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Mukti Ali, Mochammad
Univeristas Indonesia Membangun, Bandung, West Java, Indonesia
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Managerial Determinants of Public Service Performance in the Rancabali Subdistrict, Bandung Regency: The Mediating Role of Innovation Pratama, Hangga Anugratyas; Ali, Mochammad Mukti
Dinasti International Journal of Management Science Vol. 6 No. 6 (2025): Dinasti International Journal of Management Science (July - August 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i6.5160

Abstract

This study investigates the direct and mediated effects of transformational leadership, human resource competence and budget efficiency on public service performance in the Rancabali Subdistrict Government, Bandung Regency. Innovation acts as a mediating mechanism connecting these managerial variables to service outcomes. Despite growing levels of citizen satisfaction, performance improvement remains limited, raising concerns about the effectiveness of managerial interventions. Applying an explanatory quantitative design, the study collected data from 30 structured questionnaires and conducted semi-structured interviews with six local government officials. Results from multiple linear regression and mediation analysis using PROCESS Macro v5.0 reveal that human resource competence is the most significant predictor of service performance (? = 0.634; p = 0.001), although it shows no influence on innovation (? = –0.087; p = 0.545). Budget efficiency does not directly affect performance (? = –0.077; p = 0.469) but significantly promotes innovation (? = 0.199; p = 0.032), which fully mediates its relationship with performance (95% CI: 0.019 to 0.332). Similarly, transformational leadership indirectly enhances performance through innovation (? = 0.458; p = 0.004). These findings emphasize innovation as a strategic pathway through which leadership and budgeting can be converted into measurable improvements in service delivery under constrained bureaucratic conditions.
The Impact of eWOM, Brand Image, and Brand Trust on Millennial Fashion Purchase Decisions on Shopee Maulana, Aldi; Ali, Mochammad Mukti
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5299

Abstract

Millennials shop for stylish items on Shopee, and this study analyzes how eWOM, brand image, and brand trust influence their purchasing choices. A total of 75 people participated in a survey-based quantitative analysis. SEM was utilized to analyze the data, along with SmartPLS. Based on the data, it is clear that a positive brand image and brand trust significantly influence purchasing choices, while negative eWOM has the opposite effect. The study shows that the level of consumer trust in the brand is the most important factor when making a purchase. With an R-squared value of 0.685, we can see that these three factors explain 68.5% of the variation in consumer purchases. This finding emphasizes the importance of actively managing eWOM, strengthening brand image through digital branding strategies, and increasing trust through service and transparency. This study concludes that digital marketing strategies that focus on brand reputation and customer satisfaction will have a positive impact on purchasing decisions and loyalty of millennial consumers in e-commerce.
Pengaruh Current Ratio, Return On Asset, dan Earning Per Share Terhadap Harga Saham pada PT Indocement Tunggal Prakarsa Tbk Periode 2015-2024 Khairunisya, Hania; Sudaryo, Yoyo; Ali, Mochammad Mukti; (Efi), Nunung Ayu Sofiati
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i3.50788

Abstract

Tujuan riset kini merupakan guna mengenali pengaruh ( CR), ( ROA), ( EPS) PT Indocement Tunggal Prakarsa Tbk terhadap harga saham tahun 2015 hingga dengan 2024. Metodologi yang dipakai ialah menelaah deskriptiif dan verifikatif dengan pendekatan metode kuantitatif. Ilustrasi akan dipakai merupakan neraca keuangan 10 tahun PT Indocement Tunggal Prakarsa Tbk. Tata cara analisis informasi yang digunakan merupakan menelaah deskriptiif, uji anggapan klasik, regresi linier berganda, uji koefisien determinasi, serta uji hipotesis. Hasil riset ini secara garis besar menampilkan jikalau Current Ratio( CR) mempengaruhi signifikan terhadap harga saham, nampak pada nilai t hitung > t tabel ( 5, 028 > 2, 446) serta nilai signifikansi variabel sebesar 0, 002 < 0,05. H0 diterima sebaliknya H1 ditolak. Bila nilai signifikansinya variabel tersebut merupakan 0,959 > 0,05 serta thitung < ttabel, ialah - 0, 054 < 2, 446, buat Return On Asset( ROA), hingga H0 diterima serta H2 ditolak, yang menampilkan kalau ROA tidak mempunyai akibat yang nyata terhadap harga saham. Sementara thitung < ttabel sebanyak - 0, 315 < 2, 446 serta nilai signifikansinya variabel 0, 7630 > 0,05 buat laba per saham, hingga H0 diterima serta H3 ditolak, yang menampilkan jikalau EPS tidak memiliki dampak yang nyata terhadap harga saham. Tidak hanya itu, nilai signifikansinya merupakan 0,008 ataupun 0, 008 < 0, 05, serta uji Fhitung sebesar 10. 724. Kita bisa merumuskan jikalau H0 ditolak serta H4 diterima, ataupun jikalau harga saham dipengaruhi oleh CR, ROA, serta EPS.
Pengaruh Kepuasan, Motivasi, dan Disiplin Kerja Terhadap Kinerja Karyawan di PT Papyrus Sakti Paper Mill Divisi PM 2 di Kabupaten Bandung Wais Alqorni, Muhammad Zaki; Ismail, Gurawan Dayona; Rahmi, Palupi Permata; Mubarok, Dadan Abdul Aziz; Helinawati, Erna; Ali, Mochammad Mukti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1792

