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All Journal Jurnal Komunikasi Jurnal Komunikasi Musawa : Jurnal Studi Gender dan Islam J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika IJoLE: International Journal of Language Education Jurnal Komunikasi dan Kajian Media Persepsi : Communication Journal Amerta Nutrition Communication Communicology: Jurnal Ilmu Komunikasi Maspul Journal of Community Empowerment Jurnal Trias Politika Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Public Relations (J-PR) ASPIRATION Journal Marcommers : Jurnal Marketing Communication and Advertising ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Pengabdian Kreatif Cemerlang Indonesia Jurnal Kesehatan Masyarakat

Ita Suryani

Universitas Bina Sarana Informatika

Author-ID : 2552508

Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Peran Media Iklan Televisi Sebagai Media Kritik Sosial Kasus Korupsi (Studi Kasus Pada Iklan Djarum 76 Versi “Kontes Jin”) Ita Suryani
Jurnal Komunikasi Vol. 9 No. 2 (2015): Volume 9, Nomor 2, April 2015
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol9.iss2.art3

Corruption should be viewed as an extraordinary crime, are therefore also require tremendous efforts to eradicate it. Efforts to combat corruption which is composed of two major parts, namely (1) the prosecution, and (2) prevention -not will never work optimally if it is only done by government alone without involving the participation to people's media industry. Therefore, advertising media can be used as an important part that can act as a medium of social criticism on the issue of corruption in Indonesia.Djarum 76 for example, ads Djarum 76 as we know it often featured social themes which then can be understood as a form of social criticism. By generating genie figure in each advertisement, Djarum 76 trying to tell its products as manufacturers concentrated on social issues. Image that emerges from these ads is Djarum 76 care social problems that exist, which is then displayed in the form of parody, but full of meaning and social criticism.The method used in this study is case study method which is a research method that uses a variety of data sources that can be used to examine, comprehensively describe and explain the various aspects of individual, group, program, organization or event systematically.The conclusion shows that overall this ad is a form of social criticism that talks about corruption. The elimination of corruption cases were warmly welcomed by everyone who is represented by the audience. However, there is an allusion encountered, which is waiting for the appearance of the genie to resolve corruption cases. Satire is focused on the relevant parties are in fact not able to investigate all cases of corruption. One case took a long time to be completed, while a genie completed all in the blink of an eye.

STRATEGI KAMPANYE PERSATUAN RADIO SIARAN SWASTA NASIONAL INDONESIA (PRSSNI) DALAM MEMPERKUAT POSITIONING RADIO (Studi Kasus Pada Kampanye PRSSNI bertajuk “Siaran Terakhir”) Ita Suryani; Mochammad Zehhan; Sandra Olifia; Denny Erica
Jurnal Komunikasi Vol 13, No 2 (2019): September
Publisher : Jurusan Ilmu Komunikasi UTM

In today’s digital era, public attention has shifted into digital media in their activities. Digital era has made most of the industries being disrupted, without exception the mass media industries, not only print, but also radio and television. Many advertisers or brands look at digital channels to campaign and leave conventional channels such as radio and print media as the media. Based on these conditions, radio needs to make a positioning strategy. The importance of positioning strategies brings developments for radio stations that are trying to increase their positions in the market with their listeners. The Indonesian National Private Broadcast Radio Association (PRSSNI) which accommodates all private radios in Indonesia, especially DKI Jakarta, organizes a Public Relations campaign titled "Siaran Terakhir" on the Radio Day activities series with Hastag #Radioguemati. The method used in this study is a case study method that is a research method that uses various data sources used to examine, describe and explain comprehensively the various aspects of individuals, groups, programs, organizations or events systematically. The conclusion shows that the campaign strategy of the Indonesian National Private Broadcast Radio Association (PRSSNI) through a campaign with hastag #radioguemati proved to be able to strengthen the radio positioning, so that the radio stations still have a wide area in the hearts of their listeners.

