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All Journal EQUILIBIRIA Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Khazanah Sosial Open Access Indonesia Journal of Social Sciences Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdidas Soso-Q : Jurnal Manajemen Jurnal Nasional Manajemen Pemasaran dan SDM Indonesian Community Empowerment Journal Open Access Indonesia Journal of Social Sciences International Journal of Social Service and Research ProBisnis : Jurnal Manajemen Jurnal Pengabdian Multidisiplin Jurnal Multidisiplin Madani (MUDIMA) Jurnal Pengabdian Masyarakat Akademisi Journal of Innovation Research and Knowledge Asian Journal of Community Services (AJCS) Jurnal Ekonomi dan Bisnis Journal of Social Science Abdimas Indonesian Journal Communio: Jurnal Pengabdian kepada Masyarakat Media Bina Ilmiah Indonesian Journal of Contemporary Multidisciplinary Research Indonesian Journal of Advanced Social Works (DARMA) Innovative: Journal Of Social Science Research Abdibaraya: Jurnal Pengabdian Masyarakat AMMA : Jurnal Pengabdian Masyarakat International Journal of Applied Economics, Accounting and Management (IJAEAM) Manis : Jurnal Manajemen dan Bisnis International Journal of Contemporary Sciences (IJCS)
Tabelessy, Walter
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Pattimura
Religion Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Establishing Customer Satisfaction to Increase Customer Loyalty in Collin Beach Hotel Walter Tabelessy; Rainier H. Sitaniapessy; Dian M. Lekatompessy
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 2 No. 2 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v2i2.3431

Abstract

This research is conducted on the basis of phenomena related to experiential marketing, service quality, customer satisfaction and customer loyalty. This research is conducted through a quantitative survey at the Collin Beach Hotel in the village of Latuhalat, Ambon, as the object of research. The number of samples used in this research is 124 respondents, which is a Non-Probability Sampling collected using the Purposive Sampling technique. For hypothesis testing, this research applies PLS-SEM with SmartPLS application. The results of the research show that experiential marketing has a positive and significant influence towards customer satisfaction. Service quality has a positive and significant influence towards customer satisfaction. Customer satisfaction has a positive and significant influence towards customer loyalty
The Role of Food Quality and Halal Certificate to Improve Consumer Satisfaction and Loyalty Walter Tabelessy
International Journal of Social Service and Research Vol. 3 No. 5 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i5.371

Abstract

This study aims to analyze the role of food quality and halal certificates in increasing consumer satisfaction and loyalty. This research is a type of survey research using questionnaires as the main data collection tool using the 5 Likert Scale Points. The population in this study is Bidadari's Catering consumers. The sample in this study was determined based on the inverse square root method so that a total of 99 respondents were obtained. The sampling technique used is purposive sampling. The data in this study were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) with WarpPLS 8.0 application. The results of the data analysis show that all hypotheses proposed are accepted, namely food quality plays a positive role in increasing consumer satisfaction, food quality plays a positive role in increasing consumer loyalty, halal certificates play a positive role in increasing consumer satisfaction, and halal certificates play a positive role in increasing consumer loyalty, and consumer satisfaction plays a positive role in increasing consumer loyalty. Thus, Bidadari Catering must focus more on optimizing the quality of food provided in addition to the role of halal certificates to increase consumer satisfaction and loyalty.
Optimization of Consumer Satisfaction and Its Impact on KFC Kakialy Customer Loyalty Walter Tabelessy; Merry Margareth Pelupessy; Jacsy Tubalawony
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study tries to analyze the optimization of consumer satisfaction which is influenced by customer value and business location and its impact on KFC Kakialy customer loyalty. Using a purposive sampling technique, a structured questionnaire as a characteristic of quantitative research was distributed to 160 respondents. The GSCA statistical technique with the help of the GSCA Pro application version 1.1.8 was used to analyze the research data. Through the evaluation of the measurement model it proves that all the indicators used have good validity. And through the evaluation of the structural model it proves that all the hypotheses proposed are acceptable, namely customer value has a positive and significant effect on customer satisfaction, business location has a positive and significant effect on customer satisfaction, and consumer satisfaction has a positive and significant effect on customer loyalty. And through the evaluation of the overall model it was found that the research model was fit.
MINAT BELI KONSUMEN KEDAI BLUE SHELTER DIPENGARUHI OLEH CONTENT MARKETING DAN WORD OF MOUTH Walter Tabelessy; Etvin Rizal Tamher; Latifa Sikdewa
EQUILIBIRIA Vol 9, No 2 (2022): Desember 2022
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jeq.v9i2.4524

