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All Journal Jurnal Sinergi Jurnal Siasat Bisnis Jurnal Ilmiah Mahasiswa Manajemen Kajian Ilmiah Mahasiswa Manajemen Kinerja Jurnal Ilmiah Ranggagading (JIR) Jurnal Widya Manajemen & Akuntansi Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U JPM (Jurnal Pemberdayaan Masyarakat) EKONOMIS : Journal of Economics and Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Research In Management and Accounting (RIMA) Kajian Manajemen dan Bisnis Eksis: Jurnal Riset Ekonomi dan Bisnis Jurnal Bisnis dan Akuntansi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Entrepreneurship & Business Shafin: Sharia Finance and Accounting Journal BIP'S : Jurnal Bisnis Perspektif ProBisnis : Jurnal Manajemen Joong-Ki : Jurnal Pengabdian Masyarakat Peka: Jurnal Pengabdian Kepada Masyarakat Reviu Akuntansi, Manajemen, dan Bisnis Joong-Ki Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Joong-Ki Jurnal Manajemen Maranatha Research In Management and Accounting (RIMA)
Lena Ellitan
Universitas Katolik Widya Mandala, Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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GREEN AWARENESS AS A MEDIATOR OF GREEN ADVERTISING, BRAND IMAGE, AND PURCHASE INTENTION Eti, Yolanda Rambu Pahamu; Ellitan, Lena
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 20 No. 2 (2026): October (2025) - March (2026)
Publisher : INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v20i2.1409

Abstract

This study examines the relationships between green advertising, green brand image, green awareness, and green purchase intention. A quantitative approach was employed using non-probability sampling with a purposive sampling technique. The sample consisted of 150 respondents who met the specified criteria: aged 17 years or older, domiciled in Surabaya, and having purchased The Body Shop products more than twice within the last six months. The results indicate that green advertising and green brand image have a significant positive effect on green awareness. Furthermore, both green advertising and green brand image significantly and positively influence green purchase intention. The findings also reveal that green awareness plays a mediating role in these relationships. Specifically, green advertising and green brand image significantly affect green purchase intention indirectly through green awareness. These findings highlight the importance of effective green marketing strategies in enhancing consumer awareness and encouraging environmentally responsible purchase intentions.
The Role of Information Technology in Improving Entrepreneurship Performance through Socio-Cultural Adaptation Arief Darmawan; Lena Ellitan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5492

Abstract

This study examines current literature on the impact of information technology on entrepreneurial performance through socio-cultural adaptation. This review reveals the role of information technology as a key driver of innovation and entrepreneurial growth by facilitating global communication and rapid exchange of information. However, research in the field of digital entrepreneurship still faces the challenges of fragmentation and a lack of a unified framework. An interdisciplinary approach is needed to understand the unique characteristics of adaptive and generative digital technologies. In conclusion, information technology plays a strategic role in increasing efficiency, innovation and entrepreneurial collaboration. Future research is expected to integrate various disciplines to gain a comprehensive understanding of digital entrepreneurship and develop business models that are more responsive to technological and market changes.
Improving Work Readiness and Career Planning for Internship Students from Poco Ranaka and Lamba Leda Vocational High Schools at the Watumori Plantation Lena Ellitan; Lina Anatan
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 3: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joong-ki.v5i3.15085

Abstract

This Community Service activity aims to improve the work readiness and career planning of intern students from Poco Ranaka and Lamba Leda Vocational High Schools who are undergoing industrial work experience at the Watumori Plantation. The activity took place on May 24, 2025, at the Watumori Plantation. This activity included providing job competency training, developing soft skills, and guiding the interns in career planning, using counselling, interactive discussions, and simulations of real-world work situations. Through this activity, students are expected to understand the demands of the workplace, develop a professional attitude, and design career development strategies aligned with their interests and abilities. The results of the activity indicate increased student motivation and readiness for the workplace, as well as an increased understanding of the importance of early career planning. This community service is expected to serve as a practical training model for interns in the plantation sector and related industries.
The information technology industrial revolution and its role in building business strategy of global retail Lena Ellitan
Jurnal Manajemen Maranatha Vol 19 No 2 (2020): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v19i2.2408