Strategi Perencanaan Program Marketing PR PT Good Farmers “Ada Susu Untuk Mereka” Dewi Retno Budiastuti; Ita Suryani; Regina Febriyanti
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

The PR Marketing Program "Ada Susu Untuk Mereka" is an activity organized by PT Good Farmers in reaching out to help improve the nutrition of Indonesian children by providing free ready-to-drink milk for underprivileged children in slum areas in the DKI Jakarta area. In addition to providing milk, the “Ada Susu Untuk Mereka” activity also provides illustrated fairy tale books and education about the importance of drinking milk, its growth and nutritional benefits. During the growth period, children must be given a balanced diet. Giving milk aims to maintain the child's immune system and help the process of growth and development. The PR Marketing Program “Aku Ada Untuk Mereka” is PT Good Farmer's strategy in increasing brand awareness, brand image and product brand engagement. The purpose of this study was to find out how the PR Marketing program planning strategy of PT Good Farmer in increasing brand awareness, brand image and product brand engagement. Using a case study research method that requires data from various sources and various instruments in data collection. The results showed that the brand awareness, brand image and brand engagement strategies carried out by PT Good Formaer became a form of two-way communication and interaction between a brand and its consumers. With the establishment of brand awareness, brand image and brand engagement, there will also be high loyalty from customers.

Strategi Komunikasi dalam Industri Pariwisata Pasca Pandemi Covid-19 Ita Suryani; Asriyani Sagiyanto; Intan Leliana
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1177

In Indonesia, the tourism sector is better known to the world because it has many tourist destinations spread across the country. Natural aesthetics and customs are an attraction for tourists to visit Indonesia. Since the announcement of the Covid-19 pandemic as a national disaster, forcing governments around the world to take policies and actions to temporarily stop activities by implementing Lockdown. The implementation of the lockdown has greatly impacted various sectors, both the economic, social and tourism sectors. Entering the new normal era, the Indonesian government provides the tourism sector with the flexibility to recover by operating again in accordance with the implementation of health protocols. The purpose of this study is to find out how the communication management strategy is carried out by the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency of the Republic of Indonesia to restore the tourism sector after the pandemic. The method used in this research, namely the case study method, is a research method that uses different data sources that can be used to comprehensively explain various aspects of an individual, group, program, organization or event systematically. The conclusion shows that the post-pandemic communication management strategy is carried out with a centralized internal and external communication strategy by determining a spokesperson, improving the quality of human resources, creating a special channel for pandemic information on the internet site, providing the latest information regularly to the company's crisis team, submitting related policies/SOPs. handling pandemics, conducting virtual activities with related divisions. Keywords: Communications Strategi, Communication Tourism, Tourist Destination, Pandemic Covid-19

“REPUBLIK HOT NGELESOT” SEBAGAI WUJUD PENERAPAN PROGRAM CYBER CITY PEMERINTAH DAERAH ISTIMEWA YOGYAKARTA (Studi Kasus Pada Program Cyber City Pemerintah Daerah Istimewa Yogyakarta Ita Suryani
Communication Vol 8, No 1 (2017): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

ABSTRACTCyber city is one of the concepts of the modern city based information technology thatrecently has been applied in several big cities in the world. This concept is described asan area with information technology infrastructure both with integrated connecting-web,bandwith capacity, wireless and cable internet, and Wi-Fi (wireless fidelity) hotspotinstallation in some open spaces such as in the cityparks, sports arena, airports, harbour,bus terminal, shopping center, and tourist places. Yogyakarta, one of provinces inIndonesia, for example, its society is booming with hotspot. This facility is availableeverywhere, such as in the campus, school, offices, and local culinary places(angkringan). Thus, recently Yogyakarta is known as “Republik Hot Ngelesot” city. Theaims of this research is to know how the application of cyber city program is, which Yogyanamed it with “Republik Hot Ngelesot”. Methods used in this research is case study; it isthe research method that uses many data sources which is used to analyze the researchcomprehensively from individual and group aspect, program, organization or eventssistematically. Results show that “Republik Hot Ngelesot” is one of cyber city programimplementions in Yogyakarta. It purposes to make easy Yogya’s society because basicallyby using internet technology, the society can get public service easily in daily life,especially in economy, social, culture, and education aspects.ABSTRAKCyber city merupakan salah satu konsep kota modern berbasis teknologi informasi yangkini telah banyak diterapkan di sejumlah kota besar di seluruh dunia. Konsep cyber citydigambarkan sebagai kawasan dengan infrastruktur teknologi informasi yang memadaibaik dari sisi konektivitas jaringan terpadu, kapasitas bandwidth, internet nirkabel dankabel serta pemasangan hotspot Wi-Fi (wireless fidelity) di sejumlah tempat terbukaseperti taman kota, tempat olahraga, bandara, pelabuhan, terminal bis, pusat perbelanjanmodern dan tempat-tempat wisata. Seperti yang terjadi pada Pemerintah Daerah IstimewaYogyakarta, dimana saat ini masyarakatnya sedang mengalami demam hotspot. Fasilitashotspot disediakan di mana-mana, mulai kampus, sekolah, perkantoran, hingga tempatkuliner seperti angkringan. Maka saat ini kota Yogya telah berkembang sebagai Ibukota“Republik Hot Ngelesot”. Tujuan penelitian ini yaitu ingin mengetahui bagaimana wujudpenerapan program cyber city pemerintah kota Yogya yang diistilahkan dengan“Republik Hot Ngelesot”. Metode yang digunakan dalam penelitian ini yaitu metode studikasus yaitu metode riset yang menggunakan berbagai sumber data yang bisa digunakanuntuk meneliti, menguraikan dan menjelaskan secara komprehensif berbagai aspekJurnal Communication VIII, Nomor 1, April 2017 37individu, kelompok, suatu program, organisasi atau peristiwa secara sistematis.Kesimpulan menunjukan bahwa “Republik Hot Ngelesot” merupakan salah satu wujudpenerapan Program Cyber City Pemerintah Daerah Istimewa Yogyakarta (DIY), dengantujuan mempermudah masyarakat kota Yogya, karena pada dasarnya melalui teknologiinternet, masyarakat bisa mendapatkan kemudahan pelayanan publik dalam kehidupansehari-hari, baik itu di bidang ekonomi, sosial, budaya, dan pendidikan.Kata kunci : Teknologi Informasi Dan Komunikasi, Internet, Cyber City