Abstract

Riset yang saya lakukan berupaya mengevaluasi dampak kepuasan , motivasi, serta disiplin kerja kepada kinerja karyawan di Perusahaan ini. Pendekatan kuantitatif digunakan dengan metode deskriptif serta verifikatif. Responden penelitian berjumlah 33 orang yang dipilih secara total sampling. Pengumpulan evidensi dilakukan melalui kuesioner serta dokumentasi. Evidensi di analisis menggunakani Investigasi validitas, reliabilitas, regresi liniear berganda, Investigasi t, Investigasi F, serta koefisien determinasi. Perolehan riset menyiratkan ternyata kepuasan, motivasi, serta disiplin kerja berimbas selaku simultan serta parsial kepada kinerja karyawan. Penemuan ini mengisyaratkan kalau peningkatan kepuasan, motivasi, melalui disiplin kerja yang baik dapat mengoptimalkan inventisitas serta efektivitas performa karyawan.
Analysis Of Consumer Perceptions And Preferences In Selecting A University For Higher Education Salsabila, Farha; Mukti Ali, Mochammad
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2215

Abstract

This research aims to explore consumers perceptions and preferences in choosing a university as a place to pursue higher education. This research is a qualitative study using interactive analysis primary and secondary data with data collection techniques including in-depth interviews with seven student informants of University of Indonesia Membangun known as INABA University, and analysis of related documents. The results show that there are internal and external factors of perceptions such as university reputation, quality of study programs, location, tuition fees, and flexibilities of the course in the decision to choose a university. And also internal factors such as motivation, interest, or psychological characteristics, from which students eventually choose Inaba as their university preference. This research contributes to an in-depth understanding of the factors that influence consumers decision to choose a university, as well as practical implications for higher education institutions to enhance their appeal. By understanding consumer preferences and perceptions, universities can develop marketing strategies improvements to meet prospective students expectations and build a positive image in the higher education market.
The Performance Measurement System of the Kutawaringin Sub-District Government: An Analysis Based on Key Performance Indicators Burnama, Satryadi; Ali, Mochammad Mukti
Dinasti International Journal of Management Science Vol. 6 No. 6 (2025): Dinasti International Journal of Management Science (July - August 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i6.5157

Abstract

This study aims to analyze the alignment of the Key Performance Indicators (KPIs) used by Kutawaringin Sub-district with its institutional functions as mandated by regulatory frameworks and outcome-based public sector performance management theory. The main issue addressed is the misalignment between the existing KPIs and the sub-district's coordinative role. A qualitative approach with a framework analysis design was employed, using in-depth interviews, participatory observation, and document review conducted between January and July 2025. The findings reveal that dominant KPIs, such as the Community Satisfaction Index and the number of rapidly developing villages, focus heavily on administrative outputs and fail to capture the sub-district’s cross-sectoral coordination outcomes. Key obstacles include inconsistent indicators, weak inter-agency collaboration, and the absence of technical guidance. As a response, an inter-agency forum proposed the Sub-district Synergy Score as a more relevant indicator aligned with the sub-district’s substantive mandate. Although still in early adoption, this indicator is currently being piloted for medium-term performance assessment. The study emphasizes the need to strengthen collaborative governance and ensure the substantive validity of performance indicators, thereby contributing to the development of outcome-oriented KPI frameworks for non-sectoral public organizations in Indonesia, particularly at the sub-district level.
Faktor-faktor yang Memengaruhi Niat Beli Ulang Sayuran Melalui Platform E-Commerce di Jabodetabek Pitaloka, Atika Dian; Hartoyo; Ali, Mochammad Mukti
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.314

