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Ita Suryani

Universitas Bina Sarana Informatika

Author-ID : 2552508

Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI BAGI RADIO MERSI 93.9 FM Ita Suryani
Jurnal Komunikasi Vol 11, No 1 (2020): Maret 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i1.7886

Media sosial pada umumnya digunakan penguna internet (internet user) sebagai sarana menjalin komunikasi kepada pengguna lain dalam bentuk postingan atau konten – konten berbagi yang dibagikan oleh pemilik akun media sosial. Dalam perkembangannya media sosial bisa dimanfaatkan untuk beragam kepentingan, mulai menjalin pertemanan, kampanye program tertentu (pendidikan, sosial, agama, lingkungan, kesehatan, dan sebagainya), sampai promosi. Perseroan Terbatas PT. Radio Swara Mersidiona yang lebih dikenal dengan nama Radio Mersi FM dengan motto Bandar Dangdut Indonesia, dengan memiliki identitas yang jelas serta tetap konsisten pada jalur Musik Dangdut atau dengan format full musik dangdut. Radio Mersi 93,9 FM memanfaatkan media sosial untuk kegiatan promosi, karena media sosial bisa menjadi cara ampuh mengetahui isu-isu tentang apa yang dibutuhkan oleh masyarakat dan engagement bisa dilakukan dengan merespons secara cepat masalah ataupun informasi. Tujuan penelitian ini adalah ingin mengetahui Bagaimana Pemanfaatan Media Sosial Sebagai Media Promosi Bagi Radio Mersi 93.9 FM. Menggunakan metode penelitian studi kasus yaitu membutuhkan dari berbagai sumber data dan berbagai macam instrumen dalam pengumpulan data. Hasil penelitian menunjukkan bahwa media sosial yang dimiliki Radio Mersi 93,9 FM ini memiliki kekuatan hubungan dan kepadatan jaringan pada saat proses promosi program, sehingga dapat membangun keterikatan dengan para pendengarnya

Pemanfaatan Media Sosial sebagai Media Pemasaran Produk dan Potensi Indonesia dalam Upaya Mendukung ASEAN Community 2015. (Studi Social Media Marketing Pada Twitter Kemenparekraf RI dan Facebook Disparbud Provinsi Jawa Barat) Ita Suryani
Jurnal Komunikasi Vol. 8 No. 2 (2014): Volume 8, Nomor 2, April 2014
Publisher : Program Studi Ilmu Komunikasi

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Heading of ASEAN Community 2015, Indonesia should improve its role to increase Indonesian society to love local products, and to introduce Indonesian local products and potentials using internet and social media is the best solution.The benefits and importance of social media is highly because social media has become a major pillar in the delivery of information. Social media can be used for socializing programs and policies, introducing the product and the potential of Indonesia, restoring and enhancing the image of tourism; and moreover, social media can be used as a means of learning communities.The object of this research is social media account of Indonesian Ministry of Tourism and Creative Economy; and Department of Tourism and Culture, West Java. Using case study methods, these research concludes that a number of smart companies does not only use social networking media it as a marketing medium, but also as a supporter of business activity, simplify and strengthen the function of communication to the public.

Peran Media Iklan Televisi Sebagai Media Kritik Sosial Kasus Korupsi (Studi Kasus Pada Iklan Djarum 76 Versi “Kontes Jin”) Ita Suryani
Jurnal Komunikasi Vol. 9 No. 2 (2015): Volume 9, Nomor 2, April 2015
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol9.iss2.art3

Corruption should be viewed as an extraordinary crime, are therefore also require tremendous efforts to eradicate it. Efforts to combat corruption which is composed of two major parts, namely (1) the prosecution, and (2) prevention -not will never work optimally if it is only done by government alone without involving the participation to people's media industry. Therefore, advertising media can be used as an important part that can act as a medium of social criticism on the issue of corruption in Indonesia.Djarum 76 for example, ads Djarum 76 as we know it often featured social themes which then can be understood as a form of social criticism. By generating genie figure in each advertisement, Djarum 76 trying to tell its products as manufacturers concentrated on social issues. Image that emerges from these ads is Djarum 76 care social problems that exist, which is then displayed in the form of parody, but full of meaning and social criticism.The method used in this study is case study method which is a research method that uses a variety of data sources that can be used to examine, comprehensively describe and explain the various aspects of individual, group, program, organization or event systematically.The conclusion shows that overall this ad is a form of social criticism that talks about corruption. The elimination of corruption cases were warmly welcomed by everyone who is represented by the audience. However, there is an allusion encountered, which is waiting for the appearance of the genie to resolve corruption cases. Satire is focused on the relevant parties are in fact not able to investigate all cases of corruption. One case took a long time to be completed, while a genie completed all in the blink of an eye.

