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All Journal Jurnal Sinergi Jurnal Siasat Bisnis Jurnal Ilmiah Mahasiswa Manajemen Kajian Ilmiah Mahasiswa Manajemen Kinerja Jurnal Ilmiah Ranggagading (JIR) Jurnal Widya Manajemen & Akuntansi Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U JPM (Jurnal Pemberdayaan Masyarakat) EKONOMIS : Journal of Economics and Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Research In Management and Accounting (RIMA) Kajian Manajemen dan Bisnis Eksis: Jurnal Riset Ekonomi dan Bisnis Jurnal Bisnis dan Akuntansi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Entrepreneurship & Business Shafin: Sharia Finance and Accounting Journal BIP'S : Jurnal Bisnis Perspektif ProBisnis : Jurnal Manajemen Joong-Ki : Jurnal Pengabdian Masyarakat Peka: Jurnal Pengabdian Kepada Masyarakat Reviu Akuntansi, Manajemen, dan Bisnis Joong-Ki J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Joong-Ki Jurnal Manajemen Maranatha Research In Management and Accounting (RIMA)
Lena Ellitan
Universitas Katolik Widya Mandala, Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Role of Internal and External Environment For The Sustainability of MSMEs Vinsensius Widdy Tri Prasetyo; Lena Ellitan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 3: April 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i3.1609

Abstract

The existence of MSMEs has become a support for the recovery of the national economy after Indonesia was hit by a crisis during the pandemic. The role of MSMEs is very large in driving Indonesia's economic activities, both as primary and secondary sources of income. MSMEs in Indonesia have an important contribution as a support for the economy. The main driver of the economy in Indonesia so far has basically been the MSME sector. Apart from playing a role in national economic growth and employment, MSMEs also play a role in the distribution of development results and are a driving force for the growth of national economic activity. The existence of MSMEs is very helpful for people who have no income or who don't have a job (unemployed), where people can open small businesses in their surroundings so that they can earn income, even though this small one is very helpful for their daily needs. To support the survival of SMEs, it is necessary to provide support and facilities for their development, especially among poor families and/or in underdeveloped areas and pockets of poverty. This research is a literature review research that discusses the factors studied in research related to the analysis of the internal and external environment of an industry or business. The object of this research is a research article that identifies internal and external environmental factors in MSMEs/UKM in Indonesia in the year of publication 2016-2023. The process of searching for articles used as literature through the literature review method is a systematic, explicit, reproducible method for identifying, evaluating and synthesizing research works that have been produced by researchers. Every business is always faced with an ever-changing environment. This condition is not possible without an adjustment process to existing internal conditions. The external and internal environment is the key to the survival of MSMEs. This paper discusses the role of the internal and external environment in ensuring the survival of MSMEs.
Challenges and Opportunities of Competing in the Global Market: The Case of Fashion Companies in the Circular Economy Era Mariana Diah Puspitasari; Lena Ellitan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.4594

Abstract

The global fashion industry is one of the largest industries in the world, valued at USD 2.5 trillion in 2020. However, it is also one of the largest contributors to greenhouse gas emissions, generating 10% of global emissions and 20% of global wastewater. The circular economy offers new solutions for the fashion industry. This is to address sustainability issues in the fashion industry. The purpose of this study is to analyze good governance practices that can support the transition of fashion companies to a circular economy. In addition, it is able to identify the challenges and opportunities faced by fashion companies in competing in the global market in the circular economy era. It can also develop recommendations for fashion companies on how to achieve governance sustainability and global competitiveness in the circular economy era. This research used a systematic literature review (SLR) approach. The result is that the transition to a circular economy is a great opportunity for companies to increase their profits, competitiveness and reputation. However, this transition also presents some challenges. By applying the right corporate governance principles, identifying opportunities and challenges, and implementing effective strategies, companies can achieve sustainability in the circular economy and contribute to a more sustainable future.
Increasing online Purchase through Perceived Usefulness, Perceived Risk and Perceived Ease of Use Lena Ellitan; Cornelia Prayogo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 2: Juni 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v1i2.463

