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All Journal International Journal of Nusantara Islam Primanomics : Jurnal Ekonomi & Bisnis KABILAH : Journal of Social Community Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Sketsa Bisnis JKIE (Journal Knowledge Industrial Engineering) MALIA JURNAL HERITAGE Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Maker: Jurnal Manajemen JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Pengabdian Al-Ikhlas Management Studies and Entrepreneurship Journal (MSEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Management and Bussines (JOMB) Soeropati: Journal of Community Service PROFICIO: Jurnal Pengabdian Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Golden Ratio of Auditing Research AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis Economic Reviews Journal Journal of Administrative and Sosial Science (JASS) Journal of Artificial Intelligence and Digital Business Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Dedikasi Saintek Jurnal Pengabdian Masyarakat Triwikrama: Jurnal Ilmu Sosial Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Neraca Manajemen, Akuntansi, dan Ekonomi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies DEDIKASI SAINTEK Jurnal Pengabdian Masyarakat Journal of Business, Social, Management, and Technology
Miftahul Huda
Universitas Yudharta Pasuruan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Other

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PENGARUH SERVICESCAPE DAN MENU DIVERSITY TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN Putri, Mita Septi Yuana; Miftahul Huda
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v8i2.5571

Abstract

Abstract This study aims to determine and measure the influence of Servicescape and Menu Diversity on Customer Satisfaction and Customer Loyalty in Prigen District. This study is a quantitative study with a sample of 116 respondents using purposive sampling techniques with SPSS 22 analysis tools. The results of the study indicate that Servicescape has a significant effect on Customer Satisfaction, Menu Diversity has a significant effect on Customer Satisfaction, Servicescape has a significant effect on Customer Loyalty, Menu Diversity has a significant effect on Customer Loyalty, Servicescape through Customer Satisfaction has a significant effect on Customer Loyalty, Menu Diversity through Customer Satisfaction has a significant effect on Customer Loyalty. Keywords: Servicescape, Menu Diversity, Customer Satisfaction, Customer Loyalty. AbstrakPenelitian ini bertujuan untuk mengetahui dan mengukur pengaruh Servicescape dan Menu Diversity terhadap Kepuasan Pelanggan dan Loyalitas Pelanggan di Kecamatan Prigen. Penelitian ini merupakan penelitian kuantitatif dengan jumlah sampel sebanyak 116 responden menggunakan teknik purposive sampling dengan alat analisis spss 22. Hasil penelitian menunjukkan bahwa Servicescape berpengaruh signifikan terhadap Kepuasan Pelanggan, Menu Diversity berpengaruh signifikan terhadap Kepuasan Pelanggan, Servicescape berpengaruh signifikan terhadap Loyalitas Pelanggan, Menu Diversity berpengaruh signifikan terhadap Loyalitas Pelanggan, Servicescape melalui Kepuasan Pelanggan berpengaruh signifikan Loyalitas Pelanggan, Menu Diversity melalui Kepuasan Pelanggan berpengaruh signifikan terhadap Loyalitas Pelanggan. Kata Kunci: Servicescape, Menu Diversity, Kepuasan Pelanggan, Loyalitas Pelanggan
The ANALISIS STP PENJUALAN ATK CV SURYA GADING PADA PLATFOM SHOPEE Umroh, Dwiyah Fakhriatul; Huda, Miftahul
PROFICIO Vol. 5 No. 2 (2024): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i2.3803

Abstract

Pengabdian ini bertujuan untuk menganalisis strategi STP (Segmentasi, Targeting, dan Positioning) yang diterapkan oleh CV Surya Gading dalam penjualan produk Alat Tulis Kantor (ATK) di platform Shopee. Pengabdian ini menggunakan analisis dokumentasi dan observasi untuk melengkapi data yang diperoleh dari wawancara. Hasil penelitian menunjukkan bahwa segmentasi pasar dilakukan berdasarkan tiga kriteria yaitu demografis, geografis, dan psikografis. Target Pasar utama yang dipilih adalah pelajar/mahasiswa dan pegawai kantor. Pemilihan target pasar ini didasarkan pada analisis data penjualan, profil demografis pembeli, dan umpan balik pelanggan. Positioning Produk dilakukan dengan memposisikan produk ATK sebagai produk berkualitas tinggi dengan harga terjangkau. Strategi STP yang diterapkan oleh CV Surya Gading efektif dalam menarik segmen pasar yang ditargetkan dan meningkatkan penjualan produk ATK di Shopee. Strategi STP yang diterapkan oleh CV Surya Gading efektif dalam menarik segmen pasar yang ditargetkan dan meningkatkan penjualan produk ATK di Shopee.
PENGARUH CITRA PERUSAHAAN DAN KOMUNIKASI TERHADAP KEPUASAN DAN LOYALITAS NASABAH DI KOPERASI JASA KEUANGAN SYARIAH (KJKS) ARJUNA PURWOSARI- PASURUAN Miftahul Huda

Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.402 KB)

Abstract

Case Study ini mempunyai tujuan untuk meneliti Pengaruh Citra Perusahaan dan Komunikasi terhadap Kepuasan dan Loyalitas Nasabah. Penelitian ini termasuk penelitian explanatory research. Teknik pengambilan sampel pada penelitian ini menggunakan purposive sampling sebanyak 34 responden. Metode pengumpulan data menggunakan kuesioner, analisa data menggunakan analisis jalur (path analysis). Hasil penelitian 1. Citra Perusahaan berpengaruh positif signifikan terhadap Kepuasan; 2. Citra Perusahaan berpengaruh positif signifikan terhadap Loyalitas; 3. Komunikasi berpengaruh positif signifikan terhadap Kepuasan; 4. Komunikasi berpengaruh positif signifikan terhadap Loyalitas; 5. Kepuasan berpengaruh positif signifikan terhadap Loyalitas. Temuan: Citra Perusahaan memberikan makna penting dalam meningkatkan Kepuasan, dan komunikasi memiliki makna penting dalam meningkatkan loyalitas dan kepuasan merupakan faktor yang dapat meningkatkan loyalitas, dan Kepuasan merupakan faktor penting yang dapat meningkatkan loyalitas nasabah.Saran: perlu memperhatikan variabel Citra Perusahaan dengan indikator-indikator yang sebaiknya disesuaikan dengan kepuasan pada obyek penelitian, dengan demikian diharapkan dapat menjelaskan bagaimana Citra Perusahaan meningkatkan kepuasan dan loyalitas nasabah.
Pengaruh Endorsement Micro-Influencer Instagram Dan Viral Marketing Terhadap Minat Beli Dan Keputusan Pembelian (Studi pada UMKM Makanan di Pasuruan) Dio Atfianto; Miftahul Huda
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.491

Abstract

this study aims to measure the direct impact of micro influencer endorsements and viral marketing on purchase decisions, as well as evaluate whether buying interest serves as a mediator in the relationship. This study aims to evaluate the influence of micro influencer endorsements and viral marketing on the purchase decisions of MSME consumers in Pasuruan Regency, as well as the role of buying interest as an intervening variable in the relationship. With the rapid development of social media and the increasing role of influencers in marketing, it is important to understand how micro influencer endorsements and viral marketing strategies influence purchasing decisions. This study uses the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) with the help of SmartPLS 4.0 software to analyze the data obtained from the questionnaire distributed to 116 respondents. The results of the analysis show that micro influencer endorsements and viral marketing have a positive and significant influence on consumer purchase decisions. Micro influencer endorsements were proven to influence purchase decisions with a t-statistic value of 2.894 and a p-value of 0.004, while viral marketing showed a significant influence with a t-statistic value of 4.102 and a p-value of 0.000. Buying interest as an intervening varibael mediated the relationship between micro influencer endorsements and viral marketing on purchase decisions significantly, with p-values of 0.007 and 0.012, respectively.
Pengaruh City Branding “Pasuruan The City of Madinah” Dan Viral Marketing Terhadap Keputusan Berkunjung Dan Dampaknya Pada Minat Berkunjung Kembali Khasanatul Abidah; Miftahul Huda
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.493

