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Nafiah Ariyani, Nafiah

Sahid University

Author-ID : 2566357

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Faktor - Faktor yang Mempengaruhi Partisipasi Pemangku Kepentingan pada Pengembangan Kawasan Wisata Kedung Ombo Nafiah Ariyani
Jurnal Pariwisata Terapan Vol 4, No 2 (2020)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.60678

Partisipasi pemangku kepentingan dalam pengembangan pariwisata merupakan faktor yang sangat penting sejalan dengan sifat multiaktor pariwisata. Penelitian ini bertujuan untuk mengetahui faktor-faktor penentu minat berpartisipasi dan tipologi pemangku kepentingan dalam pengembangan kawasan wisata Kedung Ombo secara terintegrasi. Menggunakan paradigma mix-method, penelitian ini menjelaskan situasi saat ini sekaligus menjangkau pemikiran ke depan terkait kasus yang bersifat ex ante. Pengumpulan data menggunakan metode diskusi kelompok fokus dan kuesioner. Analisa data menggunakan metode Qualitative Comparative Analysis (QCA) dibantu perangkat lunak Tosmana versi 1.52. Hasil penelitian menunjukkan terdapat empat jalur yang membentuk partisipasi pemangku kepentingan, yaitu: 1 Pola pikir pemangku kepentingan yang benar terhadap pariwisata. 2. Kapasitas pemangku kepentingan dalam penyediaan anggaran, sumber daya manusia, dukungan teknis dan pengembangan atraksi wisata. 3. Hubungan yang baik antar pemangku kepentingan. 4. Keyakinan terhadap kemampuan kawasan wisata Kedung Ombo dapat memfasilitasi kepentingan bersama. Tipologi pemangku kepentingan berdasarkan minat berpartisipasi terbagi dalam dua kelompok, yaitu berpartisipasi atau tidak berpartisipasi dan tidak ada pemangku kepentingan kontradiktif. Sebagian besar pemangku kepentingan berminat untuk berpartisipasi. Perhutani Telawah, Perhutani Gundih, Bappeda Sragen, Dinas Pemuda, Olah Raga dan Pariwisata Sragen, Bappeda Grobogan dan Perguruan Tinggi Pariwisata adalah pemangku kepentingan yang mempunyai kondisi untuk berminat berpartisipasi paling tinggi. Untuk mendorong minat partisipasi para pemangku kepentingan yang Temuan ini bermanfaat sebagai dasar dalam mengembangkan kebijakan pengembangan kawasan wisata Kedung Ombo secara partisipatif dan berkelanjutan.

Model hubungan aktor pemangku kepentingan dalam pengembangan potensi pariwisata Kedung Ombo Nafiah Ariyani; Akhmad Fauzi; Farhat Umar
Jurnal Ekonomi dan Bisnis Vol 23 No 2 (2020)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v23i2.3420

The success of developing tourist destinations requires an analysis of actors’ characteristics regarding the relationships between actors, actors’ attitudes towards development goals, and the probable alliances and conflicts. This study aims to identify actors’ typologies based on the strengths and relationships between actors and actors’ attitudes towards developing the Kedung Ombo tourist destination. This study uses a qualitative-quantitative research paradigm. Data collection relies on in-depth interviews, focus group discussions, and workshops. Data are then analyzed using the Mactor method (Matrix of Alliances and Conflicts Tactics, Objectives, and Recommendations) to identify stakeholders’ strengths, relationships, and alliance patterns. The results show that the Pemalijuana River Basin Center, Perum Perhutani, and the Regional Development Planning Agency are the dominant actors. Meanwhile, the Youth, Sports, and Tourism Regional Office, higher education institutions, village governments, communities, and business actors are relay actors, and Karang Taruna is the dominated actor. Most stakeholders converge in supporting the achievement of the strategic goals. These findings are the basis for developing a collaborative pattern between all stakeholders needed to sustain Kedung Ombo’s tourism potentials.

