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All Journal JURNAL SAINS PEMASARAN INDONESIA Managament Insight: Jurnal Ilmiah Manajemen Sains: Jurnal Manajemen dan Bisnis DERIVATIF Jurnal Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal REKOMEN (Riset Ekonomi Manajemen) AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Ekonomi Manajemen Business Management Journal Program Studi Manajemen The Asia Pacific Journal Of Management Studies Jurnal Pendidikan dan Kewirausahaan Jurnal Manajemen dan Bisnis Kreatif Jurnal Manajemen Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Value : Journal of Management and Business Jurnal Ekonomika dan Bisnis Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Ilmiah Wahana Pendidikan Ekasakti Jurnal Penelitian dan Pengabdian (EJPP) Economic Reviews Journal Jurnal Sosial dan Sains Jurnal Aplikasi IPTEK Indonesia Innovative: Journal Of Social Science Research Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Journal of Technology, Mathematics and Social Science (J'THOMS)
Abdul Yusuf
Universitas Singaperbangsa Karawang
Religion Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Pengaruh Faktor Harga dan Kepercayaan Terhadap Minat Pelanggan dalam Membeli Produk DRW Skincare Muhammad Rama Rizaldi; Tegar Dwi Fajriatama; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.285

Abstract

Scientific study articles from the library as part of Marketing Management Science are the influence of online marketing, customer trust, brand image, and customer satisfaction on purchasing decisions and customer loyalty. The purpose of this article is to investigate the impact of price and trust on consumers' willingness to purchase DRW Skincare products. This research suggests that trust has a positive and significant impact on interest in purchasing DRW Skincare products. Apart from that, the price factor has a positive & significant influence on the interest in buying the product. This descriptive analysis is quantitative for this research method, which uses SPSS tools. The results of this article are: 1) product prices can be compared with their quality. 2): product marketing influences customer loyalty. 3): Brand perception influences customer interest in purchasing products.
Pengaruh Kualitas Makanan Terhadap Keputusan Pembelian Ayam El-Polo di Kecamatan Teluk Jambe Timur Yossy Marsyatrinisa; Sekar Nirwana Ros Sinta Aji; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.286

Abstract

This research was conducted with the aim of analyzing and testing the influence of food quality on purchasing decisions at El-polo Chicken, East Teluk Jambe District. This research was carried out using descriptive and verification methods, namely: collecting data, presenting, analyzing and testing hypotheses, as well as making conclusions and suggestions. The sample in this study consisted of 100 respondents, including students from Singaperbangsa University and native Karawang consumers of El-polo Chicken. The sampling technique used in this research is non-probability sampling, in the form of accidental sampling where the researcher can assign samples to anyone the researcher meets. The analysis used in this research is simple regression analysis, where changes in variable X will be followed by changes in variable Y. The tool used in this research is SPSS software. The results of this research are that, partially, food quality has an influence on purchasing decisions.
Pengaruh Pemasaran Celebrity Endorsment pada Media Sosial Instagram Terhadap Minat Beli pada Produk Pakaian Kaum Wanita Generasi Z Dikota Karawang Desi Jaelani; Dessy Herdiana; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.287

Abstract

A Celebrity Endorsement figure not only has an attractive face and appearance, but must also have aspects commonly known as VISCAP which consist of popularity (Visibility), expertise (Credibility), attractiveness (Attractiveness), strength (Power) and ability. influence consumer buying interest. (Royan, 2005). The online shop business is currently growing quite rapidly, to meet the needs of many online shops which continue to grow and compete to win the market so they can win the hearts of their consumers. This type of research uses quantitative research methods, which according to (Sugiyono, 2014: 8) are said to be quantitative methods because quantitative research can be interpreted as a research method that is based on the philosophy of positivism. Used to research certain populations or samples, data collection using research instruments, quantitative/statistical data analysis, with the aim of testing predetermined hypotheses. Based on the research results, it can be concluded that there is a positive and significant influence between Instagram celebrity endorsement marketing on the interest in purchasing clothing products among Generation Z women in Karawang City. This is proven by the coefficient of determination (R2) which is quite high, namely 70.5%. while the remaining 29.5%. This shows that 70.5% of the variation in interest in buying clothing products among Generation Z women in Karawang City can be explained by the Instagram celebrity endorsement variable.
Pengaruh Dinning Atmosphere McDonald’s terhadap Keputusan Pembelian Gen Z: Survey Pelanggan McDonald’s Cabang Galuh Mas Karawang Anisa Lestari; Kelsha Berliana Rifty; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.288

Abstract

Environmental Influences and Purchasing Decisions at McDonald's Galuh Mas Branch, Karawang. This study aims to explore the influence of the environment and atmosphere on the purchase decision process of McDonald's Galuh Mas Branch, Karawang. The research method used is quantitative research. The population of this study was all Gen-Z consumers who bought and enjoyed food at McDonald's Galuh Mas Karawang Branch, with a total sample of 104 people. Data analysis is carried out using.
Pengaruh Kualitas Aplikasi Terhadap Keputusan Menggunakan Jasa Transportasi Online Maxim: Survei pada Mahasiswa UNSIKA Salma Nurhasanah; Rizka Dwi Syaharani; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.289

