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All Journal Ekonomi-Qu (Jurnal Penelitian Ilmu Ekonomi) Jurnal Ekonomi dan Kebijakan Publik Indonesia Community Development Journal: Jurnal Pengabdian Masyarakat TIN: TERAPAN INFORMATIKA NUSANTARA JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian Nasional (JPN) Indonesia Rambideun : Jurnal Pengabdian Kepada Masyarakat ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Mejuajua International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Electronic Journal of Education, Social Economics and Technology Jurnal Pengabdian Nasional (JPN) Indonesia Ekonomika : Jurnal Ekonomi dan Pembangunan
Azka Rizkina
Ekonomi Pembangunan, Universitas Almuslim, Bireuen
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Pengaruh E-Commerce dan Integrasi Teknologi terhadap Keberlanjutan UMKM Pascabencana melalui Nilai Pelanggan Unggul Al Mahfud Saputra; M Rasyidin; Yusrawati Yusrawati; Azka Rizkina
Journal of Business and Economics Research (JBE) Vol 7 No 2 (2026): June 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i2.9817

Abstract

This study examines the effects of e-commerce adoption and technology integration capability on the sustainability of micro, small, and medium enterprises (MSMEs), with superior customer value serving as a mediating variable in a post-disaster context. The main issue addressed is the suboptimal use of digital technology by MSMEs in sustaining business operations following disasters, which often cause operational disruptions, declining demand, and limited market access. This study employed a quantitative explanatory approach involving 200 MSME owners, selected using purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The novelty of this study lies in examining the mediating role of superior customer value in explaining the relationship between digital transformation and MSME sustainability under crisis conditions. The results indicate that e-commerce adoption significantly affects superior customer value (β = 0.384; p < 0.001) but has no direct effect on MSME sustainability (β = 0.039; p = 0.492). Technology integration capability significantly affects both superior customer value (β = 0.446; p < 0.001) and MSME sustainability (β = 0.148; p = 0.013). Superior customer value also has a significant positive effect on MSME sustainability (β = 0.644; p < 0.001). The model explains 50.1% of the variance in superior customer value and 59.1% of the variance in MSME sustainability. These findings suggest that post-disaster MSME sustainability depends more on the ability to create customer value than on technology adoption alone.
Co-Authors Afriana Afriana Al Mahfud Saputra Al Mahfud Saputra Ana Annisa Annisa Ulkamila Anwar Puteh Cut Azizah Cut Zakia Rizki Dewi Maritalia Emi Safrina ERNAWITA ERNAWITA Fauzi Fauziah, Fauziah Fina Meilinar Hakim Muttaqim Hijrah Purnama Sari Ariga M Rasyidin M Saleh M Saleh M Saleh Isa M Saleh Saleh M. Rasyidin M. Saleh Mahdi Mahdi Mohd. Tasar Muammar Qadafi Nuratul Iklima Rauzatul Jannah Saleh M Sri Wahyuni Sri Wahyuni T.M. Nurfaizi Yusrawati Yusrawati Yusrawati Yusrawati Zulfikar