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Mukti Ali, Mochammad
Univeristas Indonesia Membangun, Bandung, West Java, Indonesia
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Business Development Strategy of Instant Ginger Start-Up in The Covid-19 Pandemic Dzulfikar, Arif; Jahroh, Siti; Ali, Mochammad Mukti
Jurnal Manajemen & Agribisnis Vol. 19 No. 2 (2022): JMA Vol. 19 No. 2, July 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.2.251

Abstract

COVID-19 has changed people's lifestyles and transaction behavior. People switch to a healthier lifestyle and use digital marketing for daily transactions. Arvan Natural Group, a start-up company that produces ginger powder, must be able to optimize these opportunities. The increment of a competitor in the health drink sector has even tighter competition. In addition, this company faces several problems regarding raw materials (continuity and quality), product development, and limited channels. Therefore, this study aims to identify existing business models, develop alternative strategies, prioritize business strategies, and build a new business model. The data processing technique thoroughly analyzes BMC, SWOT, IFE/EFE, and QSPM. Experts working in biopharmaceutical research and business give the weights and ratings. IE matrix showed the company's position is in quadrant II (2.92, 3.02). It is categorized as grow and build strategy. Based on QSPM analysis, strategies classified as high urgency and plotting in the new business model are expanding channels (strategic location, reseller system), adding advertisement budget and joining promotion events, and applying for bonus promotion. Besides, there are differentiating products, creating an operational partnership system with farmers, improving marketing content (video), applying the functional structure of human resources, and creating product size variety. Keywords: BMC, digital marketing, lifestyle, QSPM, SWOT
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian : (Study Kasus Pembelian Sepeda Motor Mio di Fortuna Ciparay Sahati, Antonius; Ali, Mochammad Mukti; Fanji, Fanji Wijaya; Salsabila, Farha
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1976

Abstract

Managing volunteer labor is a critical and strategic process for ensuring the success of any organization that focuses on increasing volunteer labor to achieve organizational goals. This study aims to study the balance between work and life and discipline in the upkeep and repair of the Bandung city region. The method of analysis employed is a quantitative approach using descriptive verifiable. This sample is being drawn utilizing a primary random sampling method with 100 participants chosen based on Slovin's rumor. Using a scale of about five buttons, the questionnaire's measurement. The findings reveal that work-life balance and work ethic have a favorable and noteworthy effect on the output of caregivers in the Dinas Permahan and Kawasan Pemukiman Kota Bandung simultaneously, contributing 0.443 at or 44.3%, while other variables negatively impact 55.7% of the work
Pengaruh Kepemimpinan, Stres Kerja, dan Motivasi Kerja terhadap Kinerja Karyawan pada PT Kaldu Sari Nabati Indonesia Aunia, Sovie; Ali, Mochammad Mukti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2533

Abstract

This study explores the impact of leadership, work stress, and work motivation on employee performance in the Production Division at PT Kaldu Sari Nabati, Indonesia. Leadership, work stress, and work motivation are independent variables, while employee performance is the dependent variable in this research. Using a descriptive-verificative quantitative methodology, the study involved 100 employees out of a total population of 2,000, selected using a simple random sampling technique and calculated through the Slovin formula with a margin of error of 10%. Data were collected via questionnaires and analyzed using multiple linear regression. The results show that leadership, work motivation, and employee performance are categorized as high, while work stress falls into the moderate category. Further analysis reveals that leadership, work stress, and work motivation significantly and positively influence employee performance, individually and collectively, with a correlation coefficient of 0.891 and a contribution rate of 79.4%.
Pengaruh Live Streaming dan Kualitas Produk terhadap Keputusan Pembelian Melalui Kepercayaan Konsumen pada Aplikasi TikTokShop Alawiyah, Shufia; Ali, Mochammad Mukti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2535

Abstract

This study aims to analyze the impact of live streaming and product quality on purchase decisions through consumer trust as an intervening variable on the TikTokShop application of Butik IR Fashionstyle. Using a quantitative verificative approach, the study involved 100 samples selected through probability sampling. Data were collected via questionnaires and analyzed using multiple linear regression. The results show that live streaming has a positive and significant effect on consumer trust, while product quality has a positive but not significant impact. Simultaneously, live streaming and product quality have a significant positive effect on consumer trust, with a contribution of 46.1%. Live streaming, product quality, and consumer trust together have a significant positive effect on purchase decisions, contributing 81.3%.
Analisa Strategi Model Bisnis Pada Cheseroll Lezat Madani, Wanda Nurul; Ali, Mochammad Mukti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2545