Abstract

This research aims to find out how much influence application quality has on the decision to use Maxim's online transportation services with the application quality variable as the independent variable and the decision to use as the dependent variable. This study uses a quantitative approach. This research was conducted on Unsika students and the number of respondents to this research was 100 customers who had ordered Maxim online transportation services. The data collection tool uses a questionnaire and the data processing analysis tool uses SmartPLS 3.0. The results of the research state that the quality of the application has a significant influence on the decision to use Maxim's online transportation services.
Pengaruh Fitur Shopping Live Terhadap Pembelian Impulsif Pengguna Aplikasi Shopee. Rahma Dini Aulia; Najwa Khoerunissa; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.292

Abstract

The aim of this study is to investigate whether shopping live features influence impulse buying. A total of 100 respondents who met the requirements were collected as a sample based on research conducted using a questionnaire. Confirmatory factor analysis and Cronbach Alpha were used to evaluate the validity and reliability of respondents' responses to statement items. Simple regression analysis was used to assess the research hypothesis. Based on these experiments, this research determines that the live shopping feature has an impact on impulse purchases made on the Shopee platform.
Perngaruh Kepercayaan dan Pengalaman Pembelian terhadap Minat Beli Ulang secara Online di Shopee: Survei pada Mahasiswa Universitas Singaperbangsa Karawang Nurul Aulia; Sinta Apriyani; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.293

Abstract

 This study aims to determine the extent of the influence of trust, purchasing experience on online repurchase interest in shopee case studies of Singaperbangsa University Karawang students in 2024. With a sample size of 100 respondents through a quantitative approach. This study uses multiple linear regression analysis with the help of SPSS software. The results showed that the influence of trust has a significant influence on online repurchase interest in students of Singaperbangsa University Karawang in 2024. Purchasing experience has a significant influence on online repurchase interest in students of Singaperbangsa University Karawang in 2024.
Pengaruh Co-Creative Tourism Experience terhadap Revisit Intention Pada Kuliner Karawang Mochamad Faishal Burhanudin; Abdul Yusuf
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 21, No 2 (2023): September 2023
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v21i2.16606

