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All Journal Jurnal Bahana Manajemen Pendidikan Jurnal Wira Ekonomi Mikroskil Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Management and Business Review Jurnal Inovasi Bisnis (Inovbiz) Jurnal Manajemen dan Bisnis JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Ideas: Jurnal Pendidikan, Sosial dan Budaya Target : Jurnal Manajemen Bisnis Strategic: Journal of Management Sciences Glow: Jurnal Pengabdian Kepada Masyarakat

Fitria Halim

Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Author-ID : 2615125

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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PENGARUH KECERDASAN EMOSIONAL DAN KOMITMEN ORGANISASI TERHADAP KINERJA PEGAWAI PADA KANTOR PD PASAR HORAS JAYA PASAR DWIKORA KOTA PEMATANGSIANTAR Fitri Yani Nasution; Darwin Lie; Fitria Halim; Nana Triapnita Nainggolan
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 5, No 2 (2019): DESEMBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/maker.v5i2.117

PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR CAMAT TANAH JAWA Lasma Rohani Rosalia Samosir; Darwin Lie; Efendi Efendi; Fitria Halim
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 4, No 1 (2018): JUNI 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

The purpose of this study are: 1. To determine description of leadership’s style, work environment and employee performance at Kantor Camat Tanah Jawa. 2. To determine the influence of leadership’s style and work environment to employee performance at the Kantor Camat Tanah Jawa of simultaneouly or partially.The results of this study can be summarized as follows: 1. The leadership’s style is excellent, work environment is excellent and the performance of employees is excellent. 2. The results of regression analysis is Ŷ= 9,721 + 1,703X1 + 1,143X2, means that leadership’s style and work environment has a positive effect to employee performance 3. The results of the analysis correlations is r = 0,786, means that there is a moderately high corelation between leadership’s style and work environment to the performance of employees. The level of employee performance can be explained by leadership’s style and work environment as 61,8%. 4. The results of testing the hypothesis H0 is rejected, it means that leadership’s style and work environment has a positive effect and significant to the performance of employees at Kantor Camat Tanah Jawa of simultaneous or partialy. Keywords: Leadership Style, Work Environment And The performance Of Employees.

PENGARUH MOTIVASI DAN ETOS KERJA TERHADAP KINERJA PEGAWAI PADA BADAN NARKOTIKA NASIONAL KOTA PEMATANGSIANTAR Dini Damanik; Darwin Lie; Marisi Butarbutar; Fitria Halim
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 4, No 2 (2018): DESEMBER 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

As for this research problem formula is how to influence Motivation and work ethic to employee performance at Badan Narkotika Nasional Kota Pematangsiantar. Design of this research was done by using the design of library research and field research. The population used in this research is all employees at Badan Narkotika Nasional Kota Pematangsiantar which amounted to 27 employees. Considering responder amount less than 100 people to reply the questionnaires which writer propagate and availibility of writer time and also for the accuracy of result of research. Types of data used are qualitative and quantitative data. Technique of data collected by questionnaires, interview and documentation. The analysis technique used is descriptive qualitative analysis and descriptive quantitative analysis. The result of analysis from linear regression modestly that is Ŷ= 6,518 + 0,827X1 + 0,314X2, it means there is a positive influence between motivation and work ethic to employee performance at Badan Narkotika Nasional Kota Pematangsiantar. The strength of relationship between the is high correlation, that is r = 0,791. From coefficient determination can be explained that the level of employee performance can be explained by motivation and work ethic as big as 62,5%, and the rest 37,5% can be explained by the other factor that was not discussed in this research. From result of processing and calculation questionnaires, writer get the conclusion that motivation and work ethic applied by Badan Narkotika Nasional Kota Pematangsiantar have an effect to employee performance. This matter is proved by hypothesis test either simultaneously where the result test fhitung (20,020) > ttabel (3,40) and which significant 0,000 < alpha 0,05. Keywords: Motivation, Work Ethic, Employee Performance

Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Bengkel Anugrah Perumnas Batu Enam Mella Mulia Lestari; Darwin Lie; Efendi Efendi; Fitria Halim; Juan Anastasia Putri; Christine Loist; Loist Abdi Putra
Strategic: Journal of Management Sciences Vol 1 No 1 (2021): Strategic: Journal of Management Sciences
Publisher : Program Pascasarjana (S2-Ilmu Manajemen) Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Objektif. Penelitian ini dilakukan dengan menggunakan desain penelitian perpustakaan dan penelitian lapangan. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif dan data kuantitatif. Subtansi dari riset ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas pelanggan dengan menggunakan kepuasan sebagai variabel intervening pada Bengkel Anugrah Perumnas Batu Enam Metode Riset. Pengumpulan data dilakukan melalui penggunaan kuesioner, wawancara dan dokumen. Populasi yang digunakan dalam penelitian ini adalah 39 orang. Teknik analisis yang digunakan adalah pengujian hipotesis klasik, analiisis deskripsi kuwalitatif daan deskripsi kuantitatif, regresi linier sederrhana, analisiis koefisien dan koefisien determinasi, serta pengujian hipotesis. Hasil. Kualitas pelayanan yang baik, kepuasan konsumen yang memuaskan dan loyalitas konsumen yang tinggi. 2. Kualitas layanan berdampak positif terhaadap keepuasan pelanggan. Ada pengaaruh poisitif antaraaa kepuwasan pelanggaan dan loyalitas pelanggan. Ada hubungan yang kuat dan positif antara kualitas layanan dan kepuasan pelanggan. Kesimpulan. Ada hubuungan yang kuat dann posiitif antara kepuasan pelanggan dan loyaalitas pelanggan. Dengan asumsi hasil H0 ditolak, artinya kualitas layanan secara simultan atau sebagian sebagai variabel perantara berpengaruh positif dan signifikan terhadap loyalitas pelanggan dan kepuasan pelanggan.

Determinants of Intention to Use the TikTok Application among Generation Z Fitria Halim; Fedianty Augustinah; Deandra Vidyanata; Sherly Sherly; Acai Sudirman
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 8 No 3 (2022): Ideas: Pendidikan, Sosial, dan Budaya (Agustus)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v8i3.977

The urgency of the study is to analyze the effect of perceived ease of use, perceived enjoyment, and facilitating conditions on the intention to use the TikTok application service in the generation Z group in Indonesia. This research instrument uses an online questionnaire distributed to 210 respondents who are none other than users of the TikTok application from the generation Z group. Next, the researchers tested the hypothesis using a variant-based Structural Equation Modeling (SEM) called Partial Least Square (PLS) and the SmartPLS version of the application. 3.0 as a tool to analyze it. The results of this research conclude that perceived ease of use, perceived enjoyment and facilitating conditions have a positive and significant effect on intention to use. The results of this research prove that factors such as perceived ease of use, perceived enjoyment, and facilitating conditions are important components in the formation of intention to use, so for TikTok application developers this can be taken into consideration for the improvement of TikTok application services in the future. Urgensi penelitian untuk menganalisis pengaruh perceived ease of use, perceived enjoyment, dan facilitating conditions terhadap intention to use layanan aplikasi TikTok pada kelompok generasi Z di Indonesia. Instrumen penelitian ini menggunakan kuesioner online yang dibagikan kepada 210 respoden yang tidak lain adalah pengguna aplikasi TikTok yang berasal dari kelompok generasi Z. Selanjutnya peneliti menguji hipotesis menggunakan Structural Equation Modeling (SEM) berbasis varian yang disebut Partial Least Square (PLS) dan aplikasi SmartPLS versi 3.0 sebagai alat untuk menganalisisnya. Hasil dari riset ini menyimpulkan faktor perceived ease of use, perceived enjoyment dan facilitating conditions berpengaruh positif dan signifikan terhadap intention to use. Hasil riset ini membuktikan bahwa faktor seperti perceived ease of use, perceived enjoyment, dan facilitating conditions merupakan komponen penting dalam pembentukkan intention to use, sehingga bagi pengembang aplikasi TikTok hal ini dapat dijadikan sebagai bahan pertimbangan guna penyempurnaaan layanan aplikasi TikTok di masa yang akan datang.