Abstract

Arah penelitian ini adalah untuk menganalisis minat beli konsumen yang dipengaruhi oleh content marketing dan word of mouth pada Kedai Blue Shelter di Kota Ambon. Dengan mengimplementasikan metode survey maka sampel dalam penelitian sebanyak 100 responden dengan menggunakan metode purposive sampling. Pemberian skor yang digunakan dalam kuesioner penelitian ini adalah 5 poin skala likert. Data yang di peroleh dianalisis dengan teknik regresi linier berganda menggunakan bantuan aplikasi IBM SPSS 21. Kedua hipotesis yang diajukan dapat diterima sesuai dengan hasil penelitian.Kata Kunci: Minat Beli, Content Marketing, Word of Mouth.
Upaya Transformasi Mindset: Promosi Konvensional Menuju Promosi Media Sosial Pada Komunitas Nen Dit Sakmas Walter Tabelessy; Merry Margareth Pelupessy; Erlinda Tehuayo; Jacsy Tubalawony
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The problem faced by the Nen Dit Sakmas Community Wain Village is that they still have the mindset to use conventional promotions in today's digital era. Related to that, the purpose of this community service activity is to seek mindset transformation so that this community can switch to using social media promotions. The effort is carried out by applying the method of public education by means of outreach, knowledge and understanding of the importance of promotion through social media with its advantages is conveyed to this community. Therefore, through this activity it is hoped that there will be a transformation from a fixed mindset to a growth mindset so that this community can use social media and can compete with other MSMEs.
The Ability of Brand Trust as a Mediator on the Determinants of Customer Loyalty: Study on Mie Sagu Waraka (SAWA) in Ambon, Indonesia Tabelessy, Walter
Open Access Indonesia Journal of Social Sciences Vol. 7 No. 3 (2024): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v7i3.239

Abstract

The aim of this research is to investigate the determinants of customer loyalty for Mie Sagu Waraka (SAWA) in Ambon, which is analyzed using the factors of brand image, brand trust, product differentiation, and purchasing decisions, as well as testing the ability of brand trust as a mediating variable. This research is explanatory research using a questionnaire to obtain data from respondents, as many as 171 Mie Sagu Waraka (SAWA) customers obtained using a purposive sampling technique. PLS-SEM as a data analysis technique was used to test the hypothesis proposed in this research and analyzed using the help of the SmartPLS version-4 application. The results of data processing found that brand image does not have a significant influence on customer loyalty, brand trust has a significant influence on customer loyalty, image brand has a significant influence on brand trust, product differentiation has a significant influence on customer loyalty, purchasing decisions have a significant influence on customer loyalty, and product differentiation has a significant influence on purchasing decisions, and brand trust is able to significantly mediate the relationship between brand image and customer loyalty.
The Ability of Brand Trust as a Mediator on the Determinants of Customer Loyalty: Study on Mie Sagu Waraka (SAWA) in Ambon, Indonesia Tabelessy, Walter
Open Access Indonesia Journal of Social Sciences Vol. 7 No. 3 (2024): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v7i3.239

