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All Journal Jurnal Siasat Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Inovasi Bisnis (Inovbiz) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) Journal of Malikussaleh Public Economics Visioner & Strategis Journal Research of Social Science, Economics, and Management Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Buletin Pengabdian
Mariyudi Mariyudi
Universitas Malikussaleh
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PENGARUH KUALITAS PELAYANAN, KETEPATAN WAKTU DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN PADA PENGIRIMAN SHOPPE EXPRESS (SPX) DI PLATFORME-COMMERCE SHOPPE Sindy Claudia; Mariyudi Mariyudi; Chalirafi Chalirafi; Mucshin Mucshin
Jurnal Intelek Insan Cendikia Vol. 2 No. 7 (2025): JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Kualitas pelayanan, Ketepatan waktu, dan Kepercayaan Terhadap Kepuasan Pelanggan pada Pengiriman Shopee Express di platform E-commerce Shopee. Penelitian ini menggunakan pendekatan kuantitatif dan data primer yang diperoleh melalui wawancara dan dokumentasi serta dengan menyebarkan kuesioner atau angket secara langsung sebagai instrument pengumpulan data, dan data sekunder yang terkait dengan penelitian ini diperoleh dari instansi terkait yaitu Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Sampel pada penelitian ini yaitu 100 responden. Metode pengambilan sampel menggunakan Non-probability Sampling dengan teknik pengambilan sampel Purposive Sampling. Penelitian ini menggunakan software SPSS (Statistical Package for the Social Science). Hipotesis, koefisien ditentukan dengan menggunakan program SPSS versi 26.0. Hasil penelitian ini menunjukkan secara parsial, variabel kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada pengiriman Shopee Express di platform E-commerce Shopee atau secara statistik 0,035 > 0,05 dan nilai thitung lebih besar dari ttabel (2,142 >1,984). Kemudian untuk variabel Ketepatan waktu juga berpengaruh positif dan signifikan  terhadap kepuasan pelanggan dimana nilai signifikan ketepatan waktu 0,008 < 0,05 dan nilai thitung lebih besar dari ttabel (2,695 > 1,984). Variabel Kepercayaan berpengaruh positif dan signifikan terhadap kepuasan pelanggan dimana niai signifikan variabel kepercayaan yaitu 0,002 < 0,05 dan memiliki nilai thitung lebih besar dari ttabel ( 3,147 > ttabel 1,984. Kualitas pelayanan ketepatan waktu dan kepercayaan bersama-sama berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada pengiriman Shopee Express di platform E-commerce Shopee.
The Influence of Influencers, Video Duration, and Discounts on Impulsive Buying of Bostanten Brand on TikTok Shop Rika Andriani Br Sinaga; Mariyudi Mariyudi; Sapna Biby; Rahmaniar Rahmaniar
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study aims to examine the influence of influencers, video duration, and discounts on impulsive buying behavior of Bostanten products in TikTok Shop. The research was conducted using a quantitative approach with primary data collected through questionnaires distributed to 100 respondents who had previously purchased Bostanten products. Multiple linear regression analysis with SPSS version 25.0 was employed to test the proposed hypotheses. The findings indicate that influencers have a positive and significant effect on impulsive buying (p-value 0.002 < 0.05; t-value 1.756 > t-table 1.665). Video duration also shows a significant and positive impact (p-value 0.004 < 0.05; t-value 2.943 > t-table 1.665). Similarly, discounts significantly influence impulsive buying (p-value 0.001 < 0.05; t-value 3.327 > t-table 1.665). The adjusted R² value of 0.583 demonstrates that 58.3% of impulsive buying behavior can be explained by the independent variables, while the remaining 41.7% is influenced by other factors not included in this model. These results highlight the importance of social media marketing strategies, especially the role of influencers, engaging video content, and price promotions, in shaping consumer impulsive buying decisions. The study contributes to the understanding of digital marketing effectiveness and provides insights for practitioners in designing promotional strategies on social commerce platforms such as TikTok Shop.
PENGARUH PRODUK, KEBIASAAN BERBELANJA, DAN KEMUDAHAN PENGGUNAAN TERHADAP PERILAKU PEMBELIAN PADA PLATFROM E-COMMERCE SHOPEE Rahmawati Rahmawati; Mariyudi Mariyudi; Jullimursyida Jullimursyida; Hamdiah Hamdiah
Jurnal Intelek Insan Cendikia Vol. 2 No. 8 (2025): AGUSTUS 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

