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All Journal MEDIA KONSERVASI Jurnal Manajemen dan Agribisnis SOCA: Jurnal Sosial Ekonomi Pertanian JURNAL SOSIAL EKONOMI PETERNAKAN Animal Agricultural Journal Jurnal Sosial Ekonomi Pertanian Value Added : Majalah Ekonomi dan Bisnis Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Jurnal Peternakan Indonesia Journal of Consumer Science AGRARIS: Journal of Agribusiness and Rural Development Research Agro Ekonomi Jurnal Ilmiah Econosains Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGROLAND: The Agricultural Sciences Journal Journal of Consumer Sciences BISE: Jurnal Pendidikan Bisnis dan Ekonomi JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Ilmiah Manajemen Kesatuan Jurnal Litbang Provinsi Jawa Tengah Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah Membangun Desa dan Pertanian Wiratani : Jurnal Ilmiah Agribisnis Warta LPM AGRIC Agroland: Jurnal Ilmu-ilmu Pertanian
Titik Ekowati
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Journal : MEDIA KONSERVASI

 1 
Development Strategy of Maroon Mangrove Edupark in Semarang City, Central Java: STRATEGI PENGEMBANGAN MAROON MANGROVE EDUPARK DI KOTA SEMARANG, JAWA TENGAH Janne Hillary; Titik Ekowati; Bambang Mulyanto Setiawan
Media Konservasi Vol 24 No 3 (2019): Media Konservasi Vol. 24 No. 3 Desember 2019
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.741 KB) | DOI: 10.29244/medkon.24.3.269-277

Abstract

Maroon Mangrove Edupark (MMEP) is one of the most visited mangrove forests in Semarang. It is located close to Maroon beach and Ahmad Yani International Airport. MMEP was classified as a new tourism site that expected to provide an economic value for local community. Economic benefits that was obtained by visitors and manager can be known through economic valuation. Development strategy is needed to maintain its existence and bring a great economic benefit in the future. The primary aim of this study was to analyze MMEP’s sustainable preserve strategies. Economic valuation as well as internal and external factors evaluation can be used as a reference in managing and developing MMEP. Components of economic valuation were total economic value and price of tourist entrance ticket. Individual Travel Cost Method (ITCM) was used to analyze the economic value of MMEP. Total economic value of MMEP was IDR 421.169.436. The tourism potential that has been utilized was only 36.83% of the total economic value. The value can be increased by increasing MMEP's received costs directly from the travel cost incurred by respondents. Willingness To Pay (WTP) value that can be used as a reference in determining a tourist entrance fee at MMEP was IDR 9.000. The condition of MMEP management was in quadrant III. The step should be taken to develop MMEP is the Weakness-Opportunity (WO) conservative strategy, which is strategy to minimize the weaknesses and to maximize the opportunities. Keywords: economic valuation, individual travel cost method, SWOT analysis, conservatif strategy, mangrove
Co-Authors - Respikasari - Respikasari, - Afif Setyadi AGUS PRIYANTO Agus Setiadi Alivia Fazricha Muzamil Putri Aliya, Probo Abdu Naja Anita Proborini Annisa Maulina Wardhani Aryanti, Wulan Ayuningtyas, Rizqi Ragil Baharsyah, Rifky Bambang Mulyanto S. Bambang Mulyanto Setiawan Bambang Mulyatno Setiawan Bambang Setiawan Debby Diandra Dhian Saraswati Diah Intan Kusumo Dewi Diyah Tri Lestari Djoko Sumarjono Dyah Mardiningsih Dyah Prastiwi, Wahyu Edy Prasetyo Eka Triyana Fadlila, Tsania Noor Fariastuti, Mefi Fariastuti Fathiya, Kansha Fatmah, Nur Maulinda Gadis Midori Ernanda Pudjiono Hery Setiawan, Hery Hery Setiyawan Hillary, Janne Ipandi Janne Hillary Ken Ratri Khofiatun Nida Komalawati Kurnia, Septy Alif Kustopo Budiraharjo Kusuma, Alvian Prabandy Lea Miftahuddin Manurung, Putri Beata Marpaung, Desi Wulandari Migie Handayani Muhammad Ghozi Al Ghifari Mukson Mukson Mukson Naufal Fadhil Heriawan Nida, Khofiatun Noki Rachmat Fadli Nonot Hernowo Nugraha, Fadhil Adi Nurfadillah, Suryani Nurita Elviyanti Ningsih Nzamurambaho, Felicien Oktafiani, Vika Tri Purnomo, Brillianti Sekar Ayu Raihan, Muhammad Retno Widjajanti Roessali, Wiludjeng Rohmaniyah, Nila Nur Rosinta, Maela Santy Paulla Dewi Satriyo Adhy Selawati, Dita Siswanto Imam Santoso Siwi Gayatri Sudiyono Marzuki Sumarsono Sumarsono Sumarsono Suryani Nurfadillah Syahrindra, Affan Veithzal Rivai Zainal Viancca, Ucha Svetlulli Virginaura, Fionni Athaya Wahyu Dyah Prastiwi WIDOWATI widowati widowati Wiwik Lestari Wulan Sumekar Yunita, Ema