Abstract

The rapid development of internet users or users is due to the support of mobile phone technology and smooth mobile network connections, meaning that when cellphones can access the internet easily, internet users will develop quickly. This not only affects the community as consumers, but also affects business people to take advantage of the development of internet users, namely by doing trading business in the form of electronic stores so that e-commerce is also growing rapidly. Perceived usefulness, subjective norms, and enjoyment as predictors of online shopping behavior. Interest in online shopping is also influenced by perceived risk, namely the fear of consumers to accept risk in online shopping and perceived ease of use, namely consumer perceptions of the ease of use of online sites. This paper will discuss the role of perceived usefulness (PU), perceived risk (PR) and perceived ease of use (PEU) in influencing online purchases.
THE ROLE OF SOCIAL MEDIA MARKETING, BRAND AWARENESS AND E-WOM TO INCREASE PURCHASE DECISION Lena Ellitan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 2 No. 1: Desember 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v2i1.882

Abstract

Social capital plays an important role in the entrepreneurial process, research shows that social capital is strongly related to the creation of opportunities in several industries. Various platforms are used to build Brand Awareness online marketing tools are Social Media Marketing, and promotions carried out by customers by word of mouth (E-WOM), these two promotional techniques have an effect on improving a brand, thus making customers decide to make a purchase. Besides E-WOM, Brand Awareness is also the most important symbol in electronic word of mouth. In a sense, which states that if the existence of a brand is getting stronger, it will affect the subconscious of consumers, so that the wider the influence given to consumers frequently, the greater the influence for consumers to contemplate and discuss about the brand. Apart from that, there is an impact from the role of Social Media Marketing, which participates in upholding the brand to market the products sold. the use of social media provides an opportunity for companies to increase Brand Awareness of the brand, it is influenced by the use of social media which can increase the value of attractiveness, engage in communication between consumers, and increase consumer intimacy with the brand. This article aims to discuss the role of Social Media Marketing, Brand Awareness, and E-Wom in influencing consumer purchasing decisions.
Meningkatkan Komitmen Organisasional Melalui Servant Leadership, Kepuasan Kerja dan Pemberdayaan Pada Karyawan Bank di Surabaya Ani Suhartatik; Lena Ellitan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 2 No. 1: Desember 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v2i1.1210

Abstract

Penelitian ini bertujuan untuk menguji pengaruh servant leadership, kepuasan kerja dan pemberdayaan karyawan terhadap komitmen organisasional pada karyawan bank di Surabaya. Jenis penelitian yang digunakan adalah penelitian kausal. Sampel dari penelitian ini berjumlah 200 orang dengan menggunakan teknik sampling purposive. Teknik analisis data yang digunakan adalah analisis regresi berganda dengan program SPSS. Hasil pengujian hipotesis menunjukkan bahwa servant leadership tidak berpengaruh signifikan terhadap komitmen organisasional, kepuasan kerja berpengaruh signifikan terhadap komitmen organisasional dan pemberdayaan berpengaruh signifikan terhadap komitmen organisasional. Dari hasil penelitian tersebut diketahui bahwa untuk meningkatkan komitmen organisasional karyawan bank, cara yang paling tepat adalah dengan meningkatkan kepuasan kerja dan pemberdayaan.
Peran Citra Merek dan Inovasi Produk dalam Membangun Kepuasan Konsumen dan Niat Pembelian Ulang: Sebuah Kajian Teoritis Juventino Sindarto; Lena Ellitan
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 3: Februari 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i3.1412