  Penelitian ini bertujuan untuk menganalisis pengaruh produk, kebiasaan berbelanja, dan kemudahan penggunaan terhadap perilaku pembelian pada Platfrom E-commerce Shopee di kalangan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner yang dibagikan kepada 100 responden yang dipilih dengan teknik pengambilan sampel non probability. Analisis data dilakukan menggunakan Regresi Linier Berganda menggunakan software SPSS (Staristikal Package for the Scocial Sciences) versi 26.0 untuk melihat pengaruh variabel independent terhadap variabel dependen. Hasil penelitian secara parsial menunjukan bahwa produk berpengaruh positif dan signifikan terhadap perilaku pembelian secara statistik t hitung > t tabel (2,07 > 1,984) dengan tingkat signifikansi 0,041 < 0,05, diikuti kebiasaan berbelanja berpengaruh positif dan signifikan terhadap perilaku pembelian secara statistik t hitung > t tabel (7,204 > 1,984) dengan tingkat signifikansi 0,000 < 0,05 dan kemudahan penggunaan berpengaruh signifikan terhadap perilaku pembelian secara statistik t hitung > t tabel (-5,597 < 1.984) dengan tingkat signifikansi 0,000 < 0,05. Ketiganya sama-sama berpengaruh signifikan terhadap perilaku pembelian pada platfrom e-commerce Shopee dikalangan mahasiswa/i Fakultas Ekonomi dan Bisnis Universitas Malikussaleh.
Customer Loyalty In E-Commerce: An Exploration Of Its Influencing Factors Ikramuddin, Ikramuddin; Mariyudi, Mariyudi; Matriadi, Faisal; Roni, Muhammad; Ahyar, Juni
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol. 25 No. 1 (2024): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v25i1.1264

Abstract

The purpose of this study is to ascertain the impact of electronic word-of-mouth, trust, and customer satisfaction on customer loyalty among Lhokseumawe City Lazada users. The primary data utilized in this study was collected by giving questionnaires to 140 consumers in Lhokseumawe City who had purchased products using the Lazada application. With the aid of SPSS software version 26, multiple linear regression is the data analysis technique employed. The findings indicated that partial satisfaction, trust, and electronic word-of-mouth had a favorable and significant impact on customer loyalty for Lazada users in Lhokseumawe City.
The Influence Of High-Performance Work Systems And Servant Leadership On Organizational Performance Through The Mediation Role Of Employee Work Engagement At Bank Indonesia Representative Aceh Jaya, Wahyu Indra; Matriadi, Faisal; Faliza, Nur; Marbawi, Marbawi; Mariyudi, Mariyudi; Ikramuddin, Ikramuddin; Arifin, A. Hadi
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol. 25 No. 1 (2024): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v25i1.1265

