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Mukti Ali, Mochammad
Univeristas Indonesia Membangun, Bandung, West Java, Indonesia
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Pengaruh Kompetensi dan Karakteristik Individu terhadap Kinerja Karyawan pada PT Dhanarmas Concern Aeni, Puri Nur; Ali, Mochammad Mukti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 2 (2025): Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i2.2823

Abstract

This research aims to analyze the influence of employee competence and individual characteristics on the performance of personnel at PT Dhanarmas Concern. Competence encompassing aspects such as knowledge, technical skills, and professional capabilities along with personal attributes like personality, motivation, and attitude, plays a vital role in shaping work productivity and output quality. The objective of this study is to measure the extent to which both competence and personal characteristics contribute to employee performance, whether jointly or individually. A quantitative research method was employed, supported by a survey technique. Data collection was carried out using a structured questionnaire distributed to 15 employees at PT Dhanarmas Concern. The selection of respondents was conducted using a simple random sampling method. In this study, employee competence and individual characteristics serve as independent variables, while employee performance functions as the dependent variable. To examine the correlation and effect between these variables, the data was analyzed using appropriate statistical techniques.
Pengaruh E-Service Quality dan Kepercayaan Terhadap Keputusan Pembelian Studi Pada Pelanggan Marketplace Aplikasi Blibli di Kota Bandung Setiawan, Andi; Ali, Mochammad Mukti
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2512

Abstract

The e-commerce fields is encounter very grow fast, driven by increasing internet penetration and the use of mobile devices among the public. In Indonesia, various e-commerce platforms compete to attract consumer attention, including Blibli. Blibli is a marketplace platform owned by PT Global Digital Niaga Tbk, which operates under the trade name Blibli Tiket Group. This review aims to examine the impact of e-service quality and confidence in purchasing decisions, focusing on users of the Blibli marketplace application in Bandung City. The study adopts a quantitative approach, utilizing both descriptive and verification methods. The study population consists of Blibli app users, selected based on the average number of active users, with a sample size of 100 respondents. Data analysis includes tests for data quality, classical assumptions, and the relationship between variables. Hypothesis testing is conducted using the t-test (partial) and F-test (simultaneous). All data processing is carried out using SPSS version 26. The regression analysis reveals that e-service quality (6.864) and trust (4.831) significantly influence purchasing decisions, with an F-value of 59.548 and a p-value of 0.000. These findings indicate that both e-service quality and trust have a strong and positive effect on purchasing decisions.
Pengaruh Promosi Media Sosial Instagram, Electronic Word Of Mouth Dan Influencer Terhadap Keputusan Pembelian Produk Makanan Mochi Daifuku Di Kabupaten Bandung Suryatna, Tri; Suryaningprang, Andre; Herlinawati, Erna; Ali, Mochammad Mukti
Economics and Digital Business Review Vol. 7 No. 1 (2025): Agustus - Januari
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Promosi Media Sosial Instagram, Electronic Word of Mouth (E-WOM), dan Influencer terhadap Keputusan Pembelian Produk Makanan Mochi Daifuku di Kabupaten Bandung. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan jenis penelitian deskriptif verifikatif. Pengumpulan data dilakukan melalui kuesioner kepada 100 responden yang merupakan konsumen atau calon konsumen Mochi Daifuku di Kabupaten Bandung. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa secara parsial Promosi Media Sosial, E-WOM, dan Influencer masing-masing berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Di antara ketiga variabel tersebut, Influencer memiliki pengaruh paling dominan. Secara simultan, ketiga variabel tersebut juga berpengaruh signifikan terhadap Keputusan Pembelian. Temuan ini menunjukkan bahwa strategi pemasaran digital melalui media sosial sangat efektif dalam memengaruhi perilaku konsumen, terutama di kalangan generasi muda. Penelitian ini memberikan implikasi praktis bagi pelaku usaha kuliner, khususnya UMKM, dalam mengembangkan strategi promosi berbasis digital agar dapat meningkatkan daya tarik dan penjualan produk.
Managerial Determinants of Public Service Performance in the Rancabali Subdistrict, Bandung Regency: The Mediating Role of Innovation Pratama, Hangga Anugratyas; Ali, Mochammad Mukti
Dinasti International Journal of Management Science Vol. 6 No. 6 (2025): Dinasti International Journal of Management Science (July - August 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i6.5160

