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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Pendidikan Teknologi dan Kejuruan Hasanuddin Economics and Business Review JITK (Jurnal Ilmu Pengetahuan dan Komputer) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Ensiklopedia of Journal Jurnal Ilmiah Poli Bisnis Jurnal Pendidikan dan Keluarga Community Development Journal: Jurnal Pengabdian Masyarakat Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Kajian Pariwisata dan Bisnis Perhotelan Journal of Innovation Research and Knowledge NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Student Research Jurnal bintang manajemen Journal of Business on Hospitality and Tourism Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Manajemen Pariwisata dan Perhotelan Pusat Publikasi Ilmu Manajemen Jurnal Kajian Pariwisata dan Perhotelan Manaruko: Jurnal Pengabdian Masyarakat Journal of Multidimensional Management Abdi Humaniora: Jurnal Pengabdian Masyarakat Bidang Humaniora Bogor Hospitality Journal
Arif Adrian
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Perencanaan sustainable tourism berbasis budaya dan kearifan lokal untuk pemberdayaan ekonomi masyarakat Annur Fitri Hayati; Jean Elikal Marna; Oknaryana Oknaryana; Mega Asri Zona; Yolandafitri Zulvia; Dian Fitria Handayani; Arif Adrian
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.26014

Abstract

Abstrak Nagari (Desa) Garagahan adalah nagari tertua di Kecamatan Lubuk Basung. Nagari ini memiliki alam yang indah dan sangat cocok untuk dikembangkan potensi pariwisatanya. Selain wisata alam dan budaya, Nagari Garagahan terkenal memiliki UMKM Cincau Hijau, yang memasok 80% dari cincau hijau yang ada dipasaran Lubuk Basung. Namun demikian seluruh potensi tersebut belum ada upaya yang lebih masif untuk menggali dan mengelola, hal ini dikarenakan kurangnya sumberdaya manusia serta sense of belonging masyarakat yang masih belum terbangun secara maksimal. Dari permasalahan diatas maka kegiatan pengabdian ini akan terinternalisasi kedalam Rencana Jangka Menengah (RPJM) Nagari, sehingga pengabdian ini memiliki urgensi untuk dilaksanakan. Untuk mengatasi berbagai masalah yang dihadapi oleh mitra maka tim pengabdian Universitas Negeri Padang menyusun solusi sebagai berikut: (1) Pendampingan penentuan lokasi wisata berbasis budaya Nagari garagahan, (2) Melakukan pelatihan manajemen wisata kepada anggota pojok sadar wisata (Pokdarwis), (3) Melakukan Pelatihan Manajemen UMKM. Untuk mencapai hasil tersebut, tim pengabdian menggunakan tiga metode pendekatan, yaitu: survey lapangan, pendampingan, pelatihan, dan praktek langsung. Hasil yang dicapai pada kegiatan ini adalah, (1) Pemetaan lokasi wisata di Nagari Garagahan, (2) Peningkatan keberdayaan Masyarakat Nagari Garagahan melalui Pariwista dan Pengembangan UMKM. Kata kunci: sustainable tourism; UMKM; manajemen. Abstract Nagari Garagahan is the oldest village in Lubuk Basung District. This village has beautiful nature and is very suitable for developing its tourism potential. In addition to natural and cultural tourism, Nagari Garagahan is famous for having an MSME that produces Green Grass Jelly, which supplies 80% of the green grass jelly available on the Lubuk Basung market. However, there has been no more massive effort to explore and manage all of this potential, due to the lack of human resources and the community's sense of belonging which has not been optimally built. From the problems above, this community service activity will be internalized into the Village Medium-Term Plan (RPJM), so that this activity has an urgency to be implemented. To overcome various problems faced by Nagari Garagahan, the community service team has prepared the following solutions: (1) Assistance in determining cultural-based tourism locations in Nagari Garagahan, (2) Conducting tourism management training for members of the Tourism Awareness Corner (Pokdarwis), (3) Conducting MSME Management Training. To achieve these results, the community service team used three approaches: field surveys, mentoring, training, and direct practice. The outputs are (1) Mapping of tourist locations in Nagari Garagahan, (2) Increasing the empowerment of the Nagari Garagahan community through tourism and UMKM development. Keywords: sustainable tourism;  MSME; management.
REAL-TIME VIDEO-BASED VISITOR COUNTING FOR SMART TOURISM DESTINATIONS USING YOLOV11 AND BYTETRACK Feriantano Sundang Pranata; Arif Adrian; Khairani Saladin
JITK (Jurnal Ilmu Pengetahuan dan Teknologi Komputer) Vol. 11 No. 4 (2026): JITK Issue May 2026
Publisher : LPPM Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jitk.v11i4.7759

