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Journal : MEDIA KONSERVASI

Development Strategy of Maroon Mangrove Edupark in Semarang City, Central Java: STRATEGI PENGEMBANGAN MAROON MANGROVE EDUPARK DI KOTA SEMARANG, JAWA TENGAH Janne Hillary; Titik Ekowati; Bambang Mulyanto Setiawan
Media Konservasi Vol 24 No 3 (2019): Media Konservasi Vol. 24 No. 3 Desember 2019
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.741 KB) | DOI: 10.29244/medkon.24.3.269-277

Abstract

Maroon Mangrove Edupark (MMEP) is one of the most visited mangrove forests in Semarang. It is located close to Maroon beach and Ahmad Yani International Airport. MMEP was classified as a new tourism site that expected to provide an economic value for local community. Economic benefits that was obtained by visitors and manager can be known through economic valuation. Development strategy is needed to maintain its existence and bring a great economic benefit in the future. The primary aim of this study was to analyze MMEP’s sustainable preserve strategies. Economic valuation as well as internal and external factors evaluation can be used as a reference in managing and developing MMEP. Components of economic valuation were total economic value and price of tourist entrance ticket. Individual Travel Cost Method (ITCM) was used to analyze the economic value of MMEP. Total economic value of MMEP was IDR 421.169.436. The tourism potential that has been utilized was only 36.83% of the total economic value. The value can be increased by increasing MMEP's received costs directly from the travel cost incurred by respondents. Willingness To Pay (WTP) value that can be used as a reference in determining a tourist entrance fee at MMEP was IDR 9.000. The condition of MMEP management was in quadrant III. The step should be taken to develop MMEP is the Weakness-Opportunity (WO) conservative strategy, which is strategy to minimize the weaknesses and to maximize the opportunities. Keywords: economic valuation, individual travel cost method, SWOT analysis, conservatif strategy, mangrove
Co-Authors - Respikasari - Respikasari, - Afif Setyadi Agus Setiadi Alivia Fazricha Muzamil Putri Aliya, Probo Abdu Naja Anita Proborini Annisa Maulina Wardhani Aryanti, Wulan Ayuningtyas, Rizqi Ragil Baharsyah, Rifky Bambang Mulyanto S. Bambang Mulyanto Setiawan Bambang Mulyatno Setiawan Bambang Setiawan Debby Diandra Dhian Saraswati Diah Intan Kusumo Dewi Diah Intan Kusumo Dewi Diyah Tri Lestari Djoko Sumarjono Dyah Mardiningsih Dyah Prastiwi, Wahyu Edy Prasetyo Eka Triyana Fadlila, Tsania Noor Fariastuti, Mefi Fariastuti Fathiya, Kansha Fathurohman, Ferdi Fatmah, Nur Maulinda Gadis Midori Ernanda Pudjiono Hery Setiawan, Hery Hery Setiyawan Hillary, Janne Ina Nurtanti Ipandi Istiyani, Yuniar Janne Hillary Ken Ratri Khofiatun Nida Kurnia, Septy Alif Kustopo Budiraharjo Kusuma, Alvian Prabandy Lea Miftahuddin Manurung, Putri Beata Marpaung, Desi Wulandari Migie Handayani Muhammad Ghozi Al Ghifari Mukson Mukson Mukson Naufal Fadhil Heriawan Nefi Andriana Fajri Nida, Khofiatun Noki Rachmat Fadli Nonot Hernowo Nugraha, Fadhil Adi Nurfadillah, Suryani Nurita Elviyanti Ningsih Nurul Mukminah Nzamurambaho, Felicien Oktafiani, Vika Tri Purnomo, Brillianti Sekar Ayu Rahmawati, Rahmi Raihan, Muhammad Retno Adiwinarti Retno Widjajanti Roessali, Wiludjeng Rosinta, Maela Santy Paulla Dewi Satriyo Adhy Selawati, Dita Setiawan, Alfian Nur Siswanto Imam Santoso Siwi Gayatri Sudiyono Marzuki Sumarsono Sumarsono Sumarsono Suryani Nurfadillah Syahrindra, Affan Veithzal Rivai Zainal Viancca, Ucha Svetlulli Virginaura, Fionni Athaya Wahyu Dyah Prastiwi WIDOWATI widowati widowati Wiwik Lestari Wulan Sumekar Yunita, Ema