Abstract

This research analyzes Cheseroll Lezat's business model strategy using a SWOT analysis approach. Through this analysis, the author evaluates the internal and external factors influencing Cheseroll Lezat's business success. SWOT analysis consists of identifying strengths, weaknesses, opportunities, and threats, which provides a comprehensive overview of the current state of the business and the challenges faced in the market. Based on the SWOT analysis results, it is known that the strengths, weaknesses, threats, and opportunities of delicious chess-rolls are strongly influenced by internal strengths such as product quality and customer loyalty. In contrast, existing weaknesses, such as distribution limitations, can be overcome by taking advantage of growing market opportunities. This research also provides strategic recommendations to improve the competitiveness of the business in the future by capitalizing on existing opportunities and overcoming threats. SWOT strategy where delicious chess-rolls' strengths, weaknesses, threats, and opportunities are strongly influenced by internal strengths such as product quality and customer loyalty.
PENGARUH MOTIVASI KERJA, LINGKUNGAN KERJA DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION PADA KARYAWAN DI PT. CAPRIFARMINDO LABORATORIES VETERINARY VACCINE PLANT Romadhona, Fitria; Recky, Recky; Ali, Mochammad Mukti
JURNAL ECONOMICA: Media Komunikasi ISEI Riau Vol. 12 No. 2 (2024)
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/economica.v12i2.303

Abstract

This study aims to analyze the influence of work motivation, work environment, and job satisfaction on employees' turnover intention at PT. Caprifarmindo Laboratories Veterinary Vaccine Plant. Turnover intention is a critical issue in human resource management, especially in the pharmaceutical industry, where workforce stability significantly impacts operational efficiency. This research employs a quantitative approach using a survey method, involving 70 employee respondents as the sample, selected through proportional random sampling techniques. The findings indicate that efforts to enhance work motivation and job satisfaction can serve as effective strategies to reduce turnover intention. Therefore, the company is recommended to develop programs that foster employees' intrinsic motivation and ensure job satisfaction through fair management policies, competitive compensation, and clear career development pathways. Keywords:
PERKEMBANGAN EKONOMI HIJAU DI INDONESIA DALAM PERSPEKTIF GLOBAL: ANALISIS BIBLIOMETRIK DAN STRATEGI KEBIJAKAN Prita Prasetya; Mochammad Mukti Ali
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 2: September 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The green economy is becoming an important focus of sustainability efforts and global economic strategies, influencing policy decisions, investment patterns, and technological innovations in various sectors. As more and more countries in the world are implementing green economy principles, the role of developing countries, such as Indonesia, is becoming increasingly significant. This study aims to conduct a bibliometric analysis of 195 journals indexed in the Scopus database to map the path of green economy research in Indonesia and juxtapose it with global trends. Using VOSviewer for visualization, the analysis identified key research themes that are influential in a comparative perspective on Indonesia's contribution to the global green economy. The study also identifies gaps in the literature, particularly in areas such as green finance, circular economy, and socio-economic implications of the transition to a green economy. Addressing these gaps through international interdisciplinary and collaborative research could enhance Indonesia's role in shaping the global green economy agenda
The Effect of Brand Image, Price, and Electronic Word of Mouth on Student Interest in Choosing a Private College in Bandung City (Study at Pasundan 2 Cimahi High School) Sena, Muhamad Adryan Arya; Karamang, Ezra; Ali, Mochammad Mukti
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2621

Abstract

Instruction plays a critical part in the advancement of Indonesia, but there are still inequalities in higher education opportunities. This study looks at the effect of Brand Image, Cost, and Electronic Word of Mouth (e-WOM) on prospective students' interest in choosing a Private University (PTS) in Bandung City centred on Pasundan 2 Cimahi High School. This is done to analyze the effect of Brand Image, Cost, and e-WOM on interest in choosing PTS in Bandung City using a quantitative strategy with a purposive sampling method. Information was analyzed through validity, reliability, multiple linear regression, and F and T tests with an error rate of 5%. The results showed that Brand Image (X1) and e-WOM (X3) have a significant influence (p = 0.000 < xss=removed> 0.05). Thus, H1 and H3 are accepted, while H2 is rejected. This finding emphasizes that Brand Picture and e-WOM influence student interest, while Price has a smaller impact. This shows the importance of positive branding and computerized engagement for HEIs to remain competitive in attracting students. This research provides insights for educational institutions to develop strategies to address these factors and increase their attractiveness to prospective students amidst the increasingly fierce competition in higher education
The Influence Of Return On Assets (ROA), Current Ratio (CR), and Debt-to-Equity Ratio (DER) On Stock Prices at PT. Unilever Indonesia Tbk Period 2014-2023 Ujang Juanda; Yoyo Sudaryo; Mochammad Mukti Ali
Jurnal sosial dan sains Vol. 5 No. 2 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i2.31957

