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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah JURNAL SISTEM INFORMASI BISNIS Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat JBMP (Jurnal Bisnis, Manajemen dan Perbankan) TIJAB (The International Journal of Applied Business) JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi JABE (Journal of Applied Business and Economic) Ultima Management : Jurnal Ilmu Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Risalah Kebijakan Pertanian dan Lingkungan AJAD : Jurnal Pengabdian kepada Masyarakat Jurnal Pusat Inovasi Masyarakat Dharma: Jurnal Pengabdian Masyarakat Policy Brief Pertanian, Kelautan, dan Biosains Tropika Jurnal Pengabdian Nasional (JPN) Indonesia Management Analysis Journal
Hardiana Widyastuti
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor (IPB), Bogor 16680
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengembangan Ekonomi Masyarakat melalui Program Pengolahan Keripik Bayam serta Branding dan Marketing Pada KWT Flamboyan, Kelurahan Bantarjati, Bogor Utara Yogendra, I Gede; Kamal, Husnadiva Naurah; Rizkiana, Ridha; Muhamdani, Dzaki Amali; Zarkasie, Imam Buchori; Hapsari, Nimas Dwi; Aulia, Walfa Aidyna; Dzulhira, Hairunisa; Fajriani, Maulida; Kusumastuti, Gayatri; Widyastuti, Hardiana
Jurnal Pusat Inovasi Masyarakat Vol. 4 No. 1 (2022): April 2022
Publisher : Direktorat Pengembangan Masyarakat Agromaritim, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4284.007 KB) | DOI: 10.29244/pim.4.1.50-61

Abstract

Pandemi Covid-19 mengakibatkan penurunan ekonomi masyarakat kelas menengah ke bawah di Indonesia. Menyikapi hal tersebut maka diperlukan pengambilan langkah dalam mengembangkan ekonomi masyarakat terutama pada Kelompok Wanita Tani (KWT) Flamboyan Bogor. Program ini terdiri dari pengolahan keripik bayam serta sosialisasi branding dan marketing yang dilaksanakan secara daring dan luring. Kegiatan ini telah berhasil dilaksanakan meskipun sebagian besar kegiatan dilakukan secara daring akibat kebijakan PPKM. Kegiatan pengolahan keripik bayam dilakukan dengan dua tahap, yaitu sosialisasi dan praktik langsung pengolahan. Sosialisasi branding dan marketing dilakukan dua tahap, materi edukasi pada tahap pertama dan materi yang berkelanjutanpada tahap kedua. Hasil dari program ini adalah anggota KWT Flamboyan dapat mengetahui langkah-langkah pengolahan keripik bayam serta cara-cara meningkatkan penjualan melalui implementasi branding dan marketing.
Buying Intention on Electric Cars in Jabodetabek Using Combined TAM and TPB (C-TAM-TPB) Muhammad Naufal; Hardiana Widyastuti; Indra Refipal Sembiring; Mokhamad Syaefudin Andrianto
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, January 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.173

Abstract

The use of motorized vehicles in Indonesia increasing from year to year. This has impacted higher air pollution. The use of electric cars was considered to reduce air pollution. However, the use of electric cars in Indonesia still experienced obstacles. This study aimed to analyze the factors that influenced people to buy electric cars in Jabodetabek through the integration/combination of TAM (Technology Acceptance Model) and TPB (Theory of Planned Behavior) or C-TAM-TPB, which were expanded by adding variables of Price Value, Perceived Risk, Environmental Awareness, and Infrastructure Barrier. There are 200 respondents participated in the study. They are selected using non-probability sampling with purposive sampling method. The data analysis technique used descriptive analysis and SEM PLS. The results of this study indicated that perceived usefulness and perceived ease of use had a positive influence on attitude. The variables attitude, perceived behavioural control, and price value had a positive influence on the intention to buy electric cars, while subjective norm, perceived risk, environmental awareness, and infrastructure barriers had no significant effect on the intention to buy electric cars. Keywords: buying intention, C-TAM-TPB, electric car, infrastructure barriers
Peningkatan Pengetahuan Pemasaran UMKM melalui Pelatihan Perbaikan Kemasan dan Penjualan di Marketplace di Desa Cibadak, Kecamatan Ciampea, Bogor Jono Mintarto Munandar; Hardiana Widyastuti; Nisa Zahra; Nesti Handayani
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 3 (2023): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.9.3.404-412

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the drivers of the national economy, which, in its journey, has faced various challenges, one of which is related to marketing. Formulating the right marketing strategy is a crucial factor in being able to face challenges and help increase sales of MSME products, including through packaging and digital marketing. This activity aims to improve the performance of MSMEs in Cibadak Village through 1) The process of changing knowledge (cognitive) related to aspects of packaging and digital marketing through the marketplace and 2) The process of changing behavior (psychomotor) related to aspects of packaging and digital marketing through the marketplace. This activity was carried out in Cibadak Village, Ciampea District, West Java Province, between 1 October and 3 November 2022. Consisting of 2 training sessions and two site visits. This activity resulted in changes in the knowledge and behavior of MSME actors in Cibadak Village. Changes in knowledge are illustrated by the results of the pre-test and post-test, which show that overall, there is an increase in knowledge regarding packaging (45.2%) and digital marketing (11.8%) of products processed by MSMEs in Cibadak Village. Then, changes in behavior are marked by changes in previously simple and unhealthy packaging to more attractive and healthy packaging. Apart from packaging, there has also been a change in marketing patterns, from previously only offline, now trying to use digital marketing using marketplace facilities.
Co-Authors Aisah, Prity Nur Aminah, Mimin Arfan Damari Ariq Athallah Aulia, Walfa Aidyna Chaniago, Putri Audriel Damari, Arfan Dewi, Farida Ratna Dzulhira, Hairunisa Fajriani, Maulida Faqih Udin dan Jono M. Munandar Meivita Amelia Firdaus, Guntur Fitry Primadona Guntur Firdaus Hapsari, Nimas Dwi Heti Mulyati Indra Refipal Sembiring Kamal, Husnadiva Naurah Khumairoh, Alvi Kusumastuti, Gayatri Lindawati Kartika Lindawaty Mokhamad Syaefudin Andrianto Muhamdani, Dzaki Amali Muhammad Naufal Mukhamad Najib Musa Hubeis Nesti Handayani Ningsih, Diana Fitria Nisa Zahra Nisa Zahra Nisa Zahra Nugraha, Arlan Nur Hadi Wijaya Nur Hadi Wijaya Nurramidhan, Alfath Rizka Prasanti, Fanya Jessica Prastitya, Tita Ajeng Rajuwi, Seftianti Rikrik Riesmawan Rindang Matoati, Rindang Rizkiana, Ridha Selvie Fitriyanti Sudaryono, Hasna Nadiyah Banafsaj Tangdilallo, Aresth Cariv Kila Tuqa, Bimo Rana Yasya Fuadi Hidayati Yogendra, I Gede Yomi Satifa Putri Zahra, Nisa Zamaya, Raihani Mufti Zarkasie, Imam Buchori