Abstract

Citra merek merupakan persepsi seorang konsumen terhadap merek dari suatu produk maupun jasa. Dalam konteks ini, konsumen dapat membuat penilaian terhadap merek yang digunakan berdasarkan persepsi yang muncul. Citra merek yang baik memungkinkan konsumen untuk memiliki gambaran yang baik pula. Maka dari itu, citra merek yang baik dapat menimbulkan terbentuknya kepuasan konsumen. Inovasi produk merupakan pengembangan terhadap produk yang ada ataupun penemuan sebuah produk baru. Inovasi produk bertujuan untuk memberikan pengalaman baru dan manfaat bagi konsumen. Sehingga Inovasi produk berpotensi untuk meningkatkan kepuasan konsumen dan membuat konsumen tidak bosan. Kepuasan konsumen merupakan perasaan puas yang timbul dalam diri seorang konsumen akibat dari terpenuhinya ekspektasi yang diharapkan. Kepuasan yang timbul dalam diri seorang konsumen akan menentukan keputusan dalam pembelian ulang. Semakin tinggi kepuasan yang dirasakan, maka probabilitas konsumen untuk membeli ulang suatu merek juga akan semakin tinggi. Minat pembelian ulang adalah hasil dari terciptanya pengalaman positif antara konsumen dengan suatu merek. Minat pembelian yang tinggi berpotensi menciptakan loyalitas konsumen. Sehingga minat pembelian ulang menjadi incaran perusahaan disamping menciptkan kepuasan konsumen.
Supply Chain Management and Supply Chain Performace: The Case of Mcdonald’s Vanessa Nicole Setiawan; Lena Ellitan
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 3: Februari 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i3.1425

Abstract

McDonald’s is one of the well known fast food restaurant. McDonald’s is known with their complicated supply chain management to make sure all aspects is working to consistently provide quick and fresh food for the customers. But we can’t deny that not every supply chain is perfect, as McDonald’s currently has difficulty in their supply chain because of global shortage of potatoes that affects some of their franchisees. Therefore, this paper aims to examine and understand on how the supply chain management, supply chain drivers, and supply chain performance in McDonald’s work and on how McDonald’s solve the supply chain issue. The result showed that McDonald’s mainly use outsourced third party within their supply chain. Even though, McDonald’s has a very complex supply chain management, it is still considered successful because it allows the huge fast food chain and its suppliers to create value together rather than merely exchanging it. As a result, more beneficial, lasting alliances are formed. McDonald’s use JIT to eliminate cost and reduce waste as their supply chain performance indicator.
The Impact of Raw Material Shortage and Increasing Freight Cost to Dell’s Supply Chain Implementation Nathasya Fernanda; Lena Ellitan
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 3: Februari 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i3.1426

Abstract

Dell is the huge technology company that is well known with its strength in supply chain strategy. The capability to respond to the environment change can make them sustain for the long time. At first, direct sale and customization were the remarkable strategies of Dell. However, it led to the low level of product availability. As time passed, consumers require the higher availability products that cause Dell also starts to establish the standard products and sell them in stores. Regardless from the success of Dell’s supply chain, this company also faces the challenges such as the shortage of network controller and micro controller which are used for making personal computer. More than that, the increasing the freight cost is also faced by Dell as the result of the COVID-19 pandemic era. Fortunately, the supply chain that has been designed to achieve the goal to present a unique positioning, high innovative products with affordable prices can save this company. Dell’s strategic fit, the supply chain’s driver, the distribution network, the presence of e-business contributes to solve these supply chain’s problem. In addition, the writer suggests to digitize supply chain and establish the long term relationship to prevent the similar case happen in the future.
Pengaruh Brand Image, Brand Love dan Brand Experience terhadap Brand Loyalty dengan Mediasi Brand Trust pada Kedai Mixue di Kota Surabaya Michelle Angelina; Lena Ellitan; Yuliasti Ika Handayani
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 9: Agustus 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i9.2072

Abstract

This research objective is to analyze the effect of Brand image, Brand love, and Brand experience on Brand loyalty with the Mediation of Brand trust at Mixue Shops in Surabaya City. On these research, researcher sampling technique used is non-probability sampling by purposive sampling. The sample used in this study amounted to 140 respondents. Requirements for respondents in this study are at least 17 years old, lived in Surabaya, and buy at least 3 times per month. The data analysis technique used is SEM-PLS analysis with the SmartPLS 4 program. The result of the research are prove that brand image and brand love have a significant influence on brand trust. Meanwhile, brand experience doesn’t have significant effect on brand trust, and brand trust has significant positive effect on brand loyalty. Practical implication from the research for Mixue is to give better services so, it will increase cunsomer loyalty to Mixue in Surabaya city.
Assistance For Strengthening Farmer Group Leadership 3G-AGO Village Todo, Satar Mese North District Manggarai-Nusa Tenggara Timur Lena Ellitan
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 2: Mei 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v1i2.392

