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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Pengabdian Pada Masyarakat Satwika : Kajian Ilmu Budaya dan Perubahan Sosial JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Journal of Business, Management, and Accounting Jurnal Scientia LEGAL BRIEF Indonesia Berdaya GATOTKACA Journal (Teknik Sipil, Informatika, Mesin dan Arsitektur) International Journal of Social Service and Research The International Journal of Politics and Sociology Research Jurnal Multidisiplin Dehasen (MUDE) SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Sosial dan Sains Jurnal Stia Bengkulu : Committe To Administration For Education Quality Multidisciplinary Journals Social Sciences Journal Jurnal Multidisiplin Journal of Multidisciplinary Research Social Sciences Journal Jurnal Karya Nyata Pengabdian Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Sri Narti
Universitas Dehasen Bengkulu
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Transforming Local Potential Through Pokdarwis Rama Agung’s TikTok Content into Tourist Attraction Andretama wijiyono; Martha Heriniazwi Dianthi; Sri Narti
Social Sciences Journal Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i4.842

Abstract

The growth of social media encourages community-based destination managers to transform information about local potential into attractive and accessible digital messages. This study analyzes Pokdarwis Rama Agung’s TikTok content in transforming local potential into tourist attraction. A descriptive qualitative approach was applied using Potter’s media literacy framework, which consists of access, analysis, evaluation, and creation. Data were collected through account observation, interviews with the head of Pokdarwis, the account manager, and a documentation member, as well as document review. The findings show that TikTok has served as an initial publication space for the Interreligious Harmony Monument, houses of worship, Balinese cultural ornaments, traditional activities, and village scenery. In terms of access, managers understand basic features but do not yet maintain a consistent posting schedule. In analysis, local potential is selected according to its visual, social, and cultural strengths. In evaluation, views, likes, comments, shares, and saves are noticed, although they are not systematically recorded. In creation, short videos use music, text, captions, and hashtags, but most remain documentary and lack a strong storyline. The study confirms that harmony, tolerance, and culture are the main destination identities capable of differentiating Rama Agung Village from other destinations. Stronger content planning, narrative development, performance evaluation, task distribution, and posting consistency are required so that TikTok can develop from a documentation channel into a sustainable destination promotion medium
Visual Infrastructure Narrative as a Strategy for Building a Positive Institutional Image: A Study of the Public Relations Instagram Account of the Bengkulu City Public Works and Spatial Planning Agency (DPUPR) Afriandi Afriandi; Sri Narti; Martha Heriniazwi Dianthi; Ledyva Yolanda
Social Sciences Journal Vol. 3 No. 2 (2026): August
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i2.1377

Abstract

This study examines visual infrastructure narratives as a public relations strategy for building a positive institutional image through the Instagram account managed by the Public Relations division of the Bengkulu City Public Works and Spatial Planning Agency (DPUPR). The research focuses on how Instagram is utilized as a digital communication platform to deliver transparent information about infrastructure development and strengthen public trust. A qualitative descriptive approach was employed, with data collected through observation, in-depth interviews, and documentation involving public relations personnel responsible for managing social media communication. The findings reveal that visual narratives are implemented through development progress documentation, field activity photographs, and before-and-after videos of road, bridge, and drainage projects, which function as evidence-based communication of institutional performance. Public Relations activities reflect four main professional roles: expert prescriber, communication facilitator, problem-solving facilitator, and communication technician. Instagram serves as a communication bridge that translates technical infrastructure information into visual messages easily understood by the public. In addition, responsive information delivery, including public service announcements such as temporary road closures, supports transparent and interactive communication. The study concludes that consistent visual storytelling emphasizing real development outcomes and community benefits effectively contributes to strengthening a positive institutional image and fostering closer relationships between government institutions and the public.
Journalistic Ethics In Image Capturing And Narrative Presentation At Kompas TV Bengkulu Chairani Indah Dwi Andytha; Sri Narti; Martha Heriniazwi
Social Sciences Journal Vol. 3 No. 2 (2026): August
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i2.1463

