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Mukti Ali, Mochammad
Univeristas Indonesia Membangun, Bandung, West Java, Indonesia
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Transformasi Digital Penjualan Sembako Offline to Online Pada Toko Sembako Sukses Egi Fernandez; Mochammad Mukti Ali
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.4162

Abstract

Penjualan sembako memegang peranan penting dalam pemenuhan kebutuhan sehari-hari masyarakat. Di era digital, toko sembako sukses dihadapkan pada tantangan untuk beradaptasi dengan peralihan model penjualan dari offline ke Online guna memperluas pasar dan meningkatkan efisiensi. Berdasarkan data yang diperoleh diperlukan inovasi penjualan produk sembako dalam suatu media tidak hanya offline tetapi Online yang dapat menyajikan data dengan informasi komprehensif yang dibutuhkan oleh konsumen. Mengamati perkembangan saat ini berada dalam era digitalisasi dimana banyak orang memilih menggunakan teknologi digital untuk mempermudah berbagai aktivitas. Penelitian ini bertujuan untuk menginvestigasi dan menganalisis proses peralihan penjualan sembako dari model offline ke Online pada sebuah toko sembako. Serta  menganalisis terhadap strategi pemasaran, teknologi yang digunakan, dan respon konsumen terhadap perubahan ini. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan studi kasus pada toko sembako yang telah melakukan transisi tersebut melalui data yang dikumpulkan melalui wawancara, observasi, kepustakaan, dokumentasi dan kuisoner. Hasil akhir dari projek ini adalah memberikan gambaran tentang proses transisi penjualan sembako dari offline ke Online pada toko sembako termasuk penggunaan platform e-commerce, implementasi strategi pemasaran digital.
Public Perception And Sentiment On Social Media X Towards The Interest In Adopting Bitcoin As A Digital Asset Febrianto, Febrianto; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sudaryo, Yoyo; Alfarisi, Ade Salman; Luntungan, Irving Ignatius Paul; Sakti, Anggono Raras Tirto
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4469

Abstract

This study analyzes the relationship between public sentiment on the social media platform X and Bitcoin's global price volatility from January to October 2024. Using sentiment analysis supported by the BERT machine learning model and the Support Vector Machine (SVM) algorithm, relevant tweets were classified into positive, neutral, and negative sentiments. Model evaluation demonstrated excellent performance, with precision, recall, and F1-score for positive sentiment reaching 95.52%, 93.57%, and 94.53%, respectively. Neutral sentiment achieved precision of 88.61%, recall of 92.11%, and an F1-score of 90.32%. Negative sentiment yielded precision of 92.02%, recall of 91.05%, and an F1-score of 91.53%. The results indicate a significant correlation between public sentiment and Bitcoin price movements, where positive sentiment drives price increases while negative sentiment often triggers sell-offs. Moreover, the intensity of social media discussions significantly impacts market dynamics, as evidenced by a spike in activity in March 2024 coinciding with Bitcoin's price peak during the study period. These findings provide insights for investors, market analysts, and regulators to understand the role of social media as a market sentiment indicator influencing digital asset volatility.
Pengaruh Kompetensi dan Karakteristik Individu terhadap Kinerja Karyawan pada PT Dhanarmas Concern Aeni, Puri Nur; Ali, Mochammad Mukti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 2 (2025): Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i2.2823