Abstract

The purpose of this research is to examine the influence of high-performance work systems and servant leadership on organizational performance through the mediating role of employee engagement at Bank Indonesia Lhokseumawe Representative Office. The data in this research were 133 employees who responded to the questionnaire distributed via Google Forms. The data analysis tool uses Structural Equation Modeling (SEM) which is operated with Amos. The research results found that High-Performance Work Systems (HPWS) and Servant Leadership have a significant effect on employee engagement and employee performance. Employee engagement also significantly improves employee performance. In testing the mediating effect of employee engagement, it became a partial mediating variable between High-Performance Work Systems (HPWS) and Servant Leadership on the performance of Bank Indonesia Aceh Representative employees. It is hoped that the results of this research will provide an important contribution to stakeholders in developing employee development strategies as an important resource for every organization.
Sosialisasi Penanganan Dini Kebakaran pada Sekolah di Lhokseumawe-Aceh Utara Hasibuan, Arnawan; Sayuti, Muhammad; Fithra, Herman; Siregar, Widyana Verawaty; Mariyudi, Mariyudi; Puspasari, Cindenia; Hasibuan, Muhammad Rafif Fadhlurrahman; Fadhilati, Nyak Intan; Al Farizi, Reza
Jurnal Solusi Masyarakat Dikara Vol 3, No 2 (2023): Agustus 2023
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

Pada umumnya Sekolah Menengah Atas (SMA) merupakan sekolah lanjutan yang lebih banyak menggunakan peralatan-peralatan laboratorium dengan mesin tenaga listrik dan bahan-bahan kimia, terutama di Kota Lhokseumawe dan Aceh Utara. Program pembelajaran yang menggunakan laboratorium yang menggunakan peralatan dan bahan-bahan kimia mudah terbakar yang kegiatannya berisiko tinggi terhadap bencana kebakaran. Kegiatan ini bertujuan untuk memberikan pemahaman tentang betapa pentingnya pengetahuan siswa tentang penanganan dini kebakaran. Metode yang dilakukan dalam pelaksanaan sosialisasi adalah metode presentasi dilanjutkan dengan tanya jawab. Materi yang akan disampaikan tentang pemahaman penanganan dini bila terjadi kebakaran berupa pengenalan jenis-jenis alat pemadam api ringan (APAR), cara penggunaan alat pemadam api ringan (APAR) dan sikap atau tindakan ketika terjadi kebakaran. Hasil yang diperoleh dari kegiatan ini adalah meningkatnya pemahaman peserta yang awalnya hanya ada 50,6 menjadi 89,4 dengan kategori siap dan sangat siap setelah diberikan sosialisasi tentang penanganan dini kebakaran. Dengan adanya sosialisasi ini, dapat meningkatkan pemahaman tentang penanganan dini kebakaran sehingga terciptanya kesiagapan diri dalam menghadapi bencana kebakaran.
Pelatihan Simulasi Tanggap Darurat Kebakaran di SMA Lhokseumawe dan Aceh Utara Sayuti, Muhammad; Hasibuan, Arnawan; Baidhawi, Baidhawi; Siregar, Widyana Verawaty; Mariyudi, Mariyudi; Puspasari, Cindenia; Hasibuan, Muhammad Rafif Fadlurrahman; Fadhilati, Nyak Intan; Farizi, Reza Al
Jurnal Solusi Masyarakat Dikara Vol 2, No 3 (2022): Desember 2022
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

SMK (sekolah menengah kejuruan) dan SMA (Sekolah Menengah Atas merupakan sekolah lanjutan yang lebih banyak menggunakan peralatan-peralatan laboratorium dengan mesin tenaga listrik dan bahan-bahan kimia, terutama di Kota Lhokseumawe dan Aceh Utara. Program pembelajaran yang menggunakan laboratorium yang menggunakan peralatan dan bahan-bahan kimia mudah terbakar yang kegiatannya berisiko tinggi terhadap bencana kebakaran. Kegiatan ini bertujuan untuk memberikan pemahaman tentang betapa pentingnya pengetahuan siswa tentang tanggap darurat kebakaran dan memberikan simulasi dan praktek secara langsung di lapangan terbuka agar lebih mudah dipahami. Metode pelaksanaan dilakukan dengan cara membuat pelatihan simulasi tanggap darurat kebakaran di SMA Lhokseumawe dan Aceh Utara. Metode ini terbagi menjadi 5 tahap yakni Analisis Situasi dan Survei, Penentuan permasalahan prioritas, Solusi Yang diusulkan, Luaran (Outcome), Evaluasi dan Pendampingan. Hasil yang diperoleh dari   kegiatan   ini   adalah   dapat   meningkatkan pengetahuan   dan   keterampilan   dalam menjalankan sikap tanggap darurat terhadap bencana kebakaran.
PRICE THE MAIN CONDITION FOR COFFEE EXPORTS AN ANALYSIS WITH GOOD NEWS AND BAD NEWS APPROACHES IN INDONESIA Anwar, Khairil; Mariyudi, Mariyudi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 2 (2021): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.491 KB) | DOI: 10.54443/ijebas.v1i2.83

