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All Journal International Journal of Nusantara Islam Jurnal Mirai Management Primanomics : Jurnal Ekonomi & Bisnis KABILAH : Journal of Social Community Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Sketsa Bisnis JKIE (Journal Knowledge Industrial Engineering) MALIA JURNAL HERITAGE Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Maker: Jurnal Manajemen JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Pengabdian Al-Ikhlas Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Management and Bussines (JOMB) Soeropati: Journal of Community Service PROFICIO: Jurnal Pengabdian Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis Economic Reviews Journal Journal of Administrative and Sosial Science (JASS) Kasta: Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Journal of Artificial Intelligence and Digital Business Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Dedikasi Saintek Jurnal Pengabdian Masyarakat Triwikrama: Jurnal Ilmu Sosial Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Neraca Manajemen, Akuntansi, dan Ekonomi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Nusantara Islam DEDIKASI SAINTEK Jurnal Pengabdian Masyarakat Journal of Business, Social, Management, and Technology Jurnal Manajemen Pendidikan
Miftahul Huda
Universitas Yudharta Pasuruan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Other

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Pengaruh Content Marketing dan SEO (Search Engine Optimization) Terhadap Keputusan Pembelian Melalui Minat Beli: Studi pada Konsumen Produk UKM F&B di Kabupaten Pasuruan Indah Zanubah Khafsoh; Miftahul Huda
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.479

Abstract

This study aims to analyze the relationship between Content Marketing and Search Engine Optimization (SEO) on Purchase Decisions through Buying Interest in consumers of F&B SME products in Pasuruan Regency. This study uses an explanatory research approach with data analysis techniques using path analysis.  The type of data used is quantitative data, using questionnaires as a data source. The sampling method uses purposive sampling with certain criteria. The results of this study show that: 1) The Content Marketing variable has a significant effect on the Buying Interest variable with a t-calculated value of 3.811 > 1980. 2) The Search Engine Optimization (SEO) variable has a significant effect on the Buying Interest variable with a t-count value of 7.672 > 1980. 3) The Content Marketing variable has a significant effect on the Purchase Decision variable with a t-calculated value of 3.126 > 1980. 4) The Search Engine Optimization (SEO) variable has a significant effect on the Purchase Decision variable with a t-count value of 3.841 > 1980. 5) the Buying Interest variable has a significant effect on the Purchase Decision variable with a t-calculated value of 5.439 > 1980. 6) The Content Marketing variable has a significant effect on the Purchase Decision variable through the Buying Interest variable with a t-calculated value of 3.807 > 1980. and 7) The Search Engine Optimization (SEO) variable has a significant effect on the Purchase Decision variable through the Buying Interest variable with a t-count value of 4,900 > 1980.
Pengaruh Servicescape dan Menu Diversity terhadap Kepuasan Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan Yuana Putri, Mita Septiana; Huda, Miftahul
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.494

Abstract

This study aims to determine and measure the influence of Servicescape and Menu Diversity on Customer Satisfaction and Customer Loyalty in Prigen District. This study is a quantitative study with a sample of 116 respondents using purposive sampling techniques with SPSS 22 analysis tools. The results of the study indicate that Servicescape has a significant effect on Customer Satisfaction, Menu Diversity has a significant effect on Customer Satisfaction, Servicescape has a significant effect on Customer Loyalty, Menu Diversity has a significant effect on Customer Loyalty, Servicescape through Customer Satisfaction has a significant effect on Customer Loyalty, Menu Diversity through Customer Satisfaction has a significant effect on Customer Loyalty.
Pengaruh Artificial Intelligence Marketing dan Content Marketing Terhadap Minat Beli dan Keputusan Pembelian Viki Ahmad Badri; Miftahul Huda
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.497

