Article Per Year (5 Year)
p-Index From 2021 - 2026
5.329
P-Index
This Author published in this journals
All Journal Jurnal Siasat Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Inovasi Bisnis (Inovbiz) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) Journal of Malikussaleh Public Economics Visioner & Strategis Journal Research of Social Science, Economics, and Management Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara
Mariyudi Mariyudi
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 39 Documents
Search

 1   2   3   4 
MARKETING PERFORMANCE DEVELOPMENT: APPLICATION OF THE CONCEPT OF DIGITAL MARKETING AND MARKET ORIENTATION STRATEGY IN THE MSME SECTOR Ikramuddin, Ikramuddin; Matriadi, Faisal; Yusuf Iis, Em.; Mariyudi, Mariyudi
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 1 No. 2 (2021): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v1i2.85

Abstract

Changes in consumer behavior require companies to rethink their marketing strategies, especially in the digital marketing era. The Covid-19 pandemic has suppressed the marketing performance of MSMEs in a negative direction, so MSMEs need to improve their marketing strategies towards the concept of digital marketing. This study aims to analyze the role of the digital marketing platform, marketing orientation and entrepreneur orientation on the marketing performance of MSMEs during the Covid-19 pandemic in North Aceh Regency. This research is survey research with a sampling approach, the number of samples used in this study is 131 MSME actors in North Aceh Regency which are determined by purposive sampling. The data were analyzed using the Structural Equational Modeling (SEM) software Amos. Based on a survey of marketing managers and MSME managers, this study shows that MSMEs face various internal and external pressures to adopt digital marketing platforms as a medium to improve their marketing. This can be seen from the low perception of respondents on the influence of the entrepreneurial orientation variable on marketing performance. However, in this case, MSME Marketing Performance is influenced by digital marketing and marketing orientation, each coefficient value for digital marketing is 0.215 and CR 3.387 (P-Value 0.000 < 0.05) and marketing orientation is 0.621 and CR 8.466 (P-Value 0.000 < 0.05). ). The involvement of digital marketing and marketing orientation in MSMEs is expected to increase the company's performance and income. To increase digital marketing engagement, MSME actors who focus on relationship-based interactions with their customers through various digital marketing platforms and on-line buying and selling sites are still expected. This research shows how some companies outside of MSMEs have achieved this. This study makes an important contribution in improving the marketing performance of MSMEs through the relationship of digital marketing platforms, customer orientation and entrepreneurial orientation.
PEMBERDAYAAN PELAKU UMKM SEBAGAI UPAYA PENINGKATAN LITERASI EKONOMI BAGI SANDWICH GENERATION Mariyudi, Mariyudi; Yunus, Saifuddin Yunus; Anwar, Khairil; Matriadi, Faisal Matriadi; Ikramuddin, Ikramuddin; Fadhla, Teuku; Wiratama, Rio Wiratama; Askari, Muhammad Pavel
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.32147

Abstract

Desa Hagu Selatan merupakan salah satu desa yang ada di Kota Lhokseumawe dengan fenomena sosial yang menunjukkan banyak kaum perempuan memikul beban tanggung jawab besar kepada orang tua lanjut usia dan anak-anak secara bersamaan yang tercermin dalam sandwich generation. Program pengabdian kepada masyarakat ini diharapkan dapat memberikan informasi terkait inovasi dan kreatifitas yang dapat dilakukan pelaku UMKM dalam meningkatkan produktifitas bisnis mereka. Selain itu pelaksana juga melakukan pendampingan dan pemberdayaan pelaku UMKM dalam pengembangan bisnis, dan memberikan pemahaman kepada sandwich generation tentang pentingnya peran ganda mereka dalam menciptakan keluarga yang bahagia. Metode yang digunakan adalah Collaborative Decision Making: Community-Based Methods dengan pendekatan SARAR terhadap 25 perempuan sandwich generation. Kegiatan yang berlangsung selama dua hari ini dilaksanakan secara atraktif dan partisipatif dalam bentuk presentasi, diskusi tanya jawab, dan curah pendapat. Masyarakat yang merupakan peserta perempuan sandwich generation mengaku sangat tertarik dengan isu dan tema yang dipilih karena merasakan manfaat yang sangat besar bagi kelangsungan hidup mereka. Peningkatan daya tarik dan minat yang dibarengi dengan peningkatan kemampuan terhadap digital parenting diharapkan dapat meningkatkan ekonomi masyarakat Desa Hagu Selatan.
Pengaruh Live Streaming, Discount Dan Cash On Delivery Terhadap Keputusan Pembelian Pengguna Tiktok Shop Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh Fadil Akbar; Chalirafi Chalirafi; Mariyudi Mariyudi; Rahmaniar Rahmaniar
Jurnal Intelek Insan Cendikia Vol. 2 No. 5 (2025): MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, discount, dan metode pembayaran cash on delivery (COD) terhadap keputusan pembelian pengguna TikTok Shop di kalangan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada responden. Hasil analisis menunjukkan bahwa variabel live streaming dan cash on delivery berpengaruh positif dan signifikan terhadap keputusan pembelian. Sebaliknya, variabel discount menunjukkan pengaruh negatif dan signifikan, yang mengindikasikan bahwa potongan harga yang terlalu besar dapat menurunkan kepercayaan konsumen terhadap kualitas produk. Temuan ini menunjukkan bahwa strategi pemasaran yang interaktif dan metode pembayaran yang memberikan rasa aman lebih efektif dalam mendorong keputusan pembelian di platform e-commerce berbasis media sosial seperti TikTok Shop.
Pengaruh Live Streaming, Price, Content Marketing, Online Customer Review Dan Gaya Hidup Terhadap Keputusan Pembelian Batu Giok Aceh (Studi Kasus Pada Kabupaten Bireuen Dan Kota Lhokseumawe Muhammad Farhan; Chalirafi Chalirafi; Mariyudi Mariyudi; Ikramuddin Ikramuddin
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Keputusan pembelian merupakan indikator penting dalam mengukur efektivitas strategi pemasaran digital, terutama pada produk dengan nilai budaya dan estetika seperti Batu Giok Aceh. Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, price (harga), content marketing, online customer review, dan gaya hidup terhadap keputusan pembelian Batu Giok Aceh. Teknik pengambilan sampel menggunakan metode random sampling terhadap 130 responden yang pernah membeli batu giok secara online. Hasil penelitian menunjukkan bahwa kelima variabel independen memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Di antara variabel tersebut, gaya hidup menjadi faktor yang paling dominan memengaruhi keputusan pembelian. Temuan ini menegaskan pentingnya optimalisasi strategi pemasaran digital, khususnya penggunaan live streaming yang interaktif, harga yang kompetitif, konten pemasaran yang relevan, serta ulasan pelanggan dan gaya hidup konsumen dalam membentuk keputusan pembelian. Penelitian ini dapat menjadi referensi bagi pelaku usaha batu giok dalam mengembangkan pendekatan pemasaran berbasis digital yang lebih tepat sasaran.
THE EFFECT OF RETAILING MIX ON COSMETIC PURCHASE DECISION (Case Study at Roma Cosmetic Store in Lhokseumawe City) Dirra Vachira; Yuli Asbar; Naufal Bachri; Mariyudi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 2 (2023): July (July-September)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i2.1025