STRATEGI KAMPANYE PERSATUAN RADIO SIARAN SWASTA NASIONAL INDONESIA (PRSSNI) DALAM MEMPERKUAT POSITIONING RADIO (Studi Kasus Pada Kampanye PRSSNI bertajuk “Siaran Terakhir”) Ita Suryani; Mochammad Zehhan; Sandra Olifia; Denny Erica
Jurnal Komunikasi Vol 13, No 2 (2019): September
Publisher : Jurusan Ilmu Komunikasi UTM

In today’s digital era, public attention has shifted into digital media in their activities. Digital era has made most of the industries being disrupted, without exception the mass media industries, not only print, but also radio and television. Many advertisers or brands look at digital channels to campaign and leave conventional channels such as radio and print media as the media. Based on these conditions, radio needs to make a positioning strategy. The importance of positioning strategies brings developments for radio stations that are trying to increase their positions in the market with their listeners. The Indonesian National Private Broadcast Radio Association (PRSSNI) which accommodates all private radios in Indonesia, especially DKI Jakarta, organizes a Public Relations campaign titled "Siaran Terakhir" on the Radio Day activities series with Hastag #Radioguemati. The method used in this study is a case study method that is a research method that uses various data sources used to examine, describe and explain comprehensively the various aspects of individuals, groups, programs, organizations or events systematically. The conclusion shows that the campaign strategy of the Indonesian National Private Broadcast Radio Association (PRSSNI) through a campaign with hastag #radioguemati proved to be able to strengthen the radio positioning, so that the radio stations still have a wide area in the hearts of their listeners.

Strategi Perencanaan Program Marketing PR PT Good Farmers “Ada Susu Untuk Mereka” Dewi Retno Budiastuti; Ita Suryani; Regina Febriyanti
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

The PR Marketing Program "Ada Susu Untuk Mereka" is an activity organized by PT Good Farmers in reaching out to help improve the nutrition of Indonesian children by providing free ready-to-drink milk for underprivileged children in slum areas in the DKI Jakarta area. In addition to providing milk, the “Ada Susu Untuk Mereka” activity also provides illustrated fairy tale books and education about the importance of drinking milk, its growth and nutritional benefits. During the growth period, children must be given a balanced diet. Giving milk aims to maintain the child's immune system and help the process of growth and development. The PR Marketing Program “Aku Ada Untuk Mereka” is PT Good Farmer's strategy in increasing brand awareness, brand image and product brand engagement. The purpose of this study was to find out how the PR Marketing program planning strategy of PT Good Farmer in increasing brand awareness, brand image and product brand engagement. Using a case study research method that requires data from various sources and various instruments in data collection. The results showed that the brand awareness, brand image and brand engagement strategies carried out by PT Good Formaer became a form of two-way communication and interaction between a brand and its consumers. With the establishment of brand awareness, brand image and brand engagement, there will also be high loyalty from customers.

Strategi Komunikasi dalam Industri Pariwisata Pasca Pandemi Covid-19 Ita Suryani; Asriyani Sagiyanto; Intan Leliana
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1177

In Indonesia, the tourism sector is better known to the world because it has many tourist destinations spread across the country. Natural aesthetics and customs are an attraction for tourists to visit Indonesia. Since the announcement of the Covid-19 pandemic as a national disaster, forcing governments around the world to take policies and actions to temporarily stop activities by implementing Lockdown. The implementation of the lockdown has greatly impacted various sectors, both the economic, social and tourism sectors. Entering the new normal era, the Indonesian government provides the tourism sector with the flexibility to recover by operating again in accordance with the implementation of health protocols. The purpose of this study is to find out how the communication management strategy is carried out by the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency of the Republic of Indonesia to restore the tourism sector after the pandemic. The method used in this research, namely the case study method, is a research method that uses different data sources that can be used to comprehensively explain various aspects of an individual, group, program, organization or event systematically. The conclusion shows that the post-pandemic communication management strategy is carried out with a centralized internal and external communication strategy by determining a spokesperson, improving the quality of human resources, creating a special channel for pandemic information on the internet site, providing the latest information regularly to the company's crisis team, submitting related policies/SOPs. handling pandemics, conducting virtual activities with related divisions. Keywords: Communications Strategi, Communication Tourism, Tourist Destination, Pandemic Covid-19