Abstract

The aim of this research is to investigate the determinants of customer loyalty for Mie Sagu Waraka (SAWA) in Ambon, which is analyzed using the factors of brand image, brand trust, product differentiation, and purchasing decisions, as well as testing the ability of brand trust as a mediating variable. This research is explanatory research using a questionnaire to obtain data from respondents, as many as 171 Mie Sagu Waraka (SAWA) customers obtained using a purposive sampling technique. PLS-SEM as a data analysis technique was used to test the hypothesis proposed in this research and analyzed using the help of the SmartPLS version-4 application. The results of data processing found that brand image does not have a significant influence on customer loyalty, brand trust has a significant influence on customer loyalty, image brand has a significant influence on brand trust, product differentiation has a significant influence on customer loyalty, purchasing decisions have a significant influence on customer loyalty, and product differentiation has a significant influence on purchasing decisions, and brand trust is able to significantly mediate the relationship between brand image and customer loyalty.
Meningkatkan Kinerja Pemasaran UMKM Melalui Sosialisasi E-Market Orientation Supply Chain Tabelessy, Walter; Evracia Turukay
Jurnal Pengabdian Multidisiplin Vol. 4 No. 2 (2024): Jurnal Pengabdian Multidisiplin
Publisher : Kuras Institute & Scidac Plus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/002024041063000

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia menjunjukkan pertumbuhan yang sangat pesat. Namun, survei literasi digital oleh Kominfo mengungkapkan bahwa pengetahuan dan pemahaman teknologi pelaku UMKM masih rendah. Kondisi ini menciptakan tantangan bagi UMKM di Propinsi Maluku, terutama di Negeri Waai, Kabupaten Maluku Tengah, yang memiliki potensi besar di sektor kuliner dan perikanan. Penguasaan teknologi, khususnya konsep E-Market Orientation Supply Chain menjadi salah kunci untuk mengatasi tantangan ini. E-Market Orientation Supply Chain mengintegrasikan teknologi digital dalam pengelolaan rantai pasokan dan pemasaran untuk meningkatkan efisiensi untuk meningkatkan kinerja pemasaran. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk memperkenalkan dan memperdalam pemahaman pelaku UMKM di Negeri Waai tentang E-Market Orientation Supply Chain melalui sosialisasi. Metode yang digunakan meliputi pemberian materi, diskusi, dan kuesioner untuk mengukur peningkatan pemahaman pelaku UMKM yang kemudian diuji dengan teknik statistik parametrik yaitu uji sampel berpasangan. Hasil pengujian membuktikan bahwa terdapat perbedaan yang signifikan atau dengan kata lain pemahaman pelaku UMKM tentang E-Market Orientation Supply Chain sangat baik dengan harapan bahwa dapat meningkatkan kinerja pemasaran UMKM. Implementasi konsep ini nantinya akan membantu pelaku UMKM di Negeri Waai untuk dapat beradaptasi dengan teknologi digital dan memanfaatkan peluang pasar secara lebih efektif.
Implementasi Total Quality Manajemen (TQM) Sebagai Strategi Meningkatkan Keunggulan Bersaing Pada UMKM di Negeri Waai Ralahallo, Fransiska Natalia; Tubalawony, Jacsy; Watumlawar, Evelin; Tabelessy, Walter
Abdimas Indonesian Journal Vol. 4 No. 1 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i1.360

Abstract

Total Quality Management (TQM) merupakan sebuah pendekatan manajemen yang lebih fokus terhadap pelaksanaan semua fungsi organisasi secara terintegrasi pada perbaikan bahkan peningkatan kualitas secara berkelanjutan. Perkembangan UMKM di Provinsi Maluku sendiri tidak terlepas dari berbagai masalah pada umumnya yang terjadi di Indonesia, hal ini juga yang dialami oleh pelaku UMKM di Negeri Waai Kecamatan Salahutu Kabupaten Maluku Tengah. Untuk mengatasi masalah-masalah yang dihadapi oleh pelaku UMKM negeri ini, maka perlu dan penting untuk memahami dengan lebih jelas hubungan antara implementasi TQM dengan keunggulan bersaing pada UMKM. Sehingga melalui kegiatan Pengabdian kepada Masyarakat (PkM) ini, sebagai tim PkM Jurusan Manajemen Fakultas Ekonomi Universitas Pattimura bertujuan untuk memberikan pemahaman yang lebih baik dan mendalam tentang implementasi TQM untuk keunggulan bersaing. Metode yang digunakan pada kegiatan ini adalah pendidikan masyarakat dengan lebih menekankan pada pendekatan transmisi konten. Materi yang diberikan diantaranya adalah beberapa prinsip utama dari TQM, pentingnya TQM, dan beberapa langkah yang harus dilakukan sebagai implementasi TQM bagi UMKM yang disertai dengan bukti empiris. Dengan pemahaman yang baik dari pelaku UMKM di Negeri Waai akan sangat membantu dalam meningkatkan kualitas produk dan layanan, efisiensi operasional, serta fokus kepada kepuasan pelanggan. Dengan melibatkan seluruh aspek dalam UMKM ketika mengimplementasikan TQM, maka dapat memperkuat UMKM untuk tetap berkelanjutan dan dapat mencapai serta meningkatkan keunggulan bersaing.
The Effect of Brand Image and Electronic Word of Mouth on Xiaomi Smartphone Purchasing Decisions Huwae, Victor Ernest; Tabelessy, Walter; Tamher, Etvin Rizal; Tehuayo, Erlinda; Lewaherilla, Novalien Carolina
Khazanah Sosial Vol 5, No 4 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v5i4.32381