Abstract

This study aims to analyze the effect of prices and income of the United States of America on 5 superior commodities in Indonesia and see between good news and bad news. The research data uses quarterly data from 2005Q1-2017Q4. The research model uses the TGARCH model. The results show that the income per capita of the United States, the previous price per commodity and previous exports have a positive and significant influence on commodity exports. However, the effect of per capita income on superior rubber commodities was found to have a negative and significant effect. This indicates an increase in foreign income will reduce rubber exports. Extreme volatility shocks occur in palm oil and other agriculture. High volatility is only cocoa commodity. Meanwhile, for coffee and rubber, the volatility is low. 3 commodities that have symmetrical information are coffee, cocoa, and other agriculture. Asymmetric information on palm oil and rubber commodities.
DETERMINANTS OF MSME COMPETITIVENESS IN ACEH PROVINCE Akhyar, Chairil; Ikramuddin, Ikramuddin; Yusuf Iis, Em.; Mariyudi, Mariyudi
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 1 No. 2 (2021): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.864 KB) | DOI: 10.54443/ijerlas.v1i2.46

Abstract

Micro, Small and Medium Enterprises are one of the drivers of national economic growth, because of their ability to absorb workers equal to 95% with a total investment of 60.4%. This study aims to examine the effect of capital capability, empowerment, and product innovation on the competitiveness of micro, small and medium enterprises. And the role of product innovation as a mediating variable in the indirect influence between the coaching program and capital on the competitiveness of micro, small and medium enterprises in Aceh. Study designs a Quantitative Research. This research was conducted on micro, small and medium enterprises (MSMEs) in Aceh Province, Indonesia. The population in this study were micro, small and medium enterprises (MSMEs). The research sample was determined by purposive sampling, with a sample size of 272 SMEs. While the data analysis tool usesStructural Equation Modeling (SEM) Amos to test the effect between exogenous variables and endogenous variables. Pdirect effect test found that capital has no effect on product innovation by -0.035, P-Value 0.754 (Not supported H1). Empowerment has a significant effect on product innovation by 0.249, p-value 0.030 (Supported H2). Capital has a significant effect on the competitiveness of SMEs by 0.220, p-vale 0.014 (Supported H3). Empowerment has a significant effect on MSME competitiveness by 0.542, and p-value 0.000 (Supported H4), and product innovation has a significant effect on MSME competitiveness by 0.274 and p-value 0.000 (supported H5). To test the indirect effect using the Sobel test calculator, it was found that product innovation variables were able to partially mediate the relationship between capital and empowerment on the competitiveness of SMEs. The results of the study indicate that the Empowerment and Product Innovation variables have a significant effect on the competitiveness of MSMEs both directly and indirectly, except for the Capital variable which is found to be insignificant to Product Innovation. Finally, the researcher concludes that the competitiveness of micro, small and medium enterprises in Aceh is determined by the factors of capital capability, empowerment program and product innovation.
MARKETING PERFORMANCE DEVELOPMENT: APPLICATION OF THE CONCEPT OF DIGITAL MARKETING AND MARKET ORIENTATION STRATEGY IN THE MSME SECTOR Ikramuddin, Ikramuddin; Matriadi, Faisal; Yusuf Iis, Em.; Mariyudi, Mariyudi
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 1 No. 2 (2021): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v1i2.85