Abstract

This research aims to determine the influence of Artificial Intelligence Marketing and Content Marketing on Purchase Interest and Purchase Decisions of Digital MSME Consumers in Pasuruan Regency. The type of research used in this research is explanatory research with a quantitative approach. The sampling technique was carried out using Non Probability Sampling with a purposive sampling technique. The total sample in this research was 114 respondents. Data collection was carried out by distributing questionnaires directly to Digital MSME customers in Pasuruan Regency who were the research objects. The data obtained in this research were analyzed using Structural Equation Modeling (SEM) analysis techniques based on the PLS (Partial Least Square) variant with the help of SmartPLS 4.0 software. Testing of this research model was carried out using outer model (measurement model) and inner model (structural model) tests. The results of this research show that the Artificial Intelligence Marketing variable has a positive and significant influence on Purchase Interest, Content Marketing has a positive and significant influence on Purchase Interest, Artificial Intelligence Marketing has a positive and significant influence on Purchase Decisions, Content Marketing has a positive and significant influence on Purchase Decisions Purchase Interest influences positive and significant on Purchasing Decisions.
Pengaruh Brand Image, Product Knowledge, dan Harga Terhadap Keputusan Pembelian Produk Pakaian Fashion Bangkok pada Store Fashion Bangkok 88 Vina Ainun Jariyah; Eko Agus Alfianto; Miftahul Huda; Any Urwatul Wusko
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.502

Abstract

The Influence of Brand Image, Product Knowledge, and Price on Purchasing Decisions of Bangkok Fashion Clothing Products, This type of research is a quantitative approach. The data collection technique used is a questionnaire distributed offline. The sample used in the study was 116 respondents with probability sampling and nonprobability sampling methods, and statistical analysis such as multiple linear regression. Based on the results of this study, it can be seen that Brand Image has a positive and significant effect on purchasing decisions, Product Knowledge has a positive and significant effect on purchasing decisions, Price has a positive and significant effect on purchasing decisions, Brand Image, Product Knowledge, and Price have a positive and significant effect on purchasing decisions.
Pengaruh Omnichannel Marketing dan Product Assortment terhadap Minat Beli dan Keputusan Pembelian Konsumen UMKM FNB di Pandaan Lestari, Nisya Wahyu; Huda, Miftahul
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.1045

Abstract

The Indonesian business world is currently developing very quickly, which is causing business competition to become increasingly fierce. This is also felt by food and beverage business actors.This research aims to determine the influence of Omni Channel Marketing and Product Assortment on Purchase Interest and Purchase Decisions of FNB MSME Consumers in Pandaan District. The type of research used in this research is explanatory research with a quantitative approach. The sampling technique was carried out using Non Probability Sampling with purposive sampling technique. The number of samples in this study was 116 respondents. Data collection was carried out by distributing questionnaires directly to FNB MSME customers in Pandaan who were the objects of research. The data obtained in this research was analyzed using Structural Equation Modeling (SEM) analysis techniques based on the PLS (Partial Least Square) variant with the help of SmartPLS 4.0 software. Testing of this research model was carried out using outer model (measurement model) and inner model (structural model) tests. The results of this research show that the Omni Channel Marketing variable has a positive and significant effect on Purchase Interest, Product Assortment has a positive and significant influence on Purchase Interest, Omni Channel Marketing has a positive and significant influence on Purchase Decisions, Product Assortment has a positive and significant influence on Purchase Decisions, Purchase Interest positive and significant effect on Purchasing Decisions.
Pengaruh Storytelling Marketing dan Citra Destinasi terhadap Minat Berkunjung Kembali dengan Tourist Satisfaction sebagai Variabel Intervening pada Pengunjung Tanaria Park Fadilah, Nur Lailatul; Huda, Miftahul
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i3.1053