Abstract

This study aims to find out how the influence of retailing mix on cosmetic purchasing decisions at the Roma Cosmetik Store in Lhokseumawe City. The independent variables used in this study consisted of product, price, location, service, promotion, and store atmosphere. The data used in this study was primary data obtained by distributing questionnaires to 96 respondents who made cosmetic purchases at the Cosmetic Roma Store in Lhokseumawe City. The data analysis technique used is multiple linear regression analysis using the help of SPSS software version 26. The results showed that products, prices, services, and promotions partially had a positive and significant effect on the purchase decision of cosmetics at the Roma Cosmetik Store in Lhokseumawe City. Meanwhile, the location and atmosphere of the store have a positive but not significant effect on the decision to buy cosmetics at the Roma Cosmetik Store in Lhokseumawe City. Meanwhile, the results of simultaneous testing showed that the product, price, location, service, promotion, and store atmosphere simultaneously had a significant effect on the purchase decision of cosmetics at the Roma Cosmetik Store in Lhokseumawe City.
THE EFFECT OF WEBSITE QUALITY, PRICE AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN BUKALAPAK E-COMMERCE (CASE STUDY ON MALIKUSSALEH UNIVERSITY STUDENTS) Alfaridho; Chalirafi; Mariyudi; Agustinawati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1552

Abstract

This study aims to determine how the influence of website quality, price and service quality on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. The data used in this study was primary data obtained by distributing questionnaires to 96 students who used Bukalapak. The questionnaire trial consisted of a validity test and a reliability test using Cronbach's Alpha method. The classical assumption test uses the normality test, the multicollinearity test and the heterokedasticity test. Test the hypothesis using t-test (partial), F-test (simultaneous), and coefficient of determination R2. The data analysis technique used is multiple linear regression using the help of SPSS software version 26. The results showed that the website quality variable did not affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. While the price and service quality variables partially have a positive and significant effect on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. Meanwhile, the test results simultaneously show that website quality, price and service quality simultaneously affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. The results of the coefficient of determination test found that Bukalapak e-commerce customer satisfaction in Malikussaleh University students was influenced by website quality, price and service quality by 21.6%, the remaining 78.4% was influenced by variables outside this study.
THE INFLUENCE OF CASHBACK, FLASH SALE AND PAYLATER ON IMPULSIVE PURCHASES OF SHOPEE USERS IN LHOKSEUMAWE CITY: Putri Dinda Pertiwi; Samsul Bahri; T. Edyansyah; Mariyudi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1688

