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Nafiah Ariyani, Nafiah

Sahid University

Author-ID : 2566357

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Pemberdayaan Masyarakat Melalui Pelatihan Pengelolaan Keuangan Keluarga Sebagai Upaya Untuk Meningkatkan Ketahanan Ekonomi Keluarga di Kelurahan Curug Kecamatan Bogor Barat Ariyani, Nafiah
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 3 No. 2: Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Every family must have good knowledge about family financial management so that they can utilize their sources of income wisely in order to meet the needs for the realization of a prosperous family. The need for this knowledge will be greater especially in disadvantaged families where their income is very limited. Community service activities are intended to provide knowledge to underprivileged families about how to manage family finances appropriately through training and mentoring. The target partners of this activity are housewives from underprivileged families who often do not think long and wisely in managing family financial expenses. The activity was carried out in Curug Sub-District, West Bogor District, Bogor City. The training was conducted with lecture methods, tutorials, brainstorming and discussion. After participating in the training, it is expected that partners can develop a family budget based on their income and expenses determined by priority scale. Other groups that this activity wants to reach, partners will be encouraged to have the desire to save for better family welfare in the future.

Peningkatan Kepatuhan Protokol Penanganan Kasus Covid-19 melalui Edukasi Pengetahuan, Pembentukan Sikap, dan Pengawasan di Layanan Medis Darurat X Kuwait Reskadarto, Nanang; Ariyani, Nafiah; Ramli, Soehatman
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2024): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v5i1.2428

Purpose: This community service aims to enhance compliance with Covid-19 handling protocols among medical staff at the Kuwait Emergency Medical Services (EMS) by improving knowledge, attitudes, and supervision. Methodology: The service was conducted at the Kuwait EMS using a quantitative cross-sectional approach. Data were collected from 104 medical staff members using structured surveys. The analysis was performed using SEM-PLS software to evaluate the relationships between knowledge, attitudes, supervision, and compliance levels. Results: The results of this service indicate a positive and significant relationship between knowledge, attitudes, and supervision and the level of compliance with Covid-19 protocols among medical staff. Limitations: This service is limited by its cross-sectional design, which restricts its ability to infer causality. Contribution: This service provides valuable insights into how improving knowledge, attitudes, and supervision can enhance compliance with the protocols. The findings offer practical implications for health institutions seeking to strengthen their Covid-19 response strategies and improve overall safety in medical settings while also making a positive contribution to the community.

Pelatihan pembuatan desain logo/merek/template design promosi dengan aplikasi Canva di kelurahan Kebayoran Lama Jakarta Selatan Nafiah Ariyani; Mira Septiani; Tanjung Prasetyo
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.26220

Abstrak Perkembangan teknologi digital yang pesat memaksa pelaku UMKM harus mampu berkomunikasi secara visual dengan pelanggan maupun calon pelanggan. Logo merupakan salah satu bentuk representasi komunikasi visual, oleh karenanya pembuatan desain logo yang tepat menjadi penting karena dapat menjadi media promosi yang baik. Aplikasi Canva menjadi salah satu aplikasi teknologi yang memudahkan pelaku UMKM membuat desain logo yang tepat dan murah. Sebagai upaya untuk berkontribusi dalam meningatkan kemampuan pelaku UMKM, maka kegiatan pengabdian kepada masyarakat (PKM) ini dilakukan. Kegiatan PKM dilakukan di Kelurahan Kebayoran Lama, Jakarta Selatan. Kegiatan ini dilakukan menggunakan metode ceramah, praktik desain logo dan evaluasi menggunakan pretest dan posttest. Mitra kegiatan PKM ini berjumlah 44 orang. Hasil evaluasi menunjukkan nilai rata-rata pengetahuan mitra sebelum dilakukan pelatihan sebesar 22,27% dan setelah dilakukan pelatihan nilai rata-rata pengetahuan mitra menjadi 95,45% sehingga terjadi peningkatan pengetahuan mitra tentang aplikasi Canva sebesar 73,18%. Kata kunci: desain grafis; canva; UMKM. Abstract The development of digital technology forces MSMEs to be able to communicate visually with customers and potential customers. A logo is a form of visual communication representation; therefore, creating the right design is essential because it can be an excellent promotional medium. The Canva application is a technology application that makes it easier for MSMEs to develop appropriate and cheap logo designs. As an effort to contribute to improving the capabilities of MSME actors, this community service (PKM) activity was carried out. PKM activities were carried out in Kebayoran Lama Village, South Jakarta. This activity was carried out using the socialization method, logo design practice and evaluation using pretest and posttest. There are 44 partners for this PKM activity. The evaluation results show that the average partner knowledge value before the training was 22.27% and after the training0 the average partner knowledge value was 95.45%, increasing partner knowledge about Canva by 73.18%. Keywords: graphic design; canva; MSMEs.