Instagram Reels as a Branding Medium Ita Suryani; Intan Leliana; Yusuf Setiyawan
Persepsi: Communication Journal Vol 5, No 2 (2022): November 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i2.11551

Instagram is a social platform utilized by most citizens including older people, adults to teenagers. It can grow engagement with the readers. It also functions as a branding medium to build branding or image of certain person, business, product, and company/institution. Branding is an effort to build an image in the eyes of the public. Instagram develops many innovations as one of which is creating the Instagram Reels feature. One of the purposes of using Instagram Reels is as a medium for personal, product, corporate, destination, and city and national branding. The purpose of this study is to find out how the Reels Instagram feature can be used as a medium for branding companies / agencies / personal / cities / regions with the aim of building or managing reputation. The research used the case study method where the data was taken from various sources with various tools. The results show that the Reels Instagram feature can be used as a medium for branding companies/agencies/personal/products/cities/regions with the aim of building or managing reputation. This can be a benchmark in attracting the attention / interest of Instagram users to view video reels repeatedly, therefore awareness and engagement is built.

Respon Masyarakat terhadap Fenomena "Childfree" (Studi Kasus influencer Gita Savitri) Intan Leliana; Ita Suryani; Achmad Haikal; Rio Septian
Cakrawala - Jurnal Humaniora Vol 23, No 1 (2023): Maret 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v23i1.15716

This study aims to describe the public's response to the Childfree phenomenon which has recently become a trend due to influencer Gita Savitri's comments. Childfree itself is used for someone who does not want to have children. This lifestyle is inversely proportional to the pattern that occurs in Indonesia. Where religious and customary factors in Indonesia strongly recommend having children even if only one. This study used a qualitative approach with phenomenological type. The results obtained that the community provides responses in the form of cognitive, affective and behavioral which are divided into two perspectives, namely socio-cultural and religious perspectives. The response of society when viewed from a socio-cultural perspective that the status and existence of women in the past was seen from how many children she could bear children, and the pattern that occurred in Indonesia for married couples to have children even if only one. Then if viewed from a religious perspective that having offspring is a recommendation in Islam is not an obligation. So that childfree is not included in the category of prohibited acts, because every married couple has the right to plan and manage their home life including having children. Keywords: Phenomenon, childfree, Community response

Pemanfaatan Media Sosial Sebagai Media Branding Bagi Organisasi Ikatan Pelajar Nadhatul Ulama (IPNU) Ciledug, Tangerang Ita Suryani; Intan Leliana; Siti Qona'ah; George Wilhelm Bender; Nur Auliya; Hadi Prana; Alfaniza Maradinayanti Saputri
Jurnal Pengabdian Kreatif Cemerlang Indonesia Vol 1 No 2 (2022): Periode November
Publisher : Yayasan Kreatif Cemerlang Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1151.663 KB)

