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All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Daisy Mui Hung Kee
Universiti Sains Malaysia, Penang, Malaysia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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From Tap to Table: How Ease of Use, Trust, and Convenience Drive Customer Loyalty on Foodpanda Daisy Mui Hung Kee; Si rou Tan; Man Hong Tan; Si Xian Tan; Chea Zen Tang
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4649

Abstract

Foodpanda, a leading food delivery platform in Malaysia, offers customers a fast and convenient way to order meals from local restaurants. Despite ranking second overall among food delivery services behind GrabFood, it holds the top position in the “Food Drink” category on the Google Play Store in terms of app downloads. This study investigates the factors influencing customer satisfaction and loyalty toward Foodpanda. Specifically, it examines the effects of perceived usefulness, perceived ease of use, perceived trust, perceived risk, and perceived convenience on customer satisfaction, as well as their impact on customer loyalty, including the role of satisfaction as a predictor of loyalty. Data was collected from 200 Foodpanda users and analyzed. Our findings indicate that perceived trust and perceived convenience significantly and positively affect customer satisfaction, while perceived usefulness, perceived trust, perceived risk, perceived convenience, and customer satisfaction significantly predict customer loyalty. Among these, perceived convenience had the strongest effect on both satisfaction and loyalty. Our findings highlight the key roles of convenience, trust, and satisfaction in shaping customer behavior in the food delivery industry.
Influencer Marketing and Consumer Purchase Intentions in the Fast Fashion Industry Jing Foo Yee; Padmalini Singh; Lay Hong Tan; Jin Cong Yap; Xin Yuan Xiong; Zi Yang Xie; Quan Cheng Yao; Deepika V; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4349

Abstract

The rapid growth of social media has intensified the use of influencer marketing in the fast fashion industry, reshaping how consumers form purchase intentions. Despite its widespread application, empirical evidence on influencer effectiveness in the Malaysian fast fashion context remains limited. This study aims to examine the influence of key influencer attributes: trustworthiness, credibility, expertise, and familiarity, on consumer purchase intention, using Padini Holdings Berhad as a case study. A quantitative research design was employed, with data collected from 150 respondents through a structured questionnaire. Multiple regression analysis was conducted to test the proposed relationships. The results indicate that the research model explains 74.8% of the variance in purchase intention (R² = 0.748). Familiarity of the influencer emerged as the strongest predictor (? = 0.414, p 0.01), followed by expertise (? = 0.258, p 0.01) and credibility (? = 0.218, p 0.05). In contrast, trustworthiness showed a positive but statistically insignificant effect. These findings suggest that emotional connection, perceived knowledge, and credibility play a more critical role than trustworthiness in driving purchase intention within the fast fashion sector. Practically, the study highlights the importance of selecting influencers who are familiar, knowledgeable, and relatable to enhance marketing effectiveness.
From Order to Satisfaction: Examining Food, Service, and Value Drivers of Customer Satisfaction in the Fast-Food Industry Lay Hong Tan; Tek Yew Lew; Yee Ros Tan; Wan Ling Tan; Wei Chi Tan; Wei Len Tan; Yee Ling Tan; Anees Jane Ali; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4175

Abstract

Customer satisfaction is a critical determinant of competitiveness in the fast-food industry, even for global leaders like McDonald’s, which is widely recognized for efficiency, consistency, and strong branding. Despite its success, adapting to evolving customer expectations remains essential. This study aims to evaluate the factors influencing customer satisfaction at McDonald’s in Malaysia, focusing on food quality, service quality, pricing and value, product variety, and service method. A quantitative survey was conducted with 100 respondents using structured questionnaires. The findings indicate that customer satisfaction is most strongly influenced by service method (? = 0.449) and product variety (? = 0.279), while food quality, service quality, and pricing and value showed weaker effects and did not significantly predict satisfaction. The overall model explained 49% of the variance in customer satisfaction (R² = 0.492). These results highlight that customers place the greatest emphasis on convenience, efficiency, and diverse menu options. McDonald’s should therefore prioritize enhancing service delivery across dine-in, drive-thru, and self-service kiosks, while maintaining food quality and competitive pricing as baseline expectations. Overall, this study provides practical insights for improving customer satisfaction and offers strategic implications for fast-food chains in highly competitive markets
The Influence of Big Five Personality Traits on Online Purchase Intention Among University Students Using Lazada and Shopee Siti Nur ’Aqilah Nazari; Siti Nur Dini Mohamad Shahrim; Siti Nur Inasya Muhe; Siti Nurhidayah Rosle; Aditya Aditya; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4645