Abstract

This study investigates the direct and mediated effects of transformational leadership, human resource competence and budget efficiency on public service performance in the Rancabali Subdistrict Government, Bandung Regency. Innovation acts as a mediating mechanism connecting these managerial variables to service outcomes. Despite growing levels of citizen satisfaction, performance improvement remains limited, raising concerns about the effectiveness of managerial interventions. Applying an explanatory quantitative design, the study collected data from 30 structured questionnaires and conducted semi-structured interviews with six local government officials. Results from multiple linear regression and mediation analysis using PROCESS Macro v5.0 reveal that human resource competence is the most significant predictor of service performance (? = 0.634; p = 0.001), although it shows no influence on innovation (? = –0.087; p = 0.545). Budget efficiency does not directly affect performance (? = –0.077; p = 0.469) but significantly promotes innovation (? = 0.199; p = 0.032), which fully mediates its relationship with performance (95% CI: 0.019 to 0.332). Similarly, transformational leadership indirectly enhances performance through innovation (? = 0.458; p = 0.004). These findings emphasize innovation as a strategic pathway through which leadership and budgeting can be converted into measurable improvements in service delivery under constrained bureaucratic conditions.
Analisa Pengaruh Live Streaming dan Costumer Review Pada Keputusan Pembelian Melalui Platform Shopee Melati, Sukma; Ali, Mochammad Mukti
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2416

Abstract

Riset ini diperuntukan guna menganalisis keputusan pembelian pada live streaming serta customer review di bidang fashion thrifting pada toko sm.chloting di platform shopee. Pengambilan informasi memakai google form. penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling pada 106 responden. Sampel yang digunakan adalah konsumen sm.chloting. Metode pengolahan informasi memakai statistic SPSS (Statistical Product and Service Solution) versi 26. Teknik penentuan sampel menggunakan Non-Probality Sampling (purposive sampling). Penelitian juga menggunakan model analisis regresi linier berganda. Hasil dari riset ini terdapatnya kenaikan keputusan pembelian. Live Streaming memberikan dampak positif pada keputusan pembelian. Live streaming berpengaruh signifikan (p = 0.047) terhadap keputusan pembelian, Customer Review tidak berpengaruh signifikan (p = 0.876). R² model sebesar 6,8%. Customer Review tidak mempengaruhi keputusan pembelian. Fitur Live Streaming diminati karena banyaknya penawaran menarik untuk konsumen berbelanja. Penelitian ini terbatas pada satu toko dan satu jenis produk, sehingga generalisasi ke jenis produk atau platform lain memerlukan studi lanjutan.
The Impact of eWOM, Brand Image, and Brand Trust on Millennial Fashion Purchase Decisions on Shopee Maulana, Aldi; Ali, Mochammad Mukti
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5299

Abstract

Millennials shop for stylish items on Shopee, and this study analyzes how eWOM, brand image, and brand trust influence their purchasing choices. A total of 75 people participated in a survey-based quantitative analysis. SEM was utilized to analyze the data, along with SmartPLS. Based on the data, it is clear that a positive brand image and brand trust significantly influence purchasing choices, while negative eWOM has the opposite effect. The study shows that the level of consumer trust in the brand is the most important factor when making a purchase. With an R-squared value of 0.685, we can see that these three factors explain 68.5% of the variation in consumer purchases. This finding emphasizes the importance of actively managing eWOM, strengthening brand image through digital branding strategies, and increasing trust through service and transparency. This study concludes that digital marketing strategies that focus on brand reputation and customer satisfaction will have a positive impact on purchasing decisions and loyalty of millennial consumers in e-commerce.
Literature Review: Impact of Brand Image, Product Quality and Pricing on Consumer Buying Decision Ali, Mochammad Mukti; Hardan, Nurul Syafrina
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.4926