Abstract

The aim of this research is to determine and measure the influence of city branding "Pasuruan of Madinah" and viral marketing on the decision to visit and interest in returning to Pasuruan City Square. This research is a quantitative study with a sample size of 116 respondents using a purposive sampling technique with an analysis tool, namely SPSS version 25. The results of the research show that City Branding has a significant effect on the Decision to Visit, Viral Marketing has a significant effect on the Decision to Visit, City Branding has a significant effect on Interest in Visiting Again, Viral Marketing has a significant influence on Interest in Returning to Visit, City Branding through the Decision to Visit Again has a significant influence on Interest in Returning to Visit, and Viral Marketing through the Decision to Visit Again has a significant influence on Interest in Returning to Visit.
the effect of brand equity and UGC on purchasing decisions that have an impact on the repurchased Intention of MSME superior products in Pasuruan Regency: the effect of brand equity and UGC on purchasing decisions that have an impact on the repurchased Intention of MSME superior products in Pasuruan Regency Hasanah, Uswatun; Miftahul Huda
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 02 (2023): JIMEK
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i02.4993

Abstract

Increasingly intense business competition through content requires MSME actors to keep abreast of existing technological developments. Therefore, this study was conducted to analyze the effect of brand equity and UGC (user generated content) on purchasing decisions and their impact on repurchase intention. This type of explanatory research with a quantitative approach can be seen how the relationship between brand equity and UGC variables as independent variables with purchase and repurchase decisions intention as the dependent variable. With a population of 116 SME consumer respondents, the superior products of Pasuruan Regency. By collecting data through a questionnaire that was analyzed using SPSS 22. The results of this study partially brand equity and UGC have a positive and significant effect on purchasing decisions, partially brand equity and UGC have a positive and significant effect on repurchase intention, purchasing decisions have a significant positive effect on repurchase intention, and partially brand equity and UGC through purchasing decisions have no effect on repurchase intention
Pelatihan Dasar Fotografi untuk Mendukung Digitalisasi Produk Kopi Bubuk di UMKM Linusco Kabupaten Pasuruan Ernawati; Ainiyah, Roisatul; Palupi, Hapsari Titi; Syarwani, Muhammad; Hasyim, Mochamad; Huda, Miftahul; Ridha, Faishal Ananta; Ahwan, Zainul; Hakim, Lukman; Sulhan, Muhammad; Swasono, Muh Aniar Hari
DEDIKASI SAINTEK Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2024): Desember 2024
Publisher : Al-Hijrah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58545/djpm.v3i3.439

Abstract

Platform digital menjadi salah satu media utama dalam memperluas jangkauan pemasaran produk, terutama bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Kualitas foto produk memiliki peran yang sangat penting untuk meningkatkan daya tarik visual dan memperluas jangkauan pemasaran produk. Tujuan dari kegiatan ini adalah untuk meningkatkan kapasitas UMKM Linusco dalam memanfaatkan fotografi produk sebagai strategi pemasaran digital. Metode pelaksanaan meliputi tiga tahapan utama: perencanaan, pelaksanaan, dan evaluasi. Tahap perencanaan mencakup identifikasi kebutuhan, penyusunan materi, dan penyediaan alat pendukung, sedangkan tahap pelaksanaan difokuskan kegiatan pelatihan. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman konsep fotografi produk, kemampuan pengambilan foto, dan penguasaan aplikasi pengeditan, sebagaimana ditunjukkan melalui evaluasi hasil praktik peserta. Peserta berhasil menghasilkan foto produk yang lebih menarik dan profesional, siap digunakan untuk promosi digital. Pendekatan kegiatan pelatihan mampu meningkatkan pengetahuan dan keterampilan peserta.
Pengaruh Trend Fashion, Content Creator, dan Live Streaming terhadap Keputusan Pembelian Produk Fashion pada Pengguna Aplikasi Tiktok (Followers Tiktok @secaca.id) Hasanah, Uswatun; Ajizah, Nur; Huda, Miftahul
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1129

Abstract

This study aims to determine the effect of fashion trends, content creators, and live streaming on purchasing decisions for fashion products for TikTok application users both partially and simultaneously. The type of research used is explanatory using a quantitative approach. The data collection technique used a questionnaire. The sample used in this study was 116 respondents with purposive sampling method for sampling. The data analysis technique uses multiple linear regression analysis techniques through the SPSS 29 program. The results of this study indicate that fashion trends and content creators partially have a positive and significant effect on purchasing decisions, while live streaming partially has a positive but insignificant effect on purchasing decisions. And simultaneously fashion trends, content creators, and live streaming have a positive and significant effect on purchasing decisions by 68.5% and the remaining 31.5% is influenced by other variables not examined.
Pengaruh Literasi Keuangan Dan Financial Technology Terhadap Keputusan Berinvestasi Melalui Minat Investasi Sebagai Variabel Mediasi Huda, Miftahul; Susanti, Susanti
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.27289