Abstract

Today, university students are particularly dependent on online shopping, especially on popular e-commerce sites such as Lazada and Shopee. The purpose of this study is to explore more the relationship between the Big Five Personality Traits and online purchase intentions among university students who are habitual consumers on this platform. A quantitative research design will be adopted and a sequence of variables will be collected via online questionnaire that will be sent through Google Form. The Big Five Inventory (BFI-44) will be used to measure the personality traits while the online purchase intentions item will be modified fromPavlou (2003) and Ha Stoel (2009). The target sample for the study will be 150 university students across Malaysia. Data will be collected and will be analysed through descriptive and correlation analysis to illustrate the relationship between the variables.
Determinants of Trust in E-Wallet Security: A Study Among Malaysian Undergraduates Azura Abdullah Effendi; Haslindar Ibrahim; Garima Mathur; Muhammad Faiz Ameen Bin Bhurhanuddeen; Muhammad Arif Bin Azahari; Muhammad Akram Bin Abdul Rahman; Muhammad Hasif Bin Azizan; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4335

Abstract

This study examines the key factors influencing trust in e-wallet security among Malaysian undergraduate students. Using an online survey, data were collected from undergraduates across various universities in Malaysia to identify determinants such as perceived security, privacy protection, user interface quality, trust in service providers, regulatory assurance, and prior user experiences. The findings reveal that students’ trust in e-wallet platforms is strongly shaped by their perceptions of data security, platform transparency, and awareness of cybersecurity practices. Platforms offering clear encryption mechanisms, biometric authentication, and prompt responses to fraud incidents tend to generate higher levels of user trust. Despite the widespread adoption of digital payment systems, concerns related to data breaches and the misuse of personal information remain significant. The study underscores the need for continuous improvements in security features, enhanced user education on digital safety, and transparent policy frameworks to strengthen trust in e-wallet systems. These findings offer valuable insights for policymakers, financial institutions, and application developers seeking to foster a secure, reliable, and inclusive digital payment environment for young users in Malaysia, thereby supporting broader goals of digital inclusion and community developmentDeterminants of Trust in E-Wallet Security: A Study Among Malaysian Undergraduates
The Recipe for Delight: An Empirical Study of Customer Satisfaction in the Fast-Food Industry Odebunmi Abayomi Tunde; Zi Jian Oh; Tat Cong Yap; Wee Na Yap; Yashwini A/P Parthiben; Yasmin Husna Binti Amizi; Tian Ye; Anees Jane Ali; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4173

Abstract

Subway has established itself as one of the leading fast-food chains in Malaysia by offering customizable sandwiches and promoting a fresh, healthy image. However, customer satisfaction in the fast-food sector is shaped by multiple factors, including price, product quality, promotional effectiveness, and perceived convenience, all of which determine customer loyalty and competitiveness. This study aims to investigate how these factors influence satisfaction with Subway in Malaysia. Data were collected from 110 respondents through an online survey distributed via Google Forms and analyzed using SPSS regression analysis. The results demonstrate that perceived convenience (? = 0.459, p 0.001) and price (? = 0.218, p 0.05) significantly enhance customer satisfaction, jointly explaining 49.9% of the variance (R² = 0.499). In contrast, product (? = 0.099, p 0.05) and promotion (? = 0.043, p 0.05) showed no significant effect, indicating that customers may treat them as standard expectations rather than decisive factors. These findings suggest that Subway should prioritize improving convenience through efficient service channels and digital solutions while maintaining competitive pricing strategies. Innovations in product and promotion remain important to sustain differentiation and strengthen long-term customer loyalty
Sustaining an Innovative Culture for Competitive Advantage: Strategic Recommendations for Shopee Kok Ban Teoh; Changxiang Zou; Haokai Zou; Xixian Li; Tong Zhang; Aellysya Qistina Rizal Djunaidy; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4646