Abstract

This research aims to analyze the influence of employee competence and individual characteristics on the performance of personnel at PT Dhanarmas Concern. Competence encompassing aspects such as knowledge, technical skills, and professional capabilities along with personal attributes like personality, motivation, and attitude, plays a vital role in shaping work productivity and output quality. The objective of this study is to measure the extent to which both competence and personal characteristics contribute to employee performance, whether jointly or individually. A quantitative research method was employed, supported by a survey technique. Data collection was carried out using a structured questionnaire distributed to 15 employees at PT Dhanarmas Concern. The selection of respondents was conducted using a simple random sampling method. In this study, employee competence and individual characteristics serve as independent variables, while employee performance functions as the dependent variable. To examine the correlation and effect between these variables, the data was analyzed using appropriate statistical techniques.
Pengaruh Promosi Media Sosial Instagram, Electronic Word Of Mouth Dan Influencer Terhadap Keputusan Pembelian Produk Makanan Mochi Daifuku Di Kabupaten Bandung Suryatna, Tri; Suryaningprang, Andre; Herlinawati, Erna; Ali, Mochammad Mukti
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Promosi Media Sosial Instagram, Electronic Word of Mouth (E-WOM), dan Influencer terhadap Keputusan Pembelian Produk Makanan Mochi Daifuku di Kabupaten Bandung. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan jenis penelitian deskriptif verifikatif. Pengumpulan data dilakukan melalui kuesioner kepada 100 responden yang merupakan konsumen atau calon konsumen Mochi Daifuku di Kabupaten Bandung. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa secara parsial Promosi Media Sosial, E-WOM, dan Influencer masing-masing berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Di antara ketiga variabel tersebut, Influencer memiliki pengaruh paling dominan. Secara simultan, ketiga variabel tersebut juga berpengaruh signifikan terhadap Keputusan Pembelian. Temuan ini menunjukkan bahwa strategi pemasaran digital melalui media sosial sangat efektif dalam memengaruhi perilaku konsumen, terutama di kalangan generasi muda. Penelitian ini memberikan implikasi praktis bagi pelaku usaha kuliner, khususnya UMKM, dalam mengembangkan strategi promosi berbasis digital agar dapat meningkatkan daya tarik dan penjualan produk.
Managerial Determinants of Public Service Performance in the Rancabali Subdistrict, Bandung Regency: The Mediating Role of Innovation Pratama, Hangga Anugratyas; Ali, Mochammad Mukti
Dinasti International Journal of Management Science Vol. 6 No. 6 (2025): Dinasti International Journal of Management Science (July - August 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i6.5160

Abstract

This study investigates the direct and mediated effects of transformational leadership, human resource competence and budget efficiency on public service performance in the Rancabali Subdistrict Government, Bandung Regency. Innovation acts as a mediating mechanism connecting these managerial variables to service outcomes. Despite growing levels of citizen satisfaction, performance improvement remains limited, raising concerns about the effectiveness of managerial interventions. Applying an explanatory quantitative design, the study collected data from 30 structured questionnaires and conducted semi-structured interviews with six local government officials. Results from multiple linear regression and mediation analysis using PROCESS Macro v5.0 reveal that human resource competence is the most significant predictor of service performance (? = 0.634; p = 0.001), although it shows no influence on innovation (? = –0.087; p = 0.545). Budget efficiency does not directly affect performance (? = –0.077; p = 0.469) but significantly promotes innovation (? = 0.199; p = 0.032), which fully mediates its relationship with performance (95% CI: 0.019 to 0.332). Similarly, transformational leadership indirectly enhances performance through innovation (? = 0.458; p = 0.004). These findings emphasize innovation as a strategic pathway through which leadership and budgeting can be converted into measurable improvements in service delivery under constrained bureaucratic conditions.
The Impact of eWOM, Brand Image, and Brand Trust on Millennial Fashion Purchase Decisions on Shopee Maulana, Aldi; Ali, Mochammad Mukti
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5299

Abstract

Millennials shop for stylish items on Shopee, and this study analyzes how eWOM, brand image, and brand trust influence their purchasing choices. A total of 75 people participated in a survey-based quantitative analysis. SEM was utilized to analyze the data, along with SmartPLS. Based on the data, it is clear that a positive brand image and brand trust significantly influence purchasing choices, while negative eWOM has the opposite effect. The study shows that the level of consumer trust in the brand is the most important factor when making a purchase. With an R-squared value of 0.685, we can see that these three factors explain 68.5% of the variation in consumer purchases. This finding emphasizes the importance of actively managing eWOM, strengthening brand image through digital branding strategies, and increasing trust through service and transparency. This study concludes that digital marketing strategies that focus on brand reputation and customer satisfaction will have a positive impact on purchasing decisions and loyalty of millennial consumers in e-commerce.
Pengaruh Current Ratio, Return On Asset, dan Earning Per Share Terhadap Harga Saham pada PT Indocement Tunggal Prakarsa Tbk Periode 2015-2024 Khairunisya, Hania; Sudaryo, Yoyo; Ali, Mochammad Mukti; (Efi), Nunung Ayu Sofiati
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i3.50788