Abstract

This study analyzes the factors that influence the buying intention of vegetables through e-commerce platforms in Jabodetabek through the variables of perceived ease of use, perceived usefulness, trust, attitude and satisfaction, formulates managerial implications and marketing strategies to increase consumer repurchase intention. This study involved 153 respondents who were selected by convenience sampling technique. Data were collected through questionnaires distributed online. The analysis used Structural Equation Modeling (SEM) with LISREL. The results showed that perceived ease of use had a significant effect on perceived usefulness, perceived usefulness and trust had a significant effect on attitude, attitude has a significant effect on satisfaction and satisfaction has a significant effect on repurchase intention. Managerial implications that can be carried out by vegetable entrepreneurs in e-commerce to increase repurchase intention are continuing to carry out strategies that can increase consumer trust and satisfaction. Keywords: repurchase intention, satisfaction, technology acceptance model, theory of reasoned action, vegetable e-commerce
The Influence Of Return On Assets (ROA), Current Ratio (CR), and Debt-to-Equity Ratio (DER) On Stock Prices at PT. Unilever Indonesia Tbk Period 2014-2023 Juanda, Ujang; Sudaryo, Yoyo; Ali, Mochammad Mukti
Jurnal sosial dan sains Vol. 5 No. 2 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i2.31957

Abstract

The capital market plays a crucial role in economic growth, serving as a platform for investors and companies to engage in financial transactions. One of the key factors investors consider when making investment decisions is stock price movement, which various financial ratios can influence. This study examines the effect of Return on Assets (ROA), Current Ratio (CR), and debt-to-equity ratio (DER) on stock prices at PT. Unilever Indonesia Tbk over the period 2014-2023. This research employs a quantitative method with a descriptive and verification approach, utilizing secondary data from the company's financial reports and stock price data from the Indonesia Stock Exchange (IDX). The purposive sampling method was used to select data, and analysis was conducted using multiple linear regression. The study also conducted classical assumption tests, including normality, heteroscedasticity, multicollinearity, and autocorrelation tests, to ensure the validity of the results. The findings reveal that ROA, CR, and DER do not significantly affect stock prices, either partially or simultaneously. This contradicts several previous studies that suggested a strong correlation between financial ratios and stock prices. The results indicate that stock price fluctuations at PT. Macroeconomic conditions, market sentiment, and external shocks may influence Unilever Indonesia Tbk. In conclusion, this study suggests that investors should consider additional factors beyond financial ratios when investing in the Fast Moving Consumer Goods (FMCG) sector. Future research should explore the impact of external factors, including inflation, interest rates, and industry trends, on stock price movements.
Faktor-Faktor yang Mempengaruhi Minat Beli Kosmetik Mother of Pearl di Kota Bandung Khofifah, Haiva Nailul; Ali, Mochammad Mukti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4096

Abstract

Industri kosmetik di Indonesia mengalami kemajuan yang signifikan, diperkirakan akan mencapai pendapatan sebanyak 2.09 miliar dolar pada tahun 2025. Hal ini didorong oleh pertumbuhan kelas menengah serta tingginya permintaan akan produk kecantikan yang halal. Penelitian ini menganalisisi berbagai faktor yang mempengaruhi keinginan konsumen untuk membeli produk kosmetik Mother Of Pearl (MOP) di Bandung, dengan penekanan pada daya tarik iklan, brand awareness, dan influencer marketing. Mother Of Pearl adalah merek lokal yang diciptakan oleh Tasya Farasya dan telah menunjukkan hasil penjualan yang mengesankan serta tingkat keterlibatan yang baik di media sosial. Metodologi penelitian yang digunakan adalah pendekatan kuantitatif deskriptif-verifikatif, dengan teknik pengambilan quota sampling melibatkan 100 responden yang berusia 17 hingga 45tahun. Data dikumpulkan melalui kuesioner daring dan dianalisis melalui regresi berganda dengan skala Likert lima poin setelah lulus uji validitas, reabilitas, dan asumsi klasik. Temuan dari penelitian ini menunjukkan bahwa secara bersamaan, ketiga variabel independen memiliki pengaruh yang signifikan terhadap minat beli, yang ditunjukkan oleh nilai F hitung sebesar 86.458 dan konstribusi mencapai 73%. Pengujjian secara terpisah mengindikasikan bahwa brand awareness merupakan faktor paling berpengaruh dengan koefisien 0.508 (sig. 0.001), diikuti oleh daya tarik iklan dengan koefisien 0.398 (sig. 0.000), sedangkan influencer marketing memiliki efek positif namun tidak signifikan secara statistik dengan koefisien 0.208 (sig. 0.055). penelitian ini menekankan betapa pentingnya penerapan strategi pemasaran yang inovatif, terutama dalam membangun brand awareness dan menciptakan iklan yang menarik, guna meningkatkan minat beli dan loyalitas konsumen di era digital.
Pengaruh Brand Image dan Harga terhadap Keputusan Pembelian Fore Coffee di Kota Bandung Rosalia, Salma Eka; Ali, Mochammad Mukti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4357

