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All Journal EQUILIBIRIA Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Open Access Indonesia Journal of Social Sciences Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdidas Soso-Q : Jurnal Manajemen Journal of Management and Entrepreneurship Research Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal ComunitA Servizio Indonesian Community Empowerment Journal Open Access Indonesia Journal of Social Sciences International Journal of Social Service and Research Asian Management and Business Review ProBisnis : Jurnal Manajemen JoEMS : Journal of Education and Management Studies Jurnal Pengabdian Multidisiplin Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat Akademisi Journal of Innovation Research and Knowledge Asian Journal of Community Services (AJCS) Jurnal Ekonomi dan Bisnis Journal of Social Science Abdimas Indonesian Journal Communio: Jurnal Pengabdian kepada Masyarakat Media Bina Ilmiah Indonesian Journal of Contemporary Multidisciplinary Research Indonesian Journal of Advanced Social Works (DARMA) Innovative: Journal Of Social Science Research Abdibaraya: Jurnal Pengabdian Masyarakat AMMA : Jurnal Pengabdian Masyarakat International Journal of Applied Economics, Accounting and Management (IJAEAM) Manis : Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan Horizon: Indonesian Journal of Multidisciplinary International Journal of Contemporary Sciences (IJCS)
Tabelessy, Walter
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Pattimura
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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OPTIMALISASI KETERAMPILAN ANALISIS DATA: PELATIHAN GSCA PRO UNTUK MAHASISWA MAGISTER MANAJEMEN Jozef Ricky Pattiruhu; Walter Tabelessy
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37257

Abstract

Di era informasi saat ini, kemampuan untuk mengolah dan menganalisis data menjadi sangat penting, terutama bagi mahasiswa program Magister. Metode Partial Least Square Structural Equation Modeling (PLS-SEM) dan Generalized Structured Component Analysis (GSCA) menyediakan cara untuk menganalisis hubungan kompleks antar variabel. Namun, mahasiswa S2 Magister Manajemen Universitas Pattimura menghadapi kesulitan dalam memahami dan menerapkan metode ini, termasuk penggunaan aplikasi GSCA Pro. Oleh karena itu, kegiatan ini dirancang untuk memperkenalkan konsep SEM dan GSCA Pro, serta melatih mahasiswa dalam penggunaan aplikasi tersebut. Kegiatan ini dilaksanakan secara daring, mencakup teori, praktik, dan diskusi. Hasil kegiatan ini menunjukkan peningkatan pemahaman dan keterampilan mahasiswa dalam analisis data, yang diharapkan dapat menyelesaikan tugas akhir dan publikasi ilmiah. Sehingga kedepannya, disarankan agar kegiatan ini dilakukan secara rutin dan menyediakan sedi pendampingan untuk lebih memperdalam penggunaan alat analisis data. Dengan pendekatan ini, mahasiswa diharapkan dapat lebih siap menghadapi tantangan dalam penelitian akademik.
PENINGKATKAN KETERAMPILAN PEMASARAN DIGITAL BAGI MAHASISWA KONSENTRASI PEMASARAN Silfiena Siahanenia; Grace H. Tahapary; Anggrany Chaniago; Feky Reken; Walter Tabelessy
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.45405

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan pengetahuan, pemahaman, dan keterampilan mahasiswa Jurusan Manajamen konsentrasi pemasaran tentang pemasaran digital, yang merupakan kunci dalam strategi pemasaran dan bisnis di era digital. Meskipun mahasiswa konsentrasi pemasaran sudah aktif menggunakan media sosial namun banyak yang belum memahami cara menggunakannya secara profesional untuk pemasaran. Kegiatan ini menyajikan sosialisasi terstruktur mengenai pemasaran digital, pemanfaatan media sosial dalam pemasaran, Search Engine Optimization (SEO) dan Search Engine Marketing (SEM), dan pemasaran berbasis konten. Pre-Test dan Post-Test dilakukan untuk mengetahui sekaligus mengevaluasi perubahan pemahaman peserta dengan hasil yang menunjukkan peningkatan signifikan dalam keterampilan pemasaran digital. Peserta lebih siap dan percaya diri dalam menerapkan pemasaran digital, khususnya media sosial dan SEO. Kegiatan ini juga memberi dampak positif bagi Jurusan Manajamen Fakultas Ekonomi dan Bisnis dengan meningkatkan kesiapan lulusan dalam menghadapi tuntutan industri. Saran untuk kegiatan-kegiatan berikutnya adalah memperkuat integrase pemasaran digital dengan menggunakan metode pelatihan praktis untuk lebih mempersiapkan mahasiswa menghadapi dunia kerja yang semakin digital.
Optimalisasi Kemampuan Olah Data Penelitian melalui Pelatihan Regresi Menggunakan EViews bagi Mahasiswa: Pengabdian Martha Racwel Patty; Lilian Sonya Loppies; Johanis Darwin Borolla; Walter Tabelessy
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6292