Abstract

The tourism industry plays an important role in the economy, including reducing unemployment and increasing productivity. This growth is triggered by tourist visits, so destination managers need to attract and ensure tourists return by offering interesting experiences, a strong destination image and adequate satisfaction. This research aims to determine the influence of Storytelling Marketing, Destination Image on Intention to Revisit with Tourist Satisfaction as an Intervening Variable among Tanaria Park tourist visitors. The type of research used in this research is explanatory research with a quantitative approach. The sampling technique was carried out using the Accidental Sampling technique. The number of samples in this study was 96 respondents. Data collection was carried out by distributing questionnaires directly to Tanaria Park tourist visitors who were the object of research. The data obtained in this research was analyzed using Path Analysis with a calculation analysis tool using SPSS 22. The results of this research show that the Storytelling Marketing variable has a positive and significant effect on Tourist Satisfaction, Destination Image has a positive and significant effect on Tourist Satisfaction, Storytelling Marketing has a positive and significant effect on Interest in Returning, Destination Image has a positive and significant effect on Interest in Returning, Tourist Satisfaction has a positive and significant effect on Intention to Return to Visit.
The Role of Digital Mindset in Mediating the Relationship between Technological Literacy and the Sustainability of Social Digital Businesses in F&B MSMEs in Pasuruan Regency Miftahul Huda; Sri Wahyuni
SKeTsa Bisnis (e-jurnal) Vol 12 No 2 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/yz19f950

Abstract

Introduction, this study focuses on the important role of micro, small, and medium enterprises (MSMEs) in Indonesia’s economy, particularly in the food and beverage (F&B) sector in Pasuruan Regency. Although digital marketing adoption continues to grow, many MSMEs still face challenges in achieving digital social business sustainability due to limited technological literacy and a lack of adaptive digital mindsets. Methods, this research uses a quantitative approach with path analysis processed through SPSS. The study examines how Technological Literacy affects Digital Social Business Sustainability, with Digital Mindset acting as a mediating variable among F&B MSMEs in Pasuruan Regency. Results, the findings show that Technological Literacy significantly influences both Digital Mindset (β = 0.215) and Digital Social Business Sustainability (β = 0.386). In addition, Digital Mindset has a significant positive impact on sustainability (β = 0.430). The model explains 76% of the variation in sustainability (R² = 0.76), indicating a strong predictive capability. Conclusion, the study concludes that Digital Mindset partially mediates the relationship between Technological Literacy and Digital Social Business Sustainability. These findings highlight the importance of enhancing both digital skills and adaptive thinking to strengthen MSME competitiveness in the digital era.  
Pengaruh Financial Literacy Dan Self - Control Terhadap Financial Management Behavior Dan Keputusan Investasi Investor Di Kota Malang Isyatur Rodhiyah; Miftahul Huda; Eko Agus Alfianto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9103

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Financial Literacy dan Self-Control terhadap Financial Management Behavior serta Keputusan Investasi investor di Kota Malang. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif, menggunakan data dari responden investor di Kota Malang. Hasil penelitian menunjukkan bahwa Financial Literacy memiliki pengaruh positif dan signifikan terhadap Financial Management Behavior, namun pengaruhnya terhadap Keputusan Investasi bersifat positif tetapi tidak signifikan. Sementara itu, Self-Control berpengaruh positif dan signifikan baik terhadap Financial Management Behavior maupun Keputusan Investasi. Selanjutnya, Financial Management Behavior memiliki pengaruh positif terhadap Keputusan Investasi, namun tidak signifikan. Temuan ini menegaskan pentingnya literasi keuangan dan pengendalian diri dalam meningkatkan perilaku pengelolaan keuangan serta mendukung pengambilan keputusan investasi di kalangan investor.
THE EFFECT OF HALAL CERTIFICATION AND HALAL VALUE CHAIN ​​ON THE COMPETITIVENESS AND SUSTAINABILITY OF UMKM SUPERIOR PRODUCTS IN PASURUAN REGENCY Miftahul Huda; Nuraeni Nuraeni
International Journal of Nusantara Islam Vol 14 No 1 (2026): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v14i1.47690

