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All Journal JUMAN Tools (Jurnal Manajemen Tools) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Humanities Education and Social Sciences Jurnal Abdimas Hawari Society International Journal of Management, Economic and Accounting
Mesra B
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Dampak Keterlibatan Pelanggan pada Loyalitas terhadap Produk Halal: Peran Mediasi Kepuasan Mesra B; Surya, Elfitra Desy; Asman, Muhammad Syahrin
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.709

Abstract

Penelitian ini mengeksplorasi keterlibatan konsumen untuk meningkatkan loyalitas pelanggan terhadap produk halal. Studi ini bertujuan untuk menguji dan menganalisis pengaruh keterlibatan konsumen dalam meningkatkan loyalitas pelanggan terhadap produk halal melalui kepuasan. Penelitian ini dilakukan dengan menggunakan metode kuantitatif, yaitu data penelitian berupa angka dan analisis statistik. Populasi dalam penelitian ini adalah pelanggan yang berbelanja oleh-oleh khas Medan, sebanyak 200 pelanggan. Hasil penelitian menunjukkan bahwa variabel psikologis, perilaku, dan kognitif berpengaruh positif dan signifikan terhadap kepuasan, sementara emosi tidak memiliki pengaruh signifikan terhadap kepuasan. Keterlibatan konsumen tidak berjalan efektif dalam meningkatkan loyalitas pelanggan terhadap produk halal karena beberapa kondisi, seperti keterbatasan pengetahuan dan pengalaman serta pemahaman konsumen tentang produk halal yang mengurangi motivasi dan keinginan konsumen untuk mengonsumsi produk halal. Kontribusi dalam bidang ini adalah memberikan masukan kepada pelaku industri oleh-oleh khas Medan untuk lebih memperhatikan logo halal pada produk yang dihasilkan guna meningkatkan kepuasan dan loyalitas pelanggan.
Self-Competence Development Strategy for UNPAB Postgraduate Students Mesra B; Risliana Octavia Siregar
International Journal of Management, Economic and Accounting Vol. 3 No. 6 (2025): December 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

Self-competence development is an important aspect in improving the quality of human resources at the postgraduate education level. This study aims to analyze the self-competency development strategies of Postgraduate students of the Master of Management Study Program, Universitas Pembangunan Panca Budi (UNPAB) as well as their supporting and inhibiting factors This study uses a qualitative approach with a case study design. Data were obtained through in-depth interviews, limited observations, and documentation of postgraduate students of the UNPAB master's program of management who were selected purposively. Data analysis was carried out using the Miles and Huberman interactive model.The results of the study show that the development of self-competence is carried out through strengthening hard skills and soft skills at the same time. Hard skills are developed through academic activities and research, while soft skills are developed through discussions, presentations, teamwork, and time management. Intrinsic motivation and support of the academic environment are the main supporting factors, while time constraints and workload are the inhibiting factors. This study confirms that the development of self-competence of postgraduate students is influenced by the readiness of individuals as adult learners and institutional support.
SOCIAL MEDIA ANALYSIS AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY AT PT. KATIGA RITEL STRENGINDO (K3 MART) MEDAN Jhony; Mesra B; Muhammad Dharma Tuah Putra Nasution
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4383

Abstract

The retail industry in Indonesia has undergone a significant transformation, triggered by the penetration of the internet and social media, which have changed consumer behavior. This study aims to analyze how social media and service quality affect customer satisfaction and loyalty at PT. Katiga Ritel Strengindo (K3 Mart) Medan. This study examines the relationship between social media marketing activities, service quality, customer satisfaction, and loyalty using a quantitative approach with a sample of 83 K3 Mart Medan consumers. Data were obtained through a survey and then analyzed using the Partial Least Squares (PLS) method. The results show that social media has a positive effect on customer satisfaction and loyalty, with satisfaction acting as a mediator that strengthens the relationship between social media and loyalty. In addition, service quality has a significant effect on customer satisfaction and loyalty, with satisfaction also acting as a mediator. This study provides a theoretical contribution to enriching the literature on the relationship between social media, service quality, satisfaction, and customer loyalty in the modern retail sector, particularly in the context of lifestyle marts in Indonesia. Practically, the results of this study provide recommendations for K3 Mart management to increase interaction on social media, improve service quality, and improve the physical aspects of the store in order to continuously increase customer satisfaction and loyalty.
ANALYSIS OF TAX KNOWLEDGE AND TAX SERVICE ON TAX PAYMENT DECISIONS WITH PERCEPTION OF TAX OFFICER CREDIBILITY AS A MODERATING VARIABLES ON TAXPAYERS IN SAMPALI VILLAGE PERCUT SEI TUAN DISTRICT M. Fadly Azmi; Mesra B; Erwansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18639598

