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All Journal Jurnal Siasat Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Inovasi Bisnis (Inovbiz) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) Journal of Malikussaleh Public Economics Visioner & Strategis Journal Research of Social Science, Economics, and Management Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Buletin Pengabdian
Mariyudi Mariyudi
Universitas Malikussaleh
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THE ANALISYS OF TERMINATION OF EMPLOYMENT AND UNEMPLOYMENT ON POVERTY IN INDONESIA Firli Ariski; Umaruddin Usman; Tarmizi Abbas; Mariyudi Mariyudi; Safitri Safitri
Journal of Malikussaleh Public Economics Vol 5, No 1 (2022): JOURNAL OF MALIKUSSALEH PUBLIC ECONOMICS
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jmpe.v5i1.8140

Abstract

This study aims to analyze the effect of Termination of Employment on Poverty in Indonesia. The data were analyzed using the method of Multiple Linear Regression (Ordinary Least Squares) and the analysis tool using the help of Eviews 10 software. Simultaneously, the variables of layoffs and unemployment affect poverty in Indonesia.
Pengaruh Physical Evidence Dan Produk Jasa Pendidikan Terhadap Keputusan Mahasiswa Memilih Program Studi Manajemen Unimal Lisa Noverita; Mariyudi Mariyudi
Jurnal Visioner & Strategis Vol 9, No 1 (2020)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

 This study aims to analyze the effect of physical evidence and educational service products on student decisions to choose a management study program at the Faculty of Economics and Business, University of Malikussaleh. The number of samples obtained in this study was 270 respondents. The data were processed using the SPSS program and analyzed using multiple linear regressions. The results of the research and data analysis were partially obtained, physical evidence and service products significantly influenced the student's decision to choose the Management Study Program at the University of  Malikussaleh Lhokseumawe. Keywords: physical evidence and service products, purchase decisions
The Influence of Personal Factors on Purchase Decisions for Fashion Products at CB Fashion Stores in Lhokseumawe Ikramuddin Ikramuddin; Rizka Astuti; Mariyudi Mariyudi; Naufal Bachri; Juni Ahyar
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2750

Abstract

This study aims to determine the influence of personal factors on purchasing decisions for fashion products at the CB Fashion Store in Lhokseumawe. The samples consisted of 100 respondents selected using a purposive sampling method. The data was collected by a questionnaire survey and analyzed using regression analysis. The results indicate that the variable of Age and Life Cycle Characteristics (X1), Job Characteristics and Income (X2), Lifestyle Characteristics (X3), and Personality Characteristics (X4) have a positive and significant impact on purchasing decisions for fashion products at CB Fashion Stores in Lhokseumawe. The findings have implications for establishing the concept of personality in purchase decision model.
Cluster Business Development Model of Agribusiness-Based MSMEs During the COVID-19 Pandemic Mariyudi Mariyudi; Ikramuddin Ikramuddin; Khairil Anwar; Faisal Matriadi
Journal Research of Social Science, Economics, and Management Vol. 1 No. 6 (2022): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3576.35 KB) | DOI: 10.59141/jrssem.v1i6.81

Abstract

Currently in Indonesia, Micro, Small and Medium Enterprises (MSMEs) play a strategic role in the development of the national economy. This study aims to develop an integrated framework that incorporates the innovation and strategic sustainability behaviors into the cluster business development model of agribusiness-based MSMEs during the COVID-19 pandemic. This study uses mixed methods with quantitative and qualitative approaches. The subjects in this study were 150 members of the center member entrepreneurs, managers of the Regional Innovation System (SIDa), cooperative administrators/managers, related agencies, universities and other parties involved in the implementation of the SIDa program, and MSMEs business development. The results of the analysis using the radar scale and scoring analysis show that there are twelve potentials and economic opportunities for MSMEs business spread over three zones. The results of the mapping using the value-added matrix found that most of the MSME business characteristics had a "none" or "simple" value. This study also found developing an integrated framework that incorporates the innovation and strategic sustainability behaviors into the cluster business development model of agribusiness-based MSMEs during the COVID-19 pandemic. The main theoretical contribution of this paper is that this study proposes a model that explains how the different elements of strategic sustainability behavior and innovation types that focus on the cluster business into the model affect the business performance, business sustainability, and business survival of the cluster business of agribusiness-based MSMEs during the COVID-19 pandemic.
The Influence of Personal Factors on Purchase Decisions for Fashion Products at CB Fashion Stores in Lhokseumawe Ikramuddin Ikramuddin; Rizka Astuti; Mariyudi Mariyudi; Naufal Bachri; Juni Ahyar
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2750

