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All Journal EQUILIBIRIA Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Open Access Indonesia Journal of Social Sciences Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdidas Soso-Q : Jurnal Manajemen Jurnal Nasional Manajemen Pemasaran dan SDM Indonesian Community Empowerment Journal Open Access Indonesia Journal of Social Sciences International Journal of Social Service and Research Asian Management and Business Review ProBisnis : Jurnal Manajemen Jurnal Pengabdian Multidisiplin Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat Akademisi Journal of Innovation Research and Knowledge Asian Journal of Community Services (AJCS) Jurnal Ekonomi dan Bisnis Journal of Social Science Abdimas Indonesian Journal Communio: Jurnal Pengabdian kepada Masyarakat Media Bina Ilmiah Indonesian Journal of Contemporary Multidisciplinary Research Indonesian Journal of Advanced Social Works (DARMA) Innovative: Journal Of Social Science Research Abdibaraya: Jurnal Pengabdian Masyarakat AMMA : Jurnal Pengabdian Masyarakat International Journal of Applied Economics, Accounting and Management (IJAEAM) Manis : Jurnal Manajemen dan Bisnis International Journal of Contemporary Sciences (IJCS)
Tabelessy, Walter
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Pattimura
Religion Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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DINAMIKA EWOM, SIKAP, DAN NIAT MEMBELI: ANALISIS EMPIRIS PADA KONSUMEN PRODUK THRIFTING Kurniawan, Sabda Aji; Tabelessy, Walter
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18181

Abstract

The rapid development of social media has positioned electronic word of mouth (eWOM) as a primary source of information influencing consumer behavior, including in the context of thrifting product purchases. This study aims to examine the effect of eWOM on purchase intention, emphasizing the mediating role of consumer attitude. Data were collected through an online questionnaire administered to 100 respondents using a convenience sampling method and analyzed with variance-based structural equation modeling (SEM) via Adanco software. The results reveal that eWOM significantly influences consumer attitude but does not exert a direct effect on purchase intention. Conversely, consumer attitude demonstrates a strong positive impact on purchase intention and mediates the relationship between eWOM and purchase intention. These findings highlight that the effectiveness of eWOM is more substantial when processed through consumers’ cognitive and evaluative mechanisms that shape positive attitudes before driving purchase decisions. Theoretically, this study contributes to extending the understanding of psychological dynamics in consumer behavior, while practically it offers implications for thrifting businesses to leverage eWOM-based communication strategies in fostering positive attitudes as a preliminary step to enhancing purchase intention.
The impact of event marketing and social media marketing on brand awareness of MSMEs in Ambon City Saununu, Siska Jeanete; Reken, Feky; Tubalawony, Jacsy; Tabelessy, Walter
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6771

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the main pillars of regional economies that need to strengthen their competitiveness through effective marketing strategies such as event marketing and social media marketing. This study aims to analyze the effect of these two strategies on brand awareness of MSMEs in Ambon City. The research employed a quantitative method with an associative approach, involving 100 respondents who had attended MSME events or interacted with MSME promotions through social media. Data were collected using questionnaires and analyzed using multiple linear regression with the JASP software. The findings show that event marketing has a positive and significant effect on brand awareness (p < 0.05), as it creates real experiences and emotional connections between consumers and brands. Similarly, social media marketing also has a positive and significant effect on brand awareness (p < 0.05), particularly through consistent promotional activities and creative content on platforms such as Instagram, TikTok, and Facebook. Both strategies complement each other in strengthening consumer recognition and recall of brands. These results highlight the importance of integrating offline and online marketing activities to expand market reach and build a strong brand image for MSMEs in society.
Does integrating personal data via CDPs improve banking responsiveness? Moderating influence of local culture Tabelessy, Walter; Ralahallo, Fransiska Natalia; Chaniago, Anggraini; Kurniawan, Sabda Aji; T, Glen Andre Yusuf
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art14

Abstract

In the growing importance of personalized digital services in the banking sector, the integration of personal data through customer data platforms (CDPs) has become a strategic priority. This study explores how personal data privacy influences perceived personalization and operational efficiency in digital banking services, while also investigating the moderating role of local culture. The research is motivated by increasing consumer demands for both personalized services and greater control over personal data. Personal data privacy was conceptualized as a multidimensional construct comprising knowledge, experience, control, willingness to value privacy, and trust. A quantitative method using partial least squares structural equation modeling (PLS-SEM) with 10,000 bootstrapping resamples was employed. The analysis was conducted using SmartPLS version 4.1.1.4, which enables efficient estimation of complex models. Data were collected offline from 200 respondents who are active users of digital banking services from Himbara member banks. The results indicate that personal data privacy has a significant positive effect on both perceived personalization and operational efficiency. Among its dimensions, willingness to value privacy emerged as the most influential. Local culture was found to significantly moderate both relationships, suggesting that cultural context plays a critical role in shaping digital service outcomes. These findings contribute to theory and practice by highlighting the importance of integrating privacy protection and cultural sensitivity in the design of personalized digital banking services.
Sustainable Marketing Orientation, Consumer Trust, and Sustainability Performance: Empirical Evidence from the Organic Vegetable Market Walter Tabelessy
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16135

Abstract

This study aims to examine the impact of sustainable marketing orientation on sustainable performance among organic vegetable producers in Ambon City, focusing on consumer trust as a variable that acts as a partial mediator. A total of 175 respondents were selected using purposive sampling to become the sample in this study. To analyze the data, the SEM-PLS technique was used through the ADANCO application to test the relationship between variables. The results of this study indicate that a sustainable marketing orientation has a significant positive effect on sustainable performance and consumer trust. Consumer trust acts as a partial mediator, strengthening the relationship between sustainable marketing orientation and sustainable performance. This finding underscores the importance of implementing sustainability-focused marketing strategies in creating long-term value for companies, while building closer and more sustainable relationships with consumers.
Co-Authors Anggrany Chaniago Batkunde, Adonia Anita Chaniago, Anggraini Chaniago, Anggrany Dian M. Lekatompessy Edwin Ramadhan Ode Erlinda Tehuayo Etvin R. Tamher Etvin Rizal Tamher Evracia Turukay Grace Tahapary Herman Surijadi Huwae, Victor Ernest Jacsy Tubalawony Jeanete Saununu, Siska Jozef Ricky Pattiruhu Kurniawan, Sabda Aji Latifa Sikdewa Leuhery, Ferdy Lewaherilla, Novalien Carolina Loppies, Liliana Sonya Merry M Pelupessy Merry Margareth Pelupessy Merry Margareth Pelupessy Nanere, Marthin Pattinaja, Elna Marsye Pattiruhu, Josef Ricky Pattiruhu, Josef. R. Pattiruhu, Jozef Ricky Pelupessy, Merry M. Pelupessy, Merry Margareth Pieter N. R. Rehatta Rahmadhani, Fitri Rainier H Sitaniapessy Rainier H. Sitaniapessy Rainier Hendrik Sitaniapessy Ralahallo, Fransiska Natalia Reken, Feky Restia Christianty Richelda Christiara Loppies Saununu, Siska Saununu, Siska Jeanete Seleky, Roy Siahaan, Martha Herlina Siahanenia, Silfiena Siska Saununu T, Glen Andre Yusuf Tahapary, Grace H. Tamher, Etvin Rizal Tehuayo, Erlinda Tubalawony, Jacsy Victor Ernest Huwae Watumlawar, Evelin