Abstract

Study This aim For analyze influence knowledge taxes and services tax authorities to decision pay tax with perception credibility officer tax as variables moderation on mandatory tax in Sampali Village , District Percut Sei Tuan. Research This use approach quantitative with sample as many as 85 mandatory selected tax​ through Slovin's formula . Data collected through survey and analyzed use Partial Least Squares (PLS) method . Research results show that knowledge taxes , services tax authorities , and perceptions credibility officer tax influential positive and significant to decision pay tax . In special , perception credibility officer tax play a role as variables strengthening moderation​ influence knowledge tax to decision pay taxes , however No strengthen influence service tax authorities . Findings This give contribution for Directorate General of Taxes in formulate strategies for increase quality service tax authorities and strengthen credibility officer taxes to optimize compliance must tax . Therefore Therefore , it is recommended that the Lubuk Pratama Tax Office Pakam Keep going repair system communication with must taxes , strengthening training professional for officer taxes , as well as increase awareness public about importance compliance tax through various educational programs .
SOCIAL MEDIA ANALYSIS AND SERVICE INNOVATION ON SATISFACTION WITH TRUST AS AN INTERVENING VARIABLE AT THE POPULATION SERVICE AND CIVIL REGISTRATION OFFICE OF MEDAN CITY Lusianna Banurea; Mesra B; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18501653

Abstract

Digital transformation encourages public service agencies to optimize social media and service innovation to improve satisfaction by strengthening trust. This study analyzes the influence of social media and service innovation on public satisfaction with trust as an intervening variable at the Population and Civil Registration Office of Medan City. The method used is quantitative with a sample of 98 respondents (service users in the last 12 months). Primary data were collected through questionnaires and analyzed using PLS-SEM (SmartPLS). The instruments met the requirements for convergent validity (outer loadings ≥ 0.60; AVE ≥ 0.552) and reliability (Cronbach's Alpha ≥ 0.723; CR ≥ 0.829). The results show that social media has a positive and significant effect on satisfaction (β=0.254; p=0.005) and trust (β=0.155; p=0.049). Service innovation has a positive but insignificant effect on satisfaction (β=0.120; p=0.175), but a positive and significant effect on trust (β=0.490; p=0.000). Trust has a positive and significant effect on satisfaction (β=0.324; p=0.000). The mediation test shows that social media → trust → satisfaction is not significant (p=0.113), while service innovation → trust → satisfaction is significant (p=0.005). The explanatory power of the model is strong (R² trust=0.705; R² satisfaction=0.889). Practical implications: strengthening social media content and responses needs to be accompanied by innovations that increase trust—such as process transparency, real-time status tracking, and SLA standards—in order to have a direct impact on satisfaction.
PENINGKATAN DAYA JUAL UMKM MELALUI PEMASARAN DIGITAL PRODUK GULA MERAH DAN ANYAMAN DAUN PANDAN DI DESA KOTA PARI SERDANG BEDAGAI Mesra B
Jurnal Abdimas HAWARI : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): November 2025
Publisher : CV. HAWARI

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Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan daya jual produk UMKM di Desa Kota Pari, Kabupaten Serdang Bedagai, melalui penerapan strategi pemasaran digital. Mitra kegiatan merupakan pelaku usaha gula merah dan kerajinan anyaman daun pandan yang mengalami kendala dalam menjangkau pasar yang lebih luas akibat keterbatasan pengetahuan dan akses terhadap teknologi pemasaran modern. Metode kegiatan meliputi observasi awal, pelatihan digital marketing, serta pendampingan langsung dalam pembuatan akun bisnis, konten promosi, dan pengemasan produk. Hasil kegiatan menunjukkan bahwa mitra mengalami peningkatan pengetahuan dan keterampilan dalam memanfaatkan media sosial dan platform e-commerce. Produk UMKM yang semula hanya dipasarkan secara konvensional kini telah memiliki identitas merek, kemasan menarik, serta dapat ditemukan di media daring. Kegiatan ini memberikan dampak positif dalam mendorong transformasi digital UMKM desa serta membuka peluang pengembangan pasar yang lebih luas secara berkelanjutan
Co-Authors , Elfitra Desy Surya Abdi Sugiarto Abdul Hakim Nasution Afrizal Andy Saddam Ikhsan Angga Pratama Sembiring Asman, Muhammad Syahrin Erlina Satrin NY Erwansyah Faisal hakim Febrina Annisa Handoko Utama Hendra Fereddy Sitorus Jhony Lusianna Banurea M. Fadly Azmi M. Safwan Siddin Manuntun Pakpahan Megawati Mora Putri Merlinda Mhd. Rizky Perdana Putra Muhammad Dharma Tuah Putra Nasution Muhammad Haikal Muhammad Ibrahim Muhammad Imam Muhammad Khairul Ibaad Pohan Muhammad Syahrin Asman Muhammad Toyib Daulay Muhammad Zailani Sinaga Nila Rela Ria Simanjuntak Nila Rela Simanjuntak Nina Fenina Siagian Nur Fatiha Utami Nasution Nurafrina Siregar Priskanta Br Tarigan Raja Pardomuan H. Siregar Risliana Octavia Siregar Roy Enddharta Tumangor Roy Endharto Tumanggor Roy France MTH Sihotang Rudi Herbet Sianturi Ryan Dharmawan Laksana Sakinah Ramza Salamudin Sari Puspita Dewi Siti Nurmaizar Slamet Widodo Soufiana Hayati Sujarwo SUTRISNO Upik Bina Sari Maha Verianni Sinaga Wandi Bron Ohto Tumanggor Wim Pranata Zulkhaidir Irfan Siregar