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All Journal Jurnal Ilmiah Peuradeun Jurnal Office SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan International Journal of Community Service Learning JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) JABE (Journal of Applied Business and Economic) Jurnal Pengabdian Masyarakat Jamak Jurnal Ilmiah Tata Sejuta STIA Mataram EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Jurnal Humanities Pengabdian Kepada Masyarakat Bisman (Bisnis dan Manajemen): The Journal of Business and Management PINISI Discretion Review BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Khatulistiwa Madaniya Jurnal Sosiohumaniora Kodepena (JSK) KOMMAS: Jurnal Pengabdian Kepada Masyarakat Journal of Public and Business Accounting PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING E-Amal: Jurnal Pengabdian Kepada Masyarakat Asskruie: Jurnal Pengabdian Kepada Masyarakat Taawun: Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Saputra, Didin Hadi
Fakultas Ilmu Administrasi, Universitas Nahdlatul Wathan Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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SWOT Analysis in a Healthy Bureaucracy for Advanced Indonesia Nasuhi, M; Saputra, Didin Hadi; Mufidah, Mufidah
PINISI Discretion Review Volume 5, Issue 2, March 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v5i2.35747

Abstract

Bureaucracy in Indonesia is currently a very important issue in the era of downsizing and implementing a sound bureaucratic reform system. The purpose of writing this article is to provide constructive ideas and suggestions and build objective thinking. The method used in this writing or research is through the SWOT analysis method. The findings that we get in writing this paper or article are an effort that has been made by the government in an effort to simplify and improve the bureaucratic system in Indonesia through an analysis of the strengths and weaknesses of public services, as well as turning these strengths and weaknesses into opportunities and minimizing threats. The value of this study shows that the recruitment of civil servants by the government has a significant impact on improving the quality of services that have been produced through a long-term process to produce future leaders who are accountable, transparent, and able to demonstrate the art of leading from an early age and become a communication bridge between the government and the community.
Media Sosial, Endorsement, dan Diskon dalam Membentuk Perilaku Konsumtif di Lingkungan Ponpes Holiza, Sri Linda; Saputra, Didin Hadi
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik Vol. 2 No. 4 (2025): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v2i4.194

Abstract

This study aims to analyze the influence of social media, endorsements, and discounts on the consumer behavior of Islamic boarding school students, as well as to examine the role of religious values ​​and digital literacy as controlling factors in the context of digital consumption. This study uses a quantitative approach with the Partial Least Square–Structural Equation Modeling (PLS-SEM) method through the SmartPLS application. Data were obtained from 102 student respondents in several Islamic boarding schools selected by purposive sampling technique, using a five-point Likert scale questionnaire as the main instrument. The results show that social media has a significant effect on the effectiveness of endorsements and student consumer behavior, while endorsements and discounts are proven to have a positive effect on consumer behavior. In addition, consumer behavior has a moderate effect on interest in discounts, indicating that price promotions are the main drivers of impulsive purchasing decisions. Religious values ​​and digital literacy were found to act as internal controlling factors that reduce the negative influence of social media on consumer behavior. The R² value of 0.487 indicates that this research model has a fairly good predictive ability in explaining student consumer behavior. The conclusion of this study confirms that the consumer behavior of Islamic boarding school students is formed through the interaction between exposure to social media, digital marketing strategies, and the level of internalization of religious values ​​and digital literacy.
Customer Service Satisfaction Dan Trust Sebagai Brand Loyality Pada Produk Kosmetik G2G Khairini, Ziadatul; Saputra, Didin Hadi
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik (J-EMSPOL) Vol. 3 No. 2 (2026): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v3i2.224

