Liangyu Chen Liem Gai Sin Liem Gai Sin Liu Fanxi Liu Qifeng Liu Xinyu Livia Loh Xin Yuu Lok Yee Huei Long Zheng Lee Looi Kai Yi Louis Yong Yu Lee Lun Kai Liang Lyn Liq Ooi Lyn Liq Ooi Majdi Anwar Quttainah Majdi Anwar Quttainah Majdi Anwar Quttainah Man Hong Tan Manogna C V L Md Zain, M. S Meenu Baliyan Mei Shan Poh Mei Ting Yap Mei Yee Kong Mengge Zhang MengTing Hong Min Zhe Tee Minakshi Tripathi Mitali Khandelwal Mohammad Farhan Basim Mohd Nasim Bin Naseer Ahmad Mohd Zulhairi Bin Saadin Mohini Singh Bhadouria Muhammad Adam Danial Bin Yusrin Muhammad Akram Bin Abdul Rahman Muhammad Arif Bin Azahari Muhammad Azib Zamri Muhammad Danial Haikal Mohd Yunus Muhammad Danish Asmawi Sabri Muhammad Faiz Ameen Bin Bhurhanuddeen Muhammad Farhan Mohd Nazarudin Muhammad Fauzie, M. F. S. 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