Abstract

The purpose of this study was to determine Cashback, Flash Sale and Paylater on impulse purchases of Shopee users in Lhokseumawe City. Data for this study were collected through a survey method using a questionnaire as a data collection instrument. The population in this study were 97 shopee users in Lhokseumawe City. Hypotheses, coefficients are determined using the SPSS version 29.0 program. The results of this study indicate that simultaneously Cashback, Flash Sale and Paylater have a significant positive effect on impulse purchases of Shopee users in Lhokseumawe City. Partially, each variable, namely Cashback, Flash Sale and Paylater , has a positive and significant effect on impulse purchases of shopee users in Lhokseumawe City. The Adjusted R Square value of 0.204 obtained by the variable can be explained by the independent variable, namely Cashback, Flash Sale, and Paylater by 20.4% while the remaining 79.6% can be explained by other variables not analyzed by this study.
ACCOUNTING FACTORS INFLUENCING FINANCIAL MANAGEMENT (THE EXPERIMENTAL ANALYSIS) Hendra Raza; A Hadi Arifin; Rico Nur Ilham; Mariyudi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1845

Abstract

This research aims to examine accounting factors affecting financial management. It examines the various effects of financial statement transparency, financial statement accessibility, and financial accounting system on trust in financial management. This research is a quantitative study with an experimental method. A total of 60 respondents took part in the experiment. For a greater degree of usability, this research selected respondents from the government financial management environment. In the first hypothesis testing, all respondents were involved in a two-way ANOVA. In the second, third, and fourth hypotheses testing, 15 respondents were not eligible for a manipulation check and three others failed to understand their roles, leaving only 42 who were considered eligible for further analysis. The analysis was conducted by multiple linear regression using SPSS software. The results show sthat there were no differences in financial statement transparency, financial statement accessibility, and financial accounting system. It was also found that each of financial statement transparency, financial statement accessibility, and regional financial accounting system had a positive effect on trust in financial management.
Pengaruh Kualitas Produk, Service Quality, Dan Store Atmosphere Terhadap Kepuasan Pelanggan Di Havana Garden Coffee Kabupaten Bireuen Nur Amalia; Naufal Bachri; Mariyudi Mariyudi; Halida Bahri
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 6 (2025): Desember 2025 - Januari 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan industri kedai kopi di Indonesia terus menunjukkan tren peningkatan; namun, beberapa kedai kopi masih menghadapi tantangan dalam memenuhi harapan pelanggan, termasuk Havana Garden Coffee di Kabupaten Bireuen. Studi ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas layanan, dan suasana toko terhadap kepuasan pelanggan. Pendekatan kuantitatif digunakan melalui penyebaran kuesioner kepada 102 responden yang telah mengunjungi Havana Garden Coffee. Instrumen penelitian dirancang menggunakan skala Likert lima poin untuk mengukur konsistensi rasa produk, ketepatan dan responsivitas layanan, serta kenyamanan lingkungan toko. Data dianalisis menggunakan Structural Equation Modeling berbasis SmartPLS untuk menguji hubungan langsung antar variabel. Hasil menunjukkan bahwa kualitas produk, kualitas layanan, dan suasana toko masing-masing memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Temuan ini menekankan bahwa kualitas produk yang konsisten, layanan yang ramah dan responsif, serta suasana yang nyaman memainkan peran penting dalam membentuk kepuasan pelanggan. Oleh karena itu, peningkatan ketiga aspek ini dapat meningkatkan pengalaman pengunjung dan mendorong kunjungan berulang.
Co-Authors A Hadi Arifin Agustinawati Aini, Nyak Qurratu Akhyar, Chairil Al Farizi, Reza Alfaridho Arifin, A. Hadi Arnawan Hasibuan Askari, Muhammad Pavel Ayu Anora Bahri, Halida Baidhawi Baidhawi Chalirafi, Chalirafi Cindenia Puspasari Dirra Vachira EM Yusuf Iis Fadhilati, Nyak Intan Fadhla, Teuku Fadil Akbar Farizi, Reza Al Firli Ariski Fitri Yusriani Halimatus Sakdiah Hamdiah Hamdiah Hasibuan, Muhammad Rafif Fadhlurrahman Hasibuan, Muhammad Rafif Fadlurrahman Hendra A Heriyana Heriyana Herman Fithra Ibrahim Qamarius Ibrahim Qamarius, Ibrahim Ikramuddin Ikramuddin Ikramuddin, Ikramuddin Jaya, Wahyu Indra Jullimursyida Juni Ahyar Juni Ahyar Khairil Anwar Khairil Anwar Lisa Noverita M Sayuti Maemonah, Maemonah Mardiana Mardiana Mardiana Mardiana Marthin Verdinan Matriadi, Faisal Matriadi, Faisal Matriadi Muchsin Muchsin Mucshin Mucshin Muhammad Daud Muhammad Farhan Naufal Bachri, Naufal Nur Amalia Nur Faliza Puspasari, Cindeni Putri Dinda Pertiwi Rahmaniar Rahmaniar Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Rico Nur Ilham Rika Andriani Br Sinaga Rika Wulandari Rizka Astuti Rizky Almunadiansyah Roid, Fahrian Roni, Muhammad Rusydi Rusydi Rusydi Rusydi Safitri Safitri Samsul Bahri Sapna Biby Sarah Akila Sayuti, Muhammad Sindy Claudia Siregar, Widyana Verawaty T. Edyansyah, T. Edyansyah Tarmizi Abbas Teuku Fadhla Wiratama, Rio Wiratama Yuli Asbar Yunus, Saifuddin Yunus