Abstract

The need to process the rate of information more and more quickly, forcing companies to continue on innovate in the field of information technology and devices. A large wave flow and information flow must be immediately processed and used by the company to be able to maintain and improve its business performance. This article will focus on the discussion of the success of the giant global retail and how information technology supports its success and existence. Information technology is also the reason why conventional retail is unable to compete with online retail or e-commerce. Information technology is a catalyst for complementary change, which triggers new innovations that complement each other in business processes, such as finding new ways to reach customers, and new ways to communicate with suppliers and consumers. In other words, information technology has helped build the business strategy of global retail players in developing their business strategies. Likewise what happens in the global retail industry, they will continuously evolve to follow developments in Industry 4.0 and Society 5.0. This 4.0-era global retail company is a pioneer that utilizes the industrial revolution and builds its own dynasty in new retail models introduced by the global retail industry.
Drivers of Customer Satisfaction and Loyalty in The Coffee Shop Industry: Evidence from Fore Coffee Putra , Marcel Valentino; Ellitan, Lena
Journal of Entrepreneurship & Business Vol. 7 No. 2 (2026): Journal of Entrepreneurship and Business (March-June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i2.8759

Abstract

Purpose: The rapid growth of Indonesia’s contemporary coffee industry, particularly in Surabaya, has intensified competition among coffee brands. As a prominent market player, Fore Coffee faces increasing challenges in maintaining customer satisfaction and loyalty amid the abundance of alternatives and aggressive promotional strategies employed by competitors. This study aims to examine the influence of advertising, brand image, and product quality on customer satisfaction, as well as the subsequent effect of customer satisfaction on customer loyalty toward Fore Coffee in Surabaya. Method: A quantitative research approach was employed, with data collected through questionnaires distributed to respondents who met the following criteria: residents of Surabaya, aged 17 years or older, who had purchased Fore Coffee within the past month and had been exposed to its advertisements. A total of 224 valid responses were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3.0. The analysis included evaluations of both the outer model (validity and reliability testing) and the inner model (hypothesis testing). Result: The findings reveal that advertising, brand image, and product quality each have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction significantly influences customer loyalty. Among the independent variables, product quality and brand image exert stronger effects on customer loyalty compared to advertising. These results highlight the importance of maintaining consistent product quality, using high-quality ingredients, and establishing a modern and credible brand image to foster long-term customer loyalty.
Co-Authors Adrian Permana Andrew Joewono, Andrew Ani Suhartatik Anthonius Richard Antoni Antoni Arief Darmawan Berlia Setiawan Budiono, Kevin Chrein Yonathan Yoel . Christiananta, Budiman Cornelia Prayogo Daniel Tulasi Deatri Arumsari Agung Dewantoro, Albertus Daru Diyah Tulipa Dominicus Wahyu Pradana Dyna Rachmawati Edgar, Thomas Edward Yohanes . Elisabeth Supriharyanti Ernesto Jose Tjahjono Eti, Yolanda Rambu Pahamu Fudji Sri Mar'ati FX Agus Joko Waluyo Gabriel, Vincent Galang Febri Andana Handayani, Yuliasti Ika Hans Christian Harjanto Harjanto, Hans Christian Jacqueline, Bernadette Juventino Sindarto Juventino Sindarto Kristanti, Maria Mia Kurniawan Arif Maspul Licen Indahwati Darsono Lim, Sisilia Felicia Lina Anatan Lukito, Robertus Sigit Haribowo Marcellino, Louis Margaretha, Cecilia Maria Isabel Clarissa Mariana Diah Puspitasari Marliana Junaedi Martono, Cyrillus Marylin Winata Matias Andika Yuwono Michelle Angelina Mudjilah Rahayu Nathasya Fernanda Ninuk Muljani Oroh, Riski Stevanus Marijose Pradana, Septiano Bintang Prastiwi, Tiara Indra Prayogo, Cornelia Purwanto, Gabriella Lisbeth Avriel Purwanto, Marini Putra , Marcel Valentino Putri Rahmadani, Putri Riski Stevanus Marijose Oroh Robertus Sigit HL Rosari, Andriano De Rozalina Novianty Siti Nuridah Sonbay, Ricardo Rizal Srianta, Ignatius Tanuwijaya, Christina Kelly Utami, Abigail Setyo Vanessa Nicole Setiawan Vicentsius Felix Reynaldi Vinsensius Widdy Tri Prasetyo Walukow, Verby Stevan Widjaya, Metta Paramita Wisesa , Gabriella Yulius Koesworo Yuwono, Matias Andika