Abstract

Tujuan riset kini merupakan guna mengenali pengaruh ( CR), ( ROA), ( EPS) PT Indocement Tunggal Prakarsa Tbk terhadap harga saham tahun 2015 hingga dengan 2024. Metodologi yang dipakai ialah menelaah deskriptiif dan verifikatif dengan pendekatan metode kuantitatif. Ilustrasi akan dipakai merupakan neraca keuangan 10 tahun PT Indocement Tunggal Prakarsa Tbk. Tata cara analisis informasi yang digunakan merupakan menelaah deskriptiif, uji anggapan klasik, regresi linier berganda, uji koefisien determinasi, serta uji hipotesis. Hasil riset ini secara garis besar menampilkan jikalau Current Ratio( CR) mempengaruhi signifikan terhadap harga saham, nampak pada nilai t hitung > t tabel ( 5, 028 > 2, 446) serta nilai signifikansi variabel sebesar 0, 002 < 0,05. H0 diterima sebaliknya H1 ditolak. Bila nilai signifikansinya variabel tersebut merupakan 0,959 > 0,05 serta thitung < ttabel, ialah - 0, 054 < 2, 446, buat Return On Asset( ROA), hingga H0 diterima serta H2 ditolak, yang menampilkan kalau ROA tidak mempunyai akibat yang nyata terhadap harga saham. Sementara thitung < ttabel sebanyak - 0, 315 < 2, 446 serta nilai signifikansinya variabel 0, 7630 > 0,05 buat laba per saham, hingga H0 diterima serta H3 ditolak, yang menampilkan jikalau EPS tidak memiliki dampak yang nyata terhadap harga saham. Tidak hanya itu, nilai signifikansinya merupakan 0,008 ataupun 0, 008 < 0, 05, serta uji Fhitung sebesar 10. 724. Kita bisa merumuskan jikalau H0 ditolak serta H4 diterima, ataupun jikalau harga saham dipengaruhi oleh CR, ROA, serta EPS.
Pengaruh Kepuasan, Motivasi, dan Disiplin Kerja Terhadap Kinerja Karyawan di PT Papyrus Sakti Paper Mill Divisi PM 2 di Kabupaten Bandung Wais Alqorni, Muhammad Zaki; Ismail, Gurawan Dayona; Rahmi, Palupi Permata; Mubarok, Dadan Abdul Aziz; Helinawati, Erna; Ali, Mochammad Mukti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1792

Abstract

Riset yang saya lakukan berupaya mengevaluasi dampak kepuasan , motivasi, serta disiplin kerja kepada kinerja karyawan di Perusahaan ini. Pendekatan kuantitatif digunakan dengan metode deskriptif serta verifikatif. Responden penelitian berjumlah 33 orang yang dipilih secara total sampling. Pengumpulan evidensi dilakukan melalui kuesioner serta dokumentasi. Evidensi di analisis menggunakani Investigasi validitas, reliabilitas, regresi liniear berganda, Investigasi t, Investigasi F, serta koefisien determinasi. Perolehan riset menyiratkan ternyata kepuasan, motivasi, serta disiplin kerja berimbas selaku simultan serta parsial kepada kinerja karyawan. Penemuan ini mengisyaratkan kalau peningkatan kepuasan, motivasi, melalui disiplin kerja yang baik dapat mengoptimalkan inventisitas serta efektivitas performa karyawan.
Assessment Of Medical Doctor’s Knowledge, Perception, And Willing-ness Toward Telemedicine In Three Siloam Hospitals In Bali Island Mamahit, Rilly Richard; Mukti Ali, Mochammad
Eduvest - Journal of Universal Studies Vol. 4 No. 7 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i7.1606

Abstract

This study assesses the knowledge, perception, and willingness of medical doctors toward telemedicine at three prominent hospitals in Bali: Siloam Hospitals Denpasar, Bali International Medical Centre Kuta, and Bali International Medical Center Nusa Dua. The research involved a cross-sectional quantitative approach using a questionnaire distributed to 40 participating general practitioners and specialists. Key findings revealed that while most doctors are familiar with telemedicine, there remains a variance in their perception and willingness to adopt it, largely influenced by demographic factors such as age, gender, and practice type. Despite the ongoing growth of telemedicine, the study highlights the need for targeted training and awareness programs to ensure its effective integration into healthcare services.
The Influence Of Training, Competence, And Leadership On Lecturer Career Development Through Work Motivation As An Intervening Variable Jordan, Reza; Ismail, Gurawan Dayona; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sudaryo , Yoyo
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51613

