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All Journal JURNAL SAINS PEMASARAN INDONESIA Managament Insight: Jurnal Ilmiah Manajemen Sains: Jurnal Manajemen dan Bisnis DERIVATIF Jurnal Manajemen Jurnal REKOMEN (Riset Ekonomi Manajemen) AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) YUME : Journal of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Ekonomi Manajemen Business Management Journal Program Studi Manajemen Jurnal Riset Bisnis dan Manajemen The Asia Pacific Journal Of Management Studies Jurnal Pendidikan dan Kewirausahaan Jurnal Manajemen dan Bisnis Kreatif Jurnal Manajemen Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Value : Journal of Management and Business Jurnal Pengabdian Masyarakat Khatulistiwa Jurnal Ekonomika dan Bisnis Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Ilmiah Wahana Pendidikan Ekasakti Jurnal Penelitian dan Pengabdian (EJPP) Jurnal Sosial dan Sains Jurnal Aplikasi IPTEK Indonesia Innovative: Journal Of Social Science Research Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Journal of Technology, Mathematics and Social Science Jurnal Manajemen, Bisnis dan Kewirausahaan Journal of Accounting, Finance, Taxation, and Auditing (JAFTA)
Abdul Yusuf
Universitas Singaperbangsa Karawang
Religion Aerospace Engineering Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Analisis Aplikasi Kredivo Berdasarkan Information System Success Model (ISSM) Abidin Abidin; Novia Syafa’a Zahra; Abdul Yusuf
Jurnal Maksipreneur Vol 12, No 2 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i2.1045

Abstract

In this digital era, the implementation of information systems in various areas of life continues to increase. Information system implementations need to be evaluated for their success. Delone and Mclean have developed an information system success model as a framework for measuring the success level of information systems. The purpose of this research is to conduct a thorough analysis, increase knowledge regarding the ISS Model, and find out its relevance as a research basis on the Kredivo FinTech platform. Of the several variables included in the ISSM, the results of this study indicate that only the user satisfaction has a significant effect on net benefits.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Pada BCA Wilayah Karawang Aldi Pamungkas; Irene Ariska Limanua; Abdul Yusuf
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.2255

Abstract

Kualitas pelayanan menjadi faktor utama dalam memberikan kepuasan kepada pelanggannya. Hal ini karena Bank BCA merupakan perusahaan di bidang jasa yang pelayanannya langsung diberikan oleh pegawai dan dapat dirasakan oleh pelanggan. Dengan demikian maka kualitas pelayanan pegawai Bank BCA menjadi variabel penting dalam mempengaruhi kepuasan pelanggan.Penelitian ini merupakan penelitian deskriptif kuantitatif, pengambilan data menggunakan teknik survey, yaitu menyebarkan kuesioner kepada nasabah Bank BCA wilayah karawang dengan sampel sebanyak 90 responden. Dari hasil penelitian tersebut kepuasan pelanggan dipengaruhi oleh kualitas pelayanan, nilai hubungan ini memiliki hubungan positif yang artinya kualitas pelayanan meningkat maka kepuasan pelanggan Bank BCA akan meningkat.
ANALISIS PENERAPAN APLIKASI OVO MENGGUNAKAN MODEL UTAUT 3 PADA PENGGUNA Diska Romadona Putra; Diana Supelti; Abdul Yusuf
Journal of Technology, Mathematics and Social Science Vol 1, No 2 (2022): JURNAL J'THOMS
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j'thoms.v1i2.2513

Abstract

Abstract: The development of fintech in Indonesia is getting higher because it can facilitate transactions made by humans. OVO is one of the digital payments that is developing in Indonesia. This research was conducted to find out how the public's acceptance of the OVO application by testing the phenomenon using the UTAUT 3 research model. This study used quantitative data analysis in the form of path analysis using SmartPLS software. As for this study, researchers distributed questionnaires and got 56 respondents. The population of this study were users of the OVO application and the sampling technique used simple random sampling and then 56 respondents were obtained. The results of this study found that facilitating conditions, hedonic motivation and habits have a significant influence on behavioral intentions. Then habits and behavioral intentions were found to have a significant influence on usage behavior. Hedonic motivation is the only variable that has an indirect effect on usage behavior through behavioral intentions.Keywords: Fintech; Digital Payment; UTAUT 3; OVO; SmartPLS
Pengaruh Atribut Produk Wisata terhadap Revisit Intention: (Studi Kasus pada Trans Studio Bandung) Putri Hafsyari Ratulangie; Jihan fiqria; Abdul Yusuf
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5511

