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THE IMPLEMENTATION OF DUAL PATHWAY CREATIVITY MODEL IN TOURISM SECTOR IN WEST SUMATRA Zona, Mega Asri; Adrian, Arif
Hasanuddin Economics and Business Review VOLUME 3 NUMBER 2, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v3i2.1993

Abstract

This research examined the implementation of the Dual Pathway Creativity Model (DPCM) as a function of cognitive flexibility and cognitive persistence in employees working at companies engaged in the tourism sector in West Sumatra. Dual Pathway Creativity Model (DPCM) suggests a more comprehensive theory about employee creativity. DPCM argues that a flexible and pleasant environment can encourage flexibility and creativity. However, problems and a less flexible environment might also encourage creativity, but through a different process compared to a flexible environment. This research used a purposive sampling technique with 96 respondents, consisting of employees working in the tourism sector. The results showed that cognitive flexibility had a positive effect on employee creativity in the tourism sector in West Sumatra, while cognitive persistence had a negative effect on employee creativity in the tourism sector in West Sumatra.
ANALYSIS OF FACTORS AFFECTING GUEST DECISION IN PURCHASE OF ROOM SERVICE IN HOTEL “GRAND INNA PADANG” Abrian, Youmil; Adrian, Arif; Surendra, Rian
Journal of Business on Hospitality and Tourism Vol. 5 No. 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i2.165

Abstract

This paper was conducted to determine what factors encourage consumer decisions in choosing Grand Inna Hotel Padang, as well as the contribution of each of these factors. Researchers used the Grand Inna Hotel Padang because the hotel is owned by the government. Grand Inna Hotel Padang has unstable occupancy then affects to the hotel revenue. The results showed that there are 7 factors considered by consumers in rooms purchasing  Grand Inna hotel Padang, the 7 factors mentioned are price factors,  service factors, motivation and lifestyle factors, reference group factors, hospitality factors, MICE and brand image. Each of these factors contributes substantially to encouraging consumers to choose Grand Inna hotel Padang. The population of the study was consumers who had stayed at the Grand Inna  Hotel Padang. The sampling technique used purposive sampling with a total sample is 100 respondents. The data analysis technique is factor analysis to determine the factors considered by consumers and multiple regression analysis to determine the extent factors considered affect the purchasing decision. From the results of multiple regression analysis found that the 7 factors together have a significant effect on decision in decisions purchase room service at the Grand Inna Hotel Padang.
Pelatihan Peningkatan Partisipasi Masyarakat Dalam Pengelolaan Potensi Nagari Untuk Pembangunan Nagari Di Nagari Pungguang Kasiak Lubuk Alung Zulvia, Yolandafitri; Zona, Mega Asri; Lasmini, Rizki Sri; Adrian, Arif; Juita, Novia
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 22, No 1 (2022): Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.02280

Abstract

Kegiatan pengabdian ini dilakukan di Nagari Pungguang Kasiak Kecamatan Lubuk Alung. Tujuan dari diadakannya kegiatan ini adalah untuk meningkatkan partisipasi masyarakat dalam mengelola potensi nagari yang dimiliki. Kegiatan dilakukan melibatkan seluruh para pejabat wali nagari beserta perangkatnya dengan tujuan untuk menambah wawasan dan meningkatkan hubungan kemitraan Selain itu menggali potensi yang dimiliki oleh nagari dan meningkatkan keterlibatan masyarakat dalam pembangunan nagari. Materi pelatihan yang diberikan beragam, seperti (1) perencanaan pembangunan nagari, arah kebijakan pembangunan nagari (2)Proses merintis dalam pengelolaan potensi nagari dan (3) Desa wisata. Diharapkan dengan adanya kegiatan pengabdian ini dapat meningkatkan pembangunan nagari melalui dana desa melalui partisipasi masyarakat dan dapat memberikan manfaat yang optimal bagi kemandirian nagari sesuai dengan tujuan Dana Desa pada UU no 6 Tahun 2014. Hasil dari penelitian ini adalah (1) masyarakat mengetahui bahwa nagarinya memiliki potensi yang bisa dikembangkan (2) masyarakat mengetahui langkah-langkah dalam merintis, mengelola dan memanfaatkan potensi nagari yang dimiliki (3) masyarakat bisa meninjau langsung ke nagari yang sudah berhasil dalam memanfaatkan potensi yang dimiliki oleh nagarinya seperti Air terjun nyarai dan LA Rafting
The Influence of Servant Leadership on Employee Satisfaction at Pangeran Beach Hotel Padang Dimas Rasyihan; Arif Adrian
Journal of Multidimensional Management Vol. 2 No. 3 (2025): (In Press)-Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i3.57

Abstract

This study investigates the influence of servant leadership on employee satisfaction within the hospitality industry by examining key leadership dimensions such as compassion, empowerment, vision, humility, and trust. Using a quantitative approach, data were collected from 88 respondents through structured questionnaires and analyzed with SPSS version 26. The analysis included descriptive statistics, validity and reliability testing, classical assumption testing, and hypothesis testing through regression analysis. Results show that servant leadership has a significant positive effect on employee satisfaction, with all leadership indicators demonstrating strong contributions to fostering a supportive and motivating work environment. Employee satisfaction was found to be in the very good category, reflecting positive perceptions toward job involvement, morale, discipline, and performance. These findings highlight that servant leadership not only enhances employee satisfaction but also supports organizational effectiveness by reducing turnover intention and improving overall service quality. The study provides valuable managerial implications for hospitality organizations, emphasizing the need for leaders to adopt servant leadership practices as a strategic approach to strengthen employee engagement and satisfaction.