Abstract

Malaysia’s digital economy is growing rapidly, and e-commerce platforms such as Shopee Malaysia must sustain continuous innovation to remain competitive. However, maintaining an innovative culture in a fast-changing environment remains challenging. This study examines how leadership support, employee collaboration and knowledge sharing contribute to sustaining innovation culture and strengthening Shopee’s long-term competitiveness. Using secondary data from annual reports, credible online business sources and academic publications from 2020 to 2024, the study applies descriptive and content-based analysis to identify key patterns and insights. The findings show a steady increase in Shopee’s disclosed indicators related to leadership support and employee collaboration between 2020 and 2024, highlighting a growing emphasis on strategic direction and cross-functional coordination. In contrast, the formal knowledge-sharing mechanisms seem limited, suggesting that knowledge exchange mainly relies on informal cooperation. Based on these insights, the study proposes strategic recommendations to enhance innovation capability and organizational resilience for Shopee and other e-commerce firms seeking lasting competitive advantage.
Emoticons and Digital Emotions: Effects on Trust, Social Interaction, Emotional Expression, and Emotional Clarity Among Generation Z Students Daisy Mui Hung Kee; Hao Du; Farah Afiqah Binti Rozman; Farrah Najuwa Binti Sazali; Fatin Alya Syuhadah Binti Fazli
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4338

Abstract

Emoticons have become central to digital communication among Generation Z (Gen Z) university students, serving as visual cues that convey emotional tone and relational intent in text-based interaction. This study examines the effects of emoticon usage on online trust, social interaction, and relationship quality, perceived social support, emotional expression, and emotional clarity among Malaysian university students. A quantitative design was employed, with survey data collected from 155 respondents and analyzed using regression analysis. The results indicate that emoticon usage has significant positive effects on online trust (? = 0.259, p 0.001), social interaction and relationship quality (? = 0.268, p 0.001), perceived social support (? = 0.218, p 0.001), emotional expression (? = 0.249, p 0.001), and emotional clarity (? = 0.616, p 0.001). In addition, emotional clarity is positively associated with online trust (? = 0.508, p 0.001), social interaction and relationship quality (? = 0.595, p 0.001), perceived social support (? = 0.631, p 0.001), and emotional expression (? = 0.664, p 0.001). These findings suggest that emoticons and emotional clarity contribute to emotionally coherent and relationally meaningful digital communication. The study provides practical insights for fostering emotionally responsive interaction in educational and social digital contexts among Gen Z users.
From Culture to Clicks: How Online Marketing Influence Customer Behaviour in Shopee Rosmelisa Yusof; Muhammad Danish Asmawi Sabri; Muhammad Danial Haikal Mohd Yunus; Muhammad Farhan Mohd Nazarudin; Muhammad Azib Zamri; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4642

Abstract

This study examines the influence of online marketing strategies on customer behaviour in Shopee Malaysia, with a focus on social media advertising, price promotion, trust, and customer engagement. A convenience sampling technique was employed to collect data from 200 Shopee users through an online survey distributed via Google Forms. The survey consisted of structured questions based on a five-point Likert scale. Data were analysed using SPSS through descriptive statistics and multiple regression analysis to test the proposed hypotheses. The findings reveal that culturally relevant marketing messages and social media promotions have a significant positive impact on customer engagement and purchase intention. Additionally, perceived trust and promotional attractiveness also enhance customer confidence and repeat purchase behaviour on Shopee. The study concludes that integrating cultural values in online marketing, improving seller reliability, and maintaining transparent promotional strategies are essential for increasing customer loyalty.
Online Shopping Behavior: The Influence of Online Reviews on Consumer Purchasing Decisions Daisy Mui Hung Kee; Subashini A/P Lourdusamy; Siti Wardah binti Noor Azman; Siti Nursriaini binti Abdullah; Siti Zakiyah binti Rofie
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4647