Abstract

This research includes both quantitative descriptive research and a qualitative approach. To complement the qualitative data analysis, quantitative data is also used. The validity test results show a significance value below 0.05 and a Kaiser-Meyer-Olkin (KMO) value above 0.3. This confirms the validity of the data for the first variable as well as the questions pertaining to the second variable. The research employs Cronbach's Alpha technique with SPSS 26. An instrument is considered reliable if the reliability coefficient (r) > 0.6; thus, the data is valid as Cronbach's Alpha exceeds 0.6. This study aims to investigate the effect of tourism attributes at Trans Studio Bandung on visitors' intentions to return and to assess how these attributes influence their decision to revisit. Based on the findings and discussions previously outlined, it can be concluded that Trans Studio Bandung is a surprising tourist destination with numerous attractions. Destination attributes contribute to increasing revisit intentions, primarily among visitors aged 15 to 25, many of whom are students. The more tourism destination attributes that can be utilized, the more visitors are inclined to revisit Trans Studio Bandung. Visitor satisfaction indicates an intention to revisit, crucial for tourists to return to the same destination. Better tourism destination features at Trans Studio Bandung lead to greater visitor satisfaction, ultimately encouraging them to return.
THE INFINITE MODEL: MOBILE PAYMENT CONTINUANCE INTENTION Yusuf, Abdul; Hurriyati, Ratih; Disman, Disman; Hendrayati, Heny; Hidayat, Yosep
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i1.36086

Abstract

This study investigates the factors influencing users' continuance intention (CI) in fintech mobile payment services, particularly in the post-COVID-19 era. With the rapid adoption of digital payment methods, the research examines key determinants such as perceived usefulness, perceived ease of use, trust, security and privacy, satisfaction, and habit. An explanatory quantitative research design was employed, analyzing data from 101 respondents. The results reveal that habit and satisfaction are the primary drivers of continuance intention, while traditional factors such as ease of use and trust become less significant in the post-adoption phase. These findings challenge established models and highlight the shift in user behavior towards habitual use and emotional satisfaction. This study contributes to the literature by offering an integrated model for understanding user retention in the fintech sector and provides practical insights for fintech providers to enhance customer engagement and foster long-term loyalty.
Analisis Biaya Produksi Dengan Cara Full Costing dan Variabel Costing pada UMKM Bandeng Gepuk Queen Karawang Tiar Lina Situngkir; Abdul Yusuf; Ariska Apriyanti
Journal of Accounting, Finance, Taxation, and Auditing (JAFTA) Vol. 5 No. 2 (2023)
Publisher : Magister Akuntansi FB-UK.Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jafta.v5i2.8394

Abstract

Penelitian ini bertujuan untuk menginvestigasi perhitungan harga pokok produksi dengan menggunakan metode UMKM, Full Costing, dan Variabel Costing pada UMKM Gepuk Ikan Bandeng. Meskipun perbedaan biaya tidak begitu signifikan, UMKM tersebut memutuskan untuk menaikkan harga jual produknya menjadi Rp. 18.000. Penelitian menemukan bahwa biasanya Full Costing memiliki biaya produksi yang lebih rendah dibandingkan dengan Variabel Costing, namun temuan pada UMKM Gepuk Ikan Bandeng menunjukkan hasil sebaliknya. Variabel Costing dianggap lebih sesuai untuk menetapkan biaya produksi di UMKM tersebut karena cenderung menghasilkan biaya yang lebih rendah dibandingkan Full Costing. Meskipun Full Costing memperhitungkan semua elemen biaya produksi seperti bahan baku, tenaga kerja langsung, dan overhead, namun biaya produksinya masih lebih tinggi daripada Variabel Costing yang hanya mempertimbangkan biaya yang dapat berubah. Sehingga, Variabel Costing lebih disarankan untuk menetapkan biaya produksi di UMKM Gepuk Ikan Bandeng. Kata kunci: Variabel Costing, Full Costing, UMKM Gepuk Ikan Bandeng  
DISEMINASI VERTIKAL URBAN FARMING BERBASIS TENAGA SURYA DI DESA KUTAAMPEL KAB. KARAWANG Rommy Andhika Laksono; Hayatul Rahmi; Abdul Yusuf; Anggun Pertiwi
Jurnal Pengabdian Masyarakat Khatulistiwa Vol 8, No 2 (2025): NOPEMBER
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpmk.v8i2.5437

