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ANALYSIS OF FACTORS AFFECTING GUEST DECISION IN PURCHASE OF ROOM SERVICE IN HOTEL “GRAND INNA PADANG” Youmil Abrian; Arif Adrian; Rian Surendra
Journal of Business on Hospitality and Tourism Vol 5, No 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.459 KB) | DOI: 10.22334/jbhost.v5i2.165

Abstract

This paper was conducted to determine what factors encourage consumer decisions in choosing Grand Inna Hotel Padang, as well as the contribution of each of these factors. Researchers used the Grand Inna Hotel Padang because the hotel is owned by the government. Grand Inna Hotel Padang has unstable occupancy then affects to the hotel revenue. The results showed that there are 7 factors considered by consumers in rooms purchasing  Grand Inna hotel Padang, the 7 factors mentioned are price factors,  service factors, motivation and lifestyle factors, reference group factors, hospitality factors, MICE and brand image. Each of these factors contributes substantially to encouraging consumers to choose Grand Inna hotel Padang. The population of the study was consumers who had stayed at the Grand Inna  Hotel Padang. The sampling technique used purposive sampling with a total sample is 100 respondents. The data analysis technique is factor analysis to determine the factors considered by consumers and multiple regression analysis to determine the extent factors considered affect the purchasing decision. From the results of multiple regression analysis found that the 7 factors together have a significant effect on decision in decisions purchase room service at the Grand Inna Hotel Padang.
Tinjauan Potensi Fasilitas Daya Tarik Wisata Lubuk Paraku Kecamatan Lubuk Kilangan Kota Padang Rani Aprilya Putri; Trisna Putra; Arif Adrian
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 1 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v4i1.56472

Abstract

The background of this research is due to the lack of optimal development of the tourist attraction of Lubuk Paraku, Lubuk Kilangan District, Padang City. Lubuk Paraku has less potential to be developed in terms of the 4A tourist attraction indicators, namely Accessibility, Attraction, Amenities, Ancillary Service. This study describes the things that explain how the potential for tourist attraction in Lubuk Paraku, Lubuk Kilangan District, Padang City is based on the potential tourist attractions in Lubuk Paraku.This study uses a descriptive method with qualitative data, and uses a survey method. The data obtained were obtained from interviews, observation, and documentation. In conducting this research, the researchers involved 5 people who became informants in the study consisting of 2 Lubuk Paraku tourism managers, 1 local community member, and 2 visitors from the Lubuk Paraku tourist attraction. Researchers used purposive sampling techniques in conducting research and data analysis was carried out by means of reduction, presentation of data and drawing conclusions. Based on the results of this study, it can be concluded that the tourist attraction of Lubuk Paraku, Lubuk Kilangan District, has the potential to be developed in terms of attractions, such as natural tourist attractions and cultural tourist attractions as well as water and tropical forest tourist attractions along rivers, accessibilities such as access to get to Lubuk Paraku tourist attraction, Amenities such as existing facilities and facilities that can be developed, and Ancillary Services such as additional services and services for visitors while in Lubuk Paraku tourist attraction. With the development of Lubuk Paraku Tourism Attraction, it is hoped that it can have a good and positive impact on the world of tourism, especially in the city of Padang.
Pengaruh Adversity Quotient Dan Emotional Intelligence Terhadap Organizational Citizenship Behavior Karyawan Grand Rocky Hotel Bukittinggi Yolinda Ratna Fari; Youmil Abrian; Arif Adrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2023): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i3.1171

Abstract

This research is motivated by the importance of organizational citizenship behavior to increase productivity and effectiveness in an organization. High human fighting power will encourage the emergence of OCB behavior, namely someone who is able to survive in the face of difficulties while working will be able to carry out their obligations properly. However, according to the findings of this research conducted on employees of the Grand Rocky Hotel Bukittinggi, some employees with high OCB levels are still not able to do their jobs optimally. Therefore this research was conducted to find out whether adversity quotient and emotional intelligence affect organizational citizenship behavior of Grand Rocky Hotel Bukittinggi employees. The sample in this study were all 113 employees of the Grand Rocky Hotel Bukittinggi. Data analysis used in this study is multiple linear regression analysis. The results showed that there was a positive and significant adversity quotient with organizational citizenship behavior of employees. There is a positive and significant influence of emotional intelligence on organizational citizenship behavior of employees. Then adversity quotient and emotional intelligence both have a significant influence on organizational citizenship behavior of employees
Pengaruh Adversity Quotient Dan Emotional Intelligence Terhadap Organizational Citizenship Behavior Karyawan Grand Rocky Hotel Bukittinggi Yolinda Ratna Fari; Youmil Abrian; Arif Adrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2023): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i3.1171