Abstract

One of the efforts that can be done is through community empowerment in agriculture, especially the horticultural agriculture sub-sector so that people can get out of this multidimensional crisis. If we look at the geographical conditions and the life of the people in Manggarai, especially in Ago Village, Todo Village, North Satarmese Subdistrict, which is agrarian, the development in the agricultural sector is very suitable to be implemented and also to support empowerment efforts carried out by the government. Therefore, farmers who are members of the 3G Farmer Group at Kampung Ago are trying to improve their Horticultural farming business in order to improve mutual welfare through the development of Organic Agriculture on our lands. Basically the group still has limitations in both Knowledge and Business Capital. Activities This community service activity was attended by leaders and members of the 3G-AGO farmer group who are practicing to develop farmer group organizations. They consist of 20 members who have officially joined this farmer group and 4 administrators. The activity will be held on Saturday 5 March 2022 and Sunday 6 March 2019 starting at 09.00 WIB until 12.00 WIB through zoom online. The participants were quite enthusiastic about participating in this training activity. At first, participants were given material according to the theme of this service. The material presented was enough to open their horizons about the importance of organizational governance and leadership. The provision of material is not only given in a lecture model, but is combined with several other methods to make it more relevant. Participants are invited to actively participate in the training process, by developing their creativity to discuss leadership and organizational issues, especially in the era of the industrial revolution 4.0. The highest effectiveness value on membership insight is due to the efforts of members who are often present and active in activities made by farmer groups so that the longer the membership period of farmer group members, coupled with a strong desire to learn and actively participate in membership activities will produce knowledge insights. and also experience in organization. All of this really requires strengthening leadership in the 3G-AGO Farmer Group, Todo Village, North Satar Mese District, Manggarai – East Nusa Tenggara.
Co-Authors Adrian Permana Andrew Joewono Ani Suhartatik Anthonius Richard Antoni Antoni Berlia Setiawan Budiono, Kevin Chrein Yonathan Yoel . Christiananta, Budiman Cornelia Prayogo Daniel Tulasi Deatri Arumsari Agung Dewantoro, Albertus Daru Diyah Tulipa Dominicus Wahyu Pradana Dyna Rachmawati Edgar, Thomas Edward Yohanes . Elisabeth Supriharyanti Ernesto Jose Tjahjono Fudji Sri Mar'ati FX Agus Joko Waluyo Gabriel, Vincent Galang Febri Andana Handayani, Yuliasti Ika Hans Christian Harjanto Harjanto, Hans Christian Ignatius Srianta Juventino Sindarto Juventino Sindarto Kristanti, Maria Mia Kurniawan Arif Maspul Licen Indahwati Darsono Lim, Sisilia Felicia Lina Anatan Lukito, Robertus Sigit Haribowo Marcellino, Louis Margaretha, Cecilia Maria Isabel Clarissa Mariana Diah Puspitasari Marliana Junaedi Martono, Cyrillus Marylin Winata Matias Andika Yuwono Michelle Angelina Mudjilah Rahayu Nathasya Fernanda Ninuk Muljani Oroh, Riski Stevanus Marijose Pradana, Septiano Bintang Prastiwi, Tiara Indra Prayogo, Cornelia Purwanto, Gabriella Lisbeth Avriel Purwanto, Marini Riski Stevanus Marijose Oroh Robertus Sigit HL Rosari, Andriano De Rozalina Novianty Siti Nuridah Sonbay, Ricardo Rizal Tanuwijaya, Christina Kelly Utami, Abigail Setyo Vanessa Nicole Setiawan Vicentsius Felix Reynaldi Vinsensius Widdy Tri Prasetyo Walukow, Verby Stevan Widjaya, Metta Paramita Wisesa , Gabriella Yulius Koesworo Yuwono, Matias Andika