STRATEGI HUMAS PT PERKASA LESTARI PERMAI DALAM MENJALANKAN PROGRAM CSR PEMBANGUNAN MCK LAYAK PAKAI DI LINGKUNGAN SEKITAR KAMPUNG RUKUN BINAAN APARTEMEN AEROPOLIS Ita Suryani; Horidatul Bakiyah; Mike Indarsih; Egi Cahya Pamungkas
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 3 (2020): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Persoalan penyakit yang sering menjadi keluhan masyarakat yang dengan mudah menyerang masyarakat karena faktor pola hidup yang tidak bersih dan tidak sehat yang dapat menyebabkan bahaya pencemaran lingkungan. Dampak yang ditimbulkan tentunya dapat mengganggu pemilik atau penghuni apartemen dengan aroma yang tidak sedap yang ditimbulkan dari kampung rukun dikarenakan kampung rukun tidak memilik MCK di masing-masing rumahnya. Dengan demikian, bersama PT Perkasa Lestari Permai yang merupakan perusahaan yang bergerak di bidang property, Program CSR Pembangunan MCK akhirnya dapat terlaksana selama kurang lebih 3 bulan. Penulis menggunakan metode penelitian kualitatif deskriptif, yang pengumpulan datanya dilakukan dengan cara observasi, wawancara, kepustakaan dan dokumentasi. Dengan berjalannya Program CSR Pembangunan MCK penulis membuat kesimpulan dengan adanya pembangunan ini warga sudah dapat meningkatkan kesadaran dan kebiasaan dalam menerapkan pola hidup bersih dan sehat, seperti tidak membuang air besar sembarangan lagi ditempat yang tidak seharusnya. Perusahaan ingin masyarakat menjaga pembangunan yang sudah dibuat

STRATEGI KOMUNIKASI PUBLIC RELATIONS APARTEMEN REGATTA VB DALAM HANDLING COMPLAINT Ita Suryani; Horidatul Bakiyah; Paryono Paryono
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 2 (2020): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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As a tenant relation who performs the role of public relations in an apartment certainly knows that building the trust of residents is one of the most important factors in achieving the success of managed apartments. And maintaining good relations with residents is one of the factors in how to be able to maintain tenants. The new apartment and management building has a huge potential for complaints from inside or outside. This has an impact on the emergence of residents' distrust regarding management's ability to manage building operations. The public relations communication strategy is expected to be able to bridge the relationship between the occupants and the building manager in building the residents' trust in order to create a harmonious relationship. The author uses qualitative-descriptive research methods conducted by interview and in-depth observation directly with related parties. The conclusion from the research carried out is that public relations communication strategy in two-way communication is very important, with a face-to-face model or through the media is important in relationship management. Two-way communication can be smooth, there is mutual understanding where the apartment management can consider the welfare of residents.

STRATEGI DESTINATION BRANDING EVENT BUDAYA PEMERINTAH KOTA BANDUNG SEBAGAI MAGNET PARIWISATA Ita Suryani; Teguh Tri Susanto
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 3 No 4 (2018): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Bandung is known as a tourist destination because it has a lot of potential that supports the tourism sector. Of uniqueness their culture, culinary, location shopping interesting, city environment share, until a panorama its natural a stunning. In improving the number of visits local tourists and foreign tourists, the city government bandung do strategy destination branding carried out to educate potential wisatanya to be more known through slogan â€œstunning bandungâ€ which was launched in 2016. The method used for this research is the case study method is a research method that uses a variety of data sources that can be used to examine, comprehensive describe and explain the various aspects of individual, group, program, organization or event systematical. Conclusions shows that strategy destination branding needs to be done to educate tourism potential bandung city to be more known by local and international tourists , and is expected to strategy branding destinations this can serve as a magnet tourism and make bandung city as a tourist destination primadonna in Indonesia .

“REPUBLIK HOT NGELESOT” SEBAGAI WUJUD PENERAPAN PROGRAM CYBER CITY PEMERINTAH DAERAH ISTIMEWA YOGYAKARTA (Studi Kasus Pada Program Cyber City Pemerintah Daerah Istimewa Yogyakarta Ita Suryani
Communication Vol 8, No 1 (2017): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