Abstract

This research is motivated by the importance of organizational citizenship behavior to increase productivity and effectiveness in an organization. High human fighting power will encourage the emergence of OCB behavior, namely someone who is able to survive in the face of difficulties while working will be able to carry out their obligations properly. However, according to the findings of this research conducted on employees of the Grand Rocky Hotel Bukittinggi, some employees with high OCB levels are still not able to do their jobs optimally. Therefore this research was conducted to find out whether adversity quotient and emotional intelligence affect organizational citizenship behavior of Grand Rocky Hotel Bukittinggi employees. The sample in this study were all 113 employees of the Grand Rocky Hotel Bukittinggi. Data analysis used in this study is multiple linear regression analysis. The results showed that there was a positive and significant adversity quotient with organizational citizenship behavior of employees. There is a positive and significant influence of emotional intelligence on organizational citizenship behavior of employees. Then adversity quotient and emotional intelligence both have a significant influence on organizational citizenship behavior of employees
Meningkatkan Potensi Wisata Di Pantai Ujung Batu Padang Nidia Wulansari; Arif Adrian; Dadra Are Putra; Rizky Wulandari
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2023): Mei : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i2.1288

Abstract

Ujung Batu Beach has the potential to become a tourist destination. This potential, however, has not been completely realized. This community service project is intended to assist managers and the community in identifying existing potential. Location determination, work program determination, work program realization, and work program evaluation are the approaches used. This dedication has resulted in the production of supporting facilities such as signage, swings, flower pots, and garden seats. Furthermore, socialization was provided to the community so that it might play an active role in boosting tourist attraction.
KOMPARATIF STUDI TENTANG PENGARUH MUSICSCAPE TERHADAP CUSTOMER SATISFACTION DI COFFEE SHOP KOTA PADANG Wulansari, Nidia; Adrian, Arif; Wulandari, Dwi Pratiwi; Pratama, Vischa Mansyera; Putri, Athaya Fathinah
Ensiklopedia of Journal Vol 6, No 3 (2024): Vol. 6 No. 3 Edisi 3 April 2024
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v6i3.2422

Abstract

The purpose of this study is to analyze the effect of Musicscape on Customer Satisfaction at Coffee Shops in Padang City, and compare generation Y with generation Z. This type of research is classified as associative comparative research. In this study, the Endogenous variable (effect) is Customer Satisfaction (Y), the Exogenous variable (cause) is Musicscape (X), the population in this study is an unlimited population, which is consumers of coffee shops that provide music facilities in Padang city. The sample size for this study is 204 participants, with 102 samples of generation y and 102 samples of the centennial generation. This study used purposive sampling technique. The data analysis used is descriptive analysis using simple regression tests with the help of IBM SPSS version 29.00. The results showed that Musicscape has a positive and significant effect on customer satisfaction in Padang City Coffee Shop for both generations. This finding indicates that Musicscape innovation has succeeded in increasing customer satisfaction from Generation Y and Generation Z, providing a positive and significant effect on customer satisfaction.Keywords: Musicscape, Customer Satisfaction, Coffee Shop, Generation Y, Generation Z
Pengaruh Pengembangan Karir terhadap Loyalitas Karyawan di the BCC Hotel and Residence Rahmat Nofriyandri; Arif Adrian
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i4.500

