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All Journal Jurnal Teknologi Industri Pertanian Jurnal Manajemen dan Organisasi Jurnal Manajemen dan Agribisnis Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis SEIKO : Journal of Management & Business IKRA-ITH EKONOMIKA Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss Dinasti International Journal of Education Management and Social Science Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Scientia Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Airlangga Journal of Innovation Management Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research juremi: jurnal riset ekonomi Prosperity: Journal of Society and Empowerment JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eCo-Fin Jurnal Ilmiah Mahasiswa (JIMAWA) Jurnal Economica: Media Komunikasi ISEI Riau International Journal of Advanced Multidisciplinary Jurnal Sosial dan Sains Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Jurnal Saintifik Greenation International Journal of Law and Social Sciences
Mukti Ali, Mochammad
Univeristas Indonesia Membangun, Bandung, West Java, Indonesia
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Analisa Strategi Model Bisnis Pada Cheseroll Lezat Madani, Wanda Nurul; Ali, Mochammad Mukti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2545

Abstract

This research analyzes Cheseroll Lezat's business model strategy using a SWOT analysis approach. Through this analysis, the author evaluates the internal and external factors influencing Cheseroll Lezat's business success. SWOT analysis consists of identifying strengths, weaknesses, opportunities, and threats, which provides a comprehensive overview of the current state of the business and the challenges faced in the market. Based on the SWOT analysis results, it is known that the strengths, weaknesses, threats, and opportunities of delicious chess-rolls are strongly influenced by internal strengths such as product quality and customer loyalty. In contrast, existing weaknesses, such as distribution limitations, can be overcome by taking advantage of growing market opportunities. This research also provides strategic recommendations to improve the competitiveness of the business in the future by capitalizing on existing opportunities and overcoming threats. SWOT strategy where delicious chess-rolls' strengths, weaknesses, threats, and opportunities are strongly influenced by internal strengths such as product quality and customer loyalty.
PENGARUH MOTIVASI KERJA, LINGKUNGAN KERJA DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION PADA KARYAWAN DI PT. CAPRIFARMINDO LABORATORIES VETERINARY VACCINE PLANT Romadhona, Fitria; Recky, Recky; Ali, Mochammad Mukti
JURNAL ECONOMICA: Media Komunikasi ISEI Riau Vol. 12 No. 2 (2024)
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/economica.v12i2.303

Abstract

This study aims to analyze the influence of work motivation, work environment, and job satisfaction on employees' turnover intention at PT. Caprifarmindo Laboratories Veterinary Vaccine Plant. Turnover intention is a critical issue in human resource management, especially in the pharmaceutical industry, where workforce stability significantly impacts operational efficiency. This research employs a quantitative approach using a survey method, involving 70 employee respondents as the sample, selected through proportional random sampling techniques. The findings indicate that efforts to enhance work motivation and job satisfaction can serve as effective strategies to reduce turnover intention. Therefore, the company is recommended to develop programs that foster employees' intrinsic motivation and ensure job satisfaction through fair management policies, competitive compensation, and clear career development pathways. Keywords:
PERKEMBANGAN EKONOMI HIJAU DI INDONESIA DALAM PERSPEKTIF GLOBAL: ANALISIS BIBLIOMETRIK DAN STRATEGI KEBIJAKAN Prita Prasetya; Mochammad Mukti Ali
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 2: September 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i2.8599

Abstract

The green economy is becoming an important focus of sustainability efforts and global economic strategies, influencing policy decisions, investment patterns, and technological innovations in various sectors. As more and more countries in the world are implementing green economy principles, the role of developing countries, such as Indonesia, is becoming increasingly significant. This study aims to conduct a bibliometric analysis of 195 journals indexed in the Scopus database to map the path of green economy research in Indonesia and juxtapose it with global trends. Using VOSviewer for visualization, the analysis identified key research themes that are influential in a comparative perspective on Indonesia's contribution to the global green economy. The study also identifies gaps in the literature, particularly in areas such as green finance, circular economy, and socio-economic implications of the transition to a green economy. Addressing these gaps through international interdisciplinary and collaborative research could enhance Indonesia's role in shaping the global green economy agenda
The Effect of Brand Image, Price, and Electronic Word of Mouth on Student Interest in Choosing a Private College in Bandung City (Study at Pasundan 2 Cimahi High School) Sena, Muhamad Adryan Arya; Karamang, Ezra; Ali, Mochammad Mukti
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2621