Abstract

This study aims to analyze the application of journalistic ethics in image capturing and narrative presentation at KompasTV Bengkulu. The research uses a qualitative normative approach by examining ethical principles, regulations, and their implementation in journalistic practices. Data were obtained through observation, documentation, and literature study. The findings indicate that KompasTV Bengkulu has generally implemented journalistic ethics in accordance with the Journalistic Code of Ethics and the Broadcasting Code of Conduct and Program Standards (P3SPS). Journalists demonstrate independence, professionalism, and responsibility by maintaining accuracy, balance, and verification of information. Ethical considerations in image capturing include respecting privacy, avoiding harmful visuals, and ensuring appropriateness of broadcast content. Narrative presentation is conducted carefully to maintain objectivity and avoid misleading information. Although challenges such as limited human resources and time pressure exist, the newsroom consistently prioritizes ethical standards and public trust. Overall, the implementation of journalistic ethics at KompasTV Bengkulu is effective and contributes to maintaining credibility and responsible journalism.
TikTok Creator Persuasive Communication in Shaping Preloved Live Audience Perceptions Risma Furnama; Vethy Octaviani; Sri Narti
Social Sciences Journal Vol. 3 No. 2 (2026): August
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i2.1696

Abstract

This study analyzes the persuasive communication strategies used by a TikTok creator in shaping audience perceptions during preloved live streaming on the @Kemala Fashion.ID account. The research employed a descriptive qualitative approach with participant observation, online interviews, and documentation. Informants consisted of one creator and two active audience members who had watched and purchased products from the live sessions. The findings show that persuasion was built through four main strategies: clear and informative message quality, creator credibility, communicative speaking style, and emotional-personal audience engagement. The creator explained product size, material, price, condition, and defects transparently, used friendly greetings such as “kak”, “beb”, and “besti”, responded quickly to comments, and created urgency through phrases such as “only one stock left” and “first come, first served”. Audience members perceived the creator as friendly, honest, responsive, and trustworthy. The study concludes that persuasive communication in TikTok preloved live selling shapes positive audience perceptions by reducing uncertainty, creating interactional comfort, and encouraging purchase decisions.
Penguatan kapasitas teknik komunikasi persuasif konten kreatif bagi UMKM di Bengkulu Tengah Provinsi Bengkulu: Strengthening the capacity of creative content persuasive communication techniques for UMKM in Central Bengkulu Bengkulu Province Vethy Octaviani; Sri Narti
Indonesia Berdaya Vol. 6 No. 2 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251082

Abstract

Abstrak. UMKM di Bengkulu Tengah Provinsi Bengkulu belum memanfaatkan media sosial dengan baik, dimana mereka memasarkan produk secara online namun kurang dilirik atau mendapat respon dari khalayak dikarenakan promosi yang disampaikan kurang kreatif dan persuasif. Hal ini tentu saja berdampak pada omset penjualan mereka. Oleh sebab itu, pemberdayaan dan dukungan terhadap UMKM tersebut sangat diperlukan. Sektor UMKM memiliki peran penting dalam mendukung pembangunan ekonomi di Indonesia, dimana secara langsung berkontribusi dalam mengangkat perekonomian rakyat (Yudilestari, 2024). Metode yang dilakukan dalam kegiatan pengabdian kepada masyarakat ini menggunakan metode ceramah dan diskusi. Pelaksanaan kegiatan diawali dengan pemberian materi tentang teknik komunikasi persuasif dan konten kreatif, selanjutnya dilakukan pendampingan langsung pembuatan konten melalui media sosial masing-masing peserta. Selama kegiatan berlangsung dari sesi penyampaian materi hingga kegiatan diskusi dan praktek langsung, terlihat antusiasme para peserta mengikuti kegiatan ini sangat tinggi, dapat dilihat dari banyaknya pertanyaan dari peserta diakhir pemaparan tiap narasumber serta peserta dapat memahami dan mengaplikasikan ilmu yang diberikan dengan baik. Beberapa peserta telah mampu menghasilkan karya yang langsung mereka posting. Kegiatan pengabdian kepada masyarakat ini diharapkan dapat menjadi langkah antisipatif dalam membantu UMKM di Kabupaten Bengkulu Tengah mengembangkan usahanya.Abstract. UMKM in Central Bengkulu, Bengkulu Province, have not utilized social media well, where they market their products online but do not get enough attention or get a response from the public because the promotions delivered are less creative and persuasive. This of course has an impact on their sales turnover. Therefore, empowerment and support for UMKM is very necessary. The UMKM sector has an important role in supporting economic development in Indonesia, which directly contributes to uplifting the people's economy (Yudilestari, 2024). The method used in this community service activity uses lecture and discussion methods. The implementation of the activity began with providing material on persuasive communication techniques and creative content, followed by direct assistance in creating content via social media for each participant. During the activity, from the material delivery session to discussion and direct practice activities, it was seen that the enthusiasm of the participants in participating in this activity was very high, it could be seen from the many questions from participants at the end of each resource's presentation and the participants were able to understand and apply the knowledge provided well. Some participants have been able to produce work that they immediately posted. It is hoped that this community service activity can be an anticipatory step in helping UMKM in Central Bengkulu Regency develop their businesses.
The Role of TikTok in Shaping Students' Attitudes and Character at SMP Negeri 19 Seluma Bayu Agustian; Sri Narti; Dilmai Putra
Jurnal Multidisiplin Vol. 3 No. 1 (2026): September
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v3i1.818