Abstract

Accurate and real-time visitor data are needed to support smart tourism management. However, conventional counting methods still have limitations in dynamic outdoor tourism environments. This study develops and evaluates a real-time video-based visitor counting system by integrating YOLOv11 for person detection and ByteTrack for multi-object tracking. This approach extends visitor counting evaluation to uncontrolled open-air tourist destinations, where lighting variation, background complexity, visitor movement, and crowd density may affect detection and tracking performance. The system was evaluated using nine Full HD videos from five tourist destinations in West Sumatra, recorded under daylight and afternoon conditions with low to medium visitor densities. The YOLOv11–ByteTrack system achieved an average counting accuracy of 84.02%, MAE of 7.22 visitors per video, MAPE of 15.98%, and an average processing speed of 36.23 FPS. The average accuracy exceeded those of YOLOv3 and YOLOv8, which achieved 75.71% and 77.15%, respectively. These findings suggest that YOLOv11–ByteTrack has practical potential as a real-time visitor counting approach in smart tourism management, particularly for monitoring visitor flows, assessing site capacity, controlling visitor density, and supporting data-driven infrastructure planning.
PENGARUH KEPEMIMPINAN TERHADAP KEPUASAN KERJA DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI DI HOTEL KYRIAD BUMIMINANG Windi Marta Syafutra; Youmil Abrian; Arif Adrian
Bogor Hospitality Journal Vol 6 No 2 (2022): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v6i2.57

Abstract

This study aims to determine: 1) the influence of leadership on job satisfaction of hotel employees kyriad bumiminang. 2) the influence of the form of leadership on job satisfaction of kyriad bumiminang employees. 3) the influence of the form taken by the leadership on job satisfaction of kyriad bumiminang employees. This research was conducted with a quantitative approach with causal associative type. The population is all hotel employees with a total of 54 people, the sample is taken by distributing questionnaires or questionnaires with saturated sampling or the entire population is sampled.instrument, valid and reliable were conducted validity and reliability. The analytical test tool used is SmartPLS 3.0 with the SEM (Structural Equation Modeling) analysis method. This data analysis technique consists of testing the validity sample carried out by loading factor and average variance extracted (AVE) tests while reliability test internal consistency has a composite reliability that meets the criteria. This study shows that leadership has a positive effect on job satisfaction. Leadership has a positive effect on work motivation. Work motivation has a positive effect on job satisfaction. Leadership has a positive effect on job satisfaction with work motivation as a mediating variable. These results indicate that work motivation acts as partial mediation.
PENGARUH BUDAYA ORGANISASI TERHADAP LOYALITAS KARYAWAN DI FAVEHOTEL OLO PADANG Sofia Ayunda; Arif Adrian; Nidia Wulansari
Bogor Hospitality Journal Vol 6 No 2 (2022): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v6i2.58

Abstract

This study aims to determine the effect of organizational culture (X) on employee loyalty (Y) at FaveHotel Olo Padang. Data was obtained by distributing questionnaires. This study obtained the results of research where the variables of organizational culture and employee loyalty are in the good category. From the results of the simple regression test, the regression coefficient equation is 0.288 with a sig value. 0.002 < 0.05, meaning that 1 unit of organizational culture will increase by 0.288 units of employee loyalty. And obtained the value of R Square 0.227. This means that there is an influence of organizational culture on employee loyalty where the value is 22.75% and 77.3% is influenced by other factors.
PEMBERDAYAAN DIGITAL MARKETING PARIWISATA KAMPUNG ADAT BALAI KALIKI Youmil Abrian; Arif Adrian; Nidia Wulansari; Rian Surenda; Hijriyantomi Suyuthie; Feriantano Sundang Pranata
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 6 (2025): Vol. 6 No. 6 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i6.54563