ABSTRACTCyber city is one of the concepts of the modern city based information technology thatrecently has been applied in several big cities in the world. This concept is described asan area with information technology infrastructure both with integrated connecting-web,bandwith capacity, wireless and cable internet, and Wi-Fi (wireless fidelity) hotspotinstallation in some open spaces such as in the cityparks, sports arena, airports, harbour,bus terminal, shopping center, and tourist places. Yogyakarta, one of provinces inIndonesia, for example, its society is booming with hotspot. This facility is availableeverywhere, such as in the campus, school, offices, and local culinary places(angkringan). Thus, recently Yogyakarta is known as “Republik Hot Ngelesot” city. Theaims of this research is to know how the application of cyber city program is, which Yogyanamed it with “Republik Hot Ngelesot”. Methods used in this research is case study; it isthe research method that uses many data sources which is used to analyze the researchcomprehensively from individual and group aspect, program, organization or eventssistematically. Results show that “Republik Hot Ngelesot” is one of cyber city programimplementions in Yogyakarta. It purposes to make easy Yogya’s society because basicallyby using internet technology, the society can get public service easily in daily life,especially in economy, social, culture, and education aspects.ABSTRAKCyber city merupakan salah satu konsep kota modern berbasis teknologi informasi yangkini telah banyak diterapkan di sejumlah kota besar di seluruh dunia. Konsep cyber citydigambarkan sebagai kawasan dengan infrastruktur teknologi informasi yang memadaibaik dari sisi konektivitas jaringan terpadu, kapasitas bandwidth, internet nirkabel dankabel serta pemasangan hotspot Wi-Fi (wireless fidelity) di sejumlah tempat terbukaseperti taman kota, tempat olahraga, bandara, pelabuhan, terminal bis, pusat perbelanjanmodern dan tempat-tempat wisata. Seperti yang terjadi pada Pemerintah Daerah IstimewaYogyakarta, dimana saat ini masyarakatnya sedang mengalami demam hotspot. Fasilitashotspot disediakan di mana-mana, mulai kampus, sekolah, perkantoran, hingga tempatkuliner seperti angkringan. Maka saat ini kota Yogya telah berkembang sebagai Ibukota“Republik Hot Ngelesot”. Tujuan penelitian ini yaitu ingin mengetahui bagaimana wujudpenerapan program cyber city pemerintah kota Yogya yang diistilahkan dengan“Republik Hot Ngelesot”. Metode yang digunakan dalam penelitian ini yaitu metode studikasus yaitu metode riset yang menggunakan berbagai sumber data yang bisa digunakanuntuk meneliti, menguraikan dan menjelaskan secara komprehensif berbagai aspekJurnal Communication VIII, Nomor 1, April 2017 37individu, kelompok, suatu program, organisasi atau peristiwa secara sistematis.Kesimpulan menunjukan bahwa “Republik Hot Ngelesot” merupakan salah satu wujudpenerapan Program Cyber City Pemerintah Daerah Istimewa Yogyakarta (DIY), dengantujuan mempermudah masyarakat kota Yogya, karena pada dasarnya melalui teknologiinternet, masyarakat bisa mendapatkan kemudahan pelayanan publik dalam kehidupansehari-hari, baik itu di bidang ekonomi, sosial, budaya, dan pendidikan.Kata kunci : Teknologi Informasi Dan Komunikasi, Internet, Cyber City

Co-Authors , M. M, Oktariyansyah Achmad Haikal Akhmad Zulfikri Alfaniza Maradinayanti Saputri Anisa, Lulu Apriani, Devita Aprilia, Resya Arifin, Siti Roshaidai Mohd Armelsa, Dhefine Asriyani Sagiyanto Asriyani Sagiyanto ASRIYANI SAGIYANTO, ASRIYANI Astuti, Andari Wuri Bakhtiar, Iwan Chinmi, Maichel Denny Erica Devy Putri Kussanti Dewi Retno Budiastuti Dhefine Armelsa Dinda Adisti Dinda Laela Putri Efendi Dabukke, Rikardo Egi Cahya Pamungkas Engliana, Engliana Febrianti, Cindy Putri George W Bender George W. Bender George Wilhelm Bender Gustina Romaria Hadi Prana Hefringgo, Refki Hery Widijanto Hoiriah Hoiriah Horidatul Bakiyah Intan Leliana Irwin Ananta Vidada Jaka Atmaja, Jaka Kusuma, Mutiara Tirta Prabandari Lintang Laksono Trisnantoro Liliyana Lily Arsanti Lestari Mareta Puri Rahastine Mike Indarsih Mike Indarsih, Mike Mochammad Zehhan Muhammad Fauzan Kariman Muslimin Muslimin Nasikin, Nasikin Nisa’ Ulul Mafra Nur Auliya Nur Iman El Hidayah Octarina, Indri Meilika Pratiwi, Astiti Putri indrina Napitupulu Rachmawati, Yuliana Novita Regina Febriyanti Regina Febriyanti Reina Damayanti Rio Septian Rustono - Sagiyanto, Asriyani Sandra Olifia Savitri, Mila Sharif, Sabidi Siti Fatimah Siti Helmyati siti qonaah qonaah, siti qonaah Suarnajaya, Wayan Susilowati Susilowati Susilowati Suwarno Suwarno Teguh Tri Susanto Thabita Marethi Arifah Hardini Wijaya, Beby Chandra Wulan Muhariani Yusuf Setiyawan

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