Abstract

The development of technology in Indonesia is now increasingly rapid, technology has become a positive and negative value for business people and others. Based on the data received, the dominant technology in Indonesia has increased. So this research aims to analyze the influence of financial literacy and financial technology on investment decisions through investment interest as a mediating variable. This research method uses quantitative with a sample size of 116 respondents who are the millennial generation in Malang Regency with data collection techniques in the form of questionnaires which are distributed offline and then tested instruments in the form of validity and reliability tests with data analysis techniques using path analysis. The results obtained are Financial literacy and financial technology influence investment decisions through investment interest as a mediating variable. This shows that both have a positive impact on investment interest, which plays a significant role as a mediator in investment decisions
Kolaborasi Penta Helix dalam mendukung Technosociopreneurship: Pendekatan Baru untuk Pertumbuhan Ekonomi Lokal Swandono, May Agus; Nuzil, Nur Rokhmad; Ajizah, Nur; Huda, MIftahul
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.27464

Abstract

This study has the complexity of economic challenges faced by local communities, especially in facing global competition and rapid technological changes. The purpose of this study is to collaborate the Penta Helix Model implemented in supporting technosociopreneurship and the role and contribution of each stakeholder. In achieving this, this study uses a research method used with a Qualitative method. Which includes a literature review, interviews with stakeholders, observations, and case studies. The urgency of this study is due to the large number of MSMEs that have gone bankrupt due to the lack of support from various stakeholders to strengthen technosociopreneurship and increase local economic growth.The results of this study show that the Penta Helix collaboration involving academics, businesses, government, communities, and the media plays an important role in supporting technosociopreneurship in Pasuruan Regency. Academics contribute by providing the necessary knowledge and training, while the business sector plays a role in providing access to capital and markets. The local government acts as a regulator and provider of policies that support the entrepreneurial ecosystem. The community actively participates in helping to connect innovators with local communities. Meanwhile, the media plays a role in disseminating information and promoting technosociopreneurship.
Co-Authors Abidah, Khasanatul Afrikhatul Maulidiyah Ahwan, Zainul Ajizah, Nur Akhmad Baihaqi Alaika Asrori Almagrobi Alaika Asrori Almagrobi Any Urwatul Wusko As'idah, Fizriyatul Avizatuz Zahro Bagus Hari Sugiharto Bagus Hari Sugiharto Dewi Warda Wibowo Dio Atfianto E Ernawati, E Eko Agus Alfianto Fadilah, Nur Lailatul Fitri Anisa Hapsari Titi Palupi Imamuddin Imamuddin Indah Zanubah Khafsoh Irfan Maulana, Irfan Isyatur Rodhiyah Khasanatul Abidah Kholid Murtadlo Khusnul Khotimah Laela Hidayati, Laela Laili Hidayatul Isfillah Lestari, Nisya Wahyu Lukman Hakim Lukman Hakim M Dayat May Agus Suwandono Mochamad Hasyim Muh. Aniar Hari Swasono Muhammad Agus Muljanto Muhammad Faishol Amrulloh Muhammad Fu'ad Muhammad Imron Rosadi Nabila Eka Fitri Azzahra Nofa Ayu Prihastuti Nova Prihastuti Nur Afifah Nur Afifah Nur Ajizah Nuraeni Nuraeni Nuraeni Nuriyanto Nuzil, Nur Rokhmad Pratiwi Yuni Rahayu Putri, Mita Septi Yuana Ridha, Faishal Ananta Roisatul Ainiyah Rosa Silma Nubaila Safitri Laily Mufida Safitri Laily Mufida Safitri, Diana Alvia Sholihah, Nihayatus Sri Wahyuni Subchan Asy’ari Sulhan, M. Susanti Susanti Syarwani, Muhammad Umroh, Dwiyah Fakhriatul Umrotul, Nikmatul Uriva C, Maslikhatul Uswatun Hasanah Viki Ahmad Badri Vina Ainun Jariyah Winda Nur Fauzia Yuana Putri, Mita Septiana Yusebla, Agil