Integrated Marketing Communication in Building Brand Equity in the Social Media Era Purwati, Ani; Ariyani, Nafiah
Ilomata International Journal of Social Science Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i2.1686

Social media provides a great opportunity for companies or brand owners and sellers to build and increase brand awareness, brand association, brand loyalty, perceived quality, and proprietary assets through Integrated Marketing Communication. This study adopts a qualitative approach with a literature review and content analysis to analyze the application of Integrated Marketing Communication on social media and its impact on brand equity elements. The results show that integrating integrated marketing communication on social media can build brand equity and increase brand awareness, brand association, loyalty, perceived quality, and proprietary assets. The Integrated Marketing Communication marketing mix elements also play a role by integrating various communication strategies to convey consistent and effective messages through advertising, sales promotion, public relations, direct marketing, personal selling, interactive marketing, word-of-mouth marketing, and events and experiences). Paid advertising, organic content, engagement, hashtags and collaborative campaigns, content marketing, and live streaming are other important elements to create a consistent brand experience and strengthen the relationship between brands and consumers. In conclusion, Integrated Marketing Communication on social media can build brand equity, which increases awareness, association, quality perception, and brand loyalty. Elements such as paid advertising, organic content, and influencer collaborations create a consistent experience that strengthens emotional connections with audiences while building sustainable brand equity and competitiveness in the market. These findings contribute to academics and practitioners in understanding effective digital marketing communication strategies in the digital era.

PELATIHAN PEMBUATAN SABUN MINYAK JELANTAH UNTUK MENINGKATKAN KEMAMPUAN KEWIRAUSAHAAN IBU-IBU RUMAH TANGGA DI KELURAHAN PANGKALAN JATI BARU DEPOK Ariyani, Nafiah
Jurnal Industri Kreatif dan Kewirausahaan Vol 3 No 1 (2020): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2020
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v3i1.68

Pemanfaatan minyak jelantah di masyarakat yang tidak tepat sangat membahayakan lingkungan dan kesehatan manusia. Untuk itu perlu ada penyuluhan tentang cara pemanfaatan minyak jelantah secara tepat sehingga dapat menciptakan nilai ekonomi disertai dengan pemahaman kewirausahaan yang baik. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan tentang kewirausahaan bagi ibu-ibu rumah tangga dengan memanfaatkan minyak jelantah. Materi pelatihan yang diberikan meliputi: konsep dasar kewirausahaan, unsur dan bahaya minyak jelantah, cara pembuatan sabun dari minyak jelantah dan cara pengemasannya. Metode yang digunakan dalam pelatihan adalah: ceramah, penyuluhan, tanya jawab, demonstrasi dan praktek. Selama pelatihan mitra mengikuti kegiatan pelatihan dengan baik dan bersemangat. Hasil pelatihan menunjukkan mitra memiliki pengetahuan tentang kewirausahaan dan dapat membuat sabun dari minyak jelantah serta terus mengusahakannya sebagai salah satu sumber alternatif pendapatan keluarga/kelompok.

