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Mukti Ali, Mochammad
Univeristas Indonesia Membangun, Bandung, West Java, Indonesia
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Analisa Persaingan Usaha pada Perusahaan Start-Up Jahe Bubuk Instan Dengan Metode Five Forces Porter Dzulfikar, Arif; Jahroh, Siti; Mukti Ali, Mochammad
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5899

Abstract

Arvan Natural Group merupakan perusahaan start-up yang memproduksi bubuk jahe instant. Kinerja penjualan dari perusahaan start-up ini masih mengalami fluktuasi dan berada di bawah target yang ditentukan perusahaan. Perusahaan start-up merupakan jenis perusahaan yang rentan mengalami kegagalan. Maka dari itu, perusahaan ini perlu melakukan analisa persaingan usaha untuk melihat kelemahan dan merumuskan strategi baru. Metode yang sesuai untuk analisa persaingan usaha ialah metode five forces porter dengan melihat persaingan industri sejenis, pembeli, pemasok, produk subtitusi, dan pendatang baru. Hasil analisa five forces porter, dari kelima kekuatan yang ada, kekuatan yang paling mengancam ialah produk subtitusi (3,50) dan industri sejenis (2,98). Sementara, kekuatan yang terkategori cukup mengancam ialah pembeli (2,47) dan pendatang baru (2,73). Kekuatan porter yang memiliki ancaman paling rendah ialah pemasok (2,28).
Smart Digital Desa Wisata Cibiru Wetan Kecamatan Cileunyi Kabupaten Bandung Provinsi Jawa Barat Gunawan, Syam; Herlinawati, Erna; Wijaya, Dina Yulia; Ali, Mochammad Mukti
Abdimas Galuh Vol 7, No 1 (2025): Maret 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i1.16742

Abstract

Desa Cibiru Wetan memiliki potensi wisata potensial dan dapat dikembangkan secara profesional, diantaranya: objek wisata Tangga Seribu yang merupakan pintu masuk ke kawasan wisata dan Produk Atraksi: kesenian tradisional, budidaya ternak, homestay, dan makanan ciri khas desa. Pengelolaan Tangga Seribu masih manual termasuk dalam penjualan tiket sehingga pengelola kesulitan dalam mendeteksi pengunjung, diprediksi 2.662-3.000 pengunjung tetapi yang terdeteksi sesuai penjualan tiket manual pada tahun 2023 sebanyak 1.800, Kebutuhan sarana promosi berbasis digital untuk menunjang operasional dan konten promosi mitra berupa perangkat digital/elektro outdor baik permanen/portable serta inovasi dari kader wisata, pemerintahan desa maupun masyarakat penting, untuk meningkatkan value, branding dan keberlanjutan program. Peserta memperoleh pelatihan dan pendampingan pengelolaan website, pengenalan produk Desa Wisata, pelatihan pemandu dan konten materi promosi, Data diperoleh melalui wawancara, observasi, FGD, dan pre test-post test. Tujuan Pengabdian untuk meningkatkan kemandirian mitra dalam digitalisasi promosi melalui program “Smart Digital” sehingga dikenal luas oleh wisatawan yang berdampak terhadap peningkatan jumlah wisatawan, pendapatan dan keberlanjutan program sebagai destinasi wisata digital berdaya saing yang menjadi inspirasi bagi desa wisata lainnya. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan mitra dalam pengelolaan website, mitra dapat mengimplementasikan peran sebagai pemandu dan membuat konten untuk perluasan pasar melalui platform digital, pengenalan brand dan produk hingga mancanegara, serta mendorong kemandirian ekonomi lokal. 
Enhancing MSMEs’ Innovation Capacity Based on the ISO 56002:2019: A Case Study of the XYZ Perfume Company in Yogyakarta Prasetiyo, Wildan Guretno; Mubarok, Dadan Abdul Aziz; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sajekti, Tjipto
Airlangga Journal of Innovation Management Vol. 6 No. 1 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i1.70962

