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All Journal Jurnal Sinergi Jurnal Siasat Bisnis Jurnal Ilmiah Mahasiswa Manajemen Kajian Ilmiah Mahasiswa Manajemen Kinerja Jurnal Ilmiah Ranggagading (JIR) Jurnal Widya Manajemen & Akuntansi Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U JPM (Jurnal Pemberdayaan Masyarakat) EKONOMIS : Journal of Economics and Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Research In Management and Accounting (RIMA) Kajian Manajemen dan Bisnis Eksis: Jurnal Riset Ekonomi dan Bisnis Jurnal Bisnis dan Akuntansi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Entrepreneurship & Business Shafin: Sharia Finance and Accounting Journal BIP'S : Jurnal Bisnis Perspektif ProBisnis : Jurnal Manajemen Joong-Ki : Jurnal Pengabdian Masyarakat Peka: Jurnal Pengabdian Kepada Masyarakat Reviu Akuntansi, Manajemen, dan Bisnis Joong-Ki J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Joong-Ki Jurnal Manajemen Maranatha Research In Management and Accounting (RIMA)
Lena Ellitan
Universitas Katolik Widya Mandala, Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The effect of brand communication and brand image on brand loyalty through brand trust on good day drink products in Surabaya Ellitan, Lena; Pradana, Septiano Bintang
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 9 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (479.678 KB) | DOI: 10.32670/fairvalue.v4i9.1620

Abstract

In this era, companies are competing to be the best in the business they are in, including the beverage business. Especially now that there are more and more consumer needs and desires to fulfill their satisfaction, one of which is the coffee beverage business. In the coffee beverage business, which is currently growing very rapidly in Indonesia, it has demanded that companies be able to be the best and want to always maintain their existence, one of which is by improving the quality of taste and making it easier for consumers to consume coffee. and is seen as the most practical and preferred drowsiness reliever by all circles. This study aims to analyze the effect of brand communication and brand image on brand loyalty through brand trust in Good Day beverage products in Surabaya. The object of this research is consumers who have ever drank Good Day beverage products in Surabaya. The research sample used in this study was 150 samples with purposive sampling technique. The data used is primary data obtained by distributing questionnaires to consumers who have used Good Day beverage products in Surabaya via google form. The data analysis technique used is SEM with the help of PLS. The results show that brand communication is significant positive for brand image, significant positive brand communication is on brand trust, brand image is significant positive for brand trust, brand trust is significant positive for brand loyalty.
Analasis pengaruh instagram terhadap purchase intention melalui brand awareness dan brand trust pada starbucks surabaya Ellitan, Lena; Rosari, Andriano De; Kristanti, Maria Mia
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 10 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.086 KB) | DOI: 10.32670/fairvalue.v4i10.1757

Abstract

This study aims to determine the effect of Instagram on Purchase Intention through Brand Awareness and Brand Trust on Starbucks Surabaya consumers. The sampling technique used is non-probability sampling by distributing questionnaires. The sample used in this study were 150 respondents. The requirements of the respondents in this study were domiciled in Surabaya, aged at least 18 years, visited the Starbucks Indonesia Instagram account for at least the last 3 months and were loyal customers who consumed at least 3 times in the last 3 months. The data analysis technique used is SEM-PLS analysis using the SmartPLS 3.0 program. The results of this study indicate that Social Media Marketing has a significant effect on Brand Awareness, Social Media Marketing has a significant effect on Brand Trust, Social Media Marketing has no significant effect on Purchase Intention, Brand Awareness has no significant effect on Purchase Intention, Brand Trust has a significant effect on Purchase Intention, Social Media Marketing has a significant effect on Purchase Intention through Brand Awareness, Social Media Marketing has a significant effect on Purchase Intention through Brand Trust.
The Effect of Online Customer Reviews on Purchase Intention With Customer Trust as A Variable in Purchase Decision on Sociolla Consumers Tanuwijaya, Christina Kelly; Ellitan, Lena; Lukito, Robertus Sigit Haribowo
Journal of Entrepreneurship and Business Vol. 4 No. 3 (2023): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v4i3.5764