Abstract

This study aims to determine the influence of personal factors on purchasing decisions for fashion products at the CB Fashion Store in Lhokseumawe. The samples consisted of 100 respondents selected using a purposive sampling method. The data was collected by a questionnaire survey and analyzed using regression analysis. The results indicate that the variable of Age and Life Cycle Characteristics (X1), Job Characteristics and Income (X2), Lifestyle Characteristics (X3), and Personality Characteristics (X4) have a positive and significant impact on purchasing decisions for fashion products at CB Fashion Stores in Lhokseumawe. The findings have implications for establishing the concept of personality in purchase decision model.
The Influence Of High-Performance Work Systems And Servant Leadership On Organizational Performance Through The Mediation Role Of Employee Work Engagement At Bank Indonesia Representative Aceh Jaya, Wahyu Indra; Matriadi, Faisal; Faliza, Nur; Marbawi, Marbawi; Mariyudi, Mariyudi; Ikramuddin, Ikramuddin; Arifin, A. Hadi
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 25, No 1 (2024): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v25i1.1265

Abstract

The purpose of this research is to examine the influence of high-performance work systems and servant leadership on organizational performance through the mediating role of employee engagement at Bank Indonesia Lhokseumawe Representative Office. The data in this research were 133 employees who responded to the questionnaire distributed via Google Forms. The data analysis tool uses Structural Equation Modeling (SEM) which is operated with Amos. The research results found that High-Performance Work Systems (HPWS) and Servant Leadership have a significant effect on employee engagement and employee performance. Employee engagement also significantly improves employee performance. In testing the mediating effect of employee engagement, it became a partial mediating variable between High-Performance Work Systems (HPWS) and Servant Leadership on the performance of Bank Indonesia Aceh Representative employees. It is hoped that the results of this research will provide an important contribution to stakeholders in developing employee development strategies as an important resource for every organization.
Customer Loyalty In E-Commerce: An Exploration Of Its Influencing Factors Ikramuddin, Ikramuddin; Mariyudi, Mariyudi; Matriadi, Faisal; Roni, Muhammad; Ahyar, Juni
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 25, No 1 (2024): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v25i1.1264