Peningkatan Literasi Pemasaran Digital Pelaku UMKM Jasa Service AC di Jakarta Timur. Ariyani, Nafiah; Septiani, Mira
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v5i2.4502

Pengetahuan tentang pemasaran digital saat ini sangat diperlukan oleh pelaku bisnis tak terkecuali pada Usaha Mikro, Kecil, dan Menengah (UMKM). Kemampuan menggunakan media digital untuk mengenal lebih baik konsumennya dan mempromosikan produk menjadi prasyarat keberhasilan bisnis terlebih bagi pebisnis jasa. Salah satu jasa UMKM yang bertumbuh di kota-kota besar adalah usaha service AC. Berdasarkan observasi yang dilakukan penulis, para pemilik jasa service AC umumnya belum mempunyai pemahaman yang baik tentang pemasaran digital. Sebagai upaya untuk berkontribusi dalam persoalan ini maka kegiatan pengabdian kepada masyarakat (PKM) ini dilakukan. Kegiatan PKM ini bertujuan meningkatkan pengetahuan pelaku usaha jasa service AC di wilayah Jakarta Timur dan menerapkan Google Maps, WB (WhatsApp Bussiness) dan IG (Instagram) pada usaha mereka. Kegiatan dilakukan menggunakan metode ceramah, workshop dan pendampingan yang belangsung selama dua bulan. Mitra kegiatan PKM berjumlah sepuluh orang. Untuk mengetahui keberhasilan kegiatan dilakukan evaluasi pretest dan posttest. Hasil evaluasi menunjukkan terjadi peningkatan pengetahuan mitra sebelum dan setelah dilakukan pelatihan dan workshop. Dari hasil pemantauan diketahui jumlah pelanggan yang menghubungi mitra mengalami peningkatan setelah mitra membuat akun Google Maps, WB (WhatsApp Bussiness) dan IG (Instagram).

Private Brand Development Strategy in the Jakarta Retail Sector in 2025: Digital Adaptation and Sustainability Amidst the Global Recession Oktrainal, Rijalul Fikri; Ariyani, Nafiah
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 08 (2025): August 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i08.1040

This study aims to examine the strategy for developing personal brands in the retail sector in Jakarta in 2025, implemented amidst a global economic recession that impacts consumer behavior and market dynamics. Adopting a mixed methods approach, the study analyzes quantitative data from the Central Bureau of Statistics (BPS) and consumer survey results, combining these with qualitative analysis from case studies and related literature. The results indicate that successful personal brand development depends on the ability to authentically integrate digital adaptations and transparently implement sustainability values. The use of social media, live shopping, and collaboration with micro-influencers significantly contribute to building emotional connections and increasing consumer engagement. Meanwhile, sustainability practices and supply chain transparency are becoming competitive advantages that attract increasingly socially and environmentally conscious consumers. An emphasis on value-based marketing, which emphasizes product quality and social impact, has been shown to increase customer loyalty and drive adaptive and sustainable business growth in challenging economic conditions.

Kajian Literatur: Pemanfaatan TikTok dalam Meningkatkan Pemasaran Produk UMKM Harsono, Eko; Ariyani, Nafiah
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i3.2971

This study aims to identify effective digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) through the TikTok platform. As the digital landscape evolves, TikTok has emerged as a powerful marketing tool that enables MSMEs to reach broader audiences through short-form video content that is interactive, creative, and tailored to user interests. Utilizing a Systematic Literature Review (SLR) approach, this study analyzes six relevant articles published between 2020 and 2025 to evaluate TikTok’s role in enhancing brand visibility, increasing consumer engagement, and boosting product sales. The findings indicate that marketing success on TikTok is strongly influenced by the use of relevant and engaging content, collaboration with influencers, active audience interaction, and optimal utilization of platform features such as live streaming, duet videos, hashtag challenges, and TikTok Shop. These strategies not only attract consumer attention but also foster emotional connections and brand loyalty. While account reputation may support user engagement, it is not the primary factor influencing the intention to follow an MSME account, as quality content and interactivity are more decisive. This study contributes to the growing body of knowledge on social commerce by highlighting the importance of adapting marketing approaches to align with digital consumer behavior. The insights gained are expected to guide MSME practitioners in formulating adaptive and practical digital strategies to thrive in the current digital economy.

