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Strengthening the Brand Positioning of Agroedutourism Situ Bolang in Storytelling-Based Sustainable Tourism Development in the Digital Era Putri, Sindy Yulia; Cahyani, Intan Putri; Hayati, Kumala; Chandra, Bastian; Syadewa, Ian
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 8 No 3 (2025): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v8i3.10747

Abstract

Based on previous research, Situ Bolang is well-suited for the application of the agroedutourism concept. This article explores how the internet can enhance Situ Bolang tourism's public recognition through digital storytelling, which necessitates a compelling narrative to showcase its advantages and attract the interest of potential visitors to visit Situ Bolang. Moreover, the internet has developed digital platforms that can be utilised to enhance the brand positioning of the Situ Bolang agroedutourism area through storytelling. Therefore, the research problem raised is strengthening the brand positioning of Situ Bolang agroedutourism in developing sustainable tourism based on storytelling using digital platforms. In terms of research methodology, this study employed both experimental and participant observation methods. Each approach utilises a SWOT analysis to describe the storytelling strategy. First, a data-driven storytelling strategy describes the strengths and advantages of using the Agroedutourism concept. Second, the philanthropic storytelling strategy explains the development of the idea into a tourist destination that the whole family can visit. Third, a customer-led storytelling strategy addresses the existing threat related to damaged road access. The implementation of all three strategies, as showcased in a YouTube video featuring a character named Bastian, highlights the uniqueness, facilities, and attractions to enjoy at Situ Bolang, as well as conducting interviews to gather testimonials from visitors. This condition certainly strengthens Situ Bolang's brand positioning as a suitable destination for families, thanks to the numerous activities available.
IMPACT OF AIR POLLUTANTS ON CHILDREN'S RESPIRATORY HEALTH (CASE STUDY: INDUSTRIAL AREA) Amirah, Nada; Azhary, Muhammad Rifqi; Putri, Sindy Yulia
HEARTY Vol 13 No 6 (2025): DESEMBER
Publisher : Fakultas Ilmu Kesehatan, Universitas Ibn Khaldun, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/hearty.v13i6.18525

Abstract

The fifth biggest cause of death globally due to respiratory and cardiovascular diseases, air pollution has been steadily increasing over the last several years. This article's goal is to provide a synopsis of a number of pertinent studies that discuss the concentration of pollutants caused by industrial emissions, the impact of being close to the industry, and the consequences of these variables on respiratory health. A systematic review approach is used in this piece. Three scientific databases—ProQuest, PubMed, and ScienceDirect—conducted a literature search for articles published during the last decade. Study participants had to be either children or teenagers, there had to be at least one site in an industrial region, the study had to deal with respiratory symptoms, respiratory illness, and/or pulmonary function testing. Only seven papers out of two hundred and twenty-two were ultimately considered for inclusion in the systematic review. Both pollution concentrations and children's respiratory difficulties are shown to be greater in locations close to industries as opposed to places further away, according to the included publications.
Multilateral Health Diplomacy of Indonesia through Indonesia’s Leadership in the G20 Forum during COVID-19 Pandemic Putri, Sindy Yulia; Widianingsih, Yuliani; Situmeang, Nurmasari
Padjadjaran Journal of International Relations Vol 8, No 1 (2026)
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/padjir.v8i1.49353

Abstract

PELATIHAN DIGITAL MARKETING BAGI SISWA JURUSAN PEMASARAN SMK ISLAMIYAH SERUA DEPOK UNTUK MENINGKATKAN PEMAHAMAN DIGITAL BIDANG PEMASARAN Sindy Yulia Putri; Yuliani Widianingsih; Nurfarah Nidatya; Bastian Chandra; Fariezka Safa Salsabila; Nurul Alya Maulida
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 9 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i9.3357-3368

Abstract

Mitra PKM merupakan Yayasan YADAMI yang menaungi SMP-SMK Islamiyah Serua Depok di Jalan Serua Raya No.23 Kelurahan Serua, Kecamatan Bojongsari, Kota Depok, 16517. PKM akan khusus dilaksanakan dengan target sasaran yaitu siswa jurusan pemasaran di SMK Islamiyah Serua Depok. Setelah tim PKM berinteraksi dan berbincang-bincang dengan ketua yayasan dan para guru, ternyata siswa-siswa di SMK Islamiyah Serua Depok masih belum memahami dengan baik digital marketing dan kemampuan dalam mengoperasionalkan media digital untuk mengoptimalkan pemasaran produk masih terbilang rendah. Terkait dengan kondisi mitra tersebut, tim PKM menawarkan pelatihan digital marketing, mengingat ketua tim PKM telah memiliki sertifikat digital marketing yang sudah diakui oleh BNSP. Maka dari itu, tujuan PKM ini spesifik pada peningkatan pemahaman dan kemampuan siswa dalam memahami dan mengaplikasikan digital marketing di gawai dan laptop mereka. Aktivitas PKM ini sejatinya berkontribusi pada upaya dasar dalam memenuhi target SDGs 4 yaitu meningkatkan kualitas pendidikan dalam skup kecil di ranah digital marketing. Selain itu, kegiatan ini juga berkontribusi dalam mendukung pencapaian target SDGs 9 yaitu pengembangan inovasi dan infrastruktur digital untuk bidang pemasaran. Hasil dari PKM ini adalah peningkatan pemahaman dan keterampilan siswa dalam mengoperasionalkan digital marketing platform untuk memvisualisasikan ide bisnis dan mempraktekkannya secara mandiri di toko virtual mereka.