Abstract

ABSTRACTThis community service initiative aims to introduce and implement a solar-powered vertical urban farming system as an innovative solution to land scarcity, dependence on fossil fuels, and the low engagement of youth in the agricultural sector in Kutaampel Village, Karawang Regency. The program was conducted from January to December 2025 in Kutaampel Village, Batujaya District, Karawang Regency. Employing a participatory and educational approach, the initiative involved 30 participants from diverse backgrounds across four main phases: outreach and socialization, technical training, field simulation, and mentoring with evaluation. The outreach phase successfully enhanced participants’ understanding of modern agriculture and renewable energy concepts. Technical training equipped them with skills to assemble the UNSIKA Solar-Powered Hydroponic and Aeroponic System (SHIATUN), install solar panels, and operate Internet of Things (IoT)-based humidity sensors. Field simulations resulted in a functional SHIATUN prototype capable of efficiently supporting horticultural crop growth. A three-month mentoring period revealed that 70% of participants could independently manage the system, with three groups successfully replicating it in their home gardens. The program also sparked increased interest among village youth in technology-based agriculture. The outcomes demonstrate that disseminating solar-powered vertical farming technology can serve as an effective strategy for enhancing local food resilience, fostering farmer regeneration, and strengthening rural community self-reliance in the face of climate change and resource limitations.Keywords: Vertical Urban Farming, Solar Energy, Karawang Regency ABSTRAKKegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkenalkan dan menerapkan sistem urban farming vertikal berbasis tenaga surya sebagai solusi inovatif terhadap keterbatasan lahan, ketergantungan energi fosil, dan rendahnya partisipasi generasi muda dalam sektor pertanian di Desa Kutaampel, Kabupaten Karawang. Kegiatan ini dilaksanakan di Desa Kutaampel Kecamatan Batujaya, Kabupaten Karawang pada bulan Januari- Desember 2025. Melalui pendekatan partisipatif dan edukatif, kegiatan ini melibatkan 30 peserta dari berbagai latar belakang dalam empat tahapan utama: penyuluhan dan sosialisasi, pelatihan teknis, simulasi lapangan, serta pendampingan dan evaluasi. Penyuluhan berhasil meningkatkan pemahaman peserta terhadap konsep pertanian modern dan energi terbarukan. Pelatihan teknis membekali peserta dengan keterampilan merakit sistem Hidroponik dan Aerophonik Tenaga Surya UNSIKA (SHIATUN), menginstal panel surya, dan mengoperasikan sensor kelembaban berbasis Internet of Things (IoT). Simulasi lapangan menghasilkan prototipe urban farming (SHIATUN) yang mampu mendukung pertumbuhan tanaman hortikultura secara efisien. Pendampingan selama tiga bulan menunjukkan bahwa 70% peserta mampu mengelola sistem secara mandiri, dan tiga kelompok berhasil mereplikasi sistem di pekarangan rumah masing-masing. Kegiatan ini juga memicu peningkatan minat pemuda desa terhadap pertanian berbasis teknologi. Hasil pengabdian menunjukkan bahwa diseminasi teknologi pertanian vertikal berbasis energi surya dapat menjadi strategi efektif dalam membangun ketahanan pangan lokal, mendorong regenerasi petani, dan memperkuat kemandirian masyarakat desa dalam menghadapi tantangan perubahan iklim dan keterbatasan sumber daya.Kata Kunci: Vertikal Urban Farming, Tenaga Surya, Kab. Karawang
CORRELATION BETWEEN CONTENT MARKETING AND CUSTOMER ENGAGEMENT IN ARCADE TOURISM DESTINATIONS (CASE STUDY AT INSTAGRAM ACCOUNT @INFODUFAN) Siti Fatimah; Devi Suci Lastari; Riyandi Riyandi; Abdul Yusuf
Ekasakti Jurnal Penelitian dan Pengabdian Vol. 4 No. 2 (2024): Ekasakti Jurnal Penelitian dan Pengabdian
Publisher : LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/ejpp.v4i2.1078

