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All Journal MediaTor: Jurnal Komunikasi Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi JIKE : Jurnal Ilmu Komunikasi Efek Bitnet: Jurnal Pendidikan Teknologi Informasi Jurnal Review Pendidikan dan Pengajaran (JRPP) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Komunika: Journal of Communication Science and Islamic Dakwah Jurnal Abdimas Komunikasi dan Bahasa Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmu Komunikasi Dan Media Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Cyber PR Innovative: Journal Of Social Science Research Jurnal Media Penyiaran Scientica: Jurnal Ilmiah Sains dan Teknologi Jurnal Ilmu Komunikasi dan Sosial Politik Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research An Nafi’; Multidisciplinary Science Tamilis Synex: Multidimensional Collaboration Mahardika Adiwidia Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Studi Administrasi Publik dan ilmu Komunikasi Sinergi : Jurnal Ilmiah Multidisiplin Komunikasi : Jurnal Komunikasi
Iin Soraya
Universitas Bina Sarana Informatika
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Strategi Komunikasi Tenant Relations dalam Menangani Keluhan Tenant di Gedung Gandaria 8 Fauziah Rahmawati; Iin Soraya; Cindya Yunita Pratiwi
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.222

Abstract

Gandaria 8 Building is an office building that provides services for tenants with various business needs. One of the main focuses of Gandaria 8 Building management is to build good relationships with tenants and address their complaints through the Tenant Relations Division. This study aims to analyze the communication strategies implemented by the Tenant Relations Division in handling Tenant complaints at Gandaria 8 Building. The data collection methods used in this study include observation, interviews, and literature review, with a qualitative analysis approach. The Tenant Relations Division of Gandaria 8 Building implements communication strategies that involve the use of various communication media, such as telephone, email, and WhatsApp, along with a two-way communication approach that is friendly, open, and professional. The stages of handling Tenant complaints begin with complaint receipt, issue analysis, and resolution, ensuring prompt responses. The high level of empathy demonstrated by the Tenant Relations Division staff in responding to Tenant complaints is a critical factor in increasing Tenant satisfaction. However, challenges in documentation remain, necessitating improvements in the recording system to ensure complaints are well-documented and to facilitate monitoring of resolution status. By implementing effective communication strategies, the Tenant Relations Division of Gandaria 8 Building has successfully handled Tenant complaints, although there is still room for improvement, particularly in documentation management
Strategi Komunikasi Public Relations PT Gamelan Tour dalam Membangun Citra Positif Ade Irmayanti; Iin Soraya; Cindya Yunita Pratiwi
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.223

Abstract

This study aims to analyze the Public Relations (PR) communication strategy used by PT Gamelan Tour in building the company's positive image. This research applies the Two-Way Symmetric Communication theory developed by James E. Grunig and Todd Hunt, which emphasizes the importance of reciprocal communication between the company and the public. Through this approach, PT Gamelan Tour aims to listen to customer complaints, provide clear explanations,and resolve issues in a transparent and effective manner. Additionally, this study discusses various relevant communicationmanagementmodels,including thetwo-way symmetric model, which helps the company maintain mutually beneficial relationships with its customers. The research methodology uses a qualitative approach, collecting data through in-depth interviews with key stakeholders at PT Gamelan Tour, including Vania Nefrela Regar (Public Relations), Reva Agustina (Ticketing &Hotel), and the company's customers. This study adopts four steps of Public Relations strategy, which include: (1) defining the problem/facts to identify existing issues, (2) planning and programming to formulate effective communication strategies, (3) taking action and communicating to implement the planned strategies, and (4) evaluating the program to assess the success of its implementation and its impact on the company's image. The research findingsindicate that effective communication strategies, whether in the form of feedback, direct communication, or mutual understanding, can improve the company's image and strengthen relationships with customers.This studyalsohighlightstheimportanceofthoroughcommunication planning and consistent implementation to achieve the company's goals in building positive relationships with the public.
Gaya Komunikasi Antara Orang Tua dan Anak dalam Upaya Menciptakan Sikap Positif dalam Belajar Earth Yakhin Da’boas Abedneju Lasut; Iin Soraya; Cindya Yunita Pratiwi
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.224