Abstract

Kampung Adat Balai Kaliki merupakan salah satu destinasi wisata berbasis budaya di Sumatera Barat yang memiliki potensi atraksi tradisional, kuliner lokal, serta kegiatan budaya tahunan. Namun demikian, promosi pariwisata masih belum optimal karena belum memanfaatkan media digital secara maksimal. Hal ini berdampak pada rendahnya visibilitas destinasi serta kurangnya informasi yang dapat diakses wisatawan secara luas. Kegiatan pengabdian ini bertujuan meningkatkan kompetensi masyarakat Kampung Adat Balai Kaliki dalam pemasaran digital pariwisata melalui pelatihan, pendampingan, dan praktik pembuatan konten digital berbasis kearifan lokal. Metode pelatihan dilakukan melalui tahapan sosialisasi, pelatihan teknis, praktik konten digital, pendampingan, serta evaluasi hasil. Program ini dilanjutkan dengan gerakan “30 Hari 30 Konten” sebagai bentuk implementasi keterampilan secara mandiri. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam memproduksi konten digital, melakukan pengelolaan media sosial, serta memahami strategi branding digital destinasi wisata. Kegiatan ini terbukti membangun kesadaran digital sekaligus mendorong masyarakat terlibat dalam pengelolaan dan promosi pariwisata berbasis komunitas.
THE IMPLEMENTATION OF DUAL PATHWAY CREATIVITY MODEL IN TOURISM SECTOR IN WEST SUMATRA Mega Asri Zona; Arif Adrian
Hasanuddin Economics and Business Review VOLUME 3 NUMBER 2, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v3i2.1993

Abstract

This research examined the implementation of the Dual Pathway Creativity Model (DPCM) as a function of cognitive flexibility and cognitive persistence in employees working at companies engaged in the tourism sector in West Sumatra. Dual Pathway Creativity Model (DPCM) suggests a more comprehensive theory about employee creativity. DPCM argues that a flexible and pleasant environment can encourage flexibility and creativity. However, problems and a less flexible environment might also encourage creativity, but through a different process compared to a flexible environment. This research used a purposive sampling technique with 96 respondents, consisting of employees working in the tourism sector. The results showed that cognitive flexibility had a positive effect on employee creativity in the tourism sector in West Sumatra, while cognitive persistence had a negative effect on employee creativity in the tourism sector in West Sumatra.
The Influence of Servant Leadership on Employee Satisfaction at Pangeran Beach Hotel Padang Dimas Rasyihan; Arif Adrian
Journal of Multidimensional Management Vol. 2 No. 3 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i3.57

Abstract

This study investigates the influence of servant leadership on employee satisfaction within the hospitality industry by examining key leadership dimensions such as compassion, empowerment, vision, humility, and trust. Using a quantitative approach, data were collected from 88 respondents through structured questionnaires and analyzed with SPSS version 26. The analysis included descriptive statistics, validity and reliability testing, classical assumption testing, and hypothesis testing through regression analysis. Results show that servant leadership has a significant positive effect on employee satisfaction, with all leadership indicators demonstrating strong contributions to fostering a supportive and motivating work environment. Employee satisfaction was found to be in the very good category, reflecting positive perceptions toward job involvement, morale, discipline, and performance. These findings highlight that servant leadership not only enhances employee satisfaction but also supports organizational effectiveness by reducing turnover intention and improving overall service quality. The study provides valuable managerial implications for hospitality organizations, emphasizing the need for leaders to adopt servant leadership practices as a strategic approach to strengthen employee engagement and satisfaction.
The Mediating Role of Work-Life Balance in the Relationship Between Employee Engagement and Job Satisfaction Among Hotel Employees Tasya Lindia Putri Ayu; Arif Adrian
Journal of Multidimensional Management Vol. 3 No. 1 (2026): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v3i1.104

Abstract

This study examines the mediating role of work-life balance in the relationship between employee engagement and job satisfaction among employees of Four Points by Sheraton Jakarta, Thamrin. A quantitative causal-associative survey design was employed, involving 49 employees who had worked at the hotel for at least one year. Data were analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4. Internal consistency reliability and convergent validity were satisfactory; however, the Fornell-Larcker criterion was not fully met, suggesting possible overlap among the constructs and requiring cautious interpretation of the structural relationships. Employee engagement had positive effects on job satisfaction (β = 0.747, t = 6.462, p < 0.001) and work-life balance (β = 0.645, t = 5.853, p < 0.001). Work-life balance also had a positive effect on job satisfaction (β = 0.445, t = 3.584, p < 0.001). The indirect effect of employee engagement on job satisfaction through work-life balance was significant (β = 0.287, t = 2.933, p = 0.003). Because both the direct and indirect effects were significant, work-life balance was interpreted as a partial mediator. The findings suggest that hotel management should strengthen employee engagement while implementing work arrangements that help employees manage their work and personal responsibilities.
Pengaruh Servant Leadership Terhadap Employee Loyalty di Rocky Plaza Hotel Padang Haadi Razzak Ramadhan; Arif Adrian
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 2 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v5i2.73272