Abstract

Instruction plays a critical part in the advancement of Indonesia, but there are still inequalities in higher education opportunities. This study looks at the effect of Brand Image, Cost, and Electronic Word of Mouth (e-WOM) on prospective students' interest in choosing a Private University (PTS) in Bandung City centred on Pasundan 2 Cimahi High School. This is done to analyze the effect of Brand Image, Cost, and e-WOM on interest in choosing PTS in Bandung City using a quantitative strategy with a purposive sampling method. Information was analyzed through validity, reliability, multiple linear regression, and F and T tests with an error rate of 5%. The results showed that Brand Image (X1) and e-WOM (X3) have a significant influence (p = 0.000 < xss=removed> 0.05). Thus, H1 and H3 are accepted, while H2 is rejected. This finding emphasizes that Brand Picture and e-WOM influence student interest, while Price has a smaller impact. This shows the importance of positive branding and computerized engagement for HEIs to remain competitive in attracting students. This research provides insights for educational institutions to develop strategies to address these factors and increase their attractiveness to prospective students amidst the increasingly fierce competition in higher education
Pengaruh YouTube Advertising Terhadap Purchase Intention di Agoda Melalui Brand Awareness Fernandez, Egi; Ali, Mochammad Mukti; Sofiati, Nunung Ayu
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.4161

Abstract

Penelitian ini mengulas bagaimana YouTube Advertising memengaruhi niat beli (purchase intention) konsumen Agoda, dengan kesadaran merek (brand awareness) sebagai variabel perantara. Penelitian ini menerapkan pendekatan kuantitatif berbasis survei, menggunakan kuesioner yang dijawab oleh 100 responden. Analisis data dilakukan melalui uji regresi linier berganda dan analisis jalur guna mengeksplorasi hubungan antar variabel. Temuan penelitian menunjukkan bahwa YouTube Advertising memberikan dampak signifikan langsung pada niat beli konsumen, meskipun tidak menunjukkan pengaruh signifikan terhadap kesadaran merek. Sebaliknya, niat beli konsumen terbukti berkontribusi signifikan terhadap peningkatan kesadaran merek. Hasil analisis jalur menegaskan bahwa kesadaran merek bertindak sebagai variabel perantara yang memperkuat hubungan antara YouTube Advertising dan niat beli konsumen.  Penelitian ini menggarisbawahi pentingnya pengembangan konten iklan yang relevan dan mampu menarik perhatian guna mendorong terciptanya kesadaran merek yang kokoh serta meningkatkan niat beli konsumen, terutama dalam konteks persaingan ketat di ranah digital.
Analisa Persaingan Usaha pada Perusahaan Start-Up Jahe Bubuk Instan Dengan Metode Five Forces Porter Dzulfikar, Arif; Jahroh, Siti; Mukti Ali, Mochammad
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5899

Abstract

Arvan Natural Group merupakan perusahaan start-up yang memproduksi bubuk jahe instant. Kinerja penjualan dari perusahaan start-up ini masih mengalami fluktuasi dan berada di bawah target yang ditentukan perusahaan. Perusahaan start-up merupakan jenis perusahaan yang rentan mengalami kegagalan. Maka dari itu, perusahaan ini perlu melakukan analisa persaingan usaha untuk melihat kelemahan dan merumuskan strategi baru. Metode yang sesuai untuk analisa persaingan usaha ialah metode five forces porter dengan melihat persaingan industri sejenis, pembeli, pemasok, produk subtitusi, dan pendatang baru. Hasil analisa five forces porter, dari kelima kekuatan yang ada, kekuatan yang paling mengancam ialah produk subtitusi (3,50) dan industri sejenis (2,98). Sementara, kekuatan yang terkategori cukup mengancam ialah pembeli (2,47) dan pendatang baru (2,73). Kekuatan porter yang memiliki ancaman paling rendah ialah pemasok (2,28).
Smart Digital Desa Wisata Cibiru Wetan Kecamatan Cileunyi Kabupaten Bandung Provinsi Jawa Barat Gunawan, Syam; Herlinawati, Erna; Wijaya, Dina Yulia; Ali, Mochammad Mukti
Abdimas Galuh Vol 7, No 1 (2025): Maret 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i1.16742

