Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

2.57

P-Index

This Author published in this journals

All Journal Jurnal Bahana Manajemen Pendidikan Jurnal Wira Ekonomi Mikroskil Journal of Management and Business Review Jurnal Inovasi Bisnis (Inovbiz) Jurnal Manajemen dan Bisnis JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Abdi Insani Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Indonesian Community Journal Strategic: Journal of Management Sciences International Journal of Entrepreneurship, Business, and Creative Economy Glow: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Education, Law and Social Sciences (IJEELSC)

Fitria Halim

Universitas Mikroskil

Author-ID : 2615125

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

Published : 29 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3

Kepercayaan Sebagai Pemediasi Dampak Citra Merek dan Harga Terhadap Kepuasan Konsumen Gojek Acai Sudirman; Fitria Halim; Robetmi Jumpakita Pinem
Jurnal Pemasaran Kompetitif Vol 3, No 3 (2020): Junal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v3i3.4822

Abstract. Ekosistem kemajuan teknologi informasi saat ini telah memasukin babak baru ditandai dengan munculnya perkembangan transportasi berbasis aplikasi. Saat ini, telah terjadi transformasi di bidang transportasi yang tidak disangka dapat menggantikan kebiasaan masyarakat menggunakan transportasi berbasis konvensional. Adapun tujuan utama dari penlitian ini adalah untuk mengetahui peran kepercayaan dalam menunjukkan hubungan citra merek dan harga terhadap kepuasan konsumen Gojek. Dalam menganalisa data yang diperoleh dari objek penelitian menggunakan model survei dengan pendekatan kuantitatif. Jumlah sampel yan digunakan sebagai responden sebanyak 100 orang. Data untuk analisis menggunakan uji validitas dan reliabilitas menggunakan outler model dan model struktural SEM sebagai representatif inner model. Berdasarkan hasil penelitian diperoleh bahwa kepercayaan tidak mampu menjadi mediasi hubungan antara citra merek kepada kepuasan konsumen. Selanjutnya variabel kepercayaan ternyata mampu menjadi mediasi hubungan antara harga kepada kepuasan konsumen

HUBUNGAN KEPEMIMPINAN KEPALA SEKOLAH DENGAN MORAL KERJA GURU DI SMK NEGERI 2 BUKITTINGGI Fitria Halim
Jurnal Bahana Manajemen Pendidikan Vol 2, No 1 (2014): Bahana Manajemen Pendidikan
Publisher : Universitas Negeri Padang

This research about leadership of headmaster and teacher morale, also to see the relationship between the two variables. Population are 70 teachers and 40 samples using proportional stratified random sampling technique. This research instrument is a questionnaire in the form of a Likert scale, a score of variable leadership of headmaster 0.907 and teacher morale 0.897 that means instrument is reliable. Data were analyzed using product moment correlation, get rscore = 0.33 > = 0.284 believed rtabel standard 95%. Research has come to the conclusion the relationship between leadership of headmaster with the morale of teachers in SMK 2 Bukittinggi. Key word : Kepemimpinan Kepala Sekolah dan Moral Kerja Guru

SOCIALIZATION FOR THE IMPLEMENTATION OF E-LEARNING TEACHING MODELS FOR TEACHERS AND EDUCATION STAFFS AT SMA SULTAN AGUNG PEMATANGSIANTAR Sherly .; Herman .; Fitria Halim; Julyanthry .; Edy Dharma; Ridwin Purba; Rosita Manawari Girsang
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 5 No. 2 (2021): Juni 2021
Publisher : LPPM Univ. Ibn Khaldun Bogor

This community service had the aim of improving and developing teachers' online teaching learning processes for students. Rapid shifts in different aspects of life are one of the hallmarks of the globalization period. One of them is the advancement of science and technology, especially Information and Communication Technology (ICT), which has a significant positive impact on educational development. Teachers, in particular, need multimedia in the learning process. Educators play a critical role in guiding the learning process in the classroom. Teachers would find it easier to conduct online learning as a result of this socialization. Lectures with presentations, as well as drills or practice, are used in this community service project. After completing the activity, the researchers discovered the following findings: 1) Zoom, Google Classroom, and WhatsApp were chosen to be used by teachers in the teaching learning process; 2) Teachers agreed that e-learning was an important method of learning, 3) The soft skills of teachers in the use of certain e-learning resources improved, and 4) Teachers were willing to agree that the online teaching learning method was a part of teaching learning.

