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The information technology industrial revolution and its role in building business strategy of global retail Lena Ellitan
Jurnal Manajemen Maranatha Vol 19 No 2 (2020): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v19i2.2408

Abstract

The need to process the rate of information more and more quickly, forcing companies to continue on innovate in the field of information technology and devices. A large wave flow and information flow must be immediately processed and used by the company to be able to maintain and improve its business performance. This article will focus on the discussion of the success of the giant global retail and how information technology supports its success and existence. Information technology is also the reason why conventional retail is unable to compete with online retail or e-commerce. Information technology is a catalyst for complementary change, which triggers new innovations that complement each other in business processes, such as finding new ways to reach customers, and new ways to communicate with suppliers and consumers. In other words, information technology has helped build the business strategy of global retail players in developing their business strategies. Likewise what happens in the global retail industry, they will continuously evolve to follow developments in Industry 4.0 and Society 5.0. This 4.0-era global retail company is a pioneer that utilizes the industrial revolution and builds its own dynasty in new retail models introduced by the global retail industry.
Drivers of Customer Satisfaction and Loyalty in The Coffee Shop Industry: Evidence from Fore Coffee Putra , Marcel Valentino; Ellitan, Lena
Journal of Entrepreneurship & Business Vol. 7 No. 2 (2026): Journal of Entrepreneurship and Business (March-June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i2.8759

Abstract

Purpose: The rapid growth of Indonesia’s contemporary coffee industry, particularly in Surabaya, has intensified competition among coffee brands. As a prominent market player, Fore Coffee faces increasing challenges in maintaining customer satisfaction and loyalty amid the abundance of alternatives and aggressive promotional strategies employed by competitors. This study aims to examine the influence of advertising, brand image, and product quality on customer satisfaction, as well as the subsequent effect of customer satisfaction on customer loyalty toward Fore Coffee in Surabaya. Method: A quantitative research approach was employed, with data collected through questionnaires distributed to respondents who met the following criteria: residents of Surabaya, aged 17 years or older, who had purchased Fore Coffee within the past month and had been exposed to its advertisements. A total of 224 valid responses were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3.0. The analysis included evaluations of both the outer model (validity and reliability testing) and the inner model (hypothesis testing). Result: The findings reveal that advertising, brand image, and product quality each have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction significantly influences customer loyalty. Among the independent variables, product quality and brand image exert stronger effects on customer loyalty compared to advertising. These results highlight the importance of maintaining consistent product quality, using high-quality ingredients, and establishing a modern and credible brand image to foster long-term customer loyalty.
The Role of Flexible Leadership in Building Adaptive Performance with Teacher Agility as Mediation Ellitan, Lena; Agustini Srimulyani, Veronika
Journal of Entrepreneurship & Business Vol. 7 No. 2 (2026): Journal of Entrepreneurship and Business (March-June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i2.8307

Abstract

Purpose: To examine the role of teacher agility in the relationship between flexible leadership and adaptive performance in the education sector, particularly in building teachers’ adaptive performance amid the Industrial Era 5.0. Method: This study used a quantitative approach with a sample of 30 school principals and 30 teachers from private senior high schools and private vocational schools in several regions of East Java Province, Indonesia. Result: The results show that flexible leadership demonstrated by principals positively and significantly influences teacher agility and teachers’ adaptive performance. Teacher agility has a positive and substantial effect on adaptive performance. In addition, flexible leadership has an indirect effect on teachers’ adaptive performance, with teacher agility acting as a partial mediator. The findings provide new insights into how flexible leadership supports adaptive performance in educational settings.
Identifikasi Mindset Kewirausahaan Masyarakat Daerah Semau – Nusa Tenggara Timur Dyna Rachmawati; Diyah Tulipa; Ignatius Srianta; Lena Ellitan; Andrew Joewono; Mudjilah Rahayu
Jurnal Pemberdayaan Masyarakat Vol 4 No 2 (2019): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v4i2.3597