Abstract

This study aims to analyze the quality of customer service and the level of consumer trust in G2G cosmetic products. This study used quantitative methods, collecting data through questionnaires distributed to 103 respondents who are users of G2G cosmetic products. The data obtained were analyzed descriptively to determine respondents' perceptions of the variables of service satisfaction, consumer trust, service responsiveness, service reliability, and service empathy. The results showed that, in general, the quality of customer service for G2G cosmetic products was in the good category. The consumer trust variable received the highest rating, indicating that the majority of respondents believed in the safety of G2G cosmetic products. Furthermore, customer satisfaction, responsiveness, reliability, and service empathy were also rated positively, although some respondents still gave moderate to low ratings, indicating service inconsistencies. The conclusion of this study is that G2G customer service has been able to provide good service and build consumer trust. However, continuous improvement of service quality is still needed, particularly in the aspects of empathy and response consistency. Therefore, it is recommended that the company increase customer service training and performance evaluation to improve customer satisfaction and loyalty. The implications of this research are expected to be a consideration for G2G management in formulating strategies to improve service quality and strengthen long-term relationships with consumers.
Customer Service Satisfaction Dan Trust Sebagai Brand Loyality Pada Produk Kosmetik G2G Ziadatul Khairini; Didin Hadi Saputra
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik (J-EMSPOL) Vol. 3 No. 2 (2026): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v3i2.224

Abstract

This study aims to analyze the quality of customer service and the level of consumer trust in G2G cosmetic products. This study used quantitative methods, collecting data through questionnaires distributed to 103 respondents who are users of G2G cosmetic products. The data obtained were analyzed descriptively to determine respondents' perceptions of the variables of service satisfaction, consumer trust, service responsiveness, service reliability, and service empathy. The results showed that, in general, the quality of customer service for G2G cosmetic products was in the good category. The consumer trust variable received the highest rating, indicating that the majority of respondents believed in the safety of G2G cosmetic products. Furthermore, customer satisfaction, responsiveness, reliability, and service empathy were also rated positively, although some respondents still gave moderate to low ratings, indicating service inconsistencies. The conclusion of this study is that G2G customer service has been able to provide good service and build consumer trust. However, continuous improvement of service quality is still needed, particularly in the aspects of empathy and response consistency. Therefore, it is recommended that the company increase customer service training and performance evaluation to improve customer satisfaction and loyalty. The implications of this research are expected to be a consideration for G2G management in formulating strategies to improve service quality and strengthen long-term relationships with consumers.
Dampak Flash Sale Shopee Terhadap Perilaku Impulsive Buying Konsumen Hasna Fitri; Didin Hadi Saputra; Agus Safari
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik (J-EMSPOL) Vol. 3 No. 2 (2026): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v3i2.265

Abstract

This study aims to determine the effect of flash sales on impulsive buying among Shopee users. This study used a quantitative approach with primary data sources obtained through questionnaires distributed using Google Forms. The study population was Shopee users, while the sample consisted of 100 respondents, students at Nahdlatul Wathan University, Mataram. The sampling technique used non-probability sampling with a purposive sampling method. Respondents were aged 18–24, had used Shopee before, and had utilized the flash sale feature. Variable measurements were performed using a five-point Likert scale. Data analysis was performed using Jamovi software through validity tests, reliability tests, and a One-Sample t-Test. The development of information technology and the internet has driven the rapid growth of e-commerce, one of which is through the Shopee platform. Various digital promotional strategies implemented by Shopee, such as flash sales, have proven effective in attracting consumers' attention and encouraging them to make purchases. Flash sales are promotional programs that offer products at discounted prices for a limited time and in limited quantities, creating a sense of urgency and encouraging consumers to make quick purchases. This situation has the potential to trigger impulsive buying behavior, namely purchases made spontaneously without prior planning. Research shows that Shopee's Flash Sale program is an effective digital marketing strategy in increasing consumer impulsive buying behavior and influencing purchasing decisions on the e-commerce platform.
Model Peningkatan Loyalitas Terhadap Konsumen di Kedai Inspirasi Jannatul Herlina nopiana Nopiana; Didin Hadi Saputra; Mouris Sagara; Era Mutiara
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik (J-EMSPOL) Vol. 3 No. 2 (2026): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v3i2.266

