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All Journal Jurnal Teknologi Industri Pertanian Jurnal Manajemen dan Organisasi Jurnal Manajemen dan Agribisnis Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis SEIKO : Journal of Management & Business Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss Dinasti International Journal of Education Management and Social Science Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Scientia Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Airlangga Journal of Innovation Management Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research juremi: jurnal riset ekonomi Prosperity: Journal of Society and Empowerment JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eCo-Fin Jurnal Ilmiah Mahasiswa (JIMAWA) Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Sosial dan Sains Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Jurnal Saintifik
Mukti Ali, Mochammad
Univeristas Indonesia Membangun, Bandung, West Java, Indonesia
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The Impact of eWOM, Brand Image, and Brand Trust on Millennial Fashion Purchase Decisions on Shopee Maulana, Aldi; Ali, Mochammad Mukti
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5299

Abstract

Millennials shop for stylish items on Shopee, and this study analyzes how eWOM, brand image, and brand trust influence their purchasing choices. A total of 75 people participated in a survey-based quantitative analysis. SEM was utilized to analyze the data, along with SmartPLS. Based on the data, it is clear that a positive brand image and brand trust significantly influence purchasing choices, while negative eWOM has the opposite effect. The study shows that the level of consumer trust in the brand is the most important factor when making a purchase. With an R-squared value of 0.685, we can see that these three factors explain 68.5% of the variation in consumer purchases. This finding emphasizes the importance of actively managing eWOM, strengthening brand image through digital branding strategies, and increasing trust through service and transparency. This study concludes that digital marketing strategies that focus on brand reputation and customer satisfaction will have a positive impact on purchasing decisions and loyalty of millennial consumers in e-commerce.
Literature Review: Impact of Brand Image, Product Quality and Pricing on Consumer Buying Decision Ali, Mochammad Mukti; Hardan, Nurul Syafrina
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.4926

Abstract

  Abstract: This study delves into how brand image, product quality, and pricing interact to shape consumer choices, especially within healthcare. The central question explores their combined effect on behavior in a competitive setting. A mixed approach was used consumer surveys for quantitative data and interviews for qualitative insights, ensuring a comprehensive view. Results show brand image greatly boosts trust and loyalty; perceived quality and pricing also heavily sway decisions. It turns out, a robust brand image often justifies a higher price, showing healthcare consumers value reliability and credibility. These findings matter a lot. They underscore the importance of strong branding and quality in healthcare marketing. Healthcare providers and manufacturers, therefore, must strategically balance these elements to boost sales and keep customers happy. Further, the study indicates healthcare organizations should embrace an integrated marketing strategy aligning image, quality, and pricing to build confidence and enable informed consumer decisions. Ultimately, such insights can refine marketing approaches and policies in healthcare, boosting patient engagement and satisfaction, with considerable effects on healthcare delivery and product advancements.
Analysis of E-Service Quality and Customer Satisfaction on Banking Image: A Survey of Bank XYZ Customers Hikmah, Agung Mohamad; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sudaryo, Yoyo; Alfarisi, Ade Salman; Luntungan, Irving Ignatius Paul; Sumawidjaya, Riyandi Nur
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5196

Abstract

Sharia banks are financial institutions that conduct business activities based on Islamic sharia principles, such as fairness, transparency, and prohibition of riba (interest), gharar (uncertainty), and maisir (speculation). Unlike conventional banks, Islamic banks do not apply an interest system but instead use profit-sharing, buying and selling, and leasing schemes in accordance with the provisions of fiqh muamalah. This study aims to determine the effect of E-Service Quality on Customer Satisfaction and its impact on Banking Image at Bank XYZ. This study uses a quantitative method with descriptive and verificative approaches. Data analysis techniques use Structural Equation Modeling (SEM) with the Maximum Likelihood estimation method using the SPSS LISREL 8.80 program. The results of the study indicate that E-Service Quality, Customer Satisfaction, and Image have been implemented effectively. E-Service Quality has a significant impact on Customer Satisfaction at Bank XYZ, accounting for 62.4%. E-Service Quality has an impact on Banking Image at Bank XYZ, accounting for 6.4%. Customer Satisfaction influences Banking Image at Bank XYZ by 48.1%. E-Service Quality significantly influences Customer Satisfaction, which in turn affects Banking Image at Bank XYZ with a simultaneous influence of 82.1%.
Sub-Brand Improvement Strategy for Retail Management Study Program at XYZ University Andrean, Meilani Eka Putri; Ali, Mochammad Mukti; Sofiati, Nunung Ayu; Alfarisi, Ade Salman; Luntungan, Irving Ignatius Paul; Sumawidjaya, Riyandi Nur; Sakti, Anggono Raras Tirto
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5285