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan harga terhadap keputusan pembelian konsumen Fore Coffee di Kota Bandung. Latar belakang penelitian ini didasarkan pada semakin ketatnya persaingan di industri kedai kopi modern, yang menuntut pelaku usaha untuk memiliki strategi pemasaran yang mampu memengaruhi keputusan pembelian konsumen secara efektif. Dalam kondisi tersebut, citra merek yang kuat serta penetapan harga yang sesuai dengan persepsi konsumen menjadi faktor penting dalam memenangkan persaingan pasar. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Data diperoleh melalui penyebaran kuesioner kepada 100 responden yang merupakan konsumen Fore Coffee di Bandung, dengan teknik penentuan sampel menggunakan purposive sampling. Analisis data dilakukan melalui uji validitas, uji reliabilitas, analisis regresi linier berganda, serta pengujian hipotesis secara parsial (uji t) dan simultan (uji F). Hasil penelitian menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t-hitung sebesar 7,186 dan tingkat signifikansi 0,000. Variabel harga juga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t-hitung sebesar 5,408 dan signifikansi 0,000. Secara simultan, citra merek dan harga berpengaruh signifikan terhadap keputusan pembelian dengan nilai F-hitung sebesar 136,778. Berdasarkan hasil analisis koefisien determinasi diperoleh nilai R-Square sebesar 0,723, yang berarti bahwa sebesar 72,3% keputusan pembelian konsumen dipengaruhi oleh citra merek dan harga, sedangkan sisanya sebesar 27,8% dipengaruhi oleh faktor lain yang tidak diteliti.
Co-Authors Aeni, Puri Nur Akhmad Sugandi Alam, Syaharani Nur Setia Alawiyah, Shufia Alfarisi, Ade Salman Andi Setiawan Andre Suryaningprang Andrean, Meilani Eka Putri Anggono Raras Tirto Sakti Apriliani, Putri Khumaira Arif Dzulfikar Atika Dian Pitaloka Aunia, Sovie Binagusto Mochammad Budiono Budiono Burnama, Satryadi Chandra Jaya, Rama Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dede Suleman Dewi Nusraningrum Dini Carollina Egi Fernandez Erna Herlinawati Fanji Wijaya Febrianto Febrianto, Febrianto Febryan, Ferdhy Ferdhy Febryan Fernandez, Egi Ferry, Radzisyah Fitri Julianti Fitriyanti, Neng Putri Gurawan Dayona Ismail Gurawan Dayona Ismail Hadiyanti, Risa Hapzi Ali Hardan, Nurul Syafrina Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Helinawati, Erna Hengki, Reza Hikmah, Agung Mohamad Ida Farida Oesman Ismail, Gurawan Dayona Jaya, Rama Chandra Juanda, Ujang Kafi Miftakhurrokhmah Karamang, Ezra Kartika Bunga Fajar Khairunisya, Hania Khofifah, Haiva Nailul Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Madani, Wanda Nurul Maulana, Aldi Mubarok, Dadan Abdul Azis Muhamad Reza Azhari Mukhamad Najib Naomi Desty Ayu Lestari Naufal Alip Putra Setiawan Nila Sauri Pratesti Nunung Ayu Sofiati (Efi) Nurul Fathin Siregar Nurul Syafrina Hardan Palupi Permata Rahmi Pitaloka, Atika Dian Pratama, Hangga Anugratyas Pratiwi, Anggi Ratu Prita Prasetya Putri, Adela Ayudia R. Rheina Amalina Iskandar Rafiuddin Muhammad Hafiz Rama Chandra Jaya Ramadhan, Rizal Muhammad Reza Jordan Ridho Riadi Akbar Rilly Richard Mamahit Rimayani, Rimayani Rio Ari Ramadhan Rissa Febrianti Riyandi Nur Sumawidjaja Rizal Syarief Romadhona, Fitria Rosalia, Salma Eka Sahati, Antonius Salma Dwiani Ibrahim Salsabila, Farha Sayyidinaa Zahra Ridha Pramitha Sena, Muhamad Adryan Arya Septiani, Tia Siti Jahroh Siti Susanti Suci Fauziah Lestari Sujatmika, Dendi Sukma Melati Sumawidjaya, Riyandi Nur Syam Gunawan Syamsul Bachri Taufik Romadon Valecia, Callista Ratu Wais Alqorni, Muhammad Zaki Wijaya, Dina Yulia Yanda Ihza Rizky Yoyo Sudaryo