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All Journal Jurnal Siasat Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Inovasi Bisnis (Inovbiz) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) Journal of Malikussaleh Public Economics Visioner & Strategis Journal Research of Social Science, Economics, and Management Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Journal of International Islamic Law, Human Right and Public Policy Buletin Pengabdian Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Mariyudi Mariyudi
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Pengaruh Live Streaming, Discount Dan Cash On Delivery Terhadap Keputusan Pembelian Pengguna Tiktok Shop Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh Fadil Akbar; Chalirafi Chalirafi; Mariyudi Mariyudi; Rahmaniar Rahmaniar
Jurnal Intelek Insan Cendikia Vol. 2 No. 5 (2025): MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, discount, dan metode pembayaran cash on delivery (COD) terhadap keputusan pembelian pengguna TikTok Shop di kalangan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada responden. Hasil analisis menunjukkan bahwa variabel live streaming dan cash on delivery berpengaruh positif dan signifikan terhadap keputusan pembelian. Sebaliknya, variabel discount menunjukkan pengaruh negatif dan signifikan, yang mengindikasikan bahwa potongan harga yang terlalu besar dapat menurunkan kepercayaan konsumen terhadap kualitas produk. Temuan ini menunjukkan bahwa strategi pemasaran yang interaktif dan metode pembayaran yang memberikan rasa aman lebih efektif dalam mendorong keputusan pembelian di platform e-commerce berbasis media sosial seperti TikTok Shop.
Pengaruh Live Streaming, Price, Content Marketing, Online Customer Review Dan Gaya Hidup Terhadap Keputusan Pembelian Batu Giok Aceh (Studi Kasus Pada Kabupaten Bireuen Dan Kota Lhokseumawe Muhammad Farhan; Chalirafi Chalirafi; Mariyudi Mariyudi; Ikramuddin Ikramuddin
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Keputusan pembelian merupakan indikator penting dalam mengukur efektivitas strategi pemasaran digital, terutama pada produk dengan nilai budaya dan estetika seperti Batu Giok Aceh. Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, price (harga), content marketing, online customer review, dan gaya hidup terhadap keputusan pembelian Batu Giok Aceh. Teknik pengambilan sampel menggunakan metode random sampling terhadap 130 responden yang pernah membeli batu giok secara online. Hasil penelitian menunjukkan bahwa kelima variabel independen memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Di antara variabel tersebut, gaya hidup menjadi faktor yang paling dominan memengaruhi keputusan pembelian. Temuan ini menegaskan pentingnya optimalisasi strategi pemasaran digital, khususnya penggunaan live streaming yang interaktif, harga yang kompetitif, konten pemasaran yang relevan, serta ulasan pelanggan dan gaya hidup konsumen dalam membentuk keputusan pembelian. Penelitian ini dapat menjadi referensi bagi pelaku usaha batu giok dalam mengembangkan pendekatan pemasaran berbasis digital yang lebih tepat sasaran.
THE EFFECT OF RETAILING MIX ON COSMETIC PURCHASE DECISION (Case Study at Roma Cosmetic Store in Lhokseumawe City) Dirra Vachira; Yuli Asbar; Naufal Bachri; Mariyudi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 2 (2023): July (July-September)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i2.1025

Abstract

This study aims to find out how the influence of retailing mix on cosmetic purchasing decisions at the Roma Cosmetik Store in Lhokseumawe City. The independent variables used in this study consisted of product, price, location, service, promotion, and store atmosphere. The data used in this study was primary data obtained by distributing questionnaires to 96 respondents who made cosmetic purchases at the Cosmetic Roma Store in Lhokseumawe City. The data analysis technique used is multiple linear regression analysis using the help of SPSS software version 26. The results showed that products, prices, services, and promotions partially had a positive and significant effect on the purchase decision of cosmetics at the Roma Cosmetik Store in Lhokseumawe City. Meanwhile, the location and atmosphere of the store have a positive but not significant effect on the decision to buy cosmetics at the Roma Cosmetik Store in Lhokseumawe City. Meanwhile, the results of simultaneous testing showed that the product, price, location, service, promotion, and store atmosphere simultaneously had a significant effect on the purchase decision of cosmetics at the Roma Cosmetik Store in Lhokseumawe City.
THE EFFECT OF WEBSITE QUALITY, PRICE AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN BUKALAPAK E-COMMERCE (CASE STUDY ON MALIKUSSALEH UNIVERSITY STUDENTS) Alfaridho; Chalirafi; Mariyudi; Agustinawati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1552