Abstract

Desa Cibiru Wetan memiliki potensi wisata potensial dan dapat dikembangkan secara profesional, diantaranya: objek wisata Tangga Seribu yang merupakan pintu masuk ke kawasan wisata dan Produk Atraksi: kesenian tradisional, budidaya ternak, homestay, dan makanan ciri khas desa. Pengelolaan Tangga Seribu masih manual termasuk dalam penjualan tiket sehingga pengelola kesulitan dalam mendeteksi pengunjung, diprediksi 2.662-3.000 pengunjung tetapi yang terdeteksi sesuai penjualan tiket manual pada tahun 2023 sebanyak 1.800, Kebutuhan sarana promosi berbasis digital untuk menunjang operasional dan konten promosi mitra berupa perangkat digital/elektro outdor baik permanen/portable serta inovasi dari kader wisata, pemerintahan desa maupun masyarakat penting, untuk meningkatkan value, branding dan keberlanjutan program. Peserta memperoleh pelatihan dan pendampingan pengelolaan website, pengenalan produk Desa Wisata, pelatihan pemandu dan konten materi promosi, Data diperoleh melalui wawancara, observasi, FGD, dan pre test-post test. Tujuan Pengabdian untuk meningkatkan kemandirian mitra dalam digitalisasi promosi melalui program “Smart Digital” sehingga dikenal luas oleh wisatawan yang berdampak terhadap peningkatan jumlah wisatawan, pendapatan dan keberlanjutan program sebagai destinasi wisata digital berdaya saing yang menjadi inspirasi bagi desa wisata lainnya. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan mitra dalam pengelolaan website, mitra dapat mengimplementasikan peran sebagai pemandu dan membuat konten untuk perluasan pasar melalui platform digital, pengenalan brand dan produk hingga mancanegara, serta mendorong kemandirian ekonomi lokal. 
Enhancing MSMEs’ Innovation Capacity Based on the ISO 56002:2019: A Case Study of the XYZ Perfume Company in Yogyakarta Prasetiyo, Wildan Guretno; Mubarok, Dadan Abdul Aziz; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sajekti, Tjipto
Airlangga Journal of Innovation Management Vol. 6 No. 1 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i1.70962

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy, contributing 60.5% to the Gross Domestic Product (GDP) in 2024. These facts underscore the importance of MSME development as a priority in the Asta Cita of the President of the Republic of Indonesia. However, alongside financial constraints, researchers contend that MSMEs face challenges in competitiveness due to a lack of innovation and creativity. To address this, a standard for innovation capacity needed and ISO 56002:2019 can serve it. Nevertheless, research in this field remains limited, highlighting the need for studies focused on enhancing innovation capacity based on ISO 56002:2019 for Indonesian MSMEs. This qualitative study employs semi-structured interviews with XYZ Perfume Company in Yogyakarta, an MSME actor. The assessment is based on eight factors from the development of ISO 56002:2019 by researchers: (1) Transformative Leadership; (2) Strategic Intention to Innovate; (3) Weight Management for Information; (4) Customer and Market Knowledge; (5) Strategic Technology Management; (6) Organizational Structure; (7) Project Management; and (8) Innovation Performance. The results indicate that XYZ Perfume Company's innovation capacity achieves a qualitatively good rating in Transformative Leadership, Weight Management for Innovation, Customer and Market Knowledge, and Project Management; a moderate rating in Strategic Intention to Innovate and Organizational Structure; and a below-average rating in Strategic Technology Management and Innovation Performance. Strategies for enhancing the innovation capacity of XYZ Perfume Company were formulated. These findings and the proposed strategies serve as a valuable foundation for MSMEs in developing new products.
The Role of Tranformational Leadership in Enhancing an Inclusive Organizational Culture at PT Indofood Sukses Makmur TBK Bandung: a Study on Workforce Diversity Program Implementation Hendriawanto, Hendriawanto; Ismail, Gurawan Dayona; Mukti Ali, Mochammad; Sofiaty, Nunung Ayu; Sudaryo, Yoyo
Eduvest - Journal of Universal Studies Vol. 5 No. 2 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i2.50834

Abstract

This study analyzes the impact of transformational leadership and employee performance on an inclusive organizational culture at PT Indofood Sukses Makmur Tbk, Bandung. Using path analysis, the results reveal that transformational leadership significantly enhances an inclusive culture, supported by the positive contribution of employee performance. The workforce diversity program plays a key role in promoting diversity and inclusion. Recommendations include leadership training, strengthening diversity programs, and implementing performance evaluations centered on inclusion.
The Influence of Total Quality Management, Leadership Style, Organizational Culture and Organizational Commitment on Employee Performance at PT. Tunas Mobilindo Perkasa Bandung Anggraeni, Yulia Dyah; Ismail, Gurawan Dayona; Mukti Ali, Mochammad; Sofiaty, Nunung Ayu; Sudaryo, Yoyo
Eduvest - Journal of Universal Studies Vol. 5 No. 2 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i2.50835