Abstract

Kemampuan mengolah data kuantitatif merupakan kompetensi penting bagi mahasiswa ekonomi, khususnya mahasiswa konsentrasi keuangan yang dituntut mampu memahami hubungan antarvariabel dalam penelitian empiris. Namun, tidak semua mahasiswa memiliki keterampilan teknis yang memadai dalam menggunakan perangkat lunak statistik dan ekonometrika. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan mahasiswa dalam memahami konsep dasar analisis regresi dan mengoperasikan aplikasi EViews sebagai alat bantu pengolahan data penelitian. Kegiatan dilaksanakan selama satu hari, yaitu pada 11 Maret 2026, bertempat di Laboratorium Marketing dan Bisnis, Fakultas Ekonomi dan Bisnis, Universitas Pattimura, Jalan Ir. M. Putuhena, Kampus Poka, Ambon. Peserta kegiatan berjumlah 30 mahasiswa semester enam konsentrasi keuangan. Metode pelaksanaan kegiatan meliputi penyampaian materi konseptual, demonstrasi penggunaan EViews, praktik pengolahan data, interpretasi output regresi, serta diskusi dan pendampingan. Hasil kegiatan menunjukkan bahwa pelatihan ini memberikan kontribusi positif terhadap peningkatan pemahaman mahasiswa mengenai tahapan analisis regresi, mulai dari input data, estimasi model, pembacaan koefisien, pengujian signifikansi, hingga interpretasi hasil penelitian. Kegiatan ini juga memperkuat kesiapan mahasiswa dalam menyusun tugas akhir berbasis data kuantitatif. Dengan demikian, pelatihan regresi menggunakan EViews menjadi salah satu strategi akademik yang relevan untuk meningkatkan literasi statistik dan keterampilan riset mahasiswa.
Analisis Keputusan Pembelian Susu Hilo Platinum Ditinjau dari Kualitas Produk, Citra Merek, dan Pengetahuan Produk di Kota Ambon Feky Reken; Siska Jeanete Saununu; Jacsy Tubalawanoy; Walter Tabelessy
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5804

Abstract

Sales and purchasing decisions of HiLo Platinum milk in Ambon City still show fluctuating conditions, indicating variations in consumer preferences and purchasing behavior. This condition encourages the need to study the factors that influence consumer purchasing decisions. This study aims to analyze the influence of product quality, brand image, and product knowledge on purchasing decisions of HiLo Platinum milk in Ambon City. The study used a quantitative approach with an explanatory design. Data were collected through questionnaires distributed to 119 respondents who had purchased or consumed HiLo Platinum milk using a purposive sampling technique. Data analysis was performed using multiple linear regression through Jamovi software. The results showed that product quality, brand image, and product knowledge have a positive and significant influence on purchasing decisions, with product quality being the most dominant variable. These findings indicate that health milk consumers tend to consider functional benefits, nutritional quality, and product understanding more than promotional factors alone in determining purchasing decisions. This research contributes to the development of consumer behavior studies and provides input for companies in designing marketing strategies that are oriented towards improving product quality, strengthening brand image, and consumer education.  
ANALISIS KEPUTUSAN PEMBELIAN GEN Z TERHADAP PRODUK KECANTIKAN MELALUI PLATFORM SOCIAL COMMERCE DI KOTA AMBON Faras Zulina Ayunani; Raden Ayu Aisah Asnawi; Walter Tabelessy
Manis: Jurnal Manajemen dan Bisnis Vol 9 No 2 (2026): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.9.2.150-160