Abstract

This study aims to analyze the sub-brand strengthening of the Retail Management Study Program at XYZ University by using a SWOT analysis approach combined with the 7P marketing mix framework. The research seeks to identify the program's strengths, weaknesses, opportunities, and threats, as well as to formulate appropriate strategies within the context of higher education marketing. Based on the data analysis, the Internal Factor Analysis Summary (IFAS) score was 3.02, while the External Factor Analysis Summary (EFAS) score reached 3.25, placing the program in the aggressive (S–O) quadrant. The proposed strategies focus on leveraging internal strengths—such as a relevant curriculum, affordable tuition, digital media utilization, and adequate campus facilities—to address external opportunities including the growth of the retail industry, scholarship availability, and the program's unique positioning within the region. The final outcome presents a sub-brand development strategy based on the 7P framework, covering product, price, place, promotion, people, process, and physical evidence to strengthen competitiveness and brand identity.
Pengaruh Current Ratio, Return On Asset, dan Earning Per Share Terhadap Harga Saham pada PT Indocement Tunggal Prakarsa Tbk Periode 2015-2024 Khairunisya, Hania; Sudaryo, Yoyo; Ali, Mochammad Mukti; (Efi), Nunung Ayu Sofiati
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i3.50788

Abstract

Tujuan riset kini merupakan guna mengenali pengaruh ( CR), ( ROA), ( EPS) PT Indocement Tunggal Prakarsa Tbk terhadap harga saham tahun 2015 hingga dengan 2024. Metodologi yang dipakai ialah menelaah deskriptiif dan verifikatif dengan pendekatan metode kuantitatif. Ilustrasi akan dipakai merupakan neraca keuangan 10 tahun PT Indocement Tunggal Prakarsa Tbk. Tata cara analisis informasi yang digunakan merupakan menelaah deskriptiif, uji anggapan klasik, regresi linier berganda, uji koefisien determinasi, serta uji hipotesis. Hasil riset ini secara garis besar menampilkan jikalau Current Ratio( CR) mempengaruhi signifikan terhadap harga saham, nampak pada nilai t hitung > t tabel ( 5, 028 > 2, 446) serta nilai signifikansi variabel sebesar 0, 002 < 0,05. H0 diterima sebaliknya H1 ditolak. Bila nilai signifikansinya variabel tersebut merupakan 0,959 > 0,05 serta thitung < ttabel, ialah - 0, 054 < 2, 446, buat Return On Asset( ROA), hingga H0 diterima serta H2 ditolak, yang menampilkan kalau ROA tidak mempunyai akibat yang nyata terhadap harga saham. Sementara thitung < ttabel sebanyak - 0, 315 < 2, 446 serta nilai signifikansinya variabel 0, 7630 > 0,05 buat laba per saham, hingga H0 diterima serta H3 ditolak, yang menampilkan jikalau EPS tidak memiliki dampak yang nyata terhadap harga saham. Tidak hanya itu, nilai signifikansinya merupakan 0,008 ataupun 0, 008 < 0, 05, serta uji Fhitung sebesar 10. 724. Kita bisa merumuskan jikalau H0 ditolak serta H4 diterima, ataupun jikalau harga saham dipengaruhi oleh CR, ROA, serta EPS.
Pengaruh Kepuasan, Motivasi, dan Disiplin Kerja Terhadap Kinerja Karyawan di PT Papyrus Sakti Paper Mill Divisi PM 2 di Kabupaten Bandung Wais Alqorni, Muhammad Zaki; Ismail, Gurawan Dayona; Rahmi, Palupi Permata; Mubarok, Dadan Abdul Aziz; Helinawati, Erna; Ali, Mochammad Mukti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1792