Organisasi Ikatan Pelajar Nahdatul Ulama (IPNU) Ciledug terus berusaha untuk mendapatkan dukungan masyarakat dan mencari kader untuk meneruskan generasi Nahdatul Ulama terkait eksistensinya, sehingga kegiatan/program yang dilakukan dapat memberikan dampak positif terhadap para kader dan masyarakat sekitar pada umumnya. Dalam rangka meningkatkan kemampuan intelektual pada kader yakni pelajar yang bergabung dalam organisasi Ikatan Pelajar Nahdatul Ulama (IPNU), untuk memperoleh dukungan dan meningkatkan eksistensi di mata masyarakat maka dibutuhkan strategi yang harus dilakukan yakni salah satunya dengan memaanfaatkan media sosial instagram @pelajarnuciledug sebagai media branding bagi Organisasi IPNU. Permasalahan yang dihadapi oleh mitra yakni (a) kurangnya pengetahuan dan pemahaman anggota Ikatan Pelajar Nadhatul Ulama fungsi dan peran media sosial; (b) kurangnya kemampuan dan keterampilan anggota Ikatan Pelajar Nadhatul Ulama dalam penggunaan dan pemanfaatan media sosial untuk pelaksanaan aktivitas organisasi. Metode yang digunakan dalam pelaksanaan Pengabdian Masyarakat ini antara lain (1) Tahap Persiapan, tahap ini dilakukan untuk mengetahui permasalahan yang dihadapi oleh anggota organisasi Ikatan Pelajar Nahdatul Ulama (IPNU) Ciledug; (2) Tahap Pelaksanaan, tahap ini dilakukan dengan pemberian pengetahuan dan pemahaman mengenai teori-teori media sosial, fungsi dan manfaat media sosial serta branding. Serta melakukan penyuluhan dan pelatihan mengenai bagaimana agar anggota IPNU memiliki keterampilan dan keahlian yang baik dalam penggunaan, pengelolaan dan pemanfaatan media sosial Instagram sebagai media branding; (3) Tahap monitoring dan evaluasi, Pada tahap ini peserta diberikan soal-soal tes evaluasi untuk mengetahui seberapa besar peningkatan pengetahuan, kemampuan, dan keterampilan anggota organisasi Ikatan Pelajar Nahdatul Ulama (IPNU) Ciledug mengenai pemanfaatan media sosial setelah mengikuti kegiatan penyuluhan dan pelatihan/workshop. Hasil dari penyuluhan dan pelatihan pemanfaatan media sosial sebagai media branding bagi organisasi Ikatan Pelajar Nadhatul Ulama (IPNU) Ciledug yakni setelah kegiatan pemaparan mengenai pemanfaatan media sosial sebagai media branding dan setelah kegiatan pendampingan dan pelatihan keterampilan melalui praktek penggunaan media sosial bagi anggota Ikatan Pelajar Nadhatul Ulama mengalami peningkatan sebesar 60%.

Pelatihan Pemanfaatan Media Sosial Reels Instagram Sebagai Media Branding Bagi Organisasi Gerakan Pemuda Ansor Ciledug Ita Suryani; Intan Leliana; Siti Qona'ah; George W. Bender; Dinda Adisti; Thabita Marethi Arifah Hardini; Muhammad Fauzan Kariman
Jurnal Pengabdian Kreatif Cemerlang Indonesia Vol 2 No 1 (2023): Periode Mei
Publisher : Yayasan Kreatif Cemerlang Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (720.879 KB)

Gerakan Pemuda Ansor adalah organisasi kepemudaan, kemasyarakatan, kebangsaan, dan keagamaan yang berwatak kerakyatan. Gerakan Pemuda Ansor atau disingkat GP Ansor adalah badan otonom di bawah Nahdlatul Ulama (NU). Dalam rangka meningkatkan kemampuan intelektual pada anggota yakni pemuda yang bergabung dalam Gerakan Pemuda Ansor dan mendapatkan dukungan dari masyarakat terkait eksistensi maka dibutukan strategi yang harus dilakukan yakni salah satunya dengan memanfaatkan media sosial reels Instagram sebagai media branding bagi Organisasi Gerakan Pemuda Ansor dengan tujuan organisasi Gerakan Pemuda Ansor lebih di kenal oleh masyarakat dan sebagai bentuk eksistensi organisasi Gerakan Pemuda Ansor itu sendiri. Metode yang digunakan dalam pelaksanaan pengabdian masyarakat ini yakni (1) tahap persiapan, pada tahap ini dilakukan untuk mengetahui permasalahan yang dihadapi oleh anggota organisasi Gerakan Pemuda Ansor Ciledug; (2) tahap pelaksanaan, diberikan pemahaman dan pengetahuan mengenai apakah itu media sosial, manfaat dan tujuan media sosial serta mengenai branding. Pemberian pelatihan dan Pendampingan dalam kepada anggota Gerakan Pemuda Ansor dalam penggunaan, pengelolaan dan pemanfaatan media sosial Instagram pada fitur Reels Instagram sebagai media branding yang dilakukan dengan praktek secara hybrid; (3) tahap monitoring dan evaluasi, pada tahap ini diberikan soal-soal tes evaluasi yang harus dikerjakan dengan menggunakan media Google Forms, untuk mengetahui seberapa besar peningkatan pengetahuan, kemampuan, dan keterampilan anggota organisasi Gerakan Pemuda Ansor Ciledug mengenai pemanfaatan media sosial setelah mengikuti kegiatan penyuluhan dan pelatihan/workshop. Hasil dari pelatihan ini bahwa pemaparan materi mengenai teori media sosial, reels Instagram dan branding menambah wawasan peserta sebesar 36% serta kegiatan pengabdian masyarakat ini meningkatkan keterampilan peserta dalam pemanfaatan atau pengelolaan reels Instagram sebagai media yang dapat membantu aktivitas dan branding organisasi Gerakan Pemuda Ansor sebesar 29%.