Abstract

Social commerce semakin berperan sebagai alat yang efektif untuk promosi produk dan pertumbuhan pendapatan. Studi ini bertujuan untuk mengetahui apakah faktor pendorong internal seperti budaya, subkultur, kelas sosial, dan faktor sosial, serta faktor eksternal seperti motivasi, persepsi, dan pembelajaran, memengaruhi keputusan pembelian generasi Z di kota Ambon untuk membeli produk kecantikan di social commerce. Metode survei kuantitatif digunakan, dengan mengumpulkan data dari 100 responden Generasi Z di kota Ambon. Data dianalisis dengan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa faktor pendorong internal dan faktor pendorong eksternal secara signifikan memengaruhi keputusan pembelian generasi Z untuk membeli produk kecantikan di social commerce. Berdasarkan hasil penelitian, disarankan agar perusahaan produk kecantikan dapat mengembangkan strategi pemasaran yang lebih tepat, menarik, dan sesuai dengan kebiasaan belanja generasi Z.
Sustainable Marketing Orientation, Consumer Trust, and Sustainability Performance: Empirical Evidence from the Organic Vegetable Market Walter Tabelessy
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16135

Abstract

This study aims to examine the impact of sustainable marketing orientation on sustainable performance among organic vegetable producers in Ambon City, focusing on consumer trust as a variable that acts as a partial mediator. A total of 175 respondents were selected using purposive sampling to become the sample in this study. To analyze the data, the SEM-PLS technique was used through the ADANCO application to test the relationship between variables. The results of this study indicate that a sustainable marketing orientation has a significant positive effect on sustainable performance and consumer trust. Consumer trust acts as a partial mediator, strengthening the relationship between sustainable marketing orientation and sustainable performance. This finding underscores the importance of implementing sustainability-focused marketing strategies in creating long-term value for companies, while building closer and more sustainable relationships with consumers.
Determinasi Keputusan Pembelian Minyak Goreng Fortune melalui Citra Merek, Kepercayaan Konsumen, dan Word of Mouth Herman Surijadi; Walter Tabelessy
JoEMS (Journal of Education and Management Studies) Vol. 9 No. 3 (2026): Juni
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v9i3.1789

Abstract

Purpose: This study aims to analyze the effects of brand image, consumer trust, and word of mouth on the purchasing decisions of Fortune cooking oil consumers in Ambon City. Methodology/approach: This study employed a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 120 consumers who had purchased and used Fortune cooking oil. The data were analyzed using multiple linear regression with the assistance of Jamovi software. Findings: The findings indicate that brand image, consumer trust, and word of mouth have positive and significant effects on purchasing decisions. Among these variables, word of mouth was found to be the most influential factor affecting consumer purchasing decisions. These findings suggest that purchasing decisions for cooking oil are influenced not only by the functional attributes of the product but also by psychological and social factors reflected in brand perception, consumer trust, and interpersonal communication. Practical implications: The results imply that companies should strengthen brand image, maintain consumer trust, and encourage positive consumer-to-consumer communication to enhance purchasing decisions and sustain consumer preference in a highly competitive market. Originality/value: This study extends consumer behavior research in the context of staple household products by simultaneously examining the effects of brand image, consumer trust, and word of mouth on purchasing decisions for Fortune cooking oil in Ambon City. Unlike previous studies that primarily focused on digital products, smartphones, and retail settings, this study demonstrates that word of mouth is the most dominant factor influencing purchasing decisions in the context of local consumers of household food products.
Future Marketing Classroom: Transformasi Metode Pembelajaran Manajemen Pemasaran Melalui Canva Sabda Aji Kurniawan; Walter Tabelessy; Silfiena Siahainenia; Jacsy Tubalawony; Glen Andre Yusuf T
JURNAL Comunità Servizio : Jurnal Terkait Kegiatan Pengabdian kepada Masyarakat, terkhusus bidang Teknologi, Kewirausahaan dan Sosial Kemasyarakatan Vol. 7 No. 2 (2025): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Univesitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/cs.v7i2.7340