Abstract

This study explores how online reviews influence consumer purchasing decisions on popular e-commerce platforms such as Google, Shopee, Lazada, and TikTok Shop. The main purpose of the research is to understand how factors like review credibility, quantity, and tone affect customers trust and willingness to buy products online. A quantitative approach was used, where 200 online shoppers in Malaysia were surveyed through a structured questionnaire. The collected data were analyzed using descriptive and regression analysis to determine the strength of the relationship between online reviews and consumer decisions. Our findings indicate that trustworthy and positive reviews strongly encourage consumers to make purchases, while negative or unclear reviews cause them to hesitate or seek other options. The study concludes that online reviews are an important factor in shaping consumer confidence and purchase behavior. It is suggested that online sellers and platforms focus on encouraging honest reviews and responding to feedback to build stronger relationships and loyalty among customers.
Co-Authors A. J. Ali A.J. Ali Aarti Chaudhary Abayomi Tunde Odebunmi Abhijeet Krishnat Shinge Abishek Singh Aditi Dixit Aditya Aditya Aditya Kumar Sahu Aellysya Qistina Rizal Djunaidy Ai Hua Lew Aisha Bader Alotaibi Alvin Tieu Kiu Fu Alyssa Ling Ling Ong Amedee A/P Suthib Amirul Aniq Ilham bin Rosmira Amrithaa Poovendren Amsyar Nurhakim Bin Abdul Rashid Ana Solehah Binti Mohd Yusof Anees Jane Ali Anees Janee Ali Ang Jun Zhe Anshika Agarwal Arissa Sorfena Binti Allias Arun Singh Tomar Azura Abdullah Effendi Azura Abdullah Effendi Azura Abdullah Effendi Baiduri Binti Khalid Bhardhwaj Chanchal Bhavnidhi Kansal Boon Keong Teow Boon Kiat Tan Bradley Batok Jim Brahmmanand Sharma Changxiang Zou Che Ying Lee Chea Zen Tang Chengcong Qian Chia Xin Yi Chia Yi Chan Chiam Qian Hei Chin Kah Hui Chin Qian Hui Chin Shao Xuan Choon Yan Lim Ch’ng Kelvin Co Ying Phan Daman Singh Muckar Danish Muqri bin Risby Dee Ning Tan Deepika V Dehao Shu Dwi Nita Aryani En Chong Farah Afiqah Binti Rozman Farah Aqilah Ibrahim Farrah Najuwa Binti Sazali Fatin Alya Syuhadah Binti Fazli Fikri Amir bin Mohd Razman Gadi Dung Paul Gai Sin Liem Garima Mathur Garima Mathur Geegie Teh Gong Chongya Gordon Ho Gungun Chauhan Guo Hao Eu Hai Hong Yang Hamaad Nisar Rathi Han Wen Leong Hani Sara Hanouf Ali Almutairi Hao Du Haokai Zou Haoran Cao Hariharan Balakrishnan Harshita Gupta Haslindar Binti Ibrahim Haslindar Ibrahim Huey Min Beh Huey Shan Lee Hui Qi Tan Hui Shan Mok Jamin Kun Peng Xia Jeremy Jin Wei Wong Ji Yan Wong Jia Hee Lee Jia Xian Kong Jia Xin Leng Jia Xin Liu Jia Xuan Tan Jia Yue Yin Jiahui Li Jian Hua Poh Jin Cong Yap Jing Foo Yee Jocelyne Jia Lin Lee Joel Chen Tai Soon Jun Liang Liu Kah Kei Loke Kai Xuan Sok Kai Yee Chin Kar Xi Loh Keerthi A/P Kumaraguru Kia Hui Gan Kim Kim Hak Kirrthana A/P Ramachandran Kishan Singh Rathore Koh Jhee Qing Kok Ban Teoh Kong Miu Ling Kimberley Kun Peng Xia Lakshmi L Lay Hong Tan Lay Hong Tan Li Qingyu Li Xin Zhang Lian Xiang Wong Liangyu Chen Liem Gai Sin Liem Gai Sin Liu Fanxi Liu Qifeng Liu Xinyu Livia Loh Xin Yuu Lok Yee Huei Looi Kai Yi Louis Yong Yu Lee Lyn Liq Ooi Lyn Liq Ooi Majdi Anwar Quttainah Majdi Anwar Quttainah Majdi Anwar Quttainah Man Hong Tan Manogna C V L Md Zain, M. 