ANALYSIS OF WORK STRESS LEVELS AND MENTAL HEALTH AMONG WORKERS AT CILACAP REFINERY UNIT IV Sjakbani, Sjahru; Ariyani, Nafiah; Sugiarto, Sugiarto; Sukwika, Tatan
International Journal of Health Science & Medical Research Vol 4, No 2 (2025): August 2025
Publisher : UNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/ijhsmr.v4i2.34172

The oil refinery industry has a high level of risk that affects not only workers’ physical safety but also their mental health. At Cilacap Refinery Unit IV, the complexity of production processes, rotating work schedules, and operational pressures have the potential to cause work-related stress that impacts mental well-being. The novelty of this study lies in its comprehensive analysis of the relationship between work stress levels and mental health among oil refinery workers in Indonesia, taking into account job-specific factors in the oil and gas sector. The study aims to identify work stress levels, assess mental health, and analyze their relationship to produce strategic intervention recommendations. The method used is a quantitative survey with standardized questionnaires, involving respondents from Cilacap RU IV. Data were analyzed using the Statistical Package for the Social Sciences (SPSS) through descriptive tests, Pearson correlation, and linear regression. The results showed that work stress levels were in the moderate category, while some workers exhibited mental health symptoms requiring attention. Regression analysis revealed a significant effect of work stress on mental health (p 0.05). The conclusion states that managing work stress is key to maintaining the mental health of oil refinery workers. Policy-based interventions and psychological support programs are recommended to improve workers’ well-being and operational performance.

Online Interactive through Branded Entertainment Games as Marketing Communication Activities in the Digital Era Indra Novianto Adibayu Pamungkas; Ariyani, Nafiah
Lingkar Studi Komunikasi (LISKI) Vol 10 No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v10i2.7277

One-way advertising messages no longer get the attention of the entire audience because of the presence of new technology. Human tendency to reject the message of advertising because his presence appears in the middle of the fun that is being done. Marketers need to think of new ways to keep advertising by getting into the excitement, creating interactions, and spreading messages in an integrated way. Online interactive with the concept of branded entertainment games becomes an effort by marketers to make targets become captive audiences. This research is a qualitative study with an analysis of literature study discourse on online interaction and branding studies. The need for the process of Analysis, design, development, implementation, and evaluation through the concept of ADDIE in interactive online activities through branded entertainment games. The integration of messages needs to be reflected in the product, namely the games themselves, the design of the integration of marketing communication messages and the integration of messages in online interactive. The integration of messages is necessary to make the audience will receive the same message so that it is easy to recognize the brand through marketing communication activities. Marketers need to evaluate each of their marketing activities because digital conditions are fast becoming obsolete with the presence of a newness that appears. Key Word: Branded Entertainment, Game, Digital Marketing, Marketing Communications, Online Interactive

Co-Authors Ade Suherlan, Ade Afriza, Eka Dana Akhmad Fauzi Ani Purwati, Ani Anna Kurniawati Bambang Juanda Berewot, Juliana Bernard Hasibuan Budi Rahayu Budiana, Mohamad Arief Didi Susanto, Didi eko harsono Erdi Adrimurlan Chaniago Farhat Umar Farhat Umar Fatmawati, Yeni Hairun Nissa, Hairun Handaningtias, Uliviana Restu Haris Kadarisman Indra Novianto Adibayu Pamungkas Irfan Syauqi Beik Ispriyahadi, Heri Kadarisman, Haris Kholil Kholil Laila Febrina Levyda Levyda Lomban, Ario Akbar Mayang Riyantie, Mayang Mira Septiani Mira Septiani Mira Septiani Oktrainal, Rijalul Fikri Pertiwi, Ratih Prihartadi, Bambang Ramli, Soehatman Rayung Wulan Reskadarto, Nanang Rico, Rico Sari Narulita Septiani, Mira Sjakbani, Sjahru Soraya, Haniifah Sri Hidayati Sugiarto S Syamsul Arifin Tanjung Prasetyo TATAN SUKWIKA Tri Agus Yuarsa William William Yudi Kristiyadi Yudith Sitinjak

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