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, inovasi layanan, dan harga terhadap loyalitas konsumen pada Kedai Inspirasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah seluruh konsumen yang pernah melakukan pembelian di Kedai Inspirasi, dengan jumlah sampel sebanyak 80 responden yang dipilih menggunakan teknik random sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan skala Likert, sedangkan analisis data dilakukan dengan bantuan perangkat lunak Jamovi melalui uji validitas, reliabilitas, uji asumsi klasik, dan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa instrumen penelitian memiliki tingkat reliabilitas yang sangat tinggi dengan nilai Cronbach’s Alpha sebesar 0,988. Hasil pengujian model regresi menunjukkan bahwa model penelitian layak digunakan dengan nilai koefisien determinasi (R²) sebesar 0,765, yang berarti bahwa 76,5% variasi loyalitas konsumen dapat dijelaskan oleh variabel kualitas produk, inovasi layanan, dan harga, sedangkan sisanya sebesar 23,5% dijelaskan oleh faktor lain di luar model penelitian. Secara simultan, ketiga variabel independen berpengaruh signifikan terhadap loyalitas konsumen dengan nilai F sebesar 82,5 dan signifikansi p < 0,001. Secara parsial, variabel inovasi layanan berpengaruh positif dan signifikan terhadap loyalitas konsumen dengan koefisien regresi sebesar 0,628 (p < 0,001), sedangkan variabel harga berpengaruh positif dan signifikan dengan koefisien regresi sebesar 0,696 (p < 0,001). Sementara itu, kualitas produk tidak berpengaruh signifikan terhadap loyalitas konsumen dengan nilai signifikansi sebesar 0,194 (p > 0,05). Berdasarkan hasil penelitian dapat disimpulkan bahwa harga merupakan variabel yang paling dominan dalam memengaruhi loyalitas konsumen, diikuti oleh inovasi layanan.
Inovasi Produk Dan Kemasan Sebagai Determinan Loyalitas Konsumen Produk Kopi Nescafe Ade Nurkaida; Didin Hadi Saputra; M. Nasuhi; Mufidah; Meiyanti Widyaningrum; Lale Yaqutunnafis; Era Mutiara
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik (J-EMSPOL) Vol. 3 No. 2 (2026): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v3i2.268

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk dan kemasan produk terhadap loyalitas konsumen pada produk kopi Nescafe. Penelitian dilatarbelakangi oleh semakin ketatnya persaingan industri minuman kopi yang menuntut perusahaan untuk terus melakukan inovasi dan menciptakan kemasan yang menarik guna mempertahankan loyalitas pelanggan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner online menggunakan Google Forms. Responden dalam penelitian ini berjumlah 33 pengguna produk Nescafe yang dipilih sebagai sampel penelitian. Data dianalisis menggunakan analisis deskriptif untuk menggambarkan persepsi konsumen terhadap variabel inovasi produk, kemasan produk, dan loyalitas konsumen. Hasil penelitian menunjukkan bahwa pada variabel inovasi produk, indikator keunikan produk memperoleh persentase tertinggi sebesar 54,5%, diikuti variasi produk sebesar 30,3%, dan pengembangan produk sebesar 15,2%. Pada variabel kemasan produk, indikator desain kemasan menarik memperoleh persentase tertinggi sebesar 63,6%, sedangkan warna kemasan menarik dan informasi kemasan yang jelas masing-masing sebesar 18,2%. Sementara itu, pada variabel loyalitas konsumen, indikator kesetiaan terhadap merek memperoleh persentase tertinggi sebesar 39,4%, diikuti pembelian ulang sebesar 36,4%, dan rekomendasi kepada orang lain sebesar 24,2%. Temuan penelitian menunjukkan bahwa keunikan produk dan desain kemasan merupakan faktor dominan yang memengaruhi persepsi positif konsumen terhadap produk Nescafe. Kombinasi inovasi produk yang kuat dan kemasan yang menarik terbukti mampu meningkatkan loyalitas konsumen melalui pembelian ulang serta kesetiaan terhadap merek. Penelitian ini menyimpulkan bahwa inovasi produk dan kemasan produk memiliki peran penting dalam membangun loyalitas konsumen.
Media Sosial, Endorsement, dan Diskon dalam Membentuk Perilaku Konsumtif di Lingkungan Ponpes Sri Linda Holiza; Didin Hadi Saputra
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik (J-EMSPOL) Vol. 2 No. 4 (2025): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v2i4.194