Abstract

The purpose of this study is to ascertain the impact of electronic word-of-mouth, trust, and customer satisfaction on customer loyalty among Lhokseumawe City Lazada users. The primary data utilized in this study was collected by giving questionnaires to 140 consumers in Lhokseumawe City who had purchased products using the Lazada application. With the aid of SPSS software version 26, multiple linear regression is the data analysis technique employed. The findings indicated that partial satisfaction, trust, and electronic word-of-mouth had a favorable and significant impact on customer loyalty for Lazada users in Lhokseumawe City.
Pengaruh Digital Marketing, Inovasi Layanan, Dan Kualitas Layanan Terhadap Loyalitas Pelanggan E-Commerce Di Platform Shopee : Studi Kasus Pada Mahasiswa Universitas Malikussaleh Fitri Yusriani; Chalirafi Chalirafi; Mariyudi Mariyudi; Muchsin Muchsin
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing, inovasi layanan, dan kualitas layanan terhadap loyalitas pelanggan e-commerce di platform Shopee, dengan fokus pada mahasiswa Universitas Malikussaleh sebagai responden. Metode yang digunakan adalah kuantitatif asosiatif dengan pendekatan survei dan penyebaran kuesioner. Hasil analisis menunjukkan bahwa ketiga variabel independen—digital marketing, inovasi layanan, dan kualitas layanan—memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Temuan ini menegaskan pentingnya strategi digital yang efektif, pembaruan layanan yang berkelanjutan, serta peningkatan mutu layanan dalam mempertahankan loyalitas pengguna e-commerce, khususnya di kalangan mahasiswa.
The Influence of Brand Trust, Product Quality, and Price on the Purchase Decision of Make Over Cosmetics (Case Study of Students at the Faculty of Economics and Business, Malikussaleh University) Rika Wulandari; Rahmaniar Rahmaniar; Mariyudi Mariyudi; Ikramuddin Ikramuddin
Jurnal Intelek Insan Cendikia Vol. 2 No. 6 (2025): JUNI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study aims to analyze the influence of brand trust, product quality, and price on the decision to purchase Make Over cosmetics among students of the Faculty of Economics and Business at Malikussaleh University. This study uses a quantitative method with purposive sampling and multiple linear regression analysis. The results of the study indicate that brand trust, product quality, and price have a positive and significant influence on purchasing decisions. The stronger the consumers' trust in the brand, the higher the perceived product quality, and the more aligned the price is with the value received by consumers, the greater the likelihood that consumers will make a purchase. This study contributes to the development of marketing strategies and the improvement of consumers' purchasing decisions regarding Make Over cosmetics.
PENGARUH DIGITAL MARKETING DAN KUALITAS LAYANAN QRIS DALAM MENINGKATKAN KEPUASAN NASABAH PENGGUNA BYOND Sarah Akila; Mariyudi Mariyudi; Heriyana Heriyana; Chalirafi Chalirafi
Jurnal Intelek Insan Cendikia Vol. 2 No. 7 (2025): JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan kualitas layanan QRIS terhadap kepuasan nasabah pengguna BYOND. Metode pengambilan sampel menggunakan Non-Probability Sampling dengan Teknik pengambilan sampel Purposive Sampling. Penelitian ini menggunakan data primer yang diperoleh dengan menyebarkan kuesioner atau angket secara langsung, wawancara serta dokumentasi dan data sekunder terkait dengan penelitian diperoleh dari instansi terkait yaitu Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Sampel pada penelitian ini adalah 105 Responden. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linear berganda menggunakan software SPSS (Statistikal Package for the Social Sciences) versi 26.0 untuk melihat pengaruh variabel independen terhadap variabel dependen. Hasil penelitian secara parsial menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap kepuasan nasabah secara statistik t hitung > t tabel (3,589 >1,98350) dengan tingkat signifikansi 0,001<0,05 dan kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan nasabah secara statistik t hitung > t tabel (4,364>1,98350) dengan tingkat sigifikan 0,000<0,05. Digital marketing dan kualitas layanan QRIS sama-sama berpengaruh positif dan signifikan terhadap kepuasan nasabah pengguna BYOND dikalangan mahasiswa/i Fakultas Ekonomi dan Bisnis Universitas Malikussaleh.
Co-Authors A Hadi Arifin Agustinawati Akhyar, Chairil Al Farizi, Reza Alfaridho Arifin, A. Hadi Arnawan Hasibuan Askari, Muhammad Pavel Ayu Anora Bahri, Halida Baidhawi Baidhawi Chalirafi, Chalirafi Cindeni Puspasari Cindenia Puspasari Dirra Vachira EM Yusuf Iis Fadhilati, Nyak Intan Fadhla, Teuku Fadil Akbar Fahrian Roid Farizi, Reza Al Firli Ariski Fitri Yusriani Fitriatun Nadila Halimatus Sakdiah Hamdiah Hamdiah Harvina Sawitri Hasibuan, Muhammad Rafif Fadhlurrahman Hasibuan, Muhammad Rafif Fadlurrahman Hendra A Heriyana Heriyana Herman Fithra Ibnu Sina Ibrahim Qamarius Ibrahim Qamarius, Ibrahim Ikramuddin, Ikramuddin Jaya, Wahyu Indra Jullimursyida Juni Ahyar Juni Ahyar Khairil Anwar Khairil Anwar Lisa Noverita M Sayuti M Subhan Maemonah, Maemonah Mardiana Mardiana Mardiana Mardiana Marthin Verdinan Matriadi, Faisal Matriadi, Faisal Matriadi Muchsin Muchsin Mucshin Mucshin Muhammad Daud Muhammad Farhan Muhammad Pavel Askari Naufal Bachri, Naufal Nur Amalia Nur Faliza Nyak Qurratu Aini Putri Dinda Pertiwi Rahmaniar Rahmaniar Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Rico Nur Ilham Rika Andriani Br Sinaga Rika Wulandari Rizka Astuti Rizky Almunadiyansyah Roni, Muhammad Rusydi Rusydi Rusydi Rusydi Safitri Safitri Saifuddin Yunus Samsul Bahri Sapna Biby Sarah Akila Sayuti, Muhammad Sindy Claudia Siregar, Widyana Verawaty T. Edyansyah, T. Edyansyah Tarmizi Abbas Teuku Fadhla Widyana Verawaty Siregar Wiratama, Rio Wiratama Yuli Asbar Yunus, Saifuddin Yunus