Abstract

Communication Styles Between Parents and Children in an Effort to Create a Positive Attitude in Learning". This study examines how communication styles between parents and children shape positive learning attitudes in Kumersot Village, North Sulawesi. Using qualitative methods with a case study approach, the research identifies that assertive and democratic communication enhances children's confidence, learning interest, and independence. In contrast, aggressive and non-assertive communication causes emotional tension and reduces motivation. The study also highlights technology and social media as challenges to effective communication. It recommends adopting open and supportive communication to foster a positive learning environment.
Strategi Komunikasi Komunitas Olahraga Kalistenik Street Workout Velo dalam Meningkatkan Kesadaran Masyarakat Kelapa Gading akan Pentingnya Olahraga Mario Komarindo Saputra; Iin Soraya; Cindya Yunita Pratiwi
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.225

Abstract

This study discusses the communication strategy of the Street Workout Velo community in increasing awareness of the Kelapa Gading community about the importance of exercise, especially through calisthenics. A less active urban lifestyle can reduce health, so this community offers a flexible and affordable sports alternative. The study used a qualitative descriptive method with observation, interview, and documentation study techniques. The analysis is based on the four-stage communication strategy theory of Cutlip, Center, and Broom, namely fact-finding, strategic planning, implementation, and evaluation. The results of the study show that this community uses social media such as Instagram, TikTok, and Google Maps as the main means of disseminating information and sports campaigns. In addition, face-to-face communication through discussions and direct invitations is also applied to attract community participation. This strategy has proven effective in increasing community awareness and involvement in calisthenics. This study is expected to be a reference for other sports communities in developing communication strategies to increase awareness of the importance of health and exercise.
Strategi Komunikasi Pemasaran CV. Rintis Usaha Bersama Melalui Media E-Commerce dalam Meningkatkan Penjualan Produk Rifaldy Rios Wanadri; Iin Soraya; Cindya Yunita Pratiwi
Studi Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 2 (2025): Mei : Studi Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/studi.v2i2.218

Abstract

The development of e-commerce has transformed companies’ marketing communication strategies, including CV. Rintis Usaha Bersama, which operates in the sales of medical and industrial gas cylinders. Increasing competition has driven the company to optimize its digital communication strategies to enhance sales and maintain its market competitiveness. An effective marketing communication strategy is essential in attracting customers and fostering their loyalty. Therefore, this study aims to analyze the marketing communication strategies of CV. Rintis Usaha Bersama through e-commerce and evaluate their effectiveness in boosting product sales. This research employs a qualitative method with an in-depth interview approach involving the company’s management. The analysis is conducted using the SOSTAC model, which includes situation, objectives, strategy, tactics, action, and control in digital marketing strategies. The findings indicate that CV. Rintis Usaha Bersama implements the 4P marketing communication mix (product, price, place, promotion) through e-commerce platforms such as Shopee and Tokopedia. The strategies adopted include clear product information dissemination, transparent pricing, promotional discounts, paid advertising, and flash sale campaigns. However, the main challenges faced by the company include intense price competition and an increasing number of competitors in the e-commerce sector. To improve the effectiveness of marketing communication strategies, the company is advised to develop educational content about its products, enhance customer engagement through responsive services, and collaborate with influencers or affiliate marketers to expand its audience reach. Regular evaluations are also necessary to ensure the strategies remain relevant to the dynamic market trends.
KREATIVITAS DAN INOVASI REDAKSI @NTVNEWS.ID: KOMODIFIKASI BERITA MENJADI VIDEO PENDEK DI INSTAGRAM Depvia Faizah Tsaniyah; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 03 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

This study aims to reveal how the creativity and innovation of the @ntvnews.id editorial team play a role in the process of commodifying news into short videos that are adjusted to the characteristics of Instagram social media. Using a descriptive qualitative method, data was obtained through interviews, observations, and documentation. The results of the study show that the editorial team modifies news into interesting visual content that is in accordance with the characteristics of the social media audience. Innovation is seen from the video format, narrative style, and the use of platform algorithms. The division of specialized tasks supports production efficiency. These findings confirm that creativity and innovation are important strategies in maintaining the existence of digital media.
STRATEGI KOMUNIKASI DIGITAL HUMAS MAHKAMAH AGUNG DALAM MEMBANGUN CITRA LEMBAGA PERADILAN MELALUI INSTAGRAM Hikmatul Rafif Hanifah; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 03 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