Abstract

Riset yang saya lakukan berupaya mengevaluasi dampak kepuasan , motivasi, serta disiplin kerja kepada kinerja karyawan di Perusahaan ini. Pendekatan kuantitatif digunakan dengan metode deskriptif serta verifikatif. Responden penelitian berjumlah 33 orang yang dipilih secara total sampling. Pengumpulan evidensi dilakukan melalui kuesioner serta dokumentasi. Evidensi di analisis menggunakani Investigasi validitas, reliabilitas, regresi liniear berganda, Investigasi t, Investigasi F, serta koefisien determinasi. Perolehan riset menyiratkan ternyata kepuasan, motivasi, serta disiplin kerja berimbas selaku simultan serta parsial kepada kinerja karyawan. Penemuan ini mengisyaratkan kalau peningkatan kepuasan, motivasi, melalui disiplin kerja yang baik dapat mengoptimalkan inventisitas serta efektivitas performa karyawan.
Assessment Of Medical Doctor’s Knowledge, Perception, And Willing-ness Toward Telemedicine In Three Siloam Hospitals In Bali Island Mamahit, Rilly Richard; Mukti Ali, Mochammad
Eduvest - Journal of Universal Studies Vol. 4 No. 7 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i7.1606

Abstract

This study assesses the knowledge, perception, and willingness of medical doctors toward telemedicine at three prominent hospitals in Bali: Siloam Hospitals Denpasar, Bali International Medical Centre Kuta, and Bali International Medical Center Nusa Dua. The research involved a cross-sectional quantitative approach using a questionnaire distributed to 40 participating general practitioners and specialists. Key findings revealed that while most doctors are familiar with telemedicine, there remains a variance in their perception and willingness to adopt it, largely influenced by demographic factors such as age, gender, and practice type. Despite the ongoing growth of telemedicine, the study highlights the need for targeted training and awareness programs to ensure its effective integration into healthcare services.
The Influence Of Training, Competence, And Leadership On Lecturer Career Development Through Work Motivation As An Intervening Variable Jordan, Reza; Ismail, Gurawan Dayona; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sudaryo , Yoyo
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51613

Abstract

The results of the study indicate that training has an effect on work motivation. The original sample value for variable X1 (training) on Y (work motivation) is 1.14, with a t-statistic of 13.524 and p-values of 0.000, which is smaller than the significance level, indicating a positive and significant influence between variable X1 (training) and Y (work motivation). The original sample value implies that better and higher training leads to better and higher work motivation. Furthermore, competence influences work motivation. The original sample value for variable X2 (competence) on Y (work motivation) is -0.177, with a t-statistic of 2.593 and p-values of 0.01, which is smaller than the significance level, indicating a non-positive but significant influence of variable X2 (competence) on Y (work motivation). Leadership influences work motivation. The original sample value for variable X3 (leadership) on Y (work motivation) is 0.03, with a t-statistic of 0.771 and p-values of 0.441, which is smaller than the significance level, indicating a positive and significant influence of variable X3 (leadership) on Y (work motivation). The original sample value implies that better and higher leadership leads to better and higher work motivation. Subsequently, work motivation influences career development. The original sample value for variable Y (work motivation) on Z (career development) is 0.348, with a t-statistic of 1.645 and p-values of 0.1, which is smaller than the significance level, indicating a positive and significant influence of variable Y (work motivation) on Z (career development).
The Effect Of Training, Competence, And Leadership On Job Satisfaction With Career Development As An Intervening Variable At Xyz Hospital Fajar, Kartika Bunga; Ismail, Gurawan Dayona; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sudaryo , Yoyo
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51804

