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The Influence Of Trusting Beliefs And Intention To Continue Purchasing on E-Commerce Shopee Prastiwi, Tiara Indra; Ellitan, Lena
Journal of Entrepreneurship & Business Vol. 6 No. 2 (2025): Journal of Entrepreneurship and Business (June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v6i2.7338

Abstract

Purpose: This research aims to determine the influence of trusting beliefs and intentions on people to continue making purchases on Shopee e-commerce. As time progresses, there are more and more other digital platforms that can also make it easier for people to make purchases. However, this research specifically discusses whether the e-commerce platform can be trusted by old and new consumers through 5 variables, namely Competence, Integrity, Virtue, Purchase Intention, Purchase and Post Purchase. Method: The sampling technique for this research is non-probability sampling with purposive sampling technique. The sample used in this research was 267 respondents with the criteria of being aged 17 years and over and who had purchased Scarlett Whitening products on Shopee e-commerce in the last 3 months. Result: The findings of this study indicate that two hypotheses were not supported: the effect of integrity on purchase intentions, and the effect of integrity on purchases and post-purchase behavior through purchase intentions. In contrast, five hypotheses were supported. These include the effect of competence on purchase intentions, the effect of benevolence on purchase intentions, the effect of purchase intentions on purchases and post-purchase behavior, the effect of competence on purchases and post-purchase behavior through purchase intentions, and the effect of benevolence on purchases and post-purchase behavior through purchase intentions. Based on these findings, it is recommended that official Scarlett Whitening stores operating on the Shopee platform improve their consistency in serving both new and existing customers.
INTERACTION OF INNOVATION STRATEGY AND DYNAMIC CAPABILITIES IN ACHIEVING COMPETITIVE ADVANTAGE: THE MODERATING ROLE OF ENVIRONMENTAL DYNAMICS Yuwono, Matias Andika; Ellitan, Lena
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 19 No. 2 (2025): October (2024) - April (2025)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v19i2.1326

Abstract

In a dynamic and competitive business environment, innovation strategy and dynamic capabilities are key to achieving competitive advantage. This study proposes a conceptual framework to explore the interaction between innovation strategy and dynamic capabilities, with environmental dynamism as a moderating variable. Innovation strategy enables firms to introduce new products and services that meet evolving market demands, while dynamic capabilities enable firms to adapt to environmental changes. Although the relationship between innovation strategy and competitive advantage has been recognized, there is still a gap in understanding how environmental dynamism moderates this relationship. This study aims to answer the research questions on the effect of innovation strategy on competitive advantage and dynamic capabilities, as well as the mediating role of dynamic capabilities and the moderating role of environmental dynamism. By developing and testing this conceptual framework, this study contributes to the strategic management literature by providing a deeper understanding of the conditions under which innovation strategy effectively achieves competitive advantage. In addition, this study offers practical insights for managers on aligning innovation strategy with dynamic capabilities to navigate complex business environments. The findings are relevant to firms operating in increasingly complex and dynamic business environments and provide directions for future research exploring the interaction between internal and external factors in determining the success of innovation strategies.
Adoption of Green Operation Strategies and Best Practices in the Era of Sustainable Development Goals: Study of Public Limited Hospitals in Indonesia Purwanto, Marini; Ellitan, Lena
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 19 No. 2 (2025): October (2024) - April (2025)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v19i2.1330

Abstract

This research aims to identify best practices for implementing green (environmental friendly) operations strategies in hospitals. A total of 9 public l limited hospital companies in Indonesia were investigated. The data source is the annual sustainability report taken from the publication of Sustainability Reporting on Index (GRI) and the implementation of POJK 03/51/2017. This research adopts a quantitative content analysis method of sustainability reports accompanied by qualitative as well as evaluative analysis. The findings of this research found 4 main taxonomies of green operations strategies in hospitals, namely good waste management, waste prevention, water and wastewater management, energy conversion, and emission reduction. This research is the preliminary research regarding best practice environmentally friendly operating strategies at public l limited hospitals in Indonesia with the support of sustainability report data implemented in 2018 in Indonesia based on POJK 51 of 2017 regulations, this is an important issue in the development of further research where in the future research will also can link the other two pillars of sustainability to find the relationship between environmental performance and social or financial performance.
The Role of KM on the Relationship Between ERM and CA Yuwono, Matias Andika; Ellitan, Lena
Reviu Akuntansi, Manajemen, dan Bisnis Vol. 5 No. 1 (2025): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i1.3719