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy, contributing 60.5% to the Gross Domestic Product (GDP) in 2024. These facts underscore the importance of MSME development as a priority in the Asta Cita of the President of the Republic of Indonesia. However, alongside financial constraints, researchers contend that MSMEs face challenges in competitiveness due to a lack of innovation and creativity. To address this, a standard for innovation capacity needed and ISO 56002:2019 can serve it. Nevertheless, research in this field remains limited, highlighting the need for studies focused on enhancing innovation capacity based on ISO 56002:2019 for Indonesian MSMEs. This qualitative study employs semi-structured interviews with XYZ Perfume Company in Yogyakarta, an MSME actor. The assessment is based on eight factors from the development of ISO 56002:2019 by researchers: (1) Transformative Leadership; (2) Strategic Intention to Innovate; (3) Weight Management for Information; (4) Customer and Market Knowledge; (5) Strategic Technology Management; (6) Organizational Structure; (7) Project Management; and (8) Innovation Performance. The results indicate that XYZ Perfume Company's innovation capacity achieves a qualitatively good rating in Transformative Leadership, Weight Management for Innovation, Customer and Market Knowledge, and Project Management; a moderate rating in Strategic Intention to Innovate and Organizational Structure; and a below-average rating in Strategic Technology Management and Innovation Performance. Strategies for enhancing the innovation capacity of XYZ Perfume Company were formulated. These findings and the proposed strategies serve as a valuable foundation for MSMEs in developing new products.
Analysis of Consumer Value Perceptions & Preferences Towards Important Attributes of Frozen Food - Packaged Meatballs In The Bandung City Market Budiono, Budiono; Hartoyo, Hartoyo; Mukti Ali, Mochammad
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2982

Abstract

Frozen food products have spread widely on the market, either in the form of food ingredients (frozen harvest) or food that has been pre-processed (then frozen). Frozen food is the choice of many people who don't have much free time to cook food. There are already many businesses around frozen food in Indonesia, both in production, distribution and retail sales. One type of frozen food is packaged meatballs. Packaged meatballs are a type of food that is quite popular in Indonesia. There is still a big opportunity to run a frozen food business in Indonesia because the Indonesian population is very high and increases every year. The impact of the Covid-19 pandemic has also affected people's lifestyles, BPS data shows that the highest online sales were for food and beverages, which rose sharply by 1070% from sales in January 2020. Currently, competition between producers is increasingly competitive. To win the competition, companies need to know perception values, preferences and consumer behavior in decision purchasing as a basis for determining marketing strategy. Perception Consumer values , preferences and behavior need to be analyzed, because they cannot be controlled directly by the company. Information on consumer behavior was obtained from research results in traditional markets in the city of Bandung and then analyzed abstractionally and descriptively analyzed.  
The Effect of Green Marketing and Brand Image on Purchasing Decisions Through XYZ Online Application Febryan, Ferdhy; Mukti Ali, Mochammad
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3311

Abstract

This study was conducted to reveal the impact or effect of Green Marketing and Brand Image in Purchase Decission. The object of this study is online e-commecre platform from one the major supermarket in Indonesia. This supermarket starting to implement the green marketing strategy although they do not claim that they do green marketing, but what they do is closing to green marketing strategy. This major supermarket has a good brand image for offline store but not online. The method used in this research is quantitative method with 300 sample and using regresion analysis to uncover the effect of Green Marketing and Brand Image in Purchase Decision impact to Purchase Decission. The result of this study indicates that both green marketing and brand image has positive impact on puchase decission. The impact is partial also simulataneously. This result giving an insight for that major supermarket to reconsider their strategy especialy on Green Marketing and Brand Image in online platform.
Differentiation Strategy and Digital Marketing for Revitalizing Traditional Retail Stores Daffa, Fauzan; Mukti Ali, Mochammad; Ayu Sofiati, Nunung; Alfarisi, Ade Salman; Luntungan, Irving Irving Ignatius Paul; Sakti, Anggono Anggono Raras Tirto
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4429