Abstract

This study aims to analyze the influence of social media, endorsements, and discounts on the consumer behavior of Islamic boarding school students, as well as to examine the role of religious values ​​and digital literacy as controlling factors in the context of digital consumption. This study uses a quantitative approach with the Partial Least Square–Structural Equation Modeling (PLS-SEM) method through the SmartPLS application. Data were obtained from 102 student respondents in several Islamic boarding schools selected by purposive sampling technique, using a five-point Likert scale questionnaire as the main instrument. The results show that social media has a significant effect on the effectiveness of endorsements and student consumer behavior, while endorsements and discounts are proven to have a positive effect on consumer behavior. In addition, consumer behavior has a moderate effect on interest in discounts, indicating that price promotions are the main drivers of impulsive purchasing decisions. Religious values ​​and digital literacy were found to act as internal controlling factors that reduce the negative influence of social media on consumer behavior. The R² value of 0.487 indicates that this research model has a fairly good predictive ability in explaining student consumer behavior. The conclusion of this study confirms that the consumer behavior of Islamic boarding school students is formed through the interaction between exposure to social media, digital marketing strategies, and the level of internalization of religious values ​​and digital literacy.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Gafar Abubakar Abubakar Ade Nurkaida Adib Zata Ilmam Adib Zata Ilmam Aeni, Zohratul Agus Safari Agus Suparno Agus Susanta Aisah Jamili Anwar Anwar Anwar Apriana Asdin Apriana Asdin Arfan Arfan Baiq Ziadatul Husna Sari Ningsih Bambang Triaji Bambang Triaji Bambang Triaji Bunga Agustin Desrir Miftah Dhandi Hidayatullah Dian Aswita, Dian Eka Mayani Elita Maydasari Endang Sri Wardani Era Mutiara Erlita Maydasari Erlita Maydasari Ernawan Sidiq Budiarto Evalinda Juniarti Evi Purnika Yuwandari Fathnun Imamah Hafiza Rohmi Halaludin Halaludin Harmayani, Ria Hasmiyatul Haryani Hasna Fitri Hayati Hayati Herlina Herlina Hernawati Hernawati Hidayatullaely Hidayatullaely Hilmiah Hilmiah Holiza, Sri Linda Ihsan, Muhammad Shohibul Ihwandi Ihwandi Imamah, Fathnun Isnawan, Muhamad Galang Israwati Israwati, Israwati Jailani Jailani Jannatul Herlina nopiana Nopiana Jayadi, Hapipi Jujuk Ferdianto Julina Julina Khairini, Ziadatul Lailatul Hidayah Lale Yaqutunnafis Lalu Gede Muhammad Zainuddin Atsani Lalu Masyhudi Lalu Putra Lalu Putra Muhlis Lalu Putra Muhlis Lily Sryani Syah Linda Prima Suniyanti M Adib Zata Ilmam M Nurdin M. Nasuhi M. Nasuhi M. Nasuhi M. Nasuhi Masdani Masdani Maulana, Mila Maulida Aulia Maydasari, Erlita Meiyanti Widyaningrum Mikyarul Ilmy Mikyarul Ilmy Mikyarul Ilmy Mila Maulana Moh Nizar Moh. Nizar Mouris Sagara Mourris Sagara Mourris Sagara Mufida Mufida Mufidah MUFIDAH Mufidah Mufidah Mufidah Mufidah Mufidah Mufidah Mufidah Mufidah Mufidah Mufidah Mufidah Mufidah Muhammad Muhammad Madani Muhammad Ridhwan Mulyawarman Saputra Munawir Sazali Nasuhi Nasuhi, M Nasuhi, Nasuhi Nefi Andriana Fajri Nelly Nining Pratiwi Opi Ayu Rimadani Raehan, Siti Rahmi Rahmi Reni Anggriani Reni Anggriani Reni Anggriani Rinaldi Zentira Fikri Ruji Nurul Aini Samsudin Samsudin Samsul Bahri Samsuriadi Samsuriadi Saputra, Hendra Adi Siti Raehan Sohibul Ihsan Sri Linda Holiza Sri Mulyono Susanti, Teni Syamsuddin, Nurfiani Teni Susanti Teni Susanty Teni Susanty Teny Susanti Wandi Wasis Widyaningrum, Meiyanti Widyaningrum, Meiyanti Wina Rosida Ariska Wisma Widiana Patmil Yulia Candri Rahayu Zahrul Fuadi Zainuddin Atsani, Lalu Gede Muhammad Zainudin Zainudin Ziadatul Aulia Ziadatul Khairini Zohratul Aeni