Abstract

Purpose: This study aims to analyze the effect of Online Customer Reviews on purchase intention with customer trust as a purchasing decision variable for Sociolla consumers. Method: This research is using the Non Probability Sampling method with Purposive Sampling. The sample used in this study was 250 respondents with characteristics; Men and women aged 17 years and over, know and have an account on the Sociolla website, and have also shopped at Sociolla in the last 3 months. Data was collected by distributing questionnaires and using the SEM-PLS Software 4.0 analysis technique for analysis. Results: The results of this study indicate that Online Customer Reviews has a positive influence on customer trust on the Sociolla website, customer trust has a positive influence on consumer buying interest to shop online, and Online Customer Reviews has a positive influence on consumer buying interest through customer trust to shop on line.
The Influence of Food Quality and Service Quality on Repurchase Intention Through Customer Satisfaction Edgar, Thomas; Ellitan, Lena
Journal of Entrepreneurship and Business Vol. 5 No. 2 (2024): Journal of Entrepreneurship and Business (June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v5i2.6302

Abstract

Purpose: This research aims to analyze the influence of food quality and service quality on repurchase intention through customer satisfaction in Sambal Bakar in Surabaya. Method: This research use quantitative causal design. A total of 137 respondents aged above 17 participated in this study. The analysis method employed was Structural Equation Modeling-Partial Least Square (SEM PLS). Result: The research results indicate that both food quality and service quality have a positive and significant impact on customer satisfaction. Customer satisfaction, in turn, significantly and positively influences repurchase intention, affirming the crucial contribution of customer satisfaction to the intention to revisit. Furthermore, both food quality and service quality significantly and positively affect repurchase intention, emphasizing that service quality makes a strong contribution to customers' intention to return.
ACHIEVING SUSTAINABILITY AND IMPROVING GLOBAL BUSINESS PERFORMANCE THROUGH BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY: A Systematic Literature Review Rozalina, Novianty; Ellitan, Lena
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 19 No. 1 (2024): April (2024) - September (2024)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v19i1.1286

Abstract

Abstract The idea of ​​sustainable business practices and CSR has evolved over the years from simply a philanthropic endeavor to an integral component of corporate strategy. On the other hand, CSR covers a wider range of initiatives aimed at making a positive contribution to society, covering areas such as community development, employee welfare and ethical governance. This article aims to: (a). Identify relevant studies regarding the relationship between business ethics and Corporate Social Responsibility in improving global business performance and achieving sustainability. (b). Evaluate key findings from existing literature on the linkages between these practices in improving global business performance and achieving sustainability. (c). Identify research gaps that still need to be filled and recommend future research directions in this area. has an important role in international business activities. These three interrelated factors in international business play a beneficial role in ensuring that companies operate responsibly, sustainably, and provide benefits to communities and the environment around the world. Business ethics ensures that companies operate responsibly and with integrity in a complex and diverse international environment, taking into account the varying cultures, values ​​and laws of each country and region. Meanwhile, sustainable business practices are becoming increasingly important in international business due to increasing environmental and social pressures, as well as demands from consumers and governments to pay attention to the social and environmental impacts of business.
The The Impact of Entrepreneurial Orientation and Social Capital on Culinary Business Performance in Surabaya with the Knowledge Creation Process as a Mediating Variable Dewantoro, Albertus Daru; Christiananta, Budiman; Ellitan, Lena
Journal of Entrepreneurship and Business Vol. 5 No. 3 (2024): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v5i3.6349

Abstract

Purpose: This study examines factors influencing culinary business performance in Surabaya, focusing on the relationship between entrepreneurial orientation, social capital, and business performance, with knowledge creation as a mediating variable. Method: Data were collected from 345 micro, small, and medium-scale culinary entrepreneurs in Surabaya. The analysis used Structural Equation Modeling (SEM) with 2nd order Confirmatory Factor Analysis (CFA) via AMOS 22 software Result: Entrepreneurial orientation and social capital significantly affect knowledge creation and business performance. The SECI-based knowledge creation process positively impacts business performance and partially mediates the relationship between entrepreneurial orientation and business performance.
The Influence of Service Quality and Trust on Customer Loyalty with Customer Satisfaction as an Intervening Variable (The Case Of Alodokter Health Services Application) Gabriel, Vincent; Ellitan, Lena
Journal of Entrepreneurship & Business Vol. 6 No. 1 (2025): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v6i1.6778