Abstract

Produksi jambu gondangmanis setiap tahunnya mengalami penurunan, hal ini disebabkan serangan hama dan penyakit tanaman, akibat menurunnya kualitas lahan, dan kesuburan tanahnya.Selain itu belum adanya teknik budidaya yang baik sehingga jambu Gondangmanis hanya tumbuh secata konvensional saja. Tujuan dari kegiatan ini, untuk program pendampingan, pelatihan dan pengembangan jambu Gondangmanis menjadi desa wisata petik jambu.Pelaksanaan Kegiatan dimulai April 2019 sampai Agustus 2019, di Desa Gondangmanis, kec. Bandar kedungmulyo, Jombang.Metode yang di gunakan adalah demplot budidaya, dan indept interview.Hasil pendampingan di tahun ke 3 ini, dapat disimpulkan bahwa telah di lakukan pendampingan, pelatihan dan budidaya produksi jambu Gondangmanis.Partisipasi masyarakat, khususnya yang terlibat dalam kegiatan pengembangan jambu, dan pemanfaatan limbah ternak sangat tinggi. Demikian pula dukungan dari tokoh masyarakat dan perangkat desa serta tingkat kecamatan sangat mendukung. Juga telah di rintis terbentuknya wisata kampung jambu Gondangmanis.Telah terbentuk kelompok Masyarakat jambu Gondangmanis dan Kelompok Sadar Wisata (POKDARWIS).Peran Dinas Pertanian dan Peternakan juga Bappeda Pemerintah Daerah Kabupaten Jombang juga sangat tinggi, karena selama proses persiapan dan koordinasi selalu mendapat perhatian dari pimpinan Pemda, terbukti dengan terbentuknya wisata unggulan jombang.
Co-Authors Adrian Permana Andrew Joewono Ani Suhartatik Anthonius Richard Antoni Antoni Arief Darmawan Berlia Setiawan Budiono, Kevin Chrein Yonathan Yoel . Christiananta, Budiman Cornelia Prayogo Daniel Tulasi Deatri Arumsari Agung Dewantoro, Albertus Daru Diyah Tulipa Dominicus Wahyu Pradana Dyna Rachmawati Edgar, Thomas Edward Yohanes . Elisabeth Supriharyanti Ernesto Jose Tjahjono Eti, Yolanda Rambu Pahamu Fudji Sri Mar'ati FX Agus Joko Waluyo Gabriel, Vincent Galang Febri Andana Handayani, Yuliasti Ika Hans Christian Harjanto Harjanto, Hans Christian Ignatius Srianta Jacqueline, Bernadette Juventino Sindarto Juventino Sindarto Kristanti, Maria Mia Kurniawan Arif Maspul Licen Indahwati Darsono Lim, Sisilia Felicia Lina Anatan Lukito, Robertus Sigit Haribowo Marcellino, Louis Margaretha, Cecilia Maria Isabel Clarissa Mariana Diah Puspitasari Marliana Junaedi Martono, Cyrillus Marylin Winata Matias Andika Yuwono Michelle Angelina Mudjilah Rahayu Nathasya Fernanda Ninuk Muljani Oroh, Riski Stevanus Marijose Pradana, Septiano Bintang Prastiwi, Tiara Indra Prayogo, Cornelia Purwanto, Gabriella Lisbeth Avriel Purwanto, Marini Putra , Marcel Valentino Riski Stevanus Marijose Oroh Robertus Sigit HL Rosari, Andriano De Rozalina Novianty Siti Nuridah Sonbay, Ricardo Rizal Sri Mulyani Tanuwijaya, Christina Kelly Utami, Abigail Setyo Vanessa Nicole Setiawan Vicentsius Felix Reynaldi Vinsensius Widdy Tri Prasetyo Walukow, Verby Stevan Widjaya, Metta Paramita Wisesa , Gabriella Yulius Koesworo Yuwono, Matias Andika