Abstract

This research aims to investigate the influence of servant leadership on employee loyalty at Rocky Plaza Hotel Padang. Identified issues include a high employee turnover rate, low communication skills, lack of leadership attention to employee work-life balance, and oe employee loyalty. The research objectives include a description of servant leadership and employee loyalty. This study is expected to provide theoretical contributions for hotel management, employee, future researchers, and the author. The tourism sector in Padang City, especially at Rocku Plaza Hotel, is experiencing growth. However, employee turnover rates remain high, and employee loyalty needs improvement. Servant leadership is considere a leadership style that can enhance employee loyalty. Companies need to a pay attention to factor affecting employee loyalty to create a better working environment. The research method used is causal associative with a quantitative approach through surveys. The research population consists of all employees at Rocky Plaza Hotel Padang, with sampels selected using purposive sampling techniques. Data were collected through questionnaires with a Likert scale to measure the variables of servant leadership and employee loyalty. This study was conducted to evaluate the relationship between servant leadership and employee loyalty at Rocky Plaza Hotel Padang. A total 96 respondents, with the majority aged 26-30 years and having worked at the hotel for 2-5 years, were surveyed. Data analysis revead a positive and significant influence between servant leadership and employee loyalty.
Pengaruh Budaya Organisasi dan Komunikasi Terhadap Kepuasan Kerja di YELLO Hotel Harbour Bay Batam Abida Ardelia; Arif Adrian
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 2 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i2.80872

Abstract

Penelitian ini didasari oleh adanya permasalahan terkait budaya organisasi dan komunikasi di YELLO Hotel Harbour Bay Batam yang berpotensi memengaruhi tingkat kepuasan kerja karyawan. Tujuan dari penelitian ini adalah untuk mengkaji sejauh mana pengaruh budaya organisasi dan komunikasi terhadap kepuasan kerja di hotel tersebut. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif bentuk hubungan kausal menggunakan metode angket untuk mengetahui hubungan tentang budaya organisasi dan komunikasi terhadap kepuasan kerja. Data penelitian ini diraih melalui lewat penggunaan instrument penelitian berupa kuesioner yang diberikan kepada 39 responden yang merupakan seluruh karyawan. Analisis hipotesis penelitian ini menggunakan uji regresi linear berganda dengan bantuan SPSS 23.00. terdapat pengaruh antar budaya organisasi dan komunikasi terhadap kepuasan kerja dengan nilai Adjusted R Square diperoleh sebesar 0,777. Hal ini menunjukkan bahwa budaya organisasi (X1) dan komunikasi (X2) secara bersama-sama memengaruhi kepuasan kerja (Y) pada YELLO Hotel Harbour Bay Batam sebesar 77,7% dan proporsi sisanya 22,3% dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini. Pengujian hipotesis dalam penelitian ini dengan regresi berganda yang menunjukkan bahwa nilai F hitung 67,141 dengan F tabel 3,27 sehingga F hitung > F tabel dan signifikan 0,000 < 0,05. Hal ini menunjukkan bahwa variabel budaya organisasi (X1) dan komunikasi (X2) secara bersama-sama berpengaruh secara signifikan terhadap kepuasan kerja (Y).
Co-Authors Abida Ardelia Adek Kurnia Fiza Akmal Irsan Alfi Husni Fansurya Alfito Dimas Cahyadi Annur Fitri Hayati Charen Africia Clara Safitri Dadly Rayhan Alfattah Dadra Are Putra Dian Fitria Handayani Dimas Rasyihan Fauzi Seprilianda Feri Ferdian Feriantano Sundang Pranata Fiza, Adek Kurnia Haadi Razzak Ramadhan Hadi Ibnu Saputra Hayati, Annur Fitri Hijriyantomi Suyuthie Hutabarat, Ruth Sama Dortina Khairani Saladin Kurniawan, Rahmi Lasmini, Rizki Sri Marna, Jean Elikal Mega Asri Zona Nanda Wulandari Nidia Wulansari Nindi Forendes Novia Juita Oknaryana, Oknaryana Olivia, Elva Pratama, Vischa Mansyera Putik Kenanga Putri Ayu, Tasya Lindia Putri, Athaya Fathinah Rahmat Nofriyandri Rani Aprilya Putri Retnaningtyas Susanti Rian Surendra Rizky Wulandari Santia, Ulva SITI FATIMAH Sofia Ayunda Surenda, Rian Surendra, Rian Syevira Putri Gusti Amanda Tasya Lindia Putri Ayu Tohidin, Didin Trisna Putra Trisna Putra Ulfa Ulfa ummah, kuntum khaira Vebriasih Fertika Windi Marta Syafutra Wulandari, Dwi Pratiwi Wulansari, Nidia Yolandafitri Zulvia Yolinda Ratna Fari Yolinda Ratna Fari Youmil Abrian Yovi Dani Septian Yulia Asnella Zulfa, Nada Huriyah