Abstract

The advancement of digital technology brought significant changes to teaching methods in higher education, particularly through the increasing use of technology-based media such as Learning Management Systems (LMS), instructional videos, and interactive graphic design applications. However, at Pattimura University, the integration of technology into teaching still faced various challenges, especially related to lecturers’ skills in designing engaging and effective digital content. To address this issue, a Community Service Program (PkM) was carried out at the Faculty of Economics and Business, which aimed to enhance lecturers’ competencies in developing instructional videos using the Canva application. The program was implemented through socialization, training, hands-on workshops, and discussion sessions that involved lecturers from the Department of Management, particularly those in the Marketing concentration. The evaluation results showed a significant improvement in lecturers’ ability to utilize Canva for creating interactive slides and instructional videos. This program successfully contributed to improving the quality of teaching, making it more aligned with the needs of students in the digital era. Furthermore, it strengthened the capacity of lecturers in Eastern Indonesia to integrate technology into education, thereby opening opportunities for more creative, collaborative, and relevant teaching practices in line with technological developments.
Strengthening MSME Sustainability in Sumatra: The Roles of Sustainable Marketing, Financial Sustainability, and Government Policy Sabda Aji Kurniawan; Martha Racwel Patty; Walter Tabelessy; Cheryl Marlitta Stefia; Eni Munarsih; Budhi Haryanto
Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.9.07.3-108

Abstract

Objective: Existing studies have largely examined sustainable marketing, financial sustainability, and MSME performance separately, with most evidence originating from developed economies, manufacturing industries, or highly developed regions. Limited research has integrated these factors within a Resource-Based View (RBV) framework to explain MSME sustainable growth in emerging regional contexts. This study therefore analyzes the influence of sustainable marketing and financial sustainability on MSME competitiveness and MSME sustainable growth in Sumatra, Indonesia, while examining the moderating role of government policy. Research Design & Methods: The study applied a quantitative design using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were obtained from 158 MSME owners and managers across several provinces in Sumatra through purposive sampling. Findings: Sustainable marketing and financial sustainability positively influence MSME competitiveness and MSME sustainable growth. MSME competitiveness also contributes positively to sustainable growth. Government policy strengthens the relationship between MSME competitiveness and MSME sustainable growth, whereas its moderating effects on sustainable marketing and financial sustainability are not significant. Implications & Recommendations: MSMEs should strengthen sustainability-oriented marketing practices and financial resilience to enhance competitiveness and long-term growth. Policymakers should prioritize interventions that reinforce MSME competitiveness, as policy support is most effective when complementing internal organizational capabilities. Contribution & Value Added: This study extends RBV by integrating sustainable marketing, financial sustainability, MSME competitiveness, and government policy into unified framework. It also contributes empirical evidence from Sumatra, an underexplored context with distinct economic and institutional characteristics, thereby advancing understanding of MSME sustainable growth in emerging economies.
Co-Authors Anggrany Chaniago Anggrany Chaniago Batkunde, Adonia Anita Budhi Haryanto Chaniago, Anggraini Chaniago, Anggrany Cheryl Marlitta Stefia Dian M. Lekatompessy Edwin Ramadhan Ode Eni Munarsih Erlinda Tehuayo Etvin R. Tamher Etvin Rizal Tamher Evracia Turukay Faras Zulina Ayunani Feky Reken Glen Andre Yusuf T Grace H. Tahapary Grace Tahapary Herman Surijadi Herman Surijadi Huwae, Victor Ernest Jacsy Tubalawanoy Jacsy Tubalawony Jeanete Saununu, Siska Johanis Darwin Borolla Jozef Ricky Pattiruhu Jozef Ricky Pattiruhu Latifa Sikdewa Leuhery, Ferdy Lewaherilla, Novalien Carolina Loppies, Liliana Sonya Martha Racwel Patty Martha Racwel Patty Merry M Pelupessy Merry Margareth Pelupessy Merry Margareth Pelupessy Nanere, Marthin Pattinaja, Elna Marsye Pattiruhu, Josef Ricky Pattiruhu, Josef. R. Pattiruhu, Jozef Ricky Pelupessy, Merry M. Pelupessy, Merry Margareth Pieter N. R. Rehatta Raden Ayu Aisah Asnawi Rahmadhani, Fitri Rainier H Sitaniapessy Rainier H. Sitaniapessy Rainier Hendrik Sitaniapessy Ralahallo, Fransiska Natalia Reken, Feky Richelda Christiara Loppies Sabda A. Kurniawan Sabda Aji Kurniawan Saununu, Siska Saununu, Siska Jeanete Seleky, Roy Siahaan, Martha Herlina Silfiena Siahainenia Silfiena Siahanenia Siska Jeanete Saununu Siska Saununu T, Glen Andre Yusuf Tamher, Etvin Rizal Tehuayo, Erlinda Tubalawony, Jacsy Victor Ernest Huwae Watumlawar, Evelin