Abstract

This research seeks to examine how “Total Quality Management (TQM), leadership style, organizational culture, and organizational commitment” on employee performance at PT. Tunas Mobilindo Perkasa Bandung. This research utilizes a quantitative research approach to examine causal relationships between variables. Multiple linear regression analysis was employed to analyze the data. The results indicate that all independent variables significantly affect employee performance both partially and simultaneously. In the partial model, TQM (β = 0.602, p < 0.005), leadership style (β = 0.826, p < 0.005), organizational culture (β = 0.801, p < 0.005), and organizational commitment (β = 1.000, p < 0.005) are all significant predictors of the outcome variable. Simultaneously, the four variables explain 95.1% of the variation in employee performance with an F value of 1778.807 and a significance of 0.000. Organizational commitment emerges as the most dominant factor, followed by organizational culture, leadership style, and TQM. These findings underline the importance of optimizing these four factors to enhance employee performance and support corporate goals.
Co-Authors Aeni, Puri Nur Alam, Syaharani Nur Setia Alawiyah, Shufia Alfarisi, Ade Salman Andi Setiawan Andre Suryaningprang Andrean, Meilani Eka Putri Anggono Raras Tirto Sakti Anggraeni, Yulia Dyah Apriliani, Putri Khumaira Arif Dzulfikar Arifin, Aidil Aris Setiyani, Aris Atika Dian Pitaloka Aunia, Sovie Azis, Dadan Abdul Binagusto Mochammad Budiono Budiono Burnama, Satryadi Chandra Jaya, Rama Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dayon, Gurawan Dayona, Gurawan Dede Suleman Dewi Nusraningrum Egi Fernandez Erna Herlinawati Fajar, Kartika Bunga Fanji Wijaya Febrianto Febrianto, Febrianto Febryan, Ferdhy Ferdhy Febryan Fernandez, Egi Ferry, Radzisyah Fitri Julianti Fitriyanti, Neng Putri Gurawan Dayona Ismail Hadiyanti, Risa Hapzi Ali Hardan, Nurul Syafrina Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Helinawati, Erna Hendriawanto, Hendriawanto Hengki, Reza Hikmah, Agung Mohamad Ismail, Gurawan Dayona Jaya, Rama Chandra Jordan, Reza Juanda, Ujang Karamang, Ezra Khairunisya, Hania Khofifah, Haiva Nailul Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Madani, Wanda Nurul Mamahit, Rilly Richard Maulana, Aldi Melati, Sukma Mubarok, Dadan Abdul Azis Muhammad Ishar, Muhammad Mukhamad Najib Naomi Desty Ayu Lestari Nila Sauri Pratesti Nunung Ayu Sofiati (Efi) Palupi Permata Rahmi Pitaloka, Atika Dian Prasetiyo, Wildan Guretno Pratama, Hangga Anugratyas Pratiwi, Anggi Ratu Prita Prasetya Putri, Adela Ayudia R. Rheina Amalina Iskandar Rama Chandra Jaya Ramadhan, Rio Ari Ramadhan, Rizal Muhammad Ridho Riadi Akbar Rifqi, Reza Muhammad Rimayani, Rimayani Rissa Febrianti Riyandi Nur Sumawidjaja Rizal Syarief Romadhona, Fitria Rosalia, Salma Eka Sahati, Antonius Salsabila, Farha Sayyidinaa Zahra Ridha Pramitha Sena, Muhamad Adryan Arya Septiani, Tia Setiawan, Naufal Alip Putra Siregar, Nurul Fathin Siti Jahroh Siti Susanti Sofyan, Hadiyan Nur Suci Fauziah Lestari Sudaryo , Yoyo Sujatmika, Dendi Sumawidjaya, Riyadi Nur Sumawidjaya, Riyandi Nur Suryatna, Tri Syam Gunawan Syamsul Bachri Taufik Romadon Tjipto Sajekti Valecia, Callista Ratu Wais Alqorni, Muhammad Zaki Wijaya, Dina Yulia Yanda Ihza Rizky Yoyo Sudaryo