Strategi Promosi Penjualan pada Marketplace Shopee Anna Kurniawati; Nafiah Ariyani
PROPAGANDA Vol 2 No 1 (2022): PROPAGANDA: Jurnal Ilmu Komunikasi
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/prop.v2i1.514

This study aims to analyze sales promotion strategies on the Shopee marketplace. This study uses a qualitative research methodology with library studies obtained from the media, books and journals. Shopee is still in the first place in e-commerce with the largest number of website visitors in Indonesia in the fourth quarter of 2020. The average monthly visit to Shopee in the last quarter of last year was recorded at 129.3 million. Shopee’s success is inseparable from various marketing strategies and sales promotions that attract the attention of sellers and buyers. Through sales promotions, Shopee has achieved 560 million transactions during the Covid-19 pandemic or the second and third quarters of 2020, with details of transactions reaching 260 million in the second quarter and 300 million in the third quarter, while the average transaction per day is 2.8 million. E-commerce companies like Shopee are aggressively providing sales promotions. This strategy is considered effective to attract new customers. Shopee routinely holds campaigns every month, with program names that are adjusted to the time and items being promoted.

ANALYSIS OF FACTORS AFFECTING THE PERFORMANCE OF MEDICAL LECTURERS CASE STUDY AT PRIVATE “X” UNIVERSITY INDONESIA William William; Kholil Kholil; Tatan Sukwika; Nafiah Ariyani
Dinasti International Journal of Management Science Vol. 3 No. 6 (2022): Dinasti International Journal of Management Science (July - August 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i6.1312

Indonesia launched a program to improve the quality of human resources (HR) as a driving factor for competitiveness. Universities have an important role in producing quality human resources and for this to occur, good lecturer performance is also needed. In fact, the performance of human resources educators in Indonesia has not been as expected. Performance is the result of work both in quantity, quality, and the influence is multifactorial. Therefore, this research aims to obtain these factors, so that it can help educational institutions, especially medical study programs, in taking policies that can improve lecturer performance. This research was conducted by interviewing 20 medical lecturers with three stages, namely the first stage: identification of variables, the second stage: identification of variable relationships and the third stage of analysis of the results of the first and second stages with MICMAC analysis. There are 22 variables that affect the performance of medical lecturers and divided into independent variables, dependent variables, linkage variables, and autonomous variables. The variables that have the most direct influence on other variables are leadership, commitment and credit point. The variables that are strongly influenced indirectly are motivation, namely by credit point, and commitment. The linkage variables that strongly problematic for direct relationships are internal regulations, leadership, ability, work environment and workload; and for indirect relationship is commitment. It can be concluded that the variables that affect the performance of medical lecturers are numerous, and the relationship is very complex between one variable to another.

Zakat as a Sustainable and Effective Strategy for Poverty Alleviation: from the Perspective of a Multi-Dimensional Analysis Nafiah Ariyani
International Journal of Zakat Vol 1 No 1 (2016)
Publisher : Center of Strategic Studies (PUSKAS) BAZNAS

Zakat is believed to be an alternative solution to overcome the problems of socioeconomic inequality and particularly poverty. Zakat has been widely practiced in the Islamic world for centuries; however, in order to measure the effectiveness of the system we need support of the empirical facts. This study aims to determine the effectiveness of poverty alleviation patterns based on zakat compared with the pattern of poverty alleviation efforts run by the government and the pattern of Corporate Social Responsibility (CSR), as well as the key determinant factors. Measurement of effectiveness is based on 30 attributes that include the dimensions of input, process and output. The study uses a multi-criteria decision analysis approach that is supported by the software Rappoverty. The findings show that the pattern of zakat-based poverty alleviation program performs better on all attributes compared to the pattern of other programs. The sensitive leverage factors that determine performance status consist of: the suitability of the program to the needs of the target communities, socialization and education, inter-agency coordination, consistency in the implementation of the rules, the existence of public institutions to carry out and support the program, improvement of welfare recipients, as well as an increase in the number of beneficiaries. The findings of this study indicate that the pattern of poverty reduction programs based on zakat can be a useful model for policy makers in developing effective poverty alleviation programs. Keywords: zakat, performance status, leverage factors

PENGEMBANGAN DIGITAL MARKETING WISATA BOYOLAYAR-KEDUNG OMBO PADA MASA PANDEMI COVID-19 Nafiah Ariyani
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 2, No 5 (2022): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v2i5.281