Purchase Intention Produk Smartphone ditinjau dari Aspek Brand Management Acai Sudirman; Andy Wijaya; Sherly Sherly; Fitria Halim; Anju Bhernadetha Nainggolan
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.292

Online shopping behavior and online learning using electronic devices, such as smartphones, are currently an interesting phenomenon in Indonesia. The use of smartphones which continues to increase sharply is certainly inseparable from the role of the brand management of the smartphone product. This study aimed to analyze the role of brand experience, brand awareness, brand visibility, and brand reputation in improving purchase intention in generation Z. This study used a research design with a quantitative approach. The data were collected through documentation and online questionnaires. This study used a sample of 180 respondents with the determination of the sample size using purposive sampling formula. Partial least squares were applied to examine the relationship between purchase intention, brand experience, brand awareness, brand visibility, and brand reputation. The results of this study showed that of the four hypotheses developed, one hypothesis was rejected, in which the effect of the brand awareness variable on the purchase intention variable did not have a significant effect. Meanwhile, brand experience, brand visibility, and brand reputation had a significant effect on purchase intention. Based on the findings of this study, it is expected that it can provide additional information for various parties such as traditional stores and online stores, also companies that provide smartphone products to consider the factors that encourage consumer purchase intention so that they gain comfort and trust in these products

SOSIALISASI IMPLEMENTASI PROGRAM PROFIL PELAJAR PANCASILA DI SMP SWASTA SULTAN AGUNG PEMATANGSIANTAR Sherly Sherly; Herman Herman; Fitria Halim; Edy Dharma; Ridwin Purba; Yanti Kristina Sinaga; Arwin Tannuary
Jubaedah : Jurnal Pengabdian dan Edukasi Sekolah (Indonesian Journal of Community Services and School Education) Vol. 1 No. 3 (2021): Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah)
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jub.v1i3.51

This community service aims to improve and develop knowledge related to the Pancasila Student Profile program for educators and students. The Pancasila Student Profile Program is one of the Independent Learning programs launched by the Ministry of Education and Culture, which removes the National Examination and is replaced with a Minimum Competency Assessment (AKM) where one component of the AKM is a character survey which is a selected aspect of the six elements of the Pancasila Student Profile, namely faith. Moreover, pious to TYME and have a noble character, global diversity, cooperation, independence, critical and creative reasoning. The objectives of this socialization activity are: 1) Educators and students get to know the Pancasila Student Profile; 2) Educators are willing to implement the Pancasila Student Profile Program through habituation, coaching, and online learning; 3) Educators can implement the Pancasila Student Profile Program through habituation, coaching and online learning; 4) Educators prepare students to face AKM, especially character surveys; and 5) Achieved student Wellbeing

THE ROLE OF SOCIAL MEDIA IN INCREASING MARKET SHARE OF MSME PRODUCTS IN PEMATANGSIANTAR CITY Sherly Sherly; Fitria Halim; Acai Sudirman
JURNAL MANAJEMEN DAN BISNIS Vol 9 No 2 (2020): JURNAL MANAJEMEN DAN BISNIS (TERBIT DESEMBER 2020)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v9i2.206

The increase in product market share cannot be separated from the connectivity of the marketing system and media used. Marketing channels play an important role in increasing sales both in the short and long term. This study aimed to determine the role of social media in increasing the market share of MSME products in Pematangsiantar City. The research design used a literature study and field study models using a qualitative approach with a one-shot model. The research location was in 8 districts in Pematangsiantar City. The population in this study were MSME players scattered in 8 districts in Pematangsiantar City. The samples were collected using a non-probability sampling technique with purposive sampling technique, so that a total sample size of 240 respondents were obtained. Moreover, the data analysis technique used in this study was data analysis with a data reduction model that was obtained from data collection and data display. The results of this study concluded that the use of social media was very dominant in MSME players in the micro sector and Instagram was one type of social media that was often used. Furthermore, the results of the study also suggested that the time factor was the basis for MSME players using social media as a medium for promoting their products.