Abstract

Changes in consumer behavior require companies to rethink their marketing strategies, especially in the digital marketing era. The Covid-19 pandemic has suppressed the marketing performance of MSMEs in a negative direction, so MSMEs need to improve their marketing strategies towards the concept of digital marketing. This study aims to analyze the role of the digital marketing platform, marketing orientation and entrepreneur orientation on the marketing performance of MSMEs during the Covid-19 pandemic in North Aceh Regency. This research is survey research with a sampling approach, the number of samples used in this study is 131 MSME actors in North Aceh Regency which are determined by purposive sampling. The data were analyzed using the Structural Equational Modeling (SEM) software Amos. Based on a survey of marketing managers and MSME managers, this study shows that MSMEs face various internal and external pressures to adopt digital marketing platforms as a medium to improve their marketing. This can be seen from the low perception of respondents on the influence of the entrepreneurial orientation variable on marketing performance. However, in this case, MSME Marketing Performance is influenced by digital marketing and marketing orientation, each coefficient value for digital marketing is 0.215 and CR 3.387 (P-Value 0.000 < 0.05) and marketing orientation is 0.621 and CR 8.466 (P-Value 0.000 < 0.05). ). The involvement of digital marketing and marketing orientation in MSMEs is expected to increase the company's performance and income. To increase digital marketing engagement, MSME actors who focus on relationship-based interactions with their customers through various digital marketing platforms and on-line buying and selling sites are still expected. This research shows how some companies outside of MSMEs have achieved this. This study makes an important contribution in improving the marketing performance of MSMEs through the relationship of digital marketing platforms, customer orientation and entrepreneurial orientation.
Co-Authors A Hadi Arifin Agustinawati Akhyar, Chairil Al Farizi, Reza Alfaridho Arifin, A. Hadi Arnawan Hasibuan Askari, Muhammad Pavel Ayu Anora Bahri, Halida Baidhawi Baidhawi Chalirafi, Chalirafi Cindeni Puspasari Cindenia Puspasari Dirra Vachira EM Yusuf Iis Fadhilati, Nyak Intan Fadhla, Teuku Fadil Akbar Fahrian Roid Farizi, Reza Al Firli Ariski Fitri Yusriani Fitriatun Nadila Halimatus Sakdiah Hamdiah Hamdiah Harvina Sawitri Hasibuan, Muhammad Rafif Fadhlurrahman Hasibuan, Muhammad Rafif Fadlurrahman Hendra A Heriyana Heriyana Herman Fithra Ibnu Sina Ibrahim Qamarius Ibrahim Qamarius, Ibrahim Ikramuddin, Ikramuddin Jaya, Wahyu Indra Jullimursyida Juni Ahyar Juni Ahyar Khairil Anwar Khairil Anwar Lisa Noverita M Sayuti M Subhan Maemonah, Maemonah Mardiana Mardiana Mardiana Mardiana Marthin Verdinan Matriadi, Faisal Matriadi, Faisal Matriadi Muchsin Muchsin Mucshin Mucshin Muhammad Daud Muhammad Farhan Muhammad Pavel Askari Naufal Bachri, Naufal Nur Amalia Nur Faliza Nyak Qurratu Aini Putri Dinda Pertiwi Rahmaniar Rahmaniar Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Rico Nur Ilham Rika Andriani Br Sinaga Rika Wulandari Rizka Astuti Rizky Almunadiyansyah Roni, Muhammad Rusydi Rusydi Rusydi Rusydi Safitri Safitri Saifuddin Yunus Samsul Bahri Sapna Biby Sarah Akila Sayuti, Muhammad Sindy Claudia Siregar, Widyana Verawaty T. Edyansyah, T. Edyansyah Tarmizi Abbas Teuku Fadhla Widyana Verawaty Siregar Wiratama, Rio Wiratama Yuli Asbar Yunus, Saifuddin Yunus