Boyolayar Tourism is one of the tourist destinations in the Kedung Ombo reservoir area, which was forced to close due to the Covid 19 pandemic. The implementation of PPKM has resulted in no visitors to this tourist destination, resulting in abandoned locations and tourist rides and declining popularity. Therefore, intensive promotion is needed to help restore the popularity of Boyolayar tourism and encourage tourists to come. This PKM activity aims to help tourist destination managers re-strengthen Boyolayar's tourist attractions through the development of digital promotional media. Activities carried out to include 1. counseling on digital marketing for tourism; 2. training on account creation and social media content management, and 3. development of the Boyolayar tourist village website. The methods used are lecture, discussion, and practice. The activity was followed by the manager of the Boyolayar tourist village and carried out in one of the Boyolayar tourist spots for six days. The activity has resulted in 1. understanding of the management of the Boyolayar tourism village about the importance of digital-based marketing and promotion; 2. the formation of interesting and informative Facebook and Instagram social media accounts; and 3. the establishment of the Boyolayar website.

The Influence of Service Quality on Customer Satisfaction: Study in Blood Transfusion Service Units at RSCM Budi Rahayu; Nafiah Ariyani; Levyda Levyda
Jurnal Syntax Admiration Vol. 4 No. 2 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v3i12.502

The best service quality is an important factor that must be owned by a company in order to be able to survive and still gain the trust of customers. Service quality is a performance indicator for health service providers such as hospitals. Hospitals will be more advanced if their performance can be maintained and improved according to patient demands. Therefore, hospital services must lead to market forces so that hospital orientation can retain customers so that the main goal can be carried out properly. Customer satisfaction is one of the determining factors and an indicator of quality and safety in UPTD RSCM. Customer satisfaction at UPTD RSCM is influenced by factors of reliability, responsiveness, assurance, empathy and tangible assets from the Blood Service Technician (TPD). The effect of service and performance of medical officers on customer satisfaction in the Blood Transfusion Unit of Dr. RSUPN. Cipto Mangunkusumo was carried out through the stages of research, namely: Analyzing the effect of service and performance of medical officers on patient satisfaction in the inpatient/or outpatient room at Dr. Cipto Mangunkusumo. From the results of data collection respondents, in this study the authors conclude a hypothesis; that customers are satisfied with the quality of service at the RSCM Blood Transfusion Unit on the factors of realibility, responsiveness, assurance, empathy and tangibles as a whole are at an index of 88.42% based on a Likert scale in the 'satisfied' category. The value of the consumer satisfaction index (CSI) lies in the 80% - 89.99% interval which indicates that the Customer Satisfaction Index is in the "satisfied" category

Marketing Management's View of Integrated Marketing Communications Erdi Adrimurlan Chaniago; Nafiah Ariyani
Journal of Social Research Vol. 2 No. 2 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i2.668

Regardless of the value of the products sold, marketing activities are an integral part of running a business. Without proper marketing, the business will not be able to achieve optimal sales. Today's businesses must incorporate marketing and business activities into their overall strategy for success. This is due to the fact that modern business attaches great importance to integrated marketing communications. Some businesses use a combination of ineffective and inefficient marketing communications that do not communicate their message properly to potential buyers or consumers. This results in a constant need for remarketing efforts by businesses to reach their intended audience. This study used a case study approach to collect data. It uses interviews with medium and small business owners to gather information regarding the importance of integrated marketing communications. In addition, he took inspiration from other research to gather information on the advertising strategies and approaches of Whole Milk SMEs. Upon completion, this study demonstrates the important role of integrated marketing communications in Whole Milk SMEs. It also reveals what marketing strategies Pure Milk SMEs are using and how they plan to further promote their brands.

Strategi Komunikasi Pemasaran Pelayanan Kesehatan Rumah Sakit Pemerintah Untuk Masyarakat Umum Tri Agus Yuarsa; Sari Narulita; Nafiah Ariyani
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 2 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i2.3681

A good communication strategy is a strategy that can establish or position a person appropriately in communication with his or her communication partner, so as to achieve the stated communication goals. The research objective was to determine the effect of advertising, sales promotion, publicity on direct marketing in government hospital health services for the general public. Data analysis using path analysis method. The sample was selected using probability sampling technique. The research sample was 100 general hospital visitors because the number was considered to be representative of the existing population. Classical assumption testing is carried out using the normality test, linearity test, heteroscedasticity test, and multicollinearity test. Data were analyzed by multiple linear regression analysis, path analysis, and path diagrams. Processing of data analysis using SPSS software version 26.00. The research results show that there are direct and indirect positive and significant influences between advertising, promotion, publicity on direct marketing. This means that the more advertising, sales promotion, and publicity, the more direct marketing. The conclusion of the study shows that direct marketing can be increased through marketing communication strategies consisting of advertising, sales promotion and publicity. Advertising isn't the only influence on direct marketing.

