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Susy Edwina
Jurusan Agribisnis Fakultas Pertanian Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Journal : Jurnal Sosio Ekonomika Bisnis

 1 
Faktor-Faktor yang Mempengaruhi Permintaan Sayuran Hidroponik di Kota Pekanbaru Olga Kusuma, Fauziah; Tety, Ermi; Edwina, Susy
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 26 No 01 (2023): Bahasa Inggris
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v26i01.22122

Abstract

Hydroponics is one of the cultivation technologies that is able to produce products with good quality. The specialty of hydroponic vegetables has attracted consumers to consume these products so that demand arises. This study aims to (1) analyze the factors that affect the demand for hydroponic vegetables in Pekanbaru City, and (2) analyze the elasticity of hydroponic vegetable demand in Pekanbaru City. The study was conducted in 4 modern markets spread across Pekanbaru City with a total sample of 40 respondents with purposive sampling method. The analysis used in the study was multiple linear log regression analysis. The results showed that (1) factors that significantly affect the demand for hydroponic vegetables are the price of hydroponic vegetables, household income, consumer knowledge, and lifestyle with a coefficient of determination (R2) value of 86.60 percent.  (2) The demand for hydroponic vegetables is inelastic to the price of the goods themselves, the price of other goods, and income so that hydroponic vegetables include normal goods and substitutions.
Co-Authors ', Eliza2 ', Rosnita ', Sarman ', Yusmini Acriski ' Adiwirman ' Afriani Sijabat Agusniarty ' Ahmad Rifa’i Ahmad Rifai Ahmad Rifai Amelia, Titin Anisyananda Pauza Ari Sumantri Arifudin Arifudin Armaini Armaini Bungaran Situmorang Cepriadi Desty Inayatul Munawaroh Dewi, Eka Rahmina Diana Rabesdini Dina Kurniati Dira Rezki Anggreni Djaimi Bakce Dwi Agsriyani Dwi Putri Indah Sari Eka Sry W Binventy Elista K. Gurning, Elista K. Eliyana, Isnani Eliza Eliza ' Eliza Eliza Eliza Eliza Eri Sayamar ermi tety Ermi Tety Ermi Tety Evi Maharani Evi Maharani Evy Maharani Evy Maharani Fani Agustiana Wati Fifi Puspita Frisna Dewi Lestari Gulat ME Manurung Imam Fahrorozi Ira Rukayah, Ira Irani, Annisa Joko Prestiwo Joko Saputra Jum'atri Yusri Jumatri Yusri Kelari, Nur Islamiyanti Khairani ' Kusumaningsih ' Laila Fitri, Laila Lestari H Silaban Lili Budianingsih Linnia Sundary Lubis Lucy Widya Lestari Bintari Mario Francisco Tamba Martua Siahaan Masrayani Siregar, Masrayani Maulidia, Fatia Zahara Maya Utari Minaria Dahliana Marpaung Muhamad Iskandar Muhammad Nazmi, Muhammad Neli Winda Sari Novia Dewi Novia Tulaina Nurhazanah Nurhazanah Nurhumairah, Nurhumairah Nurny Sofwah Sifqiani NURUL HIDAYAH Olga Kusuma, Fauziah Prisma Roviyanti Puspita Sari Dewi Putri, Isnaini Rahmayuni Rahmayuni Rahmayuni Rahmayuni Rahmayuni, Rahmayuni Rani Astuti Rani Astuti Res Tarida Feberina Rezky Desriani, Rezky Ria Mardalena Ridudi Yoresta Rina Andriana Rischa Nurul Alfath Syam Riska Dewi Rizki, Rini Pradipta Rosnita ' Roza Yulida Sari, Wella Sarma Punia Manullang Sawitri, Nina Sharin Ikka Nurmaida Shorea Khaswarina Shorea Khawarina SISPA PEBRIAN Siti Muslimah Sopan Sujeri sti Kurniawati E Sunarti Sunarti Syaiful Hadi Tantino, Jesiani Tengku Harunur Rasyid Tengku Harunur Rasyid Tika Yuliyanti Trie Kartika Yanti Saragih Umay Mulyani Vera Riantika Putri Vera Riantika Putri WAHYUNI RIZKI Yasmin Raudhatul Jannah Yeni Kusumawaty Yolanda Ocenia Yusmaniar ' Yusmini ' Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini, Yusmini Yusmini, Yusmini Yuyunisari Yuyunisari Zainina Zainina Zohrah, Prita Andika