Analysis of Factors Influencing The Loyalty of Online Transportation Users in Indonesia Fedianty Augustinah; Fitria Halim; Acai Sudirman; Onita Sari Sinaga
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 3 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Agustus)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i3.1364

The main objective of the research is to analyze the effect of e-service quality, price and consumer trust on the loyalty of online transportation users. The research method uses quantitative research. Based on the results of data analysis, e-service quality, price and consumer trust have a positive and significant effect on the loyalty of online transportation users. The implications of this research confirms that efforts to provide satisfactory user experience, fast and efficient service, good communication, qualified drivers, effective problem solving, and create a good reputation, online transportation platforms can strengthen user loyalty.

PENYULUHAN PEMANFAATAN DIGITAL MARKETING SEBAGAI ALTERNATIF PEMASARAN 4.0 BAGI PELAKU UKM ULOS DI KOTA PEMATANGSIANTAR Darwin Lie; Robert Tua Siregar; Efendi Efendi; Ady Inrawan; Fitria Halim
Glow: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2021)
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agug

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/glow.v1i1.28

Urgensi dilakukanya kegiatan pengabdian kepada masyarakat ini dengan tema penyuluhan pemanfaatan digital marketing sebagai alternatif pemasaran 4.0 bagi pelaku UKM Ulos di Kota Pematangsiantar ini adalah untuk memberikan pengetahuan mengenai digital marketing serta pelatihan penerapan digital marketing menggunakan platform E-Commerce. Metode yang di gunakan dalam pelaksanaan kegiatan ini yaitu melalui ceramah dan praktik langsung penerapan digital marketing. Tahapan pelaksanaan acara ini meliputi pembukaan dan pengenalan digital marketing, pemaparan tentang digital marketing, pemaparan tentang beberapa masalah yang sering dihadapi pelaku UKM Ulos, kemudian dilanjutkan praktik yang berkaitan dengan digital marketing. Setelah kegiatan pengabdian selesai, maka dilakukan wawancara lanjutan mengenai dampak pelaksanaan kegiatan pengabdian. Sesuai dengan hasil wawancara diketahui pemahaman pelaku UKM Ulos terkait pemanfaatan digital meningkat 90%.

Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Konsumen Tabletop Board Game Cafe Lubis, Tya Wildana Hapsari; Jesica; Valencia; Fitria Halim
Jurnal Wira Ekonomi Mikroskil Vol. 15 No. 2 (2025): Volume 15 Nomor 2 Edisi Oktober 2025
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v15i2.1914

This study aims to determine the effect of product quality, price, and promotion on customer loyalty, with customer satisfaction as an intervening variable. This study was conducted among TableTop Board Game Cafe customers. The dependent variable, customer loyalty (Y), was mediated by the intervening variable (Z), and the independent variables were product quality (X1), price (X2), and promotion (X3). This study used a quantitative approach with a non-probability sampling technique involving 100 respondents. Data processing was performed using SmartPLS 4.0 software. The results showed that product quality, price, and promotion did not have a significant direct effect on customer loyalty. However, all three variables significantly influenced customer satisfaction. Customer satisfaction was shown to have a significant direct effect on customer loyalty.

Co-Authors Acai Sudirman Andy Wijaya Anju Bhernadetha Nainggolan Banjarnahor, Astri Rumondang Butarbutar, Marisi Christine Loist Darwin Lie Deandra Vidyanata Debi Eka Putri Dini Damanik Edy Dharma Efendi, Efendi Ernest Grace Fedianty Augustinah Fedianty AUGUSTINAH Fitri Yani Nasution Hendra Jonathan Sibarani Herman . Jesica Juan Anastasia Putri Julyanthry, Julyanthry Lasma Rohani Rosalia Samosir Lili Sriandani Loist Abdi Putra Maria Sugiat Marpaung, Fenny Krisna Mella Mulia Lestari Moktar, Brilian Nana Triapnita Nainggolan Onita Sari Sinaga Ridwin Purba Robert Tua Siregar Robetmi Jumpakita Pinem Rosita Manawari Girsang Sherly Sherly Tya Wildana Hapsari Lubis Valencia

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