Abstract

Purpose: This study explores the critical role of Knowledge Management (KM) in mediating and moderating the relationship between Enterprise Risk Management (ERM) and Competitive Advantage (CA). Methodology: This paper synthesizes existing research through a literature review of studies focusing on KM, ERM, and CA. Result: The research reveals that KM strengthens ERM's ability to manage risk by improving decision-making processes and enhancing organizational responsiveness to risks. Conclusions: Knowledge Management (KM) strengthens Enterprise Risk Management (ERM) and supports Corporate Advantage (CA) by improving decision-making, fostering innovation, and enhancing adaptability. KM acts as both a moderator and mediator, aligning risk strategies with business goals. As key intangible assets, KM and ERM help firms stay competitive. In high-risk sectors, integrated KM-ERM boosts responsiveness and performance, though challenges like silos and staff gaps require better communication and systems. Limitations: The study's limitation lies in its review nature, relying on secondary data from existing literature. Contribution: This study contributes to knowledge management, risk management, and strategic management by providing insights into how organizations can leverage KM to enhance risk management practices and gain a competitive edge. It provides practical recommendations for organizations aiming to integrate KM within their ERM strategies for better decision making and risk handling.  
THE INFLUENCE OF BRAND EXPERIENCE AND EMOTIONAL ATTACHMENT ON BRAND TRUST AND BRAND LOYALTY CHURCH MAWAR SHARON, WEST SURABAYA Harjanto, Hans Christian; Ellitan, Lena; Muljani, Ninuk
Research In Management and Accounting (RIMA) Vol. 4 No. 1 (2021): June
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v4i1.3062

Abstract

This study aims to analyze the effect of brand experience and emotional attachment on brand trust and brand loyalty in Mawar Sharon Church in West Surabaya. Currently, the level of membership, attendance, and participation in Christian churches has decreased. The data analysis technique used is SEM-PLS analysis with the SmartPLS program. The research results prove that brand experience has a significant effect on emotional attachment and brand loyalty, but insignificant on brand trust. Emotional attachment has a significant effect on brand trust and brand loyalty. Brand trust has a significant influence on brand loyalty. The role of emotional attachment is also significant as a mediator for brand experience on brand trust and brand loyalty. The role of brand trust as a mediator for brand experience and brand loyalty is insignificant. Suggestions from research for the Mawar Sharon Church in West Surabaya are to take a personal approach to the congregation and create programs, so that there is a personal bond between the congregation and the Mawar Sharon Church in West Surabaya and increase the congregation's trust and attachment to the church. but insignificant on brand trust. 
THE INFLUENCE OF WEBSITE CHARACTERISTICS, EXPERIENCE, CORPORATE IMAGE, AND TRUST, TOWARDS SATISFACTION ON JD.ID Oroh, Riski Stevanus Marijose; Agung, Deatri Arumsari; Ellitan, Lena
Research In Management and Accounting (RIMA) Vol. 5 No. 2 (2022): December
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v5i2.4233

Abstract

The internet plays a vital role in the business environment. With the internet, companies can easily reach targeted consumers in a wide area and can deliver their services faster. This technology gives rise to high competition between companies in terms of delivery of goods and services using the internet as a means. Companies that can take full advantage of the internet may be able to dominate the market. Internet usage can be measured by how companies manage their websites, consumer experience, image, and consumer trust, which can lead to satisfaction. This study aims to analyze and understand the effect of website characteristics, consumer experience, and company image on consumer satisfaction mediated by trust in JD.ID. This study uses a quantitative method by distributing online questionnaires to the JD.ID user community, with a total of 150 respondents with a minimum age of 17 years, and domiciled in Surabaya. The results showed that website characteristics and consumer experience significantly affect consumer trust. Further, corporate image has a significant effect on trust, while consumer trust has a significant effect on consumer satisfaction. Moreover, consumer trust strongly mediates the relationship between website characteristics, consumer experience, and company image on consumer satisfaction. The result indicates that the higher the characteristics of the JD.ID website, consumer experience, company image, and consumer confidence in JD.ID, the higher the level of consumer satisfaction.
THE INFLUENCE OF E-SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION ON 'BIBIT' APPLICATION USERS Ellitan, Lena; Lim, Sisilia Felicia; Kristanti, Maria Mia
Research In Management and Accounting (RIMA) Vol. 6 No. 2 (2023): December
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v6i2.4490

Abstract

Currently, it is undeniable that advances in science and technology have an impact on people's lifestyles. One of them can be seen in investing activities that can be done only by having a smartphone and an internet network. Business actors use this situation to provide mutual fund investment applications. It is characterized by increasing competition between mutual fund investment applications. Increased public awareness of the importance of investment is an added value. One of the mutual fund investment applications known to be on the rise is Bibit. This study examines the effect of e-service quality and brand image on customer loyalty through customer satisfaction on users of the Bibit application. The sampling technique used is non-probability sampling with a purposive sampling type. The sample used is 150 respondents who are users of the Bibit application. The data analysis technique used is PLS-SEM with SmartPLS 3.0 program. The results showed that e-service quality and brand image each had a positive and significant effect on customer satisfaction, e-service quality and customer satisfaction each had a positive but not significant effect on customer loyalty brand image had a positive and significant effect. Customer loyalty and customer satisfaction proved unable to mediate the effect of e-service quality and brand image on customer loyalty.
Building Dreams And Achieving Aspirations: Training And Mentoring For Poco Ranaka Ruteng Students Lena Ellitan; Lina Anatan
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i1.11903