Proses Perizinan Nomor Induk Berusaha (NIB) Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Provinsi Sumatra Selatan , M. M, Oktariyansyah; Apriani, Devita; Sharif, Sabidi; Octarina, Indri Meilika; Hefringgo, Refki; Suryani, Ita
MASPUL JOURNAL OF COMMUNITY EMPOWERMENT Vol 6 No 1 (2024): MASPUL JOURNAL OF COMMUNITY EMPOWERMENT
Publisher : LP2M Universitas Muhammadiyah Enrekang

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Kuliah Kerja Magang (KKM) mahasiswa Akuntansi dan Manajemen di Universitas PGRI Palembang merupakan program akademik wajib yang melibatkan instansi pemerintahan. Dalam kurikulum tahun 2023, KKM dilaksanakan selama dua bulan di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Provinsi Sumatera Selatan. Mahasiswa, secara individu atau berkelompok, ditempatkan dalam rolling system di enam bidang, termasuk umum dan kepegawaian, keuangan, serta perizinan. Pada KKM, mahasiswa memperoleh pembelajaran praktis sekaligus mengangkat permasalahan terkait perizinan Nomor Induk Berusaha. Pelaksanaan KKM diharapkan dapat membangun kemitraan antara universitas dan dunia kerja, memberikan mahasiswa pengalaman nyata, serta meningkatkan pemahaman dan keterampilan praktis sesuai dengan keadaan kerja. Dengan waktu pelaksanaan dari Oktober hingga Desember 2023, program ini menawarkan manfaat akademik dan praktis yang signifikan bagi mahasiswa, mempersiapkan mereka untuk menghadapi tantangan di dunia kerja setelah lulus.

Co-Authors , M. M, Oktariyansyah Achmad Haikal Akhmad Zulfikri Alfaniza Maradinayanti Saputri Anisa, Lulu Apriani, Devita Aprilia, Resya Arifin, Siti Roshaidai Mohd Armelsa, Dhefine Asriyani Sagiyanto ASRIYANI SAGIYANTO, ASRIYANI Astuti, Andari Wuri Bakhtiar, Iwan Bakiyah, Horidatul Chinmi, Maichel Denny Erica Devy Putri Kussanti Dewi Retno Budiastuti Dinda Adisti Dinda Laela Putri Efendi Dabukke, Rikardo Engliana, Engliana Febrianti, Cindy Putri George W Bender George W. Bender George Wilhelm Bender Hadi Prana Hefringgo, Refki Hery Widijanto Intan Leliana Jaka Atmaja, Jaka Kusuma, Mutiara Tirta Prabandari Lintang Liliyana, Liliyana Lily Arsanti Lestari Mike Indarsih, Mike Mochammad Zehhan Muhammad Fauzan Kariman Muslimin Muslimin Nasikin, Nasikin Nur Auliya Octarina, Indri Meilika Pratiwi, Astiti Putri indrina Napitupulu Rachmawati, Yuliana Novita Regina Febriyanti Rio Septian Romaria, Gustina Rustono - Sagiyanto, Asriyani Sandra Olifia Savitri, Mila Sharif, Sabidi Siti Fatimah Siti Helmyati siti qonaah qonaah, siti qonaah Suarnajaya, Wayan Susilowati Susilowati Susilowati Suwarno Suwarno Thabita Marethi Arifah Hardini Wijaya, Beby Chandra Wulan Muhariani Yusuf Setiyawan

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