Abstract

This study aims to examine the influence of training, competence, and leadership on career development, with job satisfaction acting as a mediating variable. The research uses a quantitative approach with a sample of 100 employees, analyzed using multiple linear regression and path analysis. Data were collected through a structured questionnaire, and the classical assumption tests confirmed that the regression model met the requirements of normality, no multicollinearity, and no heteroscedasticity. The results show that training, competence, and leadership have a positive and significant direct effect on both job satisfaction and career development. In addition, job satisfaction also has a significant direct impact on career development, making it a strong mediating variable. The coefficient of determination (R² = 0.648) indicates that 64.8% of the variation in career development is explained by the variables of training, competence, leadership, and job satisfaction. The Sobel test results further confirm that job satisfaction mediates the relationship between the independent variables and career development. These findings suggest that organizations should focus on improving employee training, enhancing competencies, and strengthening leadership practices, as well as maintaining high job satisfaction, to effectively support employees’ career advancement.
ABC University Rebranding Strategy in Order to Build A New Image to Attract The Interest of Prospective Students Fitriyanti, Neng Putri; Ali, Mochammad Mukti
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5214

Abstract

This study examines the rebranding strategy implemented by ABC University as part of a strategic transformation to enhance competitiveness and attract prospective students. Using SWOT analysis and the STP (Segmenting, Targeting, Positioning) approach, the research identifies the university’s strengths in its continuously updated curriculum, industry partnerships, and integrated learning technology. However, challenges arise from pricing competition, inconsistent social media image, and suboptimal market segmentation. The findings indicate that a focused STP strategy can strengthen the university’s image and increase its appeal in the higher education market. By leveraging technological trends and international partnerships, Universitas ABC is expected to build a more relevant and competitive new identity.
Co-Authors (Efi), Nunung Ayu Sofiati Aeni, Puri Nur Alawiyah, Shufia Alfarisi, Ade Salman Andi Setiawan Andre Suryaningprang Andrean, Meilani Eka Putri Anggono Raras Tirto Sakti Anggraeni, Yulia Dyah Arif Dzulfikar Atika Dian Pitaloka Aunia, Sovie Ayu Sofiati, Nunung Binagusto Mochammad Budiono Budiono Burnama, Satryadi Chandra Jaya, Rama Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dede Suleman Dewi Nusraningrum Egi Fernandez Erna Herlinawati Fajar, Kartika Bunga Fanji Wijaya Febrianto Febrianto, Febrianto Febryan, Ferdhy Fernandez, Egi Ferry, Radzisyah Fitri Julianti Fitriyanti, Neng Putri Gurawan Dayona Ismail Hapzi Ali Hardan, Nurul Syafrina Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Helinawati, Erna Hendriawanto, Hendriawanto Hikmah, Agung Mohamad Ismail, Gurawan Dayona Jordan, Reza Juanda, Ujang Karamang, Ezra Khairunisya, Hania Khofifah, Haiva Nailul Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Madani, Wanda Nurul Mamahit, Rilly Richard Maulana, Aldi Melati, Sukma Mubarok, Dadan Abdul Azis Mukhamad Najib Naomi Desty Ayu Lestari Nila Sauri Pratesti Palupi Permata Rahmi Pitaloka, Atika Dian Prasetiyo, Wildan Guretno Pratama, Hangga Anugratyas Prita Prasetya R. Rheina Amalina Iskandar Rama Chandra Jaya Riadi Akbar, Ridho Rimayani, Rimayani Rissa Febrianti Riyandi Nur Sumawidjaja Rizal Syarief Romadhona, Fitria Sahati, Antonius Salsabila, Farha Sayyidinaa Zahra Ridha Pramitha Sena, Muhamad Adryan Arya Siregar, Nurul Fathin Siti Jahroh Siti Susanti Sofiati, Nunung Ayu Sofiaty, Nunung Ayu Suci Fauziah Lestari Sudaryo , Yoyo Sujatmika, Dendi Sumawidjaya, Riyandi Nur Suryatna, Tri Syam Gunawan Syamsul Bachri Taufik Romadon Tjipto Sajekti Wais Alqorni, Muhammad Zaki Wijaya, Dina Yulia Yanda Ihza Rizky Yoyo Sudaryo