Abstract

A dream is a perfect desire to be achieved or realized. Having dreams in life is important for students since it provides a picture of their future life. Furthermore, dreams can train or encourage someone to explore their potential to the fullest and foster a fighting spirit in achieving their hopes. In order to build dreams and achieve their goals, 8 teams conducted mentoring activities for students at SMKN 1 Poco Ranaka, a public vocational high school located in Poco Ranaka District, East Manggarai Regency, East Nusa Tenggara Province. This Community Service Program (PKM) activity aims to motivate students of SMK Poco Ranaka to strive to achieve their dreams and have a clearer vision and mission for the future. Community service activities are conducted using several methods including lecture sessions, brainstorming, group discussions, and group presentations. Through lecture sessions, students are provided with knowledge and understanding about dreams and ideals, as well as how to realize those dreams and ideals. In brainstorming sessions, group discussions, and group presentations, students are given the opportunity to creatively gather ideas to explore their dreams and aspirations in solving problems they may face after graduating from school.
The Effect of Market Orientation and Strategic Flexibility on Competitive Advantage through Hotel Firm Performance in Surabaya Wisesa , Gabriella; Ellitan, Lena
Journal of Entrepreneurship & Business Vol. 6 No. 3 (2025): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v6i3.7679

Abstract

Purpose: The hospitality and tourism industry is a vital sector in Indonesia, significantly contributing to the country's economy. East Java is the province with the second-largest number of hotel buildings in all of Indonesia. The largest hotel star category in both Indonesia and East Java, particularly in Surabaya, the capital of East Java, is a three-star hotel. The tight competition in the hospitality industry, especially among the hotels themselves, makes business actors in this industry need to think about ways to survive. A key factor that enables a company to survive in a highly competitive industry is a competitive advantage. This study aims to investigate the impact of market orientation and strategic flexibility on a firm's competitive advantage, as measured by its performance. The study was conducted on three-, four-, and five-star hotels in Surabaya. Method: Research data were obtained through the distribution of questionnaires to owners or managers of three-, four-, and five-star hotels in Surabaya. A total of 110 responses were used as research data and processed using SEM-PLS data processing techniques. Result: The study's results showed that the market orientation variable had an impact on strategic flexibility and competitive advantage, but did not affect firm performance. The strategic flexibility variable was found to affect firm performance and competitive advantage. Firm performance was also found to have a significant effect on competitive advantage.
Analisis Proses Manajemen Strategik Pada PT Campina Ice Cream Margaretha, Cecilia; Ellitan, Lena
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 3: Februari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i3.2865

Abstract

Competitive advantage is the added value that a company has or an advantage that makes the company superior to other competitors in the product or service aspect so that it can attract attention when the target buyers are the same. Strategic management is very important to determine the decisions that must be made so that the company continues to survive and win over its competitors. This paper has several objectives as follows: (1). To find out the Vision, Mission, Goals and Strategy of PT Campina Ice Cream Industry. (2). To analyze the External and Internal Environment of PT Campina Ice Cream Industry. (3). To find out Strategy Implementation in Management aspects and other prominent aspects of PT Campina Ice Cream Industry. (4). To find out the Evaluation and Control of PT Campina Ice Cream Industry. Campina must continue to show that their company is running according to the company's vision, mission and goals. Campina also needs to continue to analyze the business environment, both external and internal, so that Campina can take advantage of existing opportunities and survive threats from outside the company as well as maximize the benefits of the company's strengths and overcome internal weaknesses. The many issues of management, operations, marketing, finance, research & development, and management information systems mean that successful strategy implementation is not guaranteed. Therefore, Campina needs to continue to carry out evaluation and control so that it can continue to survive and develop over a long period of time and in a sustainable manner (5). To analyze the Social Responsibility carried out by PT Campina Ice Cream Industry. (6). To analyze the strategy for achieving long-term sustainability (sustainability) of PT Campina Ice Cream Industry. Campina must continue to show that their company is running according to the company's vision, mission and goals. Campina also needs to continue to analyze the business environment, both external and internal, so that Campina can take advantage of existing opportunities and survive threats from outside the company as well as maximize the benefits of the company's strengths and overcome internal weaknesses. The many issues of management, operations, marketing, finance, research & development, and management information systems mean that successful strategy implementation is not guaranteed. Therefore, Campina needs to continue to carry out evaluation and control so that it can continue to survive and develop over a long period of time and in a sustainable manner.