The decline in public trust toward Indonesia’s judiciary largely driven by corruption scandals involving court officials has underscored the urgent need for the Public Relations division of the Supreme Court of Indonesia (Humas Mahkamah Agung RI) to adopt more effective communication strategies. This research focuses on examining how Humas Mahkamah Agung utilizes social media, specifically the Instagram account @humasmahkamahagung, to build and reinforce a positive image of the judiciary. Employing a qualitative case study approach, data were gathered through interviews, field observations, and supporting documentation. The findings reveal that Instagram serves as a strategic visual communication platform where institutional messages are shared in an organized manner, combining positive storytelling, engaging visuals, and consistent publication schedules. Despite the current limitations in facilitating two-way interactions with the public, this communication approach has successfully contributed to enhancing the public image of the judiciary. Contributing factors to this success include the availability of high- quality visual content and the presence of a professional PR team, while the main challenge remains the limited direct engagement with the public. Ultimately, this research highlights the essential role of digital communication strategies in shaping and maintaining the reputation of public institutions, especially in the era of social media that demands transparency, speed, and responsiveness to evolving legal issues.
REPRESENTASI KEKERASAN DAN DISKRIMINASI RAS DALAM FILM PENGEPUNGAN DI BUKIT DURI Syifa Nadia; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

This study aims to analyze the representation of youth violence and racial discrimination in the film Pengepungan di Bukit Duri (2025) using Charles Sanders Peirce’s semiotic approach. The film highlights complex social issues such as juvenile delinquency, marginalization, and structural violence against the Chinese ethnic minority in Indonesia. Using a descriptive qualitative method, this research identifies and interprets visual signs, dialogues, and narratives that signify violence and discrimination. The findings show that the film represents social disintegration through symbols of physical violence, psychological pressure, and social injustice toward minority groups. This research is expected to contribute to academic discourse in visual communication studies and raise social awareness of discrimination and violence in media.
Pengaruh Personal Branding Jennifer Coppen Terhadap Minal Beli Produk Deodorant Jennskin Ernila Gusari Siregar; Iin Soraya, S.Sos, M.M, M.I.Kom; Yogi Ariska, M.I.Kom
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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Abstract

In the current era of digital marketing, many brands increasingly utilize public figures to enhance brand image and capture consumer attention, especially among young adults who are active on social media. This study seeks to explore the extent to which personal branding impacts the purchase intention of Jennskin deodorant products among young adult communities. A quantitative approach was applied through a survey method involving 100 participants aged 20 to 35. The research instrument a structured questionnaire was validated and tested for reliability to ensure data accuracy. The data were then analyzed using simple linear regression. The findings reveal that personal branding has a statistically significant effect on purchase intention. The regression coefficient value of 0.243 and a significance level of 0.000 indicate a strong positive relationship. Additionally, the R Square value of 0.437 implies that 43.7% of the variation in purchase intention can be attributed to personal branding, while the remaining 56.3% may result from other external factors. In summary, personal branding plays a key role in influencing consumer buying interest, particularly within young adult groups who are frequently exposed to public figures through digital platforms. Keywords: Personal Branding, Purchase Intention, Young Adults  Abstrak Dalam era pemasaran digital saat ini, penggunaan figur publik semakin banyak dimanfaatkan oleh berbagai merek untuk memperkuat citra produk dan menarik perhatian konsumen, terutama kelompok dewasa muda yang aktif menggunakan media sosial. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh personal branding terhadap minat beli produk deodorant Jennskin di kalangan komunitas dewasa muda.Penelitian dilakukan dengan pendekatan kuantitatif melalui metode survei kepada 100 responden berusia 20–35 tahun. Instrumen kuesioner yang digunakan telah melewati uji validitas dan reliabilitas untuk memastikan kelayakan data. Teknik analisis data menggunakan regresi linier sederhana. Temuan penelitian menunjukkan bahwa personal branding berpengaruh secara signifikan terhadap minat beli. Hal ini terlihat dari nilai koefisien regresi sebesar 0,243 dan signifikansi 0,000, yang mengindikasikan adanya hubungan positif. Nilai R Square sebesar 0,437 menunjukkan bahwa 43,7% variasi minat beli dapat dijelaskan oleh personal branding, sementara sisanya disebabkan oleh faktor lain di luar penelitian ini. Kesimpulannya, personal branding menjadi faktor penting dalam membentuk keputusan konsumen untuk membeli, khususnya bagi kelompok dewasa muda yang sangat terpapar oleh konten media digital. Kata Kunci: Personal Branding, Minat Beli, Dewasa Muda
MAKNA BODY SHAMING PADA FILM 200 POUNDS BEAUTY VERSI INDONESIA (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) Lila Sari Andamaya; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

