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Andri Irawan
Universitas Baturaja
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PENGARUH GROSS PROFIT MARGIN DAN RETURN ON EQUITY TERHADAP HARGA SAHAM PERUSAHAAN MANUFAKTUR SUBSEKTOR KOSMETIK DAN BARANG KEPERLUAN RUMAH TANGGA YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2018-2023 Desta Ariani; Lisa Hermawati; Andri Irawan
Ekonomika Vol. 18 No. 1 (2025): Jurnal Ilmiah Ekonomika (JIE)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this study is to determine the effect of Gross Profit Margin (GPM) and Return on Equity (ROE) on stock prices of cosmetics and household goods manufacturing subsector companies listed on the Indonesia Stock Exchange for the period 2018–2023. The analysis method employed is quantitative, using Panel Data Regression Analysis. The data for this research were sourced from the Indonesia Stock Exchange and the annual financial statements of cosmetics and household goods manufacturing subsector companies. The results show that simultaneously (F-test), Gross Profit Margin and Return on Equity have a significant effect on stock prices. Partially (t-test), Gross Profit Margin has a positive but insignificant effect on stock prices of cosmetics and household goods manufacturing subsector companies listed on the Indonesia Stock Exchange for the period 2018–2023. Meanwhile, Return on Equity has a positive and significant effect on stock prices. The regression coefficient for Gross Profit Margin is positive, indicating a direct relationship between Gross Profit Margin and stock prices. Similarly, the regression coefficient for Return on Equity is also positive, indicating a direct relationship between Return on Equity and stock prices. The coefficient of determination indicates that the contribution of Gross Profit Margin (GPM) and Return on Equity (ROE) in explaining variations in stock price changes is 24.88%, while the remaining 75.12% is explained by other variables not included in this study, such as Current Ratio, Debt to Equity Ratio, and others.
Pengaruh Citra Merek Dan Kepercayaan Merek Terhadap Keputusan Pembelian Laptop Merek Lenovo Dikalangan Mahasiswa Universitas Baturaja Regger Revanza; Rosmala Dewi; Andri Irawan; Dyah Ayu Putriani; Darman Syafe’i
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.14205

Abstract

Penelitian ini membahas pengaruh citra merek dan kepercayaan merek terhadap keputusan pembelian laptop merek Lenovo di kalangan mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Baturaja, angkatan 2023. Populasi dalam penelitian ini adalah 40 responden. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah melalui penyebaran kuesioner. Metode analisis yang digunakan adalah metode kuantitatif dengan menggunakan alat regresi linier berganda. Secara simultan terdapat pengaruh Citra Merek (X1) dan Kepercayaan Merek (X2) terhadap Keputusan Pembelian Laptop Merek Lenovo di kalangan Mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Baturaja angkatan 2023, dengan nilai f hitung sebesar 64,390 yang lebih besar dari nilai tabel 3,25. Hasil analisis dalam penelitian ini menjelaskan bahwa nilai t-hitung untuk setiap variabel Citra Merek (X1) adalah 6,388 dan Kepercayaan Merek (X2) adalah 3,351, lebih besar dari nilai t-tabel 2,026 yang menyatakan bahwa setiap variabel memiliki pengaruh parsial terhadap keputusan pembelian laptop merek Lenovo di kalangan mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Baturaja angkatan 2023. Koefisien determinasi (R²) adalah 0,778, yang berarti dalam hal ini kontribusi Citra Merek dan Kepercayaan Merek terhadap Keputusan Pembelian adalah 77,8% sedangkan sisanya 22,2% ditentukan oleh variabel lain.
Pengaruh Brand Image Dan Influencer Marketing Terhadap Keputusan Pembelian Skincare Skintific Pada Mahasiswa Universitas Baturaja Sindi Siti Rahma; Noviansyah; Andri Irawan; Dahlia Dahlia; Nourma Wulanda
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.14287

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan influencer marketing terhadap keputusan pembelian produk skincare Skintific di Shopee pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Baturaja Angkatan 2022. Penentuan jumlah sampel penelitian ini menggunakan purposive sampling dengan 54 responden, teknik pengumpulan data yang digunakan melalui penyebaran kuesioner. Metode analisis yang digunakan adalah metode kuantitatif dengan menggunakan alat analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa: t-hitung masing-masing variabel Brand Image (X1) sebesar 3,074 dan Influencer Marketing (X2) sebesar 3,855, lebih besar jika dibandingkan dengan t-tabel (2,007) yang menyatakan masing-masing variabel berpengaruh secara parsial Terhadap Keputusan Pembelian. Secara simultan Brand Image (X1) dan Influencer Marketing (X2) berpengaruh Terhadap Keputusan Pembelian dengan F-hitung (32,512) lebih besar dari F-tabel (3,18).
FAKTOR-FAKTOR YANG MEMPENGARUHI HARGA SAHAM PT. BANK RAKYAT INDONESIA (PERSERO) Tbk Aldo Aulia; Novie Al Muhariah; Andri Irawan
Ekonomika Vol. 17 No. 1 (2024): Jurnal Ilmiah Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/wve3r365