Abstract

The purpose of this study is to ascertain the degree to which the co-creative tourist experience (X) affects on revisit intention (Y) in the Karawang culinary. The research uses a descriptive quantitative methodology and obtained samples from The 70 participants in the Karawang culinary tasters research served as the samples for the data processing, which was done using the SPSS program. Both primary and secondary data were collected by questionnaire distribution and literature reviews, respectively. employing correlation and regression analysis to analyze data. The result showed that The co-creative tourism experience variable partially influences the revisit intention variable favorably. The reliability score is 0.93, while the validity score is 0.235. The findings revealed that co-creative tourist experience had a 71.8% effect on revisit intention and a 28.2% influence on co-creative tourism experience. In other words, the study demonstrates that the co-creative tourism experience can positively affect the intention to return for culinary tourism in Karawang Regency. In order to enhance their offers and draw back customers, tourist places may benefit greatly from the information provided by this study.
Pengaruh Brand image dan Online Costumer Review terhadap Minat Beli Produk Erigo pada Marketplace Shopee (Survei pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Singaperbangsa Karawang) Muhammad Faiz Akbar; Izzul Auzad Nadzir; Abdul Yusuf
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di tengah ketatnya persaingan pasar fashion, memahami faktor-faktor yang mempengaruhi minat beli konsumen sangat penting bagi keberhasilan suatu brand. Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan online customer review terhadap minat beli produk Erigo pada marketplace Shopee, menggunakan metode kuantitatif. Populasi penelitian ini adalah Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Singaperbangsa Karawang dengan sampel 100 orang, sampel diambil dengan menggunakan metode purposive sampling. Hasilnya menunjukkan bahwa brand image dan online customer review berpengaruh positif terhadap minat beli. Secara parsial, brand image memiliki nilai t hitung 5,684 > t tabel 1,984 dengan signifikansi 0,000 < 0,05, dan online customer review memiliki nilai t hitung 3,349 > t tabel 1,984 dengan signifikansi 0,001 < 0,05. Secara simultan, kedua variabel ini juga berpengaruh positif dan signifikan terhadap minat beli dengan nilai f hitung 47,856 > f tabel 3,090 dan signifikansi 0,000 < 0,05. Data dalam penelitian ini valid, reliabel, normal, serta bebas dari heteroskedastisitas dan multikolinearitas.
“Analisis Keputusan Pembelian Bisnis Pedagang Sate-Satean pada Produk Briket Arang (Survei pada Pedagang Sate dan Angkringan di Karawang)” Anwar Husni Mubarok; Hafizh Zaidan; Abdul Yusuf
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pedagang sate di Karawang sering kali menghadapi dilema dalam memilih briket arang untuk bisnis mereka. Faktor-faktor seperti Harga dan Kualitas produk sering menjadi pertimbangan dalam keputusan pembelian mereka. Adanya Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh harga (X1) dan kualitas (X2) terhadap keputusan pembelian briket arang (Y) oleh pedagang sate dan angkringan di Karawang. Penelitian ini menggunakan metode survei dengan menyebarkan kuesioner kepada 100 responden yang terdiri dari pedagang sate dan pemilik angkringan di Karawang. Hasil uji asumsi klasik menunjukkan bahwa data terdistribusi normal, tidak terjadi multikolinearitas, dan tidak terjadi heteroskedastisitas. Uji F menunjukkan bahwa harga dan kualitas secara simultan berpengaruh signifikan terhadap keputusan pembelian briket arang dengan nilai Sig. 0,000 < 0,05. Nilai koefisien determinasi R2 sebesar 0,488, artinya 48,8% variasi keputusan pembelian briket arang dapat dijelaskan oleh variabel harga dan kualitas, sedangkan sisanya 51,2% dipengaruhi oleh faktor lain di luar model. Uji t menunjukkan bahwa secara parsial, variabel harga (X1) berpengaruh signifikan terhadap keputusan pembelian briket arang dengan nilai Sig. 0,000 < 0,05, sedangkan variabel kualitas (X2) juga berpengaruh signifikan terhadap keputusan pembelian briket arang dengan nilai Sig. 0,000 < 0,05. Dengan demikian, dapat disimpulkan bahwa harga dan kualitas merupakan faktor-faktor yang dominan dalam mempengaruhi keputusan pembelian briket arang oleh pedagang sate dan angkringan di Karawang.
Co-Authors Abidin Abidin Aditya Pradana Afri Septianingrini Agus Sopiyan Ahmad Fachriza Ahmad Maulana Ajat Sudrajat Alan Fajar Fadillah Aldi Pamungkas Aldi Pamungkas Alfian, Alip Alifia Syafa Ardinezwari Alven . Alya Luthfi Amanda, Siti Nabillah Suci Anisa Lestari Anwar Husni Mubarok Aria Dewi Septiani Arif Maulana Nizar Arsya Kurnia Yosifanti Assyifa Mulandar Ayuni, Ayuni Bambang Supriadi Chika Aninda Putri dede tiana Delfian Delfian Desi Jaelani Dessy Herdiana Destianti, Vika Riskia Devi Suci Lastari Dewi Ratna Sari Diana Supelti Dicky Darmawan Diputri, Diana Rizqiah Diska Romadona Putra Eka Diah Apriliani Fachriza, Ahmad Fadillah, Adillia Nur Farah Dyta Salsabila Fauzi, Fadel Iqbal Febrianty, Revika Nur Ghina, Maulidiya Miftahul Hafizh Zaidan Hanif Mahendra Caniago Hanna Rachmawati Febriyani Hesty Wulandari Ningsih Horan Niko Simorangkir Iiswatun Khasanah Indriyani Safitri Irene Ariska Limanua Irene Ariska Limanua Izzul Auzad Nadzir Juhria, Aminatu Kartika Ameliana Kelsha Berliana Rifty Khoyatu Rizkiyah Liani, Anisa Mauta Lina Nurmayanti Mangandar Sitanggang Marlina Anggraeni Maulida Naba Samawati Meinitasari, Nurtika Mochamad Faishal Burhanudin Muhamad Ikhsanul Insan Muhammad Bintang Reviandra Muhammad Faiz Akbar Muhammad Fuaidil Kirom Muhammad Ghiffari Eka Wiguna Muhammad Miftakhul Amin Muhammad Rama Rizaldi Mutia Mardhatillah Nada Shofiatul Ula Najwa Khoerunissa Nia Darnia Novia Krisdyawati Novia Syafa’a Zahra Nursehah, Ira Nurul Aulia Nurul Aulia Dewi NURUL AZIZAH Pamela Octaviana Priambudi Qobus Rayhaan Al Awaludin Rahma Dini Aulia Raniah Jaudah Komara Rasya, Nadhifa Rima Renaldi Bahwantoro Reshanty Dea Nur Macdhy Rida Fajriati Firdaus Rina Maria Hendriyani Rinanda Hamida Lubis Rinda Tiana Riri Juliyani Riyandi Riyandi Rizka Dwi Syaharani Rohmat Rohmat Rusmayanti, Hilda Katini Salma Nurhasanah Salwa Nabila Nuraeni Samuel Indra Marcelino Savrila Sekar Alifia Wibowo Sekar Nirwana Ros Sinta Aji Sekar Octa Vionanda Shelly Wahyuni Shifa Febrillia Nurjanah Sindiani Fatimah Sinta Apriyani Sisi Oktaviani Diah Ayu Eka Lestari Sitanggang, Mangandar Siti Fatimah Siti Mariam Solehudin Solehudin Syahrul Maulana Tegar Dwi Fajriatama Tiara Putri Ramayanti Tomi Anugrah Pratama Trania Maharani Vika Riskia Destianti Wibisono, Ary Widya Sela Lestari Yasmin, Sarah Nabilah Yossy Marsyatrinisa Zein Ramadhan