Abstract

This study aims to evaluate the impact of career development on employee loyalty at The BCC Hotel and Residence, Batam. Utilizing a quantitative method with a causal associative approach, data were collected through questionnaires distributed to 52 hotel employees. The analysis was conducted using simple linear regression. The findings reveal that career development has a positive and significant effect on employee loyalty. Employees who perceive good career development opportunities tend to exhibit higher loyalty to the company. The highest levels of loyalty are reflected in positive attitudes toward work, while the need for more attention from direct supervisors highlights the importance of their involvement. This study underscores the significance of professional development in enhancing employee loyalty and recommends that companies continue to improve communication and pay more attention to employee needs and desires to maintain their loyalty.
Pengaruh E-Service Quality dan Trust Terhadap Keputusan Pembelian Jasa Kamar di Platform Traveloka pada Hotel Bintang 3 di Kota Padang Ummah, Kuntum Khaira; Adrian, Arif; Abrian, Youmil
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 2 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v4i2.69872

Abstract

Based on data from Traveloka in booking rooms at 3 Star Hotels in Padang City, there was instability reservation from December 2022 to June 2023 and there was also customer dissatisfaction with customers who made online room reservations which caused a lack of customer trust in Traveloka. This research aims to analyze the influence of e-service quality and trust on the decision to purchase a room at Traveloka (study of a 3-star hotel in Padang City). The type of research that the author conducted was quantitative using an associative approach, this was used to determine the influence of E-Service Quality (X1), Trust (X2), on Purchasing Decisions (Y). The population of this research is Traveloka customers who make room reservations via the Traveloka Site at 3 Star Hotels in Padang City. The sample for this research consisted of 350 respondents and used a sampling technique, namely a non-probability sampling technique using purposive sampling. The independent variables examined in this research are E-Quality Service and Trust for the dependent variable, namely Purchase Decisions using PLS-SEM analysis techniques and data descriptions. The results of this research show that the E-Quality Service and Trust variables have a positive effect on purchasing decisions.
Pengaruh Servant Leadership Terhadap Employee Loyalty di Rocky Plaza Hotel Padang Ramadhan, Haadi Razzak; Adrian, Arif
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 2 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v5i2.73272

Abstract

This research aims to investigate the influence of servant leadership on employee loyalty at Rocky Plaza Hotel Padang. Identified issues include a high employee turnover rate, low communication skills, lack of leadership attention to employee work-life balance, and oe employee loyalty. The research objectives include a description of servant leadership and employee loyalty. This study is expected to provide theoretical contributions for hotel management, employee, future researchers, and the author. The tourism sector in Padang City, especially at Rocku Plaza Hotel, is experiencing growth. However, employee turnover rates remain high, and employee loyalty needs improvement. Servant leadership is considere a leadership style that can enhance employee loyalty. Companies need to a pay attention to factor affecting employee loyalty to create a better working environment. The research method used is causal associative with a quantitative approach through surveys. The research population consists of all employees at Rocky Plaza Hotel Padang, with sampels selected using purposive sampling techniques. Data were collected through questionnaires with a Likert scale to measure the variables of servant leadership and employee loyalty. This study was conducted to evaluate the relationship between servant leadership and employee loyalty at Rocky Plaza Hotel Padang. A total 96 respondents, with the majority aged 26-30 years and having worked at the hotel for 2-5 years, were surveyed. Data analysis revead a positive and significant influence between servant leadership and employee loyalty.
The effect of customer experience on repurchase intention with variety seeking as variable moderation at 4-star hotels Abrian, Youmil; Adrian, Arif
Jurnal Pendidikan Teknologi Kejuruan Vol 4 No 3 (2021): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v4i3.21723

Abstract

This research aims to determine the influence of customer experience on repurchase intention with variable moderation of variety seeking. The statistical analysis used is moderated analysis regression. The selection of 4-star hotels due to the standard of star hotels pays attention to the increasingly varied needs of consumers. The target population in this study was hotel guests who had stayed at a 4-star hotel in Padang. A simple random sampling technique is used with 286 samples, in obtaining the data a questionnaire with a Likert scale. From the results of the study obtained the influence of variable customer experience had a significant positive effect on the repurchase intention, with a significance value of 0,000<0.05 and had an influence contribution of 4.5%, with a regression coefficient of 0.125. While variety-seeking variables have a significant negative effect on repurchase intention with a significance value of 0<0.05, and have an influence contribution of 6%, with a regression coefficient of -0.197. From the results of moderation regression obtained variety seeks to moderate the influence of customer experience on repurchase intention negatively with the significance of 0,000<0.05, and has a regression coefficient of -0.537 with an influence contribution of 8.7%.