Abstract

The capital market plays a crucial role in economic growth, serving as a platform for investors and companies to engage in financial transactions. One of the key factors investors consider when making investment decisions is stock price movement, which various financial ratios can influence. This study examines the effect of Return on Assets (ROA), Current Ratio (CR), and debt-to-equity ratio (DER) on stock prices at PT. Unilever Indonesia Tbk over the period 2014-2023. This research employs a quantitative method with a descriptive and verification approach, utilizing secondary data from the company's financial reports and stock price data from the Indonesia Stock Exchange (IDX). The purposive sampling method was used to select data, and analysis was conducted using multiple linear regression. The study also conducted classical assumption tests, including normality, heteroscedasticity, multicollinearity, and autocorrelation tests, to ensure the validity of the results. The findings reveal that ROA, CR, and DER do not significantly affect stock prices, either partially or simultaneously. This contradicts several previous studies that suggested a strong correlation between financial ratios and stock prices. The results indicate that stock price fluctuations at PT. Macroeconomic conditions, market sentiment, and external shocks may influence Unilever Indonesia Tbk. In conclusion, this study suggests that investors should consider additional factors beyond financial ratios when investing in the Fast Moving Consumer Goods (FMCG) sector. Future research should explore the impact of external factors, including inflation, interest rates, and industry trends, on stock price movements.
Pengaruh YouTube Advertising Terhadap Purchase Intention di Agoda Melalui Brand Awareness Fernandez, Egi; Ali, Mochammad Mukti; Sofiati, Nunung Ayu
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.4161

Abstract

Penelitian ini mengulas bagaimana YouTube Advertising memengaruhi niat beli (purchase intention) konsumen Agoda, dengan kesadaran merek (brand awareness) sebagai variabel perantara. Penelitian ini menerapkan pendekatan kuantitatif berbasis survei, menggunakan kuesioner yang dijawab oleh 100 responden. Analisis data dilakukan melalui uji regresi linier berganda dan analisis jalur guna mengeksplorasi hubungan antar variabel. Temuan penelitian menunjukkan bahwa YouTube Advertising memberikan dampak signifikan langsung pada niat beli konsumen, meskipun tidak menunjukkan pengaruh signifikan terhadap kesadaran merek. Sebaliknya, niat beli konsumen terbukti berkontribusi signifikan terhadap peningkatan kesadaran merek. Hasil analisis jalur menegaskan bahwa kesadaran merek bertindak sebagai variabel perantara yang memperkuat hubungan antara YouTube Advertising dan niat beli konsumen.  Penelitian ini menggarisbawahi pentingnya pengembangan konten iklan yang relevan dan mampu menarik perhatian guna mendorong terciptanya kesadaran merek yang kokoh serta meningkatkan niat beli konsumen, terutama dalam konteks persaingan ketat di ranah digital.
Co-Authors (Efi), Nunung Ayu Sofiati Aeni, Puri Nur Alawiyah, Shufia Alfarisi, Ade Salman Andi Setiawan Andre Suryaningprang Andrean, Meilani Eka Putri Anggraeni, Yulia Dyah Arif Dzulfikar Atika Dian Pitaloka Atika Dian Pitaloka Aunia, Sovie Ayu Sofiati, Nunung Binagusto Mochammad Budiono Budiono Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dede Suleman Dewi Nusraningrum Egi Fernandez Erna Herlinawati Fanji Wijaya Farha Salsabila Febrianto Febrianto, Febrianto Febryan, Ferdhy Fernandez, Egi Fitri Julianti Gurawan Dayona Ismail Hapzi Ali Hardan, Nurul Syafrina Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hendriawanto, Hendriawanto Hikmah, Agung Mohamad Ismail, Gurawan Dayona Karamang, Ezra Khairunisya, Hania Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Madani, Wanda Nurul Maulana, Aldi Melati, Sukma Mukhamad Najib Naomi Desty Ayu Lestari Nila Sauri Pratesti Nurul Fathin Siregar Prasetiyo, Wildan Guretno Pratama, Hangga Anugratyas Prita Prasetya R. Rheina Amalina Iskandar Rama Chandra Jaya Recky, Recky Rilly Richard Mamahit Rissa Febrianti Riyandi Nur Sumawidjaja Rizal Syarief Romadhona, Fitria Sahati, Antonius Sakti, Anggono Anggono Raras Tirto Sakti, Anggono Raras Tirto Salsabila, Farha Sayyidinaa Zahra Ridha Pramitha Sena, Muhamad Adryan Arya Siti Jahroh Siti Susanti Sofiati, Nunung Ayu Sofiaty, Nunung Ayu Suci Fauziah Lestari Sumawidjaya, Riyandi Nur Suryatna, Tri Syam Gunawan Syamsul Bachri Taufik Romadon Tjipto Sajekti Ujang Juanda Wijaya, Dina Yulia Yanda Ihza Rizky Yoyo Sudaryo