Abstract

The aim of this research is to determine the influence of the Return of Assets (ROA), Return of Equity (ROE) and Earning Per Share (EPS) factors on the share price of PT. Bank Rakyat Indonesia (Persero) Tbk . The method used in this research is Multiple Regression. The amount of data used in this research was 15 samples.The research results show that simultaneously Return Of Assets (ROA), Return Of Equity (ROE) and Earning Per Share (EPS) have a significant effect on PT's share price. Bank Rakyat Indonesia (Persero) Tbk.. Partially, the Return of Assets (ROA) variable has no significant effect, the Return of Equity (ROE) variable has a significant effect and the Earning Per Share (EPS) variable has no significant effect on PT's share price. Bank Rakyat Indonesia (Persero) Tbk 2008-2022. The Determination Coefficient value is (Adjusted R Square) 0.801. This shows that the percentage contribution of the influence of Return Of Assets (ROA), Return Of Equity (ROE) and EPS on PT Share Prices. Bank Rakyat Indonesia (Persero) Tbk for is 80.10%. Meanwhile, the remaining 19.90% is influenced by other variables not included in this research model.
PENGARUH DANA DESA TERHADAP INDEKS PEMBANGUNAN MANUSIA (STUDI KASUS PADA PEMERINTAH KABUPATEN DI PROVINSI SUMATERA SELATAN) TAHUN 2017-2024 Agresta Marsanda; Lisa Hermawati; Andri Irawan
Ekonomika Vol. 18 No. 2 (2025): Jurnal Ilmiah Ekonomika (JIE)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/rh6kbn40

Abstract

Village Funds and the Human Development Index are related to each other. In this study, the author wants to see whether the Village Fund received by each Regency can affect the increase in the Human Development Index in that Regency. This research uses quantitative research methods and panel data regression analysis. This research data is in the form of secondary data obtained through the official website of the ministry of finance and the official website of the central statistics agency. The result of this study is that the Village Fund Variable has a positive effect on increasing the Human Development Index in the Regency of South Sumatra Province in 2017-2024.
Peluang Usaha UMKM Untuk Meningkatkan Pendapatan Rumah Tangga Di Desa Tanjung Makmur: Pelatihan Pembuatan Cemilan Dari Kulit Lumpia Novie Al Muhariah; Andri Irawan; Anis Feblin; Gitta Destalya Adrian Nova; Hasiatul Aini; Tati Herlina; Yetty Oktarina; Feby Veronika Simanjuntak
Jurnal Pengabdian kepada Masyarakat (DIASYA) Vol. 2 No. 1 (2026): Jurnal Pengabdian Kepada Masyarakat (DIASYA)
Publisher : Rumah Jurnal PT Citra Air Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71200/diasya.v2i1.150

Abstract

This community service activity aims to explore business opportunities for MSMEs (Micro, Small, and Medium Enterprises) to increase household income in Tanjung Makmur Village, Sinar Peninjauan District, Ogan Komering Ulu Regency, South Sumatra, through training on making snacks from spring roll wrappers. The main problems faced by the local community are the low level of household income, which relies mainly on the plantation sector, limited skills in identifying MSME  pportunities, and low knowledge of processing food products that have marketable value.The implementation methods include counseling, demonstrations of making snacks from spring roll wrappers, hands-on practice, providing skills in producing high-quality spring roll wrappers using more modern techniques that align with current snack trends popular among the public, assistance in packaging, and the introduction of simple marketing strategies. By utilizing spring roll wrappers, housewives can produce high-value products with broad market potential. This training also opens opportunities to create new home-based businesses, encourages creativity in product diversification, and strengthens the village economy sustainably through community empowerment.
Pelatihan Pembuatan Kue Olahan Dari Singkong Untuk Menambah Nilai Ekonomis Di Desa Durian Kecamatan Peninjauan Kabupaten Ogan Komering Ulu Novie Al Muhariah; Andri Irawan; Anis Feblin; Ali Akbar; Dahlia; Tati Herlina; Yetty Oktarina
Jurnal Pengabdian kepada Masyarakat (DIASYA) Vol. 2 No. 2 (2026): Jurnal Pengabdian Kepada Masyarakat (DIASYA)
Publisher : Rumah Jurnal PT Citra Air Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71200/diasya.v2i2.271

Abstract

This community service activity aims to increase the economic value of cassava through training in making processed cassava-based cakes, specifically brownies, in Durian Village, Peninjauan District, Ogan Komering Ulu Regency. The main problem faced by the community in Durian Village is the lack of knowledge in processing cassava into cakes that have economic value. Through this training, participants consisting of housewives and PKK groups were provided with skills to process cassava into various cake products such as cassava brownies, cassava sponge cake, and cassava talam cake. The implementation method included stages of socialization, counseling, and direct demonstrations of making cassava-based brownies. The results of the activity showed an improvement in participants' skills and the emergence of plans to establish small businesses based on processed cassava products. This activity is expected to be an initial step in empowering household economies.
Co-Authors Adela Yolanda Agresta Marsanda Agung Dwi Wijaya Agus Kurniawan Agus Kurniawan Al Akbar Al Muhariah, Novie Aldo Aulia Ali Akbar Ali Akbar Anis Feblin Anis Feblin Astrina Utami Dahlia Dahlia Dahlia Dahlia Dahlia Dahlia Dahlia Dahlia Darman Syafe’i Desta Ariani Dyah Ayu Putriani Dyah Ayu Putriani Dyah Ayu Putriani Feby Veronika Simanjuntak Gitta Destalya Adrian Nova Hasiatul Aini Kurnia Ningsih Kusuma, Maulana Hadi Lisa Hermawati Lisa Hermawati Maulana Hadi Kusuma Nourma Wulanda Nourma Wulanda Noviansyah Novie Al Muhairiah Novie Al Muhariah Novie Al Muhariah Novie Al Muhariah Ratih Primandari, Novegya Regger Revanza Rini Efrianti Ronatry Stiawati Rosmala Dewi Sandy, Ajeng Herlita Sindi Siti Rahma Tati Herlina Tati Herlina Titie Syahnaz Natalia Wulanda, Nourma Yetty Oktarina Yetty Oktarina Yunita Sari