Abstract

This study aims to determine how the influence of website quality, price and service quality on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. The data used in this study was primary data obtained by distributing questionnaires to 96 students who used Bukalapak. The questionnaire trial consisted of a validity test and a reliability test using Cronbach's Alpha method. The classical assumption test uses the normality test, the multicollinearity test and the heterokedasticity test. Test the hypothesis using t-test (partial), F-test (simultaneous), and coefficient of determination R2. The data analysis technique used is multiple linear regression using the help of SPSS software version 26. The results showed that the website quality variable did not affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. While the price and service quality variables partially have a positive and significant effect on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. Meanwhile, the test results simultaneously show that website quality, price and service quality simultaneously affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. The results of the coefficient of determination test found that Bukalapak e-commerce customer satisfaction in Malikussaleh University students was influenced by website quality, price and service quality by 21.6%, the remaining 78.4% was influenced by variables outside this study.
THE INFLUENCE OF CASHBACK, FLASH SALE AND PAYLATER ON IMPULSIVE PURCHASES OF SHOPEE USERS IN LHOKSEUMAWE CITY: Putri Dinda Pertiwi; Samsul Bahri; T. Edyansyah; Mariyudi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1688

Abstract

The purpose of this study was to determine Cashback, Flash Sale and Paylater on impulse purchases of Shopee users in Lhokseumawe City. Data for this study were collected through a survey method using a questionnaire as a data collection instrument. The population in this study were 97 shopee users in Lhokseumawe City. Hypotheses, coefficients are determined using the SPSS version 29.0 program. The results of this study indicate that simultaneously Cashback, Flash Sale and Paylater have a significant positive effect on impulse purchases of Shopee users in Lhokseumawe City. Partially, each variable, namely Cashback, Flash Sale and Paylater , has a positive and significant effect on impulse purchases of shopee users in Lhokseumawe City. The Adjusted R Square value of 0.204 obtained by the variable can be explained by the independent variable, namely Cashback, Flash Sale, and Paylater by 20.4% while the remaining 79.6% can be explained by other variables not analyzed by this study.
ACCOUNTING FACTORS INFLUENCING FINANCIAL MANAGEMENT (THE EXPERIMENTAL ANALYSIS) Hendra Raza; A Hadi Arifin; Rico Nur Ilham; Mariyudi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1845

Abstract

This research aims to examine accounting factors affecting financial management. It examines the various effects of financial statement transparency, financial statement accessibility, and financial accounting system on trust in financial management. This research is a quantitative study with an experimental method. A total of 60 respondents took part in the experiment. For a greater degree of usability, this research selected respondents from the government financial management environment. In the first hypothesis testing, all respondents were involved in a two-way ANOVA. In the second, third, and fourth hypotheses testing, 15 respondents were not eligible for a manipulation check and three others failed to understand their roles, leaving only 42 who were considered eligible for further analysis. The analysis was conducted by multiple linear regression using SPSS software. The results show sthat there were no differences in financial statement transparency, financial statement accessibility, and financial accounting system. It was also found that each of financial statement transparency, financial statement accessibility, and regional financial accounting system had a positive effect on trust in financial management.
Pengaruh Kualitas Layanan, Keamanan Transaksi, Dan Kemudahan Penggunaan Mobile Banking (Byond) Terhadap Kepuasan Nasabah Di Bank Syariah Indonesia (BSI) Fitriatun Nadila; Sapna Biby; Mariyudi Mariyudi; Chalirafi Chalirafi
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, keamanan transaksi, dan kemudahan penggunaan mobile banking BYOND by BSI terhadap kepuasan nasabah pada Bank Syariah Indonesia baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan instrumen penelitian berupa kuesioner tertutup yang diberikan kepada nasabah aktif pengguna layanan mobile banking BYOND by BSI. Teknik analisis data menggunakan regresi linier berganda dengan pengujian asumsi klasik, uji parsial, uji simultan, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas layanan tidak berpengaruh signifikan terhadap kepuasan nasabah, sedangkan keamanan transaksi dan kemudahan penggunaan berpengaruh positif dan signifikan terhadap kepuasan nasabah. Secara simultan, kualitas layanan, keamanan transaksi, dan kemudahan penggunaan berpengaruh signifikan terhadap kepuasan nasabah. Hasil penelitian juga menunjukkan bahwa kepuasan nasabah dipengaruhi oleh ketiga variabel tersebut, sementara sisanya dipengaruhi oleh faktor lain di luar model penelitian. Penelitian ini memberikan implikasi teoritis dalam pengembangan kajian pemasaran jasa perbankan digital serta implikasi praktis bagi Bank Syariah Indonesia dalam meningkatkan keamanan transaksi dan kemudahan penggunaan aplikasi mobile banking untuk meningkatkan kepuasan nasabah. Keterbatasan penelitian ini terletak pada jumlah variabel, ruang lingkup penelitian, dan penggunaan pendekatan kuantitatif tanpa pendalaman kualitatif
Training and mentoring for Posyandu cadres as a preventive effort to address stunting through application of cross-sector partnership synergy Mariyudi Mariyudi; Faisal Matriadi; Ikramuddin; A Hadi Arifin; M Sayuti; Harvina Sawitri; Saifuddin Yunus; Muhammad Subhan; Ibnu Sina; Muhammad Pavel Askari
Buletin Pengabdian Bulletin of Community Services Vol. 6 No. 1 (2026): Bull. Community. Serv.
Publisher : LPPM Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/bulpen.v6i1.72