The phenomenon of body shaming remains widespread in Indonesian society and is often considered normal as a form of humor, even though it has serious psychological impacts on victims. Film, as a medium of mass communication, can represent this phenomenon through scenes, dialogues, and visual symbols. This study aims to examine the meaning of body shaming in the Indonesian version of 200 Pounds Beauty using Charles Sanders Peirce’s semiotic theory. The research employs a descriptive qualitative method with a constructivist paradigm. Data were collected through observation, documentation, and literature review. From 48 observed scenes, 10 scenes containing signs of body shaming were selected for further analysis. The analysis shows that body shaming in the film encompasses five elements: social cognition, self-evaluation, emotional, behavioral, and psychological. The findings highlight that the film not only reflects narrow beauty standards but also illustrates the profound social and psychological impacts experienced by victims of body shaming.
Co-Authors Ade Irmayanti Adnan Aditiyana Akmal Rizieq Fauzi Akmali, Ahmad Jaiz Alifahmi, Hifni Andi Setyawan Angel Nabella Sydney Potonengan Annisarizki, Annisarizki Arina Muntazah Ario Bimo Adipura Atik Bagus Hajianto Cindya Yunita Pratiwi Depvia Faizah Tsaniyah Devy Putri Kussanti Dina Andriana Diyas Aenur Ropiq Earth Yakhin Da’boas Abedneju Lasut Eka Akmaliyah Ekowati , Sari Ekowati, Sari Ernila Gusari Siregar Fauzi Syarief Fauziah Rahmawati Faza Sava’Atul Ulya Fifit Fitriansyah Firdaus, Alfian Nur Gan Gan Giantika Ganjar Wibowo Ganjar Wibowo Hammamiardi, Helmi Aji Hikmatul Rafif Hanifah Imsar Gunawan Irwanto Irwanto Jaqualine Pramanta Putra Jusuf Fadilah Kharlina Oktaviani Laurensia Retno Hariatiningsih Lila Sari Andamaya Linujaya Samudra M. Ismail Alif, M. Ismail M. Yogi Riyantama Isjoni Manik Sunuantari Mareta Puri Rahastine Mareta Puri Rahastine, Mareta Puri Mario Komarindo Saputra Maulaniah, Suci Nasir, Ikhwan Muchtar Nazilah Nazilah, Nazilah Ningtyas, Dito Anjasmoro Nova Florentina Silaen Noventa, Christifera Nur Iman El Hidayah Pratiwi, Cindya Yunita Putra, Rizki Pramana Rasendra, Keefe Ratna Kartika Sari Retno, Laurensia Rifaldy Rios Wanadri Robiyah, Nurul Sarah Rizqi Aprilia Sari Ekowati Sari Ekowati Hadi Sari Ekowati Hadi3 Setiawan, Abdul Lafif Shelomitha Anjani Sunuantari , Manik Susilowati Susilowati Susilowati Susilowati Syachzidan Mahadi Dwi Kusuma Syarafi Dwi Mansuri Syifa Nadia Tin Ayu Amilya Ainun Nisya Vhatinah, Inas Widarti Widarti Widyaningsih, Dhika Yogi Ariska Yunita Pratiwi, Cindya Zuchril Bintang Luberta