ANALYSIS OF INNOVATION STRATEGIES TO INCREASE THE COMPETITIVE ADVANTAGES OF ULOS PRODUCTS IN PEMATANGSIANTAR CITY Fitria Halim; Sherly Sherly; Ernest Grace; Darwin Lie; Acai Sudirman
JURNAL MANAJEMEN DAN BISNIS Vol 10 No 2 (2021): JURNAL MANAJEMEN DAN BISNIS (TERBIT DESEMBER 2021)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v10i2.308

One of the production sectors that has become the flagship product of Pematangsiantar City is ulos cloth. Ulos cloth is a typical woven fabric of the Batak community developed for generations in North Sumatra, one of which is the city of Pematangsiantar. This study aims to explore various information related to the number of ulos craftsmen in Pematangsiantar city to facilitate the government in grouping these ulos craftsmen and as a first step to formulate an innovation strategy for the development of creative ulos fabric production to be able to develop superior products armed with knowledge. knowledge, creativity, innovation and being able to create jobs for the community. This type of research is qualitative with a one-shot model, namely an approach model by conducting one-time data collection on an object of research. The research subjects taken in this study were ulos craftsmen spread across eight sub-districts of Pematangsiantar City. The analysis was carried out in eight sub-districts in Pematangsiantar City. Data collection techniques using observation, interviews and questionnaires, field notes and documentation.The results of the study concluded that the innovation strategy applied by the ulos fabric craftsmen was not optimal, this was due to the limited capacity and opportunity to innovate, the ulos craftsmen experienced problems in making product innovations related to technological limitations caused by limited investment capital to buy new machines or equipment. to improve production processes and limited human resources who can operate new machines or make innovations that take advantage of technological developments.

Reflection on Customer Satisfaction Using the Jaket Application in Terms of Aspects of E-Service Quality, Price, and Brand Awareness Acai Sudirman; Fitria Halim; Onita Sari Sinaga; Fenny Krisna Marpaung
Target : Jurnal Manajemen Bisnis Vol 3 No 1 (2021)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v3i1.1082

The need for fast transportation services has caused several businesses to try to create application-based transportation applications according to market demand. To answer this market need, application-based transportation is needed that can implement e-service quality and provides prices following consumer expectations so that it is expected to be able to foster strong brand awareness of the application. The purpose of this study is to analyze the contribution of e-service quality, price, and brand awareness to customer satisfaction. This research was conducted by distributing 180 questionnaires to active users of the Jacket application and only 120 questionnaires that can be used. Tests were carried out with the help of statistical tools in the form of Structural Equation Modeling (SEM) based on Partial Least Square. The results showed that e-service quality has a significant positive effect on customer satisfaction. The results of further research show that price has a positive but not significant effect on customer satisfaction. As for the results of the last study, it was found that brand awareness had a significant positive effect on customer satisfaction.

Mampukah Citra Merek, Fasilitas dan Kepercayaan Meningkatkan Kepuasan Pengunjung Taman Hewan Kota Pematangsiantar Onita Sari Sinaga; Debi Eka Putri; Astri Rumondang Banjarnahor; Fitria Halim; Acai Sudirman
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1447

The manifestation of customer satisfaction can be seen from the pattern of consumer behavior on a product of goods and services. Many factors can influence consumer behavior, including product quality, price offered, promotion mechanism presented, ease of seeking purchase places, and many other factors that can influence it. This study aimed to examine the effect of brand image, facilities, and consumer trust on customer satisfaction, both partially and simultaneously. This study used a quantitative method. The data were obtained from the distribution of questionnaires to 321 respondents who were the sample of the population studied. The data analysis technique used to test the hypothesis was multiple regression analysis which included the t-test, F-test, and the coefficient of determination test. The results of the study with the t-test model explained that: the brand image had an effect on customer satisfaction, facilities had an effect on customer satisfaction, consumer trust had an effect on customer satisfaction. Furthermore, the results of the simultaneous test (F-test) stated that brand image, facilities, and consumer trust had a significant effect on customer satisfaction. The coefficient of determination test explained that customer satisfaction n was influenced by brand image, facilities, and consumer trust by 71.6% and the remaining 28.4% was influenced by other factors not examined in this study.

