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All Journal Sodality: Jurnal Sosiologi Pedesaan Equator Journal of Management and Entrepreneurship Empathy : Jurnal Fakultas Psikologi Among Makarti Jurnal Manajemen Teori dan Terapan International Research Based Education Journal Syntax Literate: Jurnal Ilmiah Indonesia EKONOMIS : Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship eBA Journal: Journal Economic, Bussines and Accounting International Journal of Business Studies Daengku: Journal of Humanities and Social Sciences Innovation Transekonomika : Akuntansi, Bisnis dan Keuangan Golden Ratio of Marketing and Applied Psychology of Business PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Management and Digital Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pijar : Studi Manajemen dan Bisnis Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Journal of Community Empowerment International Research Journal of Business Studies Jurnal Manajemen Dayasaing Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal) Senadika
Dian Ekowati
Ka. Sub. Bag. Keuangan Rumah Sakit Duren Sawit
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Transformasi Keterampilan Pemasaran Digital UMKM “Rumah Mandiri” di Desa Sidoharjo, Kulon Progo Agustina, Tri Siwi; Herachwati, Nuri; Ekowati, Dian; Kusumasondjaja, Sony; Sulistyawati, Chorry; Gunawan, Sri; Khaira, Nurul
PROSIDING SENADIKA : Seminar Nasional Akademik Vol 1 No 1 (2024): PROSIDING SEMINAR NASIONAL AKADEMIK (SENADIKA) 2024
Publisher : PROSIDING SENADIKA : Seminar Nasional Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Sidoharjo, Kabupaten Kulon Progo, Daerah Istimewa Yogyakarta memiliki kekayaan alam yang luar biasa. Selain itu, di dusun tersebut terdapat 2 (dua) produk unggulan yaitu kopi yang dikenal dengan Kopi Menoreh dengan citarasa yang khas serta Kripik Talas dengan berbagai varian rasa. Sayangnya pemasaran yang dilakukan masih kurang optimal. Hasil dari survey awal adalah kurangnya pengetahuan dan keterampilan tentang Whatsapp dan Instagram untuk media pemasaran. Tim Pengabdian Masyarakat S1 Manajemen FEB Universitas Airlangga telah menyusun program pelatihan dan pendampingan bagi UMKM Rumah Mandiri untuk dapat bertransformasi dalam pemasaran digital. Pelatihan dan pendampingan dilakukan sejak bulan Oktober hingga Desember 2024. Hasil yang didapatkan peserta mulai dapat menunjukkan perubahan dalam penyusunan postingan, kualitas gambar, pembuatan caption pada akun media sosial mereka. Diharapkan setelah program pengabdian masyarakat ini, para UMKM dapat lebih mandiri dan rutin dalam memanfaatkan media sosial yang dimiliki untuk mencapai target pemasaran yang lebih luas.
The Impact of Artificial Intelligence Adoption on Auditor Performance Efficiency with Innovation as a Mediating Variable Isamesal, Muhammad; Ekowati, Dian
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 4 (2025): July 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i4.1005

Abstract

The audit profession has been changed by AI, which automates tasks and improves data analysis. The success of AI in auditing depends on auditors' innovation and its impact on performance efficiency. This study investigates the influence of Artificial Intelligence (AI) Adoption on Auditor Performance Efficiency, with Innovation as a mediating variable. While prior research has established the direct impact of AI on efficiency, the mediating mechanism through Innovation remains empirically untested within an integrated framework. Employing a quantitative correlational approach, data were collected via an online survey from 185 auditors working in Public Accounting Firms (KAP) in East Java, Indonesia. The collected data were subsequently analyzed using Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) with SmartPLS software. The findings reveal that AI Adoption significantly and positively influences both Auditor Performance Efficiency and Innovation. Furthermore, Innovation is also proven to significantly impact Auditor Performance Efficiency. Mediation analysis indicates that Innovation significantly mediates the relationship between AI Adoption and Auditor Performance Efficiency. These results suggest that the effect of AI Adoption on efficiency is not only direct but also substantially occurs through the enhancement of auditors' innovative capabilities. This research underscores the importance of integrating technological investments with the cultivation of an innovation culture within audit firms (KAP). The study contributes recommendations for Public Accounting Firms to optimize AI benefits through sustainable and inclusive innovation across generations.
Analisis Pengaruh Work Life Balance Terhadap Employee Engagement Dan Job Satisfaction Generasi Milenial Di PT Prima Layanan Suku Cadang Nurusobah, Nurusobah; Ekowati, Dian; Daulay, Pardamean
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i4.64152

Abstract

Tujuan dari studi ini adalah untuk mengevaluasi pengaruh Work Life Balance pada Employee Engagement dan Job Satisfaction generasi milenial di PT Prima Layanan Suku Cadang. Metode yang diterapkan adalah kuantitatif. Kuesioner dibagikan kepada 75 orang karyawan sebagai responden. Data yang terkumpul dianlisis dengan Partial Least Square. Temuan menunjukkan bahwa Work life Balance berpengaruh positif tidak signifikan terhadap Job satisfaction. Meskipun pengaruhnya tidak signifikan, Work Life Balance perlu tetap ditingkatkan karena terbukti memiliki dampak nyata pada variabel lain yaitu Employee Engagement. Sedangkan Work Life Balance secara nyata memberikan pengaruh positif dan signifikan pada Employee Engagement. Adapun Employee Engagement mempengaruhi Job satisfaction secara positif dan signifikan. Employee Engagement juga dapat memoderasi Work Life Balance pada Job satisfaction.
Co-Authors Agus Priyono Amelia, Ratri Aminullah, Muhammad Zufar Andika Sayang Bati, Florentinus Ardana, Alin Arum, Prettyziana Sekar Baharudin, Radhif Dimas Mahendra Cahyani, Intan Sukma Chorry Sulistyowati, Chorry Dewantoro, Syahsiah Sasikirana Dewi Prihatini Dewi, Tantri Ratna Dwipa, Widyantari Ei, Myo Myo Ekawati Sri Elsa Yustika Putri Isamesal, Muhammad Kartika, Nurullaily Khaira, Nurul Mochammad Imron Awalludin Nababan, Gabriel Rivaldo Nabil, Afif Fauzan Nafi, Muhammad Ilman Nanlohy, Elen Natalia, Vina Nurfitarini, Wiwik Nuri Herachwati Nurusobah, Nurusobah Pardamean Daulay Phyu, May Moe Pwint Prabaratri, Lintang Pramestry, Ditha Prasojo, Rosana Tri Setyo Priyono Priyono Puput Tri Komalasari Pusalia, Retno Putri, Chika Adien Aulya Putri, Haliza Nabila Ramadhanti, Shafira Razindra Abimanyu, Raditya Safira, Dea Salma Said Rusli Setyawijaya, Balqish Solly Aryza Sony Kusumasondjaja Sri Gunawan Sulistyawati, Chorry Suriyadin, Muh Ishaq Suyoso, Aldo Lovely Arief Tamonob, Selfi Yehofa Tri Siwi Agustina Tuwanku Aria Auliandri, Tuwanku Aria Wibowo, Catur Prasetya Wijaya, Muhammad Nur Ilham Zahra Zaharanura, Zahra Zahrin Haznina Qalby Zulfiana, Ilma