Abstract

The ubiquitous utilization of the internet for marketing purposes on social media platforms has emerged as a remarkable phenomenon. The purpose of this study was to investigate the correlation between content marketing and consumer engagement, as well as to assess the strength of this correlation. The study population consisted of Instagram followers @infodufan. The research employed a quantitative methodology and included a sample size of 64 respondents. The data collection technique employs a questionnaire administered through Google Form. Subsequently, the obtained results are examined by correlation analysis. The research findings indicate a substantial correlation between content marketing and customer engagement at Dunia Fantasi. The Pearson association coefficient is 0.707, indicating a relatively significant positive association.
Co-Authors Abidin Abidin Adillia Nur Fadillah Aditya Pradana Afri Septianingrini Agus Sopiyan Ahmad Fachriza Ahmad Maulana Ajat Sudrajat Alan Fajar Fadillah Aldi Pamungkas Aldi Pamungkas Alfian, Alip Alifia Syafa Ardinezwari Alip Alfian Alven . Alya Luthfi Amanda, Siti Nabillah Suci Aminatu Juhria Anggun Pertiwi Aria Dewi Septiani Arif Maulana Nizar Ariska Apriyanti Arsya Kurnia Yosifanti Ary Wibisono Assyifa Mulandar Ayuni, Ayuni Bambang Supriadi Chika Aninda Putri dede tiana Delfian Delfian Destianti, Vika Riskia Devi Suci Lastari Dewi Ratna Sari Diana Supelti Dicky Darmawan Diputri, Diana Rizqiah Diska Romadona Putra Disman, Disman Eka Diah Apriliani Fachriza, Ahmad Fadel Iqbal Fauzi Fadillah, Adillia Nur Farah Dyta Salsabila Fauzi, Fadel Iqbal Febrianty, Revika Nur Ghina, Maulidiya Miftahul Hanif Mahendra Caniago Hanna Rachmawati Febriyani Hayatul Rahmi Heny Hendrayati Hesty Wulandari Ningsih Hidayat, Yosep Hilda Katini Rusmayanti Horan Niko Simorangkir Iiswatun Khasanah Indriyani Safitri Ira Nursehah Irene Ariska Limanua Irene Ariska Limanua Jihan fiqria Juhria, Aminatu Kartika Ameliana Khoyatu Rizkiyah Liani, Anisa Mauta Lina Nurmayanti Mangandar Sitanggang Marlina Anggraeni Maulidiya Miftahul Ghina Meinitasari, Nurtika Muhamad Ikhsanul Insan Muhammad Bintang Reviandra Muhammad Ghiffari Eka Wiguna Muhammad Miftakhul Amin Mutia Mardhatillah Nada Shofiatul Ula Nadhifa Rima Rasya Nia Darnia Novia Krisdyawati Novia Syafa’a Zahra Nursehah, Ira Nurtika Meinitasari Nurul Aulia Dewi NURUL AZIZAH Pamela Octaviana Putri Hafsyari Ratulangie Raniah Jaudah Komara Rasya, Nadhifa Rima Ratih Hurriyati Ratna Sari Dewi Reshanty Dea Nur Macdhy Revika Nur Febrianty Rida Fajriati Firdaus Rina Maria Hendriyani Rinanda Hamida Lubis Rinda Tiana Riri Juliyani Riyandi Riyandi Rohmat Rohmat Rommy Andhika Laksono Rusmayanti, Hilda Katini Salwa Nabila Nuraeni Samuel Indra Marcelino Sarah Nabilah Yasmin Savrila Sekar Alifia Wibowo Sekar Octa Vionanda Shelly Wahyuni Shifa Febrillia Nurjanah Sindiani Fatimah Sisi Oktaviani Diah Ayu Eka Lestari Sitanggang, Mangandar Siti Fatimah Siti Mariam Solehudin Solehudin Syahrul Maulana Tiar Lina Situngkir Tiara Putri Ramayanti Tomi Anugrah Pratama Trania Maharani Vika Riskia Destianti Wibisono, Ary Widya Sela Lestari Yasmin, Sarah Nabilah Zein Ramadhan