PENGARUH LIKUIDITAS DAN SOLVABILITAS TERHADAP PROFITABILITAS PADA PT UNILEVER INDONESIA, Tbk. YANG TERDAFTAR DI BURSA EFEK INDONESIA Lifany lifany; Darwin Lie; Efendi efendi; Fitria Halim
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 3, No 1 (2017): JUNI 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

AbstrakTujuan dari penelitian ini adalah untuk mengetahui gambaran likuiditas, solvabilitas dan profitabilitas pada PT Unilever Indonesia, Tbk. yang terdaftar di Bursa Efek Indonesia serta untuk mengetahui pengaruh likuiditas dan solvabilitas terhadap profitabilitas pada PT Unilever Indonesia, Tbk. yang terdaftar di Bursa Efek Indonesia baik secara simultan maupun parsial. Metode analisis yang digunakan dalam penelitian ini adalah metode analisis deskriptif kualitatif dan analisis deskriptif kuantitatif. Objek penelitian ini adalah PT Unilever Indonesia, Tbk yang terdaftar di Bursa Efek Indonesia tahun 2008 sampai tahun 2015. Metode yang digunakan untuk analisis data dalam penelitian ini adalah uji asumsi klasik, analisis regresi linier berganda, koefisien korelasi, koefisien determinasi, dan uji hipotesis (uji F dan uji t). Pengujian dilakukan dengan menggunakan bantuan program Sofware Statistical Product and Service Solution (SPSS) versi 20.0.Hasil analisa dari regresi linier berganda yaitu: Ŷ = 1,997 – 1,382X1 – 0,078X2, artinya terdapat pengaruh negatif antara likuiditas dan solvabilitas terhadap profitabilitas. 3. Hasil analisis koefisien korelasi adalah 0,633 yang berarti hubungan kuat antara variabel bebas dengan variabel terikat. Koefisien determinasi adalah sebesar 0,400, yang berarti bahwa 40% variasi dari profitabilitas dijelaskan oleh current ratio dan debt to equity ratio. Sedangkan sisanya 60% dijelaskan oleh faktor lainnya, misalnya quick ratio (QR), cash ratio dan debt to asset ratio (DAR). 4. Hipotesis penelitian H0 ditolak, artinya likuiditas dan solvabilitas berpengaruh signifikan terhadap profitabilitas baik secara parsial maupun simultan pada PT Unilever Indonesia, Tbk. yang terdaftar di Bursa Efek Indonesia periode 2008-2015.

Co-Authors Acai Sudirman Andy Wijaya Anju Bhernadetha Nainggolan Arwin Tannuary Ayu Lestari Banjarnahor, Astri Rumondang Butarbutar, Marisi Calen Calen Christine Loist Darwin Lie Deandra Vidyanata Debi Eka Putri Devi Devi Dini Damanik Edy Dharma Edy Dharma Efendi efendi Efendi, Efendi Eliza Arshandy Elizabet Haloho Ernest Grace Fedianty Augustinah Fedianty AUGUSTINAH Fitri Yani Nasution Fitria Fadillah Ulfa Hendra Jonathan Sibarani Herman . Heru Sugara Jesica John Lidia Juan Anastasia Putri Julyanthry, Julyanthry Kevin Indajang Kisno Kisno Kisno Lasma Rohani Rosalia Samosir Lenny Dermawan Sembiring Lifany lifany Lili Sriandani Loist Abdi Putra Lora Ekana Nainggolan Marpaung, Fenny Krisna Mella Mulia Lestari Nana Triapnita Nainggolan Nana Triapnita Nainggolan Nora Anisa Sinulingga Onita Sari Sinaga Ridwin Purba Robert Tua Siregar Robetmi Jumpakita Pinem Rosita Manawari Girsang Sherly Sherly Sherly Sofiyan Sofiyan Tya Wildana Hapsari Lubis Valencia Victor Marudut Mulia Siregar Yanti Kristina Sinaga Yohana Lasmaria Panggabean

Title

Found 29 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 29 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 29 Documents
Search