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Muhammad Hasif Bin Azizan Muhammad Hussain Siraj Ud Din Ng Wei Chien Ngee Cheng Lee Nur Aishah Amaludin Nur Aisyah Binti Manan Nur Aleeya Binti Mohd Azhar Nur Alia Asrina Binti Mohd Jefri Nur Alia Natasya Binti Zulkifli Nur Alia Syafiqah Binti Salim Nur Aliah Safia Binti Zakie Nur Alya Amani Binti Mohamad Zawawi Nur Alya Maisarah Mazzuan Nur Amalina Hadirah Yusra Nur Aqilah Abdul Halim Nur Ardina Amir Hamzah Nur Ariana Shaffrina Mohd Shahrir Nur Awatif Yusra Nur Batrisyia Mohd Yussri Nur Dhia Batrisyia Rohisam Obaja Elka Kurniawan Odebunmi Abayomi Tunde Odebunmi Abayomi Tunde Oh Zi Jian Oh Zi Jian Oh Zi Jian Oh Zi Jian Padmalini Singh Padmalini Singh Paul Dung Gadi Paul Dung Gadi Pawni Sharma Pei Fang Wong Pei Hung Aw Yeong Pei Wen Wong Povinkumar A/L Thevarayan Priya Raj Priyanshi Ramani Puteri Balqis Binti Hamizan Qiong Wu Quan Cheng Yao Quanxi Chen Ranjith P V Ranjith PV Reet Saxena Rong Si Dan Rosmelisa Yusof Rudresh Pandey Rudresh Pandey Rudresh Pandey Sahel Fawwaz Muhammad Syareef Sania Tomar Sanjeev Singh A/L Avtar Singh Sanjeta A/P Jeeva Sarah Balqis Binti Sabarudin Sashmitha Nair Suthesh Saurya Pratap Singh Sengar See Thor Hong Xuan Selva Ganesh A/L Muthupalaniappan Seng Xu Jong Seow Hui Yi Shahira Binti Akhter Ali Shahredzuan Bin Itnes Shakty Sanjeetha Varma A/p Saseetharan Sheue Hui Lim Shi Ying Lee Shin Heng Shiyu Cao Shravan Kumar Shuang Er Wong Shweta Saxena Si rou Tan Si Xian Tan Siti Nur Allisya Nurulzaman Binti Abdull Siti Nur Dini Mohamad Shahrim Siti Nur Inasya Muhe Siti Nur ’Aqilah Nazari Siti Nurhidayah Rosle Siti Nursriaini binti Abdullah Siti Nursyakiroh Binti Mohamed Ridzuan Siti Nurul Alia Binti Salehuddin Siti Nurul Izzati Binti Amirrullah Siti Wardah binti Noor Azman Siti Zakiyah binti Rofie Soak Suan P’ng Song Rui Xuan Srivastava Shivi Stephani Stephani Stephanie Jing E Yong Steven Sing Su Hua Khor Su Jinghan Subashini A/P Lourdusamy Sue Ting Khor Suraj Shukla Swati Kulkarni Tan Doann Tanishq Tanishq Tanya Rai Tat Cong Yap Tek Yew Lew Tek Yew Lew Teow Boon Keong Tian Ye Tiantian Cai Tianyu Wen Tong Zhang Tzyy Xian Lok Vaishnavi V Varun Kumaran B Vivian Sim Wai Ee Leong Wai Shen Poon Wan Ling Tan Wee Na Yap Wei Chen Li Wei Chi Tan Wei Chien Ng Wei Len Tan Wei Min Thoe Wei Ning Ooi Wei Siang Sim Wei Xin Lee Lee Wei Yin Lee Wen Cong How Wen Jing Cheang Wen Yong Ho Wibowo Arif Wong See Khee Xiang Yang Wun Xiao Toing Hoo Xin Rou Chia Xin Ting Lee Xin Tong Li Xin Yuan Xiong Xing Er Cham Xinkai Feng Xixian Li Xuan Wei Hoo Xuan Yee Lee Xue Wen Shao Yan Lin Lee Yangpeng Cai Yap Si Ning Yashika Bhardwaj Yashwini A/P Parthiben Yasmin Husna Binti Amizi Ye Zuo Tai Yeap Yong Ying Yeap Zheng Hong Yee Huei Lok Yee Jing Foo Yee Ling Tan Yee Ros Tan Yee Wen Liew Yi Lim Chan Yi Ling Kum Yin Hang Yin Ting Lim Yip Chi Fong Yiqing Huang Yong Hui Jia Yong Qian Hui Yong Xiang Loh Yong Yu Lee Yu Jing Toh Yu Xin Lim Yu Xuan Jia Yu Xuan Toh Yuchun Wu Yucong Xi Yue Fei Sun Yun Ern Teoh Yun Qi Lee Yurou Li YuTong Ding Zhang Bai Hao Zhao Sheng Nan Zhi Wei Lee Zhou Tao Zhuyi Chen Zi Jian Oh Zi Jun Lim Zi Yang Xie ZiChen Liu