Abstract

This study examines the role of TikTok in shaping students' attitudes and character at SMP Negeri 19 Seluma. A descriptive qualitative approach was used through observation, interviews, and documentation. The informants consisted of the principal, homeroom teacher, civic education teacher, five disciplined students, and five less disciplined students. The analysis applies Rosenberg and Hovland's attitude formation theory, covering cognitive, affective, and conative components. The findings show that TikTok has positive roles, such as providing new knowledge, educational information, creativity, motivation, and confidence. However, excessive use also creates negative roles, including reduced learning focus, sleepiness in class, over-following trends, and imitation of language, clothing, and behavior from viral content. The study emphasizes the need for supervision from schools and parents so that students can use TikTok wisely, selectively, and in line with educational character values.
Lifestyle of KIP Kuliah Scholarship Recipients: An AIO Study Endang Sulastri; Vethy Octaviani; Sri Narti
Multidisciplinary Journals Vol. 3 No. 3 (2026): September
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i3.1751

Abstract

This study examines the lifestyle of students receiving the Indonesia Smart Card (KIP) Scholarship for Higher Education in the Communication Science Study Program at Universitas Dehasen Bengkulu. The problem addressed is how scholarship recipients construct daily lifestyles within a campus environment that contains diverse economic backgrounds, peer interactions, digital media exposure, and social expectations. This study uses a descriptive qualitative method with the Activity, Interest, and Opinion (AIO) lifestyle framework. Data were collected through interviews, observation, and documentation involving five active KIP Kuliah recipients. The findings show that the students generally practice simple, productive, and adaptive lifestyles. In the activity dimension, students prioritize lectures, assignments, organizations, part-time work, and the use of smartphones for academic and communication purposes. In the interest dimension, they show strong interest in education, technology, social media, sports, organizations, and self-development. In the opinion dimension, they view education as the main priority and see KIP Kuliah as an opportunity to improve future living standards. Although some tendencies toward leisure activities, culinary consumption, and premium smartphone use appear, the dominant pattern remains responsible and selective. The study concludes that KIP Kuliah recipients negotiate lifestyle through internal factors such as motivation, self-awareness, financial control, and priority setting, as well as external factors such as family economy, peer environment, campus culture, technology, social media, and academic demands.
Co-Authors Abel Lisa Oktarina Aditian Alam Rizki Aditya Dwi Saputra Afriandi Afriandi Alifzu Raja Tegar Julianda Alviyan Sahadi Andretama wijiyono Aset Malius Asnawati Asnawati Assah Nurhasanah Atina Ramayanti Ramayanti Aziz Zurahman Bayu Agustian Bayu Risdiyanto Beny Fernando Chairani Indah Dwi Andytha Chendi Eko Saputra Cik Nur Hafifah Binti Jamalludin Dea Ananda Deli Siti Holipa Devi Sartika Diana Wahyuni Dilmai Putra Dimas Aldi Prandika Diyan Putra Dori Dramika Dzakwan Haidar Muflih Edi Susilo Eka Septi Rahmawati Eko Sumartono, Eko Endang Sulastri Firdhan Satriawan Sakti Gading Abiemayu Baskara Gading Abiemayu Baskara Ganesha Ayu Praditara Hanum Dwi Lestari Harius Eko Saputra Indria Indria Indria Indria Jordy Ardiansyah Ledyva Yolanda Lois Kapirosi Lusi Purnama Sari M, Mujiono Martha Heriniazwi Martha Heriniazwi Dianthi Meri Suarti Muhammad Dandy Pratama Murwani, Anis Endang Sri Naufal Wildani Nur Leli Okta Asmita Oktavia Margareta Parwito Pita Marlenza Putri Maretta Gultom Risma Furnama Rita Lismini Robby Kurniawan Sapta Sari Sendi Noviyanti Siti Hanila syisva nurwita Tiara Anggraini Tinton Irawan Veldi Yuni Setiawan Vethy Octaviani Vira Octavia Winda Putriani Yanto Efendi Yanto Yanto Yatiman Yatiman Yena Resca Gitasela Yoga Aprianto Yoli Andi Rozzi Yora Herlina Yudha Amanda Oktori Yulia Putri Maharani Yurindah Yurindah