Abstract

Background and Aim: Stunting is a growth disorder in children under five years old that can hinder physical and mental development. In Lhokseumawe City, 797 children were still enrolled in the stunting reduction program in 2024. This study aimed to improve the knowledge and capacity of Posyandu cadres through training and mentoring activities by implementing cross-sector partnership synergy as a preventive effort to address stunting. Methods: This community service activity was conducted in Blang Pulo Village, Muara Satu District, Lhokseumawe City, and completed on November 11, 2025. The study used a Collaborative Decision Making: Community-Based Methods approach with the SARAR method involving 30 Posyandu cadres. Data were collected through pre- and post-training tests and mentoring evaluations. Results: The training effectively increased participants’ knowledge, as shown by significant improvements in pre- and post-test scores with a significance level of 0.0001 (<0.05). Mentoring activities further strengthened the implementation of knowledge gained during the training. Conclusion: Training and mentoring activities for Posyandu cadres were effective in improving knowledge and strengthening the quality of basic health services at the village level. These activities also served as a community empowerment strategy in preventive efforts to reduce stunting through cross-sector partnership synergy.
Pelatihan Penanggulangan Bencana untuk Gampong Tangguh Bencana M Sayuti; Muhammad Daud; Arnawan Hasibuan; Widyana Verawaty Siregar; Mariyudi Mariyudi; Cindeni Puspasari; Rizky Almunadiyansyah; Fahrian Roid; Nyak Qurratu Aini
Jurnal Solusi Masyarakat Dikara Vol 4, No 3 (2024): Desember 2024
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

Aceh merupakan salah satu daerah yang sering terjadi bencana, baik Gempa, banjir, kebakaran, dan Tsunami. Kemudian Aceh juga memiliki gunung berapi dan juga berada di Kawasan pesisir. Lhokseumawe juga merupakan daerah yang berdampak terhadap gempa dan juga daerah Industri Kimia dasar dan Industri Gas. Oleh karena itu Lhokseumawe merupakan daerah yang rawan bencana yang harus di waspadai, seperti Gempa, Banjir, Bocoran Gas dan ledakan serta kebakaran. Untuk pengurangan risiko bencana yang dimaksud, pengabdian masyarakat dari perguruan tinggi dilaksanakan untuk mendorong terciptanya Masyarakat 6 (enam) Gampong lingkungan Universitas Malikussaleh wilayah Kota Lhokseumawe, yakni Gampong Blang Pulo, Gampong Padang Sakti, Gampong Batuphat Timur, Gampong Batuphat Barat, Gampong Lancang Garam, Gampong Uteun Kot yang aman dan tangguh terhadap bencana. Gampong lingkungan merupakan salah satu Gampong yang menjadi perhatian Universitas Malikussaleh. Didalam pelaksanaannya akan di latih 6 orang setiap Gampong, sehingga total partisipasi masyarakat lingkungan sebanyak 36 orang. Masyarakat Gampong disekitar kampus masih belum memahami seutuhnya tentang penanggulangan bencana alam, daerah ini merupakan salah satu wilayah yang rawan akan terajadinya bencana alam. Sehubungan dengan ini program Pengabdian Kepada Masyarakat (PKM) memberikan jalan keluar untuk permasalahan ini dengan cara memberikan pelatihan kepada masyarakat dalam mewujudkan Gampong tangguh bencana berbasis masyarakat sebagai objek pengabdian pada masyarakat agar menjadi Gampong tangguh bencana. Tujuan Gampong tangguh bencana adalah untuk penguatan pengetahuan, keterampilan, dan perilaku pengurangan resiko terhadap bencana alam maupun bencana yang bersifat human error. Kegiatan pengabdian pada masyarakat ini dilaksanakan pada Juni 2024, dengan kegiatan berupa pemberian materi tentang kebencanaan, diskusi, latihan dan simulasi teknik evakuasi. Pelatihan kesiapsiagaan bencana ini merupakan awal dari usaha membentuk Gampong tangguh bencana.
TRADE PROMOTION AND SALES VOLUME: THE MEDIATING ROLE OF DISTRIBUTOR MARKETING PERFORMANCE Muhammad Fadli Hasballah; Nurainun; Syamsul Bahri; Mariyudi; Ikramuddin; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 4 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21896957