Abstract

  Abstract: This study delves into how brand image, product quality, and pricing interact to shape consumer choices, especially within healthcare. The central question explores their combined effect on behavior in a competitive setting. A mixed approach was used consumer surveys for quantitative data and interviews for qualitative insights, ensuring a comprehensive view. Results show brand image greatly boosts trust and loyalty; perceived quality and pricing also heavily sway decisions. It turns out, a robust brand image often justifies a higher price, showing healthcare consumers value reliability and credibility. These findings matter a lot. They underscore the importance of strong branding and quality in healthcare marketing. Healthcare providers and manufacturers, therefore, must strategically balance these elements to boost sales and keep customers happy. Further, the study indicates healthcare organizations should embrace an integrated marketing strategy aligning image, quality, and pricing to build confidence and enable informed consumer decisions. Ultimately, such insights can refine marketing approaches and policies in healthcare, boosting patient engagement and satisfaction, with considerable effects on healthcare delivery and product advancements.
Analysis of E-Service Quality and Customer Satisfaction on Banking Image: A Survey of Bank XYZ Customers Hikmah, Agung Mohamad; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sudaryo, Yoyo; Alfarisi, Ade Salman; Luntungan, Irving Ignatius Paul; Sumawidjaya, Riyandi Nur
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5196

Abstract

Sharia banks are financial institutions that conduct business activities based on Islamic sharia principles, such as fairness, transparency, and prohibition of riba (interest), gharar (uncertainty), and maisir (speculation). Unlike conventional banks, Islamic banks do not apply an interest system but instead use profit-sharing, buying and selling, and leasing schemes in accordance with the provisions of fiqh muamalah. This study aims to determine the effect of E-Service Quality on Customer Satisfaction and its impact on Banking Image at Bank XYZ. This study uses a quantitative method with descriptive and verificative approaches. Data analysis techniques use Structural Equation Modeling (SEM) with the Maximum Likelihood estimation method using the SPSS LISREL 8.80 program. The results of the study indicate that E-Service Quality, Customer Satisfaction, and Image have been implemented effectively. E-Service Quality has a significant impact on Customer Satisfaction at Bank XYZ, accounting for 62.4%. E-Service Quality has an impact on Banking Image at Bank XYZ, accounting for 6.4%. Customer Satisfaction influences Banking Image at Bank XYZ by 48.1%. E-Service Quality significantly influences Customer Satisfaction, which in turn affects Banking Image at Bank XYZ with a simultaneous influence of 82.1%.
Sub-Brand Improvement Strategy for Retail Management Study Program at XYZ University Andrean, Meilani Eka Putri; Ali, Mochammad Mukti; Sofiati, Nunung Ayu; Alfarisi, Ade Salman; Luntungan, Irving Ignatius Paul; Sumawidjaya, Riyandi Nur; Sakti, Anggono Raras Tirto
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5285

Abstract

This study aims to analyze the sub-brand strengthening of the Retail Management Study Program at XYZ University by using a SWOT analysis approach combined with the 7P marketing mix framework. The research seeks to identify the program's strengths, weaknesses, opportunities, and threats, as well as to formulate appropriate strategies within the context of higher education marketing. Based on the data analysis, the Internal Factor Analysis Summary (IFAS) score was 3.02, while the External Factor Analysis Summary (EFAS) score reached 3.25, placing the program in the aggressive (S–O) quadrant. The proposed strategies focus on leveraging internal strengths—such as a relevant curriculum, affordable tuition, digital media utilization, and adequate campus facilities—to address external opportunities including the growth of the retail industry, scholarship availability, and the program's unique positioning within the region. The final outcome presents a sub-brand development strategy based on the 7P framework, covering product, price, place, promotion, people, process, and physical evidence to strengthen competitiveness and brand identity.
Pengaruh Current Ratio, Return On Asset, dan Earning Per Share Terhadap Harga Saham pada PT Indocement Tunggal Prakarsa Tbk Periode 2015-2024 Khairunisya, Hania; Sudaryo, Yoyo; Ali, Mochammad Mukti; (Efi), Nunung Ayu Sofiati
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i3.50788