Abstract

Brand image and electronic word of mouth still have limitations, so an analysis of brand trust was carried out to mediate the influence of brand image and E-WoM on purchasing decisions. Brand trust can mediate the relationship between brand image and E-WoM on purchasing decisions. This research aimed to determine the influence of brand image and electronic word of mouth on purchasing decisions through brand trust as a mediating variable. This type of research is quantitative research. This research's data type is quantitative, and the data source used primary data. The population in this study were all Pattimura University students and the number of samples was 104. The sampling method used was non-probability sampling using the purposive sampling technique. The data analysis method uses Partial Least Square (PLS), and the data was processed using SmartPLS software version 3.3.3. This research shows that Brand Image influences Purchasing Decisions through Brand Trust with a path coefficient value of 0.185, T-statistics of 3.178 and P-values of 0.002. It means that the Brand Image variable has an indirect positive and significant influence on the Purchase Decision variable through the Brand Trust variable because it has path coefficient values in the range of 0 to 1 and has T-statistic values > 1.96 and P-values < 0.05. Electronic word of mouth influences purchasing decisions through brand trust with a path coefficient value of 0.240, T-statistics of 2.368 and P-values of 0.018. It means that the electronic word-of-mouth variable has a positive and significant indirect influence on the Purchasing Decision variable through the Brand Trust variable because it has a path coefficient value in the range of 0 to 1 and a T-statistic value > 1.96 and also P-values < 0, 05.
Co-Authors Anggrany Chaniago Batkunde, Adonia Anita Chaniago, Anggrany Dian M. Lekatompessy Edwin Ramadhan Ode Erlinda Tehuayo Etvin R. Tamher Etvin Rizal Tamher Evracia Turukay Grace Tahapary Herman Surijadi Huwae, Victor Ernest Jacsy Tubalawony Jeanete Saununu, Siska Jozef Ricky Pattiruhu Kurniawan, Sabda Aji Latifa Sikdewa Leuhery, Ferdy Lewaherilla, Novalien Carolina Loppies, Liliana Sonya Merry M Pelupessy Merry Margareth Pelupessy Merry Margareth Pelupessy Nanere, Marthin Pattinaja, Elna Marsye Pattiruhu, Josef Ricky Pattiruhu, Josef. R. Pattiruhu, Jozef Ricky Pelupessy, Merry M. Pelupessy, Merry Margareth Pieter N. R. Rehatta Rahmadhani, Fitri Rainier H Sitaniapessy Rainier H. Sitaniapessy Rainier Hendrik Sitaniapessy Ralahallo, Fransiska Natalia Reken, Feky Restia Christianty Richelda Christiara Loppies Saununu, Siska Saununu, Siska Jeanete Seleky, Roy Siahaan, Martha Herlina Siahanenia, Silfiena Siska Saununu Tahapary, Grace H. Tamher, Etvin Rizal Tehuayo, Erlinda Tubalawony, Jacsy Victor Ernest Huwae Watumlawar, Evelin