Abstract

Purpose:This study aims to analyze the effect of Service Quality and Trust on Customer Loyalty with Customer Satisfaction as an intervening in the Alodokter Health Service Application in Surabaya. The object of this study is individuals who have and have used the Alodokter Health Service Application, especially those in the city of Surabaya. Method: This research is a causal research using non-probability sampling techniques with purposive sampling. Respondents in this study are respondents who are at least 17 years old, domiciled in the city of Surabaya, who own and have used the Alodokter Health Service Application more than once in the last six months to one year. The data analysis tool used in this study is Partial Least Square with the SmartPLS 3.0 program application. Result: The results of this study show that Service Quality has a positive and significant effect on Customer Satisfaction. Trust has a positive and significant effect on Customer Satisfaction. Customer Satisfaction has a positive and significant effect on Customer Loyalty. Service Quality has a positive and significant effect on Customer Loyalty. Trust has a positive and significant effect on Customer Loyalty. Service Quality has a positive and significant effect on Customer Loyalty mediated by Customer Satisfaction. Trust has a positive and significant effect on Customer Loyalty mediated by Customer Satisfaction.
The Role of E-Trust and E-Service Quality in Building E-Loyalty and E-Satisfaction Lena Ellitan; Ani Suhartatik
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 3: April 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i3.834

Abstract

The development of the internet in the modern era has an impact on changing people's lifestyles, including in terms of shopping, namely online shops. With the presence of this online shop, people originally preferred to shop directly facing the seller and see the goods they wanted to buy, now people are starting to switch to using online shopping facilities so that with internet-based technology, buyers and sellers do not need to meet face to face in carrying out the transaction process. The presence of e-commerce people easily promote their products through social media, but there is a drawback to this online shopping activity, where sellers and buyers do not meet in person, so trust is very important in determining whether or not transactions occur. In talking about marketplaces and e-commerce, the main thing that must be considered is e-trust. This is because there is no direct interaction between sellers and prospective buyers when shopping online on a marketplace and e-commerce sites. In connection with improving services by internet networks, the development of e-service quality was carried out. E-service qualiy is the development of the capabilities of a site in order to realize the effectiveness and efficiency of shopping, purchasing and product distribution facilities. Satisfaction with good service quality will be achieved if the reality is in accordance with consumer expectations. E-satisfaction is an assessment of the good and bad of the seller's service in meeting consumer expectations, which is carried out after the use of the product. Buyback of a product often occurs in consumers who assess the online shop site positively, conversely, if the assessment is lacking, the possibility of consumers changing brands is even greater. In online maintenance, consumers today really see all aspects related to products and services so that they don't just buy. The higher the level of satisfaction on an e-commerce site, the higher the loyalty that occurs. E-trust and e-service quality are the main keys in building e-satisfation and e-loyalty
The Effectiveness of Technology Development Towards Walmart’s Sustainability Supply Chain Management Marylin Winata; Lena Ellitan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 2: Februari 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i2.1429

Abstract

This study was conducted to find out about the effectivity of technology towards Walmart’s sustainability supply chain management to handle difficulty in forecasting customers’ demand which led to oversupply issue in August 2022. Aside from sustainability supply chain management, the research also focused on the strategic fit and competitive advantage as well as the company’s supply chain performance and the drivers of it. The research used a secondary data collection method by using media analysis and literature review from existing journals. The results showed that the use of technology has positive impacts towards Walmart’s sustainability supply chain management.
Peran Brand Equity dan Kepuasan Pelanggan dalam Membangun Brand Loyality Maria Isabel Clarissa; Lena Ellitan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 2: Februari 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i2.1431

