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All Journal JURNAL ECONOMIA Jurnal Manajemen Bisnis Journal of Consumer Science JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JURNAL PENDIDIKAN TAMBUSAI Journal of Education, Humaniora and Social Sciences (JEHSS) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Applied Sciences in Travel and Hospitality Journal of Social And Economics Research Prioritas : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Journal of Critical Realism in Socio-Economic (JOCRISE) Journal Business and Management Asian Journal of Management, Entrepreneurship and Social Science Society journal of social and economic research
Siti Alhamra Salqaura
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : JURNAL ECONOMIA

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Tourist Loyalty Model in Bukit Lawang: Hedonism, Susceptibility, and Brand Love Nasib; Salqaura, Siti Alhamra
Jurnal Economia Vol. 21 No. 2 (2025): June 2025
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v21i2.71392

Abstract

This study aims to examine a tourist behavior model by investigating the effects of hedonism, perceived susceptibility, and brand love on tourist loyalty at the Bukit Lawang tourism destination. A quantitative approach was employed, utilizing a survey method with a total of 387 respondent. The collected data were analyzed using path analysis. The findings reveal that hedonism has a significant direct effect on both brand love and tourist loyalty. Perceived susceptibility significantly influences brand love but has no direct effect on loyalty. Brand love is shown to have a direct positive impact on loyalty. Furthermore, hedonism indirectly influences tourist loyalty through the mediating role of brand love. In contrast, perceived susceptibility does not exhibit a significant indirect effect on loyalty via brand love. These findings highlight the mediating role of emotional attachment (brand love) in translating hedonic experiences into tourist loyalty, particularly in nature-based tourism settings like Bukit Lawang.
Co-Authors Adelina Lubis Ahmad Fadli Alfifto Alfifto Ali Syah Putra Alimin, Erina Amin Hou Bobby Umroh Br G. Manik, Sri Sarah Catur Putera Hasman, Haryaji Chandra Sembiring Damayanti, Mei Debora Tambunan Dinda Khairunnisa, Dinda Eka Dewi Setia Tarigan fagas, adam Febriani, Silvia Andika Finta Aramita Haryaji Catur Putera Hasman Haryaji Catur Putera Hasman Haryaji Catur Putera Hasman Hasman, Haryaji Catur Putera Humaira, Sahla Indawati Lestari Irbah, Atika Hana Jirwanto, Henry Kosasih, Hengky Krison Parulian Sahala Tua Pasaribu Laila Tawila Lily Nur Indah Sari Nasution Lina Rahmawati Lubis, Sri Megawati Manullang, Nancy Feronika Marbun, Patar Muhammad Khahfi Zuhanda Muhammad Yamin Siregar Mustika Sabilai Muthya Rahmi Darmansyah Nadila Utami Nasib Nasution, Lily Nur Indah Sari Putri, Firly Marshanda Rahmaini, Rahmaini Ringo, Wenni Siringo Rizca Amelia, Wan Rizky Christian Sipayung Sabrina , Hesti Safina, Wan Dian Saputra, Jumadil Silalahi, Dony Hasiando Simanungkalit, Betharia Agus Melli Sinurat, Wanti Siti Sabrina Salqaura Situmorang, Jelianti Susanto Susanto Syafrida Hafni Sahir Syahputri, Deni Syahriandy, H. Teddi Pribadi Trissa, Yovanda Audiva Wan Rizca Amelia Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wily Julitawaty, Wily Yuni Syahputri