Pengaruh Marketing Mix dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk PT Fresenius Medical Care Indonesia Yudi Kristiyadi; Nafiah Ariyani; Bernard Hasibuan
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 2 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i2.2918

Hemodialisis atau dikenal oleh masyarakat awam adalah cuci darah merupakan salah satu terapi pengganti fungsi ginjal yang paling banyak digunakan oleh pasien ESRD dan juga merupakan tindakan medis untuk pasien gagal ginjal dengan kondisi tertentu. Ada yang menjalani hemodialisa seumur hidup namun ada juga yang hanya beberapa kali saja dan pasien akan kembali normal. Penelitian ini dilakukan untuk mengetahui pengaruh marketing mix dan kualitas pelayanan terhadap keputusan pembelian produk. Metode penelitian yang digunakan adalah kuantintatif deskriptif dengan pendekatan asosiatif. Sampel penelitian sejumlah 86 konsumen, yaitu keseluruhan jumlah poplasi. Pengujian data dilakukan dengan uji validitas dan realibiltas menggunakan SPSS IBM versi 23, dimana data-data yang disajikan telah diuji dan dinyatakan valid dan reliabel, sehingga dapat dilanjutkan pada tahap uji selanjutnya. Hasil analisis uji regresi berganda menyebutkan tersapat hubungan linear pada variabel marketing mix dan kualitas pelayanan terhadap keputusan pembelian. Pada uji hipotesiss 1 marketing mix terhadap kpeutusan pembelian nilai t hitung 6,043 > t tabel 1,989 dan signifikansi 0,000 < 0,05, maka hipotesis 1 diterima. Hipotesis 2 kualitas pelayanan terhadap keputusan pembelian, diketahui nilai t hitung 2,263 > t tabel 1,989 dan signifikansi 0,026 < 0,05, maka hipotesis diterima. Dan pada uji hipotesis simultan diketahui nilai F hitung 47,660 > F tabel 3,107 dan signifikansi 0,000 < 0,05, maka hipotesis diterima. Penelitian diharpkan dapat menjadi bahan rujukan bagi perusahaan dalam mengambil kebijakan. Dan dapat dikembangkan pada penelitian selanjutnya dengan variabel lain yang lebih beragam.

Co-Authors Ade Suherlan, Ade Afriza, Eka Dana Akhmad Fauzi Ani Purwati, Ani Anna Kurniawati Bambang Juanda Berewot, Juliana Bernard Hasibuan Budi Rahayu Budiana, Mohamad Arief Didi Susanto, Didi Edi Setiawan eko harsono Erdi Adrimurlan Chaniago Farhat Umar Farhat Umar Fatmawati, Yeni Hairun Nissa, Hairun Handaningtias, Uliviana Restu Haris Kadarisman Indra Novianto Adibayu Pamungkas Irfan Syauqi Beik Ispriyahadi, Heri Kadarisman, Haris Kholil Kholil Laila Febrina Levyda Levyda Lomban, Ario Akbar Mayang Riyantie, Mayang Mira Septiani Mira Septiani Mira Septiani MULYASANTOSA, Nandang Oktrainal, Rijalul Fikri Pertiwi, Ratih Prihartadi, Bambang Rahmawati Rahmawati Ramli, Soehatman Rayung Wulan Reskadarto, Nanang Rico, Rico Royanul Arief Sari Narulita Septiani, Mira Sigit, Ridzki Rinanto Sjakbani, Sjahru Soraya, Haniifah Sri Hidayati Sugiarto S Syamsul Arifin Tanjung Prasetyo TATAN SUKWIKA Tri Agus Yuarsa Umaimah Wahid Widyanto Widyanto William William Yudi Kristiyadi Yudith Sitinjak

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