Abstract

This study addresses enhancing competitiveness and sustainability of Pasuruan Regency's superior product MSMEs via halal certification and Halal Value Chain implementation. Amid globalization and rising halal awareness, MSMEs struggle with standards compliance, market access, and systematic supply chain support. The research identifies certification/value chain roles in boosting competitiveness and formulates sustainability strategies for the expanding halal ecosystem. The method used in this study uses the quantitative method of Path Analysis/Path Analysis with the type of Explanatory Research. By using the Attitude scale and providing a sample of 86 samples with Purposive Sampling Technique and the object in this study is MSME Actors of Superior Products in Pasuruan Regency. The results of this study are that the Halal Certification variable (X1) has a significant effect on  the Competitiveness  variable (Y1). The Halal Certification Variable (X1) does not have a significant effect on the Sustainability Variable of MSMEs of Superior Products in Pasuruan Regency (Y2). Self-control (X2) has a significant effect on Competitiveness (Y1). Self-control (X2) also has a significant effect on the Sustainability of MSMEs of Superior Products in Pasuruan Regency (Y2). The Competitiveness Variable (Y1) has a significant effect on the Sustainability of Superior Product MSMEs in Pasuruan Regency (Y2).
Pengaruh Personal Branding dan Kredibilitas Influencer Terhadap Keputusan Investasi Crypto: Kepercayaan Konsumen Sebagai Mediasi M. Firmansa; Miftahul Huda
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 5 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8593

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh personal branding dan kredibilitas influencer terhadap keputusan investasi crypto dengan kepercayaan konsumen sebagai variabel mediasi. Objek penelitian adalah influencer investasi Timothy Ronald yang aktif di media sosial seperti YouTube dan TikTok. Hasil penelitian menunjukkan bahwa personal branding dan kredibilitas influencer berpengaruh positif dan signifikan terhadap kepercayaan konsumen. Kepercayaan konsumen juga terbukti berpengaruh positif terhadap keputusan investasi crypto. Selain itu, baik personal branding maupun kredibilitas influencer secara langsung berpengaruh positif terhadap keputusan investasi. Kepercayaan konsumen memediasi secara signifikan hubungan antara personal branding dan kredibilitas influencer terhadap keputusan investasi. Temuan ini mengindikasikan bahwa kepercayaan menjadi faktor kunci dalam membangun minat dan mendorong keputusan investasi di kalangan generasi muda, khususnya Gen Z, yang cenderung mengandalkan informasi dari media sosial dan figur publik yang mereka anggap kredibel dan inspiratif.
Co-Authors Abidah, Khasanatul Afrikatul Maulidiyah Afrikhatul Maulidiyah Ahmad Zulham Fahamsyah Havy Ahwan, Zainul Akhmad Baihaqi Alaika Asrori Almagrobi Any Urwatul Wusko As'idah, Fizriyatul Avizatuz Zahro Bagus Hari Sugiharto Bagus Hari Sugiharto Dewi Warda Wibowo Dio Atfianto E Ernawati, E Eko Agus Alfianto Fadilah, Nur Lailatul Faishol Amrulloh Fitri Anisa Hapsari Titi Palupi Imamuddin Imamuddin Indah Zanubah Khafsoh Irfan Maulana, Irfan Isyatur Rodhiyah Khasanatul Abidah Kholid Murtadlo Khusnul Khotimah Laela Hidayati, Laela Laili Hidayatul Isfillah Lestari, Nisya Wahyu Lukman Hakim Lukman Hakim M Dayat M. Firmansa M. Imron Rosadi May Agus Suwandono May Agus Swandhono Agus Mochamad Hasyim Muh. Aniar Hari Swasono Muhammad Agus Muljanto Muhammad Faishol Amrulloh Muhammad Fu'ad Muhammad Imron Rosadi Nabila Eka Fitri Azzahra Nadia Nailun Naja Nikmatul Umrotul Nofa Ayu Prihastuti Nova Prihastuti Nur Afifah Nur Afifah Nur Ajizah Nuraeni Nuraeni Nuraeni Nuriyanto Nuzil, Nur Rokhmad Pratiwi Yuni Rahayu Puteri Ayu Nabila Putri, Mita Septi Yuana Ridha, Faishal Ananta Roisatul Ainiyah Rosa Silma Nubaila Safitri Laily Mufida Safitri Laily Mufida Sholihah, Nihayatus Sri Wahyuni Sri Wahyuni Subchan Asy’ari Sulhan, M. Susanti Susanti Syarwani, Muhammad Umroh, Dwiyah Fakhriatul Uriva C, Maslikhatul Uswatun Hasanah Viki Ahmad Badri Vina Ainun Jariyah Winda Nur Fauzia Yuana Putri, Mita Septiana Yusebla, Agil