Abstract

Tujuan riset kini merupakan guna mengenali pengaruh ( CR), ( ROA), ( EPS) PT Indocement Tunggal Prakarsa Tbk terhadap harga saham tahun 2015 hingga dengan 2024. Metodologi yang dipakai ialah menelaah deskriptiif dan verifikatif dengan pendekatan metode kuantitatif. Ilustrasi akan dipakai merupakan neraca keuangan 10 tahun PT Indocement Tunggal Prakarsa Tbk. Tata cara analisis informasi yang digunakan merupakan menelaah deskriptiif, uji anggapan klasik, regresi linier berganda, uji koefisien determinasi, serta uji hipotesis. Hasil riset ini secara garis besar menampilkan jikalau Current Ratio( CR) mempengaruhi signifikan terhadap harga saham, nampak pada nilai t hitung > t tabel ( 5, 028 > 2, 446) serta nilai signifikansi variabel sebesar 0, 002 < 0,05. H0 diterima sebaliknya H1 ditolak. Bila nilai signifikansinya variabel tersebut merupakan 0,959 > 0,05 serta thitung < ttabel, ialah - 0, 054 < 2, 446, buat Return On Asset( ROA), hingga H0 diterima serta H2 ditolak, yang menampilkan kalau ROA tidak mempunyai akibat yang nyata terhadap harga saham. Sementara thitung < ttabel sebanyak - 0, 315 < 2, 446 serta nilai signifikansinya variabel 0, 7630 > 0,05 buat laba per saham, hingga H0 diterima serta H3 ditolak, yang menampilkan jikalau EPS tidak memiliki dampak yang nyata terhadap harga saham. Tidak hanya itu, nilai signifikansinya merupakan 0,008 ataupun 0, 008 < 0, 05, serta uji Fhitung sebesar 10. 724. Kita bisa merumuskan jikalau H0 ditolak serta H4 diterima, ataupun jikalau harga saham dipengaruhi oleh CR, ROA, serta EPS.
Co-Authors (Efi), Nunung Ayu Sofiati Aeni, Puri Nur Alawiyah, Shufia Alfarisi, Ade Salman Andi Setiawan Andre Suryaningprang Andrean, Meilani Eka Putri Anggraeni, Yulia Dyah Arif Dzulfikar Atika Dian Pitaloka Atika Dian Pitaloka Aunia, Sovie Ayu Sofiati, Nunung Binagusto Mochammad Budiono Budiono Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dede Suleman Dewi Nusraningrum Egi Fernandez Erna Herlinawati Fanji Wijaya Farha Salsabila Febrianto Febrianto, Febrianto Febryan, Ferdhy Fernandez, Egi Fitri Julianti Gurawan Dayona Ismail Hapzi Ali Hardan, Nurul Syafrina Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hendriawanto, Hendriawanto Hikmah, Agung Mohamad Ismail, Gurawan Dayona Karamang, Ezra Khairunisya, Hania Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Madani, Wanda Nurul Maulana, Aldi Melati, Sukma Mukhamad Najib Naomi Desty Ayu Lestari Nila Sauri Pratesti Nurul Fathin Siregar Prasetiyo, Wildan Guretno Pratama, Hangga Anugratyas Prita Prasetya R. Rheina Amalina Iskandar Rama Chandra Jaya Recky, Recky Rilly Richard Mamahit Rissa Febrianti Riyandi Nur Sumawidjaja Rizal Syarief Romadhona, Fitria Sahati, Antonius Sakti, Anggono Anggono Raras Tirto Sakti, Anggono Raras Tirto Salsabila, Farha Sayyidinaa Zahra Ridha Pramitha Sena, Muhamad Adryan Arya Siti Jahroh Siti Susanti Sofiati, Nunung Ayu Sofiaty, Nunung Ayu Suci Fauziah Lestari Sumawidjaya, Riyandi Nur Suryatna, Tri Syam Gunawan Syamsul Bachri Taufik Romadon Tjipto Sajekti Ujang Juanda Wijaya, Dina Yulia Yanda Ihza Rizky Yoyo Sudaryo