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Susy Edwina
Jurusan Agribisnis Fakultas Pertanian Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Journal : Dinamika Pertanian

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ANALISIS EFISIENSI PEMASARAN DAN MUTU GULA AREN DI KABUPATEN KUANTAN SINGINGI Siti Muslimah; Evy Maharani; Susy Edwina
DINAMIKA PERTANIAN Vol. 33 No. 3 (2017): Jurnal Dinamika Pertanian Edisi Desember 2017
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/dp.2017.vol33(3).3837

Abstract

Palm sugar is a product derived from palm juice water treatment are already known by the general public. Palm sugar can be used as processed food ingredients, can be used as a medicine and can be used as business venture opportunities. The purpose of this study was to analyze the level of marketing efficiency and recognize quality palm sugar according to retailers and end customers in Kuantan Singingi. The study was conducted in April-December 2016. The research method used survey method and sampling craftsmen census method as many as 11 respondents. The results showed that the marketing channel there is two palm sugar Custom-retailer-consumer end; Craftsmen palm sugar-end consumers. Value marketing efficiency on the channel I was 10.79% and the efficiency of marketing channels II is 8.80%. Palm sugar marketing more efficient channel of distribution II because the process is shorter than the first channel and marketing channel II was able to spend with low. Description of quality of palm sugar by craftsmen, retailers and end customers meets the criteria that can be seen from the National Quality Standards, namely: the color "brown" aroma "typical" flavor "very sweet" and form "round concave.
Co-Authors ', Eliza2 ', Rosnita ', Sarman ', Yusmini Acriski ' Adiwirman ' Afriani Sijabat Agusniarty ' Ahmad Rifa’i Ahmad Rifai Ahmad Rifai Amelia, Titin Anisyananda Pauza Ari Sumantri Arifudin Arifudin Armaini Armaini Bungaran Situmorang Cepriadi Desty Inayatul Munawaroh Dewi, Eka Rahmina Diana Rabesdini Dina Kurniati Dira Rezki Anggreni Djaimi Bakce Dwi Agsriyani Dwi Putri Indah Sari Eka Sry W Binventy Elista K. Gurning, Elista K. Eliyana, Isnani Eliza Eliza ' Eliza Eliza Eliza Eliza Eri Sayamar Ermi Tety Ermi Tety ermi tety Evi Maharani Evi Maharani Evy Maharani Evy Maharani Fani Agustiana Wati Fifi Puspita Frisna Dewi Lestari Gulat ME Manurung Imam Fahrorozi Ira Rukayah, Ira Irani, Annisa Joko Prestiwo Joko Saputra Jum'atri Yusri Jumatri Yusri Kelari, Nur Islamiyanti Khairani ' Kusumaningsih ' Laila Fitri, Laila Lestari H Silaban Lili Budianingsih Linnia Sundary Lubis Lucy Widya Lestari Bintari Mario Francisco Tamba Martua Siahaan Masrayani Siregar, Masrayani Maulidia, Fatia Zahara Maya Utari Minaria Dahliana Marpaung Muhamad Iskandar Muhammad Nazmi, Muhammad Neli Winda Sari Novia Dewi Novia Tulaina Nurhazanah Nurhazanah Nurhumairah, Nurhumairah Nurny Sofwah Sifqiani NURUL HIDAYAH Olga Kusuma, Fauziah Pertiwi, Dina Anggun Prisma Roviyanti Puspita Sari Dewi Putri, Isnaini Rahmayuni Rahmayuni Rahmayuni Rahmayuni Rahmayuni, Rahmayuni Rani Astuti Rani Astuti Res Tarida Feberina Rezky Desriani, Rezky Ria Mardalena Ridudi Yoresta Rina Andriana Rischa Nurul Alfath Syam Riska Dewi Rizki, Rini Pradipta Rosnita ' Roza Yulida Sari, Wella Sarma Punia Manullang Sawitri, Nina Sharin Ikka Nurmaida Shorea Khaswarina Shorea Khawarina SISPA PEBRIAN Siti Muslimah Sopan Sujeri sti Kurniawati E Sunarti Sunarti Syaiful Hadi Tantino, Jesiani Tengku Harunur Rasyid Tengku Harunur Rasyid Tika Yuliyanti Trie Kartika Yanti Saragih Umay Mulyani Vera Riantika Putri Vera Riantika Putri WAHYUNI RIZKI Yasmin Raudhatul Jannah Yeni Kusumawaty Yolanda Ocenia Yusmaniar ' Yusmini ' Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini, Yusmini Yusmini, Yusmini Yuyunisari Yuyunisari Zainina Zainina Zohrah, Prita Andika