Abstract

The results of the study indicate that training has an effect on work motivation. The original sample value for variable X1 (training) on Y (work motivation) is 1.14, with a t-statistic of 13.524 and p-values of 0.000, which is smaller than the significance level, indicating a positive and significant influence between variable X1 (training) and Y (work motivation). The original sample value implies that better and higher training leads to better and higher work motivation. Furthermore, competence influences work motivation. The original sample value for variable X2 (competence) on Y (work motivation) is -0.177, with a t-statistic of 2.593 and p-values of 0.01, which is smaller than the significance level, indicating a non-positive but significant influence of variable X2 (competence) on Y (work motivation). Leadership influences work motivation. The original sample value for variable X3 (leadership) on Y (work motivation) is 0.03, with a t-statistic of 0.771 and p-values of 0.441, which is smaller than the significance level, indicating a positive and significant influence of variable X3 (leadership) on Y (work motivation). The original sample value implies that better and higher leadership leads to better and higher work motivation. Subsequently, work motivation influences career development. The original sample value for variable Y (work motivation) on Z (career development) is 0.348, with a t-statistic of 1.645 and p-values of 0.1, which is smaller than the significance level, indicating a positive and significant influence of variable Y (work motivation) on Z (career development).
Co-Authors Aeni, Puri Nur Alam, Syaharani Nur Setia Alawiyah, Shufia Alfarisi, Ade Salman Andi Setiawan Andre Suryaningprang Andrean, Meilani Eka Putri Anggono Raras Tirto Sakti Anggraeni, Yulia Dyah Apriliani, Putri Khumaira Arif Dzulfikar Atika Dian Pitaloka Aunia, Sovie Azis, Dadan Abdul Binagusto Mochammad Budiono Budiono Burnama, Satryadi Chandra Jaya, Rama Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dayon, Gurawan Dayona, Gurawan Dede Suleman Dewi Nusraningrum Egi Fernandez Erna Herlinawati Fajar, Kartika Bunga Fanji Wijaya Febrianto Febrianto, Febrianto Febryan, Ferdhy Ferdhy Febryan Fernandez, Egi Ferry, Radzisyah Fitri Julianti Fitriyanti, Neng Putri Gurawan Dayona Ismail Hadiyanti, Risa Hapzi Ali Hardan, Nurul Syafrina Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Helinawati, Erna Hendriawanto, Hendriawanto Hengki, Reza Hikmah, Agung Mohamad Ismail, Gurawan Dayona Jaya, Rama Chandra Jordan, Reza Juanda, Ujang Kafi Miftakhurrokhmah Karamang, Ezra Khairunisya, Hania Khofifah, Haiva Nailul Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Madani, Wanda Nurul Mamahit, Rilly Richard Maulana, Aldi Mubarok, Dadan Abdul Azis Muhammad Ishar, Muhammad Mukhamad Najib Naomi Desty Ayu Lestari Nila Sauri Pratesti Nunung Ayu Sofiati (Efi) Nurul Syafrina Hardan Palupi Permata Rahmi Pitaloka, Atika Dian Prasetiyo, Wildan Guretno Pratama, Hangga Anugratyas Pratiwi, Anggi Ratu Prita Prasetya Putri, Adela Ayudia R. Rheina Amalina Iskandar Rama Chandra Jaya Ramadhan, Rio Ari Ramadhan, Rizal Muhammad Ridho Riadi Akbar Rimayani, Rimayani Rissa Febrianti Riyandi Nur Sumawidjaja Rizal Syarief Romadhona, Fitria Rosalia, Salma Eka Sahati, Antonius Salsabila, Farha Sayyidinaa Zahra Ridha Pramitha Sena, Muhamad Adryan Arya Septiani, Tia Setiawan, Naufal Alip Putra Siregar, Nurul Fathin Siti Jahroh Siti Susanti Sofyan, Hadiyan Nur Suci Fauziah Lestari Sudaryo , Yoyo Sujatmika, Dendi Sukma Melati Sumawidjaya, Riyadi Nur Sumawidjaya, Riyandi Nur Suryatna, Tri Syam Gunawan Syamsul Bachri Taufik Romadon Tjipto Sajekti Valecia, Callista Ratu Wais Alqorni, Muhammad Zaki Wijaya, Dina Yulia Yanda Ihza Rizky Yoyo Sudaryo