Abstract

Brand equity, customer satisfaction, dan brand loyalty merupakan elemen – elemen penting dalam aktifitas bisnis suatu perusahaan. Secara spesifik, ketiganya merupakan penentu kesuksesan perusahaan. Selain itu, elemen – elemen krusial tersebut memiliki hubungan timbal balik yang signifikan antara satu dengan yang lainnya. Terkait dengan pernyataan tersebut, developer perlu merancang dan mengimplementasikan strategi bisnis yang tepat. Hasilnya, perusahaan dapat bertumbuh dan berkembang seiring dengan berjalannya waktu. Perusahaan perlu memiliki brand equity yang kuat. Dengan kata lain, brand yang dikembangkan mampu mendominasi persaingan dalam industry terkait. Oleh karena itu, diperlukan adanya pemahaman mendalam mengenai brand equity dan komponen penyusunnya. Tidak hanya itu, diperlukan pula sinkronisasi antar komponen – komponen yang ada. Dalam penelitian ini, brand equity tersusun atas physical quality, brand identification, trust, dan environment. Empat komponen tersebut merupakan jembatan menuju tercapainya customer satisfaction. Hal ini dikarenakan, komponen – komponen tersebut memberi implikasi pada proses penciptaan produk. Produk yang ditawarkan harus mampu memuaskan keinginan dan kebutuhan konsumen. Terlebih, apabila ditawarkan pada segmentasi pasar dengan karakteristik yang beragam. Customer satisfaction akan diikuti dengan brand loyalty. Loyalitas terhadap suatu brand memberikan implikasi positif pada brand equity. Dengan kata lain, brand loyalty memperkuat brand equity yang dibangun. Alhasil, perusahaan harus selalu meningkatkan dan mengembangkan brand equity, customer satisfaction, dan brand loyalty. Hal ini bertujuan untuk menjaga keberlanjutan dan kompetitifitas brand. Sehingga, diperlukan pengkajian komprehensif terhadap ketiga elemen tersebut.
Co-Authors Adrian Permana Andrew Joewono Ani Suhartatik Anthonius Richard Antoni Antoni Berlia Setiawan Budiono, Kevin Chrein Yonathan Yoel . Christiananta, Budiman Cornelia Prayogo Daniel Tulasi Deatri Arumsari Agung Dewantoro, Albertus Daru Diyah Tulipa Dominicus Wahyu Pradana Dyna Rachmawati Edgar, Thomas Edward Yohanes . Elisabeth Supriharyanti Ernesto Jose Tjahjono Fudji Sri Mar'ati FX Agus Joko Waluyo Gabriel, Vincent Galang Febri Andana Handayani, Yuliasti Ika Hans Christian Harjanto Harjanto, Hans Christian Ignatius Srianta Juventino Sindarto Juventino Sindarto Kristanti, Maria Mia Kurniawan Arif Maspul Licen Indahwati Darsono Lim, Sisilia Felicia Lina Anatan Lukito, Robertus Sigit Haribowo Marcellino, Louis Margaretha, Cecilia Maria Isabel Clarissa Mariana Diah Puspitasari Marliana Junaedi Martono, Cyrillus Marylin Winata Matias Andika Yuwono Michelle Angelina Mudjilah Rahayu Nathasya Fernanda Ninuk Muljani Oroh, Riski Stevanus Marijose Pradana, Septiano Bintang Prastiwi, Tiara Indra Prayogo, Cornelia Purwanto, Gabriella Lisbeth Avriel Purwanto, Marini Riski Stevanus Marijose Oroh Robertus Sigit HL Rosari, Andriano De Rozalina Novianty Siti Nuridah Sonbay, Ricardo Rizal Tanuwijaya, Christina Kelly Utami, Abigail Setyo Vanessa Nicole Setiawan Vicentsius Felix Reynaldi Vinsensius Widdy Tri Prasetyo Walukow, Verby Stevan Widjaya, Metta Paramita Wisesa , Gabriella Yulius Koesworo Yuwono, Matias Andika