Abstract

This study examines the influence of sales contest, promotion policy, and distributor salesperson incentives on sales volume, withdistributor marketing performance serving as a mediating variable. The research utilized a probability sampling method with a census approach, involving all 180 official distributors of PT Pupuk Iskandar Muda as respondents. Data were analyzed using the SEM-PLS technique through SmartPLS 4.0. The results reveal that distributor salesperson incentives and distributor marketingperformance significantly affect sales volume, whereas sales contest shows no significant impact. Promotion policy does not directly influence sales volume but demonstrates a significant effect on distributor marketing performance. Furthermore, distributor marketing performance is confirmed to mediate the relationship between promotion policy and distributor salesperson incentives on sales volume. These findings highlight the crucial role of distributor marketing effectiveness in strengthening the impact of incentive-based strategies, offering important managerial insights for optimizing distribution performance and enhancing market penetration.
Co-Authors A Hadi Arifin Adnan Adnan Agustinawati Akhyar, Chairil Alfaridho Arifin, A. Hadi Arnawan Hasibuan Arsika Marsanda Askari, Muhammad Pavel Ayu Anora Baidhawi Baidhawi Chalirafi, Chalirafi Cindeni Puspasari Cindenia Puspasari Diffa Nadila Dirra Vachira EM Yusuf Iis Evy Muliani Fadhilati, Nyak Intan Fadhla, Teuku Fadil Akbar Fahrian Roid Farah Aidilla Farizi, Reza Al Firli Ariski Fitri Yusriani Fitriatun Nadila Halimatus Sakdiah Hamdiah Hamdiah Harvina Sawitri Hasibuan, Muhammad Rafif Fadlurrahman Hendra A Heriyana Heriyana Heriyana Heriyana Herman Fithra Ibnu Sina Ibrahim Qamarius Ibrahim Qamarius, Ibrahim Ikramuddin, Ikramuddin Jaya, Wahyu Indra Jullimursyida Juni Ahyar Juni Ahyar Khairil Anwar Khairil Anwar Lisa Iryani Lisa Noverita M Sayuti M Subhan Maemonah, Maemonah Mardiana Mardiana Mardiana Mardiana Marthin Verdinan Matriadi, Faisal Matriadi, Faisal Matriadi Muchsin Muchsin Muchsin Muchsin Mucshin Mucshin Muhammad Daud Muhammad Fadli Hasballah Muhammad Farhan Muhammad Pavel Askari Muhammad Rafif Fadhlurrahman Hasibuan Muhammad Sayuti Naufal Bachri, Naufal Nur Faliza Nurainun Nurul Azmi Nyak Intan Fadhilati Nyak Qurratu Aini Putri Dinda Pertiwi Rahmaniar Rahmaniar Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Reza Al Farizi Rico Nur Ilham Rika Andriani Br Sinaga Rika Wulandari Rizka Astuti Rizkan Pratama Rizky Almunadiyansyah Roni, Muhammad Rusydi Rusydi Rusydi Rusydi Safitri Safitri Saifuddin Yunus Samsul Bahri Sapna Biby Sarah Akila Sayuti, Muhammad Sindy Claudia Siregar, Widyana Verawaty Sutriani Syamsul Bahri Syamsul Bahri T. Edyansyah, T. Edyansyah Tarmizi Abbas Teuku Fadhla Teuku Zulkarnaen Widyana Verawaty Siregar Wiratama, Rio Wiratama Yuli Asbar Yunus, Saifuddin Yunus