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Exploring the Mediating Effect of Financial Literacy on the Relationship between Financial Attitude, Financial Knowledge, and Financial Management Behavior: Evidence from Millennials in Malang City, Indonesia Safitri, Diana Alvia; Huda, Miftahul
Golden Ratio of Auditing Research Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grar.v6i1.1541

Abstract

This study aims to analyze the influence of financial attitude and financial knowledge on the financial management behavior of the millennial generation mediated by financial literacy. The study was conducted among 100 millennial respondents in Malang City using a quantitative approach and Path analysis via SPSS software. The results indicate that financial attitude has a significant direct effect on financial management behavior and financial literacy; however, it does not exhibit a significant indirect effect through the mediation of financial literacy. In contrast, financial knowledge exerts a significant direct influence on financial management behavior and financial literacy and demonstrates a significant indirect effect via financial literacy. This suggests that the financial knowledge millennials possess more effectively shapes financial management behavior when supported by a high level of financial literacy. These findings underscore the critical role of financial literacy in enhancing the impact of financial knowledge on millennials' financial decision-making. Consequently, financial education initiatives should prioritize improving financial literacy to maximize the benefits derived from financial knowledge.
Media Sosial, Orientasi Pasar, dan Nilai Pelanggan sebagai Determinan Kinerja Pemasaran UMKM di Wilayah Tutur, Pasuruan Alaika Asrori Almagrobi; Nuraeni Nuraeni; Miftahul Huda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.9043

Abstract

This study aims to analyze the effect of social media utilization, market orientation, and customer value on marketing performance among Micro, Small, and Medium Enterprises (MSMEs) in Tutur District, Pasuruan Regency. A quantitative approach was applied through a survey of 30 MSME actors who utilize social media platforms such as Instagram and Facebook. Multiple linear regression analysis was employed. The results indicate that all three independent variables have a positive and significant influence, both partially and simultaneously, on marketing performance. This research contributes theoretically to the digital marketing literature and provides practical implications for MSMEs in optimizing their social media strategies.