Abstract

This research examines the application of product differentiation and effective digital marketing strategies for revitalizing traditional retail stores, using Kios Maju Berkah as a case study. In an era of increasingly intense competition between traditional retail, modern retail, and e-commerce, traditional stores face significant challenges to survive. This study highlights the importance of unique local products, high-quality customer service, and targeted digital marketing in attracting and retaining customers. Through SWOT and TOWS analysis, this research finds that appropriate product innovation and the implementation of digital marketing strategies can enhance the competitiveness of traditional retail stores. The recommendations from this study include optimizing digital marketing strategies and collaborating with local communities to maintain the relevance and sustainability of traditional retail businesses.
The Role of Tranformational Leadership in Enhancing an Inclusive Organizational Culture at PT Indofood Sukses Makmur TBK Bandung: a Study on Workforce Diversity Program Implementation Hendriawanto, Hendriawanto; Ismail, Gurawan Dayona; Mukti Ali, Mochammad; Sofiaty, Nunung Ayu; Sudaryo, Yoyo
Eduvest - Journal of Universal Studies Vol. 5 No. 2 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i2.50834

Abstract

This study analyzes the impact of transformational leadership and employee performance on an inclusive organizational culture at PT Indofood Sukses Makmur Tbk, Bandung. Using path analysis, the results reveal that transformational leadership significantly enhances an inclusive culture, supported by the positive contribution of employee performance. The workforce diversity program plays a key role in promoting diversity and inclusion. Recommendations include leadership training, strengthening diversity programs, and implementing performance evaluations centered on inclusion.
The Influence of Total Quality Management, Leadership Style, Organizational Culture and Organizational Commitment on Employee Performance at PT. Tunas Mobilindo Perkasa Bandung Anggraeni, Yulia Dyah; Ismail, Gurawan Dayona; Mukti Ali, Mochammad; Sofiaty, Nunung Ayu; Sudaryo, Yoyo
Eduvest - Journal of Universal Studies Vol. 5 No. 2 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i2.50835

Abstract

This research seeks to examine how “Total Quality Management (TQM), leadership style, organizational culture, and organizational commitment” on employee performance at PT. Tunas Mobilindo Perkasa Bandung. This research utilizes a quantitative research approach to examine causal relationships between variables. Multiple linear regression analysis was employed to analyze the data. The results indicate that all independent variables significantly affect employee performance both partially and simultaneously. In the partial model, TQM (β = 0.602, p < 0.005), leadership style (β = 0.826, p < 0.005), organizational culture (β = 0.801, p < 0.005), and organizational commitment (β = 1.000, p < 0.005) are all significant predictors of the outcome variable. Simultaneously, the four variables explain 95.1% of the variation in employee performance with an F value of 1778.807 and a significance of 0.000. Organizational commitment emerges as the most dominant factor, followed by organizational culture, leadership style, and TQM. These findings underline the importance of optimizing these four factors to enhance employee performance and support corporate goals.
Transformasi Digital Penjualan Sembako Offline to Online Pada Toko Sembako Sukses Egi Fernandez; Mochammad Mukti Ali
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.4162

Abstract

Penjualan sembako memegang peranan penting dalam pemenuhan kebutuhan sehari-hari masyarakat. Di era digital, toko sembako sukses dihadapkan pada tantangan untuk beradaptasi dengan peralihan model penjualan dari offline ke Online guna memperluas pasar dan meningkatkan efisiensi. Berdasarkan data yang diperoleh diperlukan inovasi penjualan produk sembako dalam suatu media tidak hanya offline tetapi Online yang dapat menyajikan data dengan informasi komprehensif yang dibutuhkan oleh konsumen. Mengamati perkembangan saat ini berada dalam era digitalisasi dimana banyak orang memilih menggunakan teknologi digital untuk mempermudah berbagai aktivitas. Penelitian ini bertujuan untuk menginvestigasi dan menganalisis proses peralihan penjualan sembako dari model offline ke Online pada sebuah toko sembako. Serta  menganalisis terhadap strategi pemasaran, teknologi yang digunakan, dan respon konsumen terhadap perubahan ini. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan studi kasus pada toko sembako yang telah melakukan transisi tersebut melalui data yang dikumpulkan melalui wawancara, observasi, kepustakaan, dokumentasi dan kuisoner. Hasil akhir dari projek ini adalah memberikan gambaran tentang proses transisi penjualan sembako dari offline ke Online pada toko sembako termasuk penggunaan platform e-commerce, implementasi strategi pemasaran digital.
Public Perception And Sentiment On Social Media X Towards The Interest In Adopting Bitcoin As A Digital Asset Febrianto, Febrianto; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sudaryo, Yoyo; Alfarisi, Ade Salman; Luntungan, Irving Ignatius Paul; Sakti, Anggono Raras Tirto
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4469

Abstract

This study analyzes the relationship between public sentiment on the social media platform X and Bitcoin's global price volatility from January to October 2024. Using sentiment analysis supported by the BERT machine learning model and the Support Vector Machine (SVM) algorithm, relevant tweets were classified into positive, neutral, and negative sentiments. Model evaluation demonstrated excellent performance, with precision, recall, and F1-score for positive sentiment reaching 95.52%, 93.57%, and 94.53%, respectively. Neutral sentiment achieved precision of 88.61%, recall of 92.11%, and an F1-score of 90.32%. Negative sentiment yielded precision of 92.02%, recall of 91.05%, and an F1-score of 91.53%. The results indicate a significant correlation between public sentiment and Bitcoin price movements, where positive sentiment drives price increases while negative sentiment often triggers sell-offs. Moreover, the intensity of social media discussions significantly impacts market dynamics, as evidenced by a spike in activity in March 2024 coinciding with Bitcoin's price peak during the study period. These findings provide insights for investors, market analysts, and regulators to understand the role of social media as a market sentiment indicator influencing digital asset volatility.
Co-Authors (Efi), Nunung Ayu Sofiati Aeni, Puri Nur Alawiyah, Shufia Alfarisi, Ade Salman Andi Setiawan Andre Suryaningprang Andrean, Meilani Eka Putri Anggraeni, Yulia Dyah Arif Dzulfikar Atika Dian Pitaloka Atika Dian Pitaloka Aunia, Sovie Ayu Sofiati, Nunung Binagusto Mochammad Budiono Budiono Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dede Suleman Dewi Nusraningrum Egi Fernandez Erna Herlinawati Fanji Wijaya Farha Salsabila Febrianto Febrianto, Febrianto Febryan, Ferdhy Fernandez, Egi Fitri Julianti Gurawan Dayona Ismail Hapzi Ali Hardan, Nurul Syafrina Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hendriawanto, Hendriawanto Hikmah, Agung Mohamad Ismail, Gurawan Dayona Karamang, Ezra Khairunisya, Hania Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Madani, Wanda Nurul Maulana, Aldi Melati, Sukma Mukhamad Najib Naomi Desty Ayu Lestari Nila Sauri Pratesti Nurul Fathin Siregar Prasetiyo, Wildan Guretno Pratama, Hangga Anugratyas Prita Prasetya R. Rheina Amalina Iskandar Rama Chandra Jaya Recky, Recky Rilly Richard Mamahit Rissa Febrianti Riyandi Nur Sumawidjaja Rizal Syarief Romadhona, Fitria Sahati, Antonius Sakti, Anggono Anggono Raras Tirto Sakti, Anggono Raras Tirto Salsabila, Farha Sayyidinaa Zahra Ridha Pramitha Sena, Muhamad Adryan Arya Siti Jahroh Siti Susanti Sofiati, Nunung Ayu Sofiaty, Nunung Ayu Suci Fauziah Lestari Sumawidjaya, Riyandi Nur Suryatna, Tri Syam Gunawan Syamsul Bachri Taufik Romadon Tjipto Sajekti